INTERN DETAILS
Intern Name
College Name
Area Assigned
City Type (Tier 1/Tier 2)
Manager Name
Internship Start Date
Internship End Date
Date of Report Submission
Instructions
You need to submit the responses of the customers basis the questions as per the format which is templatised.
There are 7 sections in the format with 44 fields.
For questions : 23-32 & 34-28 Please select the relevant option as below:
Very Important 1
Important 2
Neutral 3
Somewhat Important 4
Not important at all 5
For questions 33,39,40,41 - Please specify the details
In case the the response is "Other", please mention the details
For all rest of questions, select relevant option by the drop down otherwise mentioned as free text)
is templatised.
Select 'Yes' for choosing the applicable option or Select from 'Dropdwon'
Market Mapping Survey Response Sheet
Intern Details Unique Intern Code (BNTxxx)
Date
1. Respondent Name (free text)
2. City (free text)
3. State (Dropdown)
4. Age (in years)
Select One option
5. Gender
Select One option
6. Education
Select One option
Demographic Details
7. Occupation
Select One option
8. What is your annual family income? (in INR
p.a.)
Select One option
9. How many times you go for shopping at malls
in a month?
Select One option
10. How many times you do online shopping in a
month?
Select One option
11. How many times you go for watching movies
at the theater in a month?
Select One option
12. How many times you go for dining outside in
a month?
Select One option
13. How many time do you go for holiday within
India?
Spending Preference Select One option
14. How many time do you go for holiday outside
India?
Select One option
15. What all items do you own?
Select all applicable options
16. Do you own credit card?
Select One option
17. What are benefits of credit card usage?
Select all applicable options
18. Which all benefits have you availed in last 1
year
Select all applicable options
Credit Card 19. How many times do you use credit card in a
Awareness month?
Select One option
20. What is your monthly credit card spend?
Select One option
21. Select the areas of your spent through credit
card.
Select all applicable options
22. How did you apply for the credit card?
Select One option
23. Issuing Bank
24. Reward Rate and Reward redemption
options
25. Joining Fee
26. Annual Fee
Credit Card Selection 27. Rate of Interest on Revolving Credit
Criteria
Rate on a scale of 5 28. Complimentary Airport Lounge Access
1-Very Important 29.Customer Service and ease of access
5-Not Important at all 30. Concierge Service
31. Card Design
32. Application Process
33. Other (Please specify)
34. Redemption catalog with multiple options
Reward Redemption 35. Shopping Vouchers like Big Bazaar,
Options Pantaloon, Make Trip etc
36. Digital Wallet Credit Vouchers like Paytm,
Rate on a scale of 5
Amazon Pay
1-Very Important 37. Conversion to Air miles
5-Not Important at all 38. Statement Credit (Paying Credit Card Bill
using Reward Points)
39. Other (Please specify)
40. While taking your last credit card, did you?
Select all applicable options
New Credit Card 41. What is most important reason which will
Evaluation deter you from getting credit card.
Select One option
42. Will you consider changing your lead card if
you get a card with better features?
Select One option
r Select from 'Dropdwon'
ey Response Sheet
1 2 3 4 5
ntern Code (BNTxxx)
Date
dent Name (free text) Aruna Mahesh Sharad Yogita
City (free text)
ate (Dropdown)
18-25 yes yes
26-40
41-60 yes yes
above 60
Female yes yes
Male yes yes
Prefer Not to say
Matriculate
Higher Secondary yes
Diploma yes
Graduate
yes yes
Post Graduate yes
Other yes
Salaried Yes yes yes
Self Employed yes
Retired
Other
Less than 5 Lakh
5 Lakh - 10 Lakh
10 Lakh - 15 Lakh
15 Lakh - 25 Lakh
More than 25 Lakh
Prefer Not to say yes yes yes yes
0-2 times
yes yes yes yes
3-4 times
5 or more
0-2 times
yes yes yes yes
3-4 times
5 or more
0-2 times
yes yes yes yes
3-4 times
5 or more
0-2 times
yes yes yes yes
3-4 times
5 or more
Less than once in 2 years
Once every 2 year
Once a year yes
Twice every year yes yes
More than 2 time in a year yes
Less than once in 2 years
yes yes yes
Once every 2 year yes
Once a year
Twice every year
More than 2 time in a year
Two Wheeler yes yes yes yes
Four Wheeler yes yes yes yes
Fridge yes yes yes yes
Television yes yes yes yes
Washing Machine yes yes yes yes
Laptop yes yes yes
Computer yes
None
Yes
No no yes yes yes
Free 45 Days Revolving Credit
Offers and Discounts
Reward Points for regular spend
Ability to convert big purchases to
EMI
Airport Lounge Access
None
Free 45 Days Revolving Credit
Offers and Discounts
Reward Points for regular spend
Ability to convert big purchases to
EMI
Airport Lounge Access
None
I don’t own credit card yes yes yes yes
0-2
2-5
5-10
More than 10
I don’t own credit card yes yes yes yes
Less than 10000
10000-25000
25000-50000
More than 50000
Prefer not to answer
Online Shopping
Movie Ticket Purchase
Supermarkets
Petrol Pumps
Dining
Travel Ticket purchase
Rent
Other
Not Applicable yes yes yes yes
I applied for it
I applied for through bank
representative
It was given to me by my
organization
I use a supplementary card
Not applicable yes yes yes yes
Compared cards offered by multiple
banks/companies
Went with a suggestion of
friends/family
Took the card basis the
recommendation of card
representative
Just responded to invitation of
specific card
Received a partially pre-completed
application form
I don’t own credit card
Other (Please specify)
Don't Know how to get
Don't know any benefit of credit card
Concerns regarding security
No one ever approached
Other (Please specify)
Yes
No
Maybe
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60 61 62 63 64 65 66 67 68
69 70 71 72 73 74 75 76 77
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