CMN 423
Assignment
#02
Done by:
MD AMIR HOSSAIN FAIZ
1630574
Submission Date:
st
1 feb 2020
12 Types of TV Commercials by Robert Gunn
1. Demo
Introducing the new iPad Pro —Apple:
https://www.youtube.com/watch?v=YJ5q8Wrkbdw
This advert demonstrates the features and functions of the iPad Pro that’s why I think this applies here
Galaxy Note10: Official Introduction:
https://www.youtube.com/watch?v=uRzEhLm3-hc
This advert demonstrates the features and functions of the Galaxy Note10 that’s why I think this applies
here
2. Need/Problem:
Prome Testy Saline TVC
https://www.youtube.com/watch?v=eis6ONY0IME
This advert demonstrates problems consumers face on a daily basis and how their product solves it that’s
why I think this applies here
Sensodyne Rapid Relief
https://www.youtube.com/watch?v=lLNTWCB5Hro
This advert demonstrates problems consumers face on a daily basis and how their product solves it that’s
why I think this applies here
3. Symbolization/Exaggeration of Need/Problem
Cheez-It
https://www.youtube.com/watch?v=pRw3OB102ro
This advert exaggerates how much cheese there is in their bite size treats that’s why I think this applies
here
Thumbs Up
https://www.youtube.com/watch?v=FWiC_7B2oDM
This advert exaggerates how much power this product gives to people in terrible situations that’s why I
think this applies here
4. Comparison
Popeyes Open Sunday
https://www.youtube.com/watch?v=KJxLX9suK6I
Popeyes and Chick-fil-a are rival fast food chains in America and as many people know Chick-fil-a is
closed on Sunday that’s why Popeyes made an Advert to show that they will be launching a new chicken
sandwich on Sunday and they made that fact known in the Advert that’s why I think this applies here.
Is Pepsi Okay?
https://www.youtube.com/watch?v=LRJgreDSSN4
This advert shows a women asks for a Coke then the waiter replies is Pepsi Okay? Pepsi capitalized on
this common situation and used stars such as Steve Carell, Lil Jon, and Cardi B, to sell customers on the
fact that of course, Pepsi is more than okay. That’s why I think this Advert applies here.
5. Exemplary Story
Berger Anniversary TVC
https://www.youtube.com/watch?v=IgiF3egrT7A
This advert shows a story of a large family and how Berger played a significant part in those precious
memories that’s why I think this advert applies here.
আবার দেখা | গ্রামীণফোন 4G https://www.youtube.com/watch?
v=OAa4bDRtfwg
This advert shows a story of how a old man left home to look for a friend to return his book and his
grandchild is out looking for him he uses GP 4G internet post videos of his uncles face and ask peoples
help to find him and then gets his location and helps him find his friend then at the end he gets to video
chat with him. I believe this advert applies here.
6. Benefit
Junior Horlicks TVC 2019 https://www.youtube.com/watch?
v=zC4ekq336_w
This advert shows the benefits of Junior Horlicks has on children that’s why I believe this advert applies
here.
ZeroCal Advert
https://www.youtube.com/watch?v=JLIqOGhVgKc
This advert shows the benefits of ZeroCal has on your health that’s why I believe this advert applies here.
7. Testimonial
Colgate Dentist DRTV
https://www.youtube.com/watch?v=8ULR68LTmbw
This advert shows real people and dentist giving their unbiased personal testimonies on how they feel
about Colgate Toothpaste that is why I believe this advert applies here.
99% of women who tried Dove visibly smooth would recommend it
https://www.youtube.com/watch?v=Qwl4850RTQQ
This advert shows real women giving their unbiased personal testimonies on how they feel about Dove
and this is why I believe this advert applies here.
8. Celebrity Endorsement
Drake's Sprite "Spark" Commercial - Hip Hop Endorsement
https://www.youtube.com/watch?v=0nBxcMImubk
This advert shows a celebrity Drake recommending Sprite as he raps about this product and that’s why
this advert applies here.
There you are - CHANEL N°5 Part 1 Ft Brad Pitt
https://www.youtube.com/watch?v=mGs4CjeJiJQ
This advert shows a celebrity Brad Pitt endorsing Chanel No.5 this is why this advert applies here.
9. Symbolization/Exaggeration of Benefit
Speed Energy Drink TVC 2016
https://www.youtube.com/watch?v=WWE8yC3GFRc
This advert shows over the top reaction from bad guys which is why I believe this advert applies here.
PRAN Hajom Candy - Loha Baba
https://www.youtube.com/watch?v=jnGdTxYfX3I
This advert shows that a person can eat anything including metal as long as they eat PARN Hajom Candy
this is an exaggeration of benefit of their product this is why this applies here
10. Associated User Imagery
Apple iPad Air - TV Ad - Your Verse
https://www.youtube.com/watch?v=_E-kZpvkPeI&feature=youtu.be
This advert shows various unique imagery while promoting the brand this is that is why this advert
applies here.
Bacardi 1957 The Party Commercial 2012 w/ Chambermaid Swing
https://www.youtube.com/watch?v=OTRkFMrNjTk
This advert showcases Bacardi in a prominent way as people are partying showcasing that it is the reason
for it that is why this applies here.
11. Unique Personality Property
Fosters | How to Speak Australian | Wireless
https://www.youtube.com/watch?v=bGvWVrGpvIE&feature=youtu.be
This advert shows the uniqueness of Fosters about how it’s different from other rival brands that is why
this applies here.
Alexa Loses Her Voice – Amazon Super Bowl LII Commercial
https://www.youtube.com/watch?v=iNxvsxU2rJE
This advert shows how unique Alexa’s voice is that is why this applies here.
12. Parody/Spoof
Energizer Bunny® - Darth Vader - 1994 Commercial
https://www.youtube.com/watch?v=QxafIhYFOr0&feature=youtu.be
This advert is a star wars and energizer bunny spoof parody this is why this applies here.
Skechers - GOrun 2 -- Man vs Cheetah Big Game Commercial
https://www.youtube.com/watch?v=u_eXdpr8zKQ&feature=youtu.be
This advert is a spoof because it shows a man running and catching up to a cheetah and tying it up while
the gazelle winks at it this shows that it’s a spoof that’s why it applies here.
