THE REAL

REVOLUTION IS THE
EVOLUTION OF
CONSCIOUSNESS
CONTENT ABOUT
LOGO
ICONOGRAPHY
BRAND MANTRAS
POSITIONING STATEMENT
BRAND VOICE
TARGET AUDIENCE
COLOURS
VISUAL
PACKAGING
“Don’t you dare”

Gravity was discovered

under a tree and so was
Vetro Power!
 VETRO
POWER
A technology company with a diverse range
of nanotechnology enabled products.
Formulated in Germany, the solutions provide
a protective layer of coating on various
surfaces. Currently available in 15+ countries
across the US, EU & India, with an established
network of retailers, distributors & applicators,
our goal is to expand and create an impact
across the world.
CONSCIOUS LIVING
As a technology company, our products reduce negative impact
on the environment. When someone uses Vetro Power products they are
purposefully choosing to live consciously. As a brand we encourage
reducing mindless buying and wastage, to build a sustainable future.
L GO
It's more than the brands initials.
It is a symbol. Of movement,
of upward growth.
It's a PLAY button because you can
enjoy life fearlessly.
It's an upward Arrow showing the way ahead.
Defining the path to the future.
 Logo colour
Our logo is versatile, it can be portrayed in as many
colours as possible as long as they are bright
and exhibit energy. The colours can be rendered flat or
gradient as per requirement

Gradient coloured logo

Flat coloured logo

Avoid using dull and pastel shades
Logo usage
on colour
background
Using logo over various colours can be tricky, hence
here are simple rules one can follow as a guideline to
ensure there is no compromise on visibility.
Flat bright colours with revrese logo

Flat bright colours with gradient logo Avoid gradient logo with gradient background
 Application
in Black & White
There are four possible ways to use the logo
in various medium where using colour logo is restricted.

Greyscale Black Revese Outline

 Minimum
size of
the logo
Maintain a minimum 0.5 inches width of
the logo for both print and digital formats.

0.5 inc
Safe space
around the
logo
Always keep the safe space around the logo which can be
calculated as the width of alphabet ‘V’ of Vetro Power typo
in the logo.
 Fonts
Gotham Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
We use the Gotham font family,
Gotham Black can be used for the headline, Gotham Medium
Gotham Medium can be used as subhead and
Gotham and Gotham thin can be used
ABCDEFGHIJKLMNOPQRSTUVWXYZ
for the body copy or as per the requirement. abcdefghijklmnopqrstuvwxyz
Gotham
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Gotham Thin
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
 3.5 inc

Business Vetro
Crad SARAH SHARMA

2 inc
Sr. Marketing Executive
T r i fl i T e c h n o l o g i e s P v t . L t d . , U n i t 8 A F , 1 s t F l o o r ,
O l d M e t a l B ox Fa c to r y, L .U G a d ka r i M a rg ,

Power
I -3 Zo n e, M a h u l , C h e m b u r, M u m b a i 4 0 0 074 ,

Business card to be used in ‘ M ’ Wa rd , Tro m b ay, I n d i a .

+91 887-900-9911

standard 3.5 x 2 inches size, s a ra h @ ve t ro p owe r.co m

www.ve t ro p owe r.co m

created with a complementary

colour scheme in mind
Front Back

Email Sarah sharma

Signature
Sr. Marketing Executive
+91 887-900-9911 | www.vetropower.com

Company logo with a thumbnail picture

of the respective executives to be used.
IC N OGRAPHY
We are all about simplicity and efficiency,
and our icons are designed with the same
aesthetic in mind.
 WATER STAIN SPILL NON-FLAMMABLE
REPELLENT REPELLENT REPELLENT

ENVIRONMENT FOOD SAFETY ANTI-UV ANTI-BACTERIAL

FRIENDLY CERTIFIED PROPERTIES
OUR
BRAND
MANTRAS
Presenting Vetro Power's 7 Brand mantras!
A Power-packed brand like Vetro Power
deserves 7 unique mantras that encapsulate
the ethos of the brand.
Each mantra becomes a strong differentiator and
enables us to create REAL IMPACT.
Our products are
formulated to care,
for the consumers,
their valuables
and for the
environment.
We are paving the
way towards a
sustainable future
where people care for
the environment as
much as they care for
their valuables.
We create
powerful solutions
that are effective
and efficient.
We aim to provide
a long life for
things that our
consumers value.
Uncomplicated
solutions to live
fearlessly but
consciously.
We believe in
being real,
impactful and
absolutely
perfect.
The ones who
set out in the world
to conquer it all.
POSITIONING
STATEMENT
BRAND
VOICE
Vetro Power’s tone of voice is empowering,
dynamic and energetic. As a brand that is
built keeping our youth in mind, we keep it
simple, authentic yet POWERFUL.
We are open to new ideas and are always
ahead of the trends, but we surely have
some words that we like more than others!

OUR POWER WORDS

Power, Protect,
Sustainable, Conscious,
Care, Fearless

THESE WORDS
DON’T FLY WITH US
Dirty, Complicated, Wastage,
Unaware.
 TARGET
AUDIENCE
Our consumers are fearless
yet conscious, 20 30
Sneakerhead Fashionista
they are always dressed for the Fitness Content creator
occasion and are go-getters! Aspiring Basketball player Tree-hugger

35 34
Home proud 40
Petrolheads Head chef
Proud parent Cars & Bikes
Fashion & Lifestyle Foodie
Passion driven Health and hygiene conscious
COLORS

VIBRANT,
FEARLESS
That’s what defines us. We believe colors
totally make or break a look.
And, we go for the best look ever!
VISUAL
STYLE
We look YOUNG. DISTINCTIVE.
EYE-CATCHY. AND DYNAMIC.
Invariably, we are hard to miss.
Vetro Power stands true its consumers by
being vibrant and stylish in every way,
especially when it comes to our packaging!
FEARLESS. CON
SCIOUS. POWE
RFUL.THAT'S VETRO POWER FOR YOU.
AND YOU FOR US.
LET'S KICKSTART THIS JOURNEY!