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Types of Media

The document discusses media convergence and different types of media. It defines media convergence as the co-existence of traditional print, broadcast, and new digital media that allows content to flow across various platforms. It provides examples of print media like books and newspapers, broadcast media like television and radio, and new media like YouTube, blogs and social networks. The document also includes learning activities about examples of media convergence in different contexts like communication, education, advertising, news and entertainment.

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Sir Oslec
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915 views

Types of Media

The document discusses media convergence and different types of media. It defines media convergence as the co-existence of traditional print, broadcast, and new digital media that allows content to flow across various platforms. It provides examples of print media like books and newspapers, broadcast media like television and radio, and new media like YouTube, blogs and social networks. The document also includes learning activities about examples of media convergence in different contexts like communication, education, advertising, news and entertainment.

Uploaded by

Sir Oslec
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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LEARNING OBJECTIVES

AT THE END OF THE LESSON, THE LEARNERS MUST BE ABLE TO:


• IDENTIFY DIFFERENT TYPE OF MEDIA.
• DEFINE MEDIA CONVERGENCE IN DIFFERENT CONTEXTS.
TYPES OF MEDIA
books, newspaper, television, Youtube, magazines, social network, radio, memeography,
newsletter, cellphone, journals, film/movie, ebooks, Ed. websites, blogs

PRINT BROADCAST NEW MEDIA


Books Television YouTube
Newspaper Radio Social Network
Magazines Memeography
Cellphone
News letter Ebooks
Journals Film/Movie Education Website
Blogs
TYPES OF MEDIA
PRINT BROADCAST NEW MEDIA
Books Television YouTube
Newspaper Radio Social Network
Magazines Memeography
Cellphone
News letter Ebooks
Journals Film/Movie Education Website
Blogs
•PRINT MEDIA - MEDIA CONSISTING OF PAPER AND
INK, REPRODUCED IN A PRINTING PROCESS THAT IS
TRADITIONALLY MECHANICAL.
•BROADCAST MEDIA - MEDIA SUCH AS RADIO AND
TELEVISION THAT REACH TARGET AUDIENCES USING
AIRWAVES AS THE TRANSMISSION MEDIUM.
•NEW MEDIA - CONTENT
ORGANIZED AND
DISTRIBUTED ON
DIGITAL PLATFORMS.
MEDIA CONVERGENCE
• THE CO-EXISTENCE OF TRADITIONAL AND NEW MEDIA.
• THE CO-EXISTENCE OF PRINT MEDIA, BROADCAST MEDIA (RADIO AND
TELEVISION), THE INTERNET, MOBILE PHONES, AS WELL AS OTHERS,
ALLOWING MEDIA CONTENT TO FLOW ACROSS VARIOUS PLATFORMS.
MEDIA CONVERGENCE

• THE ABILITY TO TRANSFORM DIFFERENT KINDS OF MEDIA INTO DIGITAL


CODE, WHICH IS THEN ACCESSIBLE BY A RANGE OF DEVICES (EX. FROM THE
PERSONAL COMPUTER TO THE MOBILE PHONE), THUS CREATING A DIGITAL
COMMUNICATION ENVIRONMENT.
ACTIVITY 1
Media Convergence
Platform Specific Example
in

Communication

Education

Advertisement /
Commercial

News

Entertainment
ACTIVITY 1
Media Convergence
Platform Specific Example
in

Communication Social Network Facebook, Instagram, functionality of social media

Learning management
Education Google class, Edmodo, Schoology
system
Advertisement / Product
Digitized print ads across different platforms
Commercial Advertisement
A newspaper that still publishes through print and
News News Agency have online portal (website, apps, others) with
multimedia contents
A person who has a television show, publishes
Multimedia books, launches music record, appears in movies,
Entertainment
Personality endorses commercial products, peddles product
line, has a digital multimedia game, concerts, etc
QUESTIONS
• DESCRIBE HOW NEW TECHNOLOGIES HAVE LED TO THE CONVERGENCE OF
TRADITIONAL AND NEW MEDIA.
• EXPLAIN HOW MEDIA CONVERGENCE CREATES NEW OPPORTUNITIES FOR
INTERACTION.
• DESCRIBE THE USE OF ONE OR TWO FORMS OF NEW MEDIA TO SHARE
KNOWLEDGE AND INFORMATION ON A CURRENT ISSUE IN SOCIETY.
• EXPLAIN HOW A PERSON COULD BE PORTRAYED IN PUBLIC IN THE AGE OF
MEDIA

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