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Sales Interview Question Matrix

The document provides a sales interview questions matrix to evaluate candidates. The first 10 questions are scored from 1-10 to test a candidate's ability and motivation to sell, with scores added to get a total. Questions 11-12 measure cultural fit by asking if the interviewer likes and would buy from the candidate, with "no" answers meaning to avoid hiring them. The matrix is to be filled out for each candidate interviewed.

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Nunya
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428 views1 page

Sales Interview Question Matrix

The document provides a sales interview questions matrix to evaluate candidates. The first 10 questions are scored from 1-10 to test a candidate's ability and motivation to sell, with scores added to get a total. Questions 11-12 measure cultural fit by asking if the interviewer likes and would buy from the candidate, with "no" answers meaning to avoid hiring them. The matrix is to be filled out for each candidate interviewed.

Uploaded by

Nunya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The sales interview questions matrix

The first 10 interview questions test candidates' ability and motivation to sell. Next to each of the first 10 questions,
score each candidate's answer from 1-10 and add up the total score.
Questions 11 and 12 measure each candidate's cultural fit and can be answered with "yes" or "no". If a candidate receives
"no" for either question, avoid hiring them.

CANDIDATE 1 CANDIDATE 2 CANDIDATE 2


Interview questions

1 Why sales?

2 Why do you want to sell this product?

3 What do you know about our customers?

4 What do you know about our competitors?

When was the last time you were really stressed


5
out and how did you deal with it?

When was the last time you took a big risk and it
6
didn’t pan out?

7 When was the last time you lost a deal?

8 When was the last time you won a deal?

9 What was the last sales tactic that you learned?

10 How do you think this interview is going so far?

Total score

Post-interview questions

11 Do I like this person?

12 Would I buy from this person?

For more context on each of these questions, read "The top 10 interview questions in sales hiring" (The Sales Hiring Playbook, page 36).

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