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Maurice and Richard Mcdonald

McDonald's began as a drive-through barbecue restaurant owned by brothers Maurice and Richard McDonald in 1948 in California. They pioneered an efficient production system that became the standard in the fast food industry. Ray Kroc joined the company as a franchise agent in 1955 and established McDonald's as a major international franchise, growing it to over 35,000 locations globally by the early 21st century. While the brothers created the original restaurant concept, Kroc is largely credited with building McDonald's into the global brand it is known as today.

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373 views2 pages

Maurice and Richard Mcdonald

McDonald's began as a drive-through barbecue restaurant owned by brothers Maurice and Richard McDonald in 1948 in California. They pioneered an efficient production system that became the standard in the fast food industry. Ray Kroc joined the company as a franchise agent in 1955 and established McDonald's as a major international franchise, growing it to over 35,000 locations globally by the early 21st century. While the brothers created the original restaurant concept, Kroc is largely credited with building McDonald's into the global brand it is known as today.

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Mcdonald is one of the most popular brands in the world.

There are about 3000 restaurants


located around the 100 countries. How was this company found? It was found by Brothers
Maurice and Richard mcdonald. They started restaurant in 1948 by converting their drive-
through barbecue restaurant into a burger and milkshake joint. The original McDonald's
focused on its burgers, fries and shakes, selling them for half the price and in half the time of
competing restaurants. It did this by changing the way that a hamburger shop operated.
Instead of relying on waiters and waitresses, the McDonald brothers installed a self-service
counter. Instead of cooking each meal to order, they prepared their burgers ahead of time and
kept the food warm under high-powered heat lamps.

This format eventually brought the McDonald brothers to the attention of kitchen appliance
salesman Ray Kroc who supplied the restaurant. Impressed by their business model, Kroc
bought the rights to begin franchising McDonald's restaurants nationwide, although at the time
the brothers had already licensed a small number of franchise restaurants in Arizona and
California. In 1955 Kroc formed the McDonald's Corporation and Kroc opened his first
franchised restaurant in Des Plaines, Illinois.

While Maurice and Richard McDonald created the first restaurant and its food service business
model, arguably it is Kroc who founded McDonald's as the world now knows it. He took the
individual restaurant from its San Bernardino location and turned it mass-market. By 1961, Kroc
had bought out the founders entirely and ran the company himself.

The public face of McDonald’s was created in 1963 with the introduction of a clown named
Ronald McDonald, while the double-arch “m” symbol became McDonald’s most enduring logo
in 1962, lasting far longer than the tall yellow arches that had once dominated the earlier
restaurant rooftops. Other products and symbols would define the McDonald’s brand, including
the Big Mac (1968), the Egg McMuffin (1973), Happy Meals (1979), and Chicken McNuggets
(1983)..

The chain continued to expand domestically and internationally, extending to Canada in 1967,
reaching a total of 10,000 restaurants by 1988, and operating more than 35,000 outlets in more
than 100 countries in the early 21st century. Growth was so swift in the 1990s that it was said a
new McDonald’s opened somewhere in the world every five hours. It effectively became the
most popular family restaurant, emphasizing affordable food, fun, and flavours that appealed
to children and adults alike.
The success of McDonald’s brought increased criticism, McDonald’s responded by adding
healthy items to its menu, and in 2017 it released McVegan, a plant-based hamburger, which
was only available in certain markets. Two years later it began testing another vegan
hamburger, the P.L.T. During this time McDonald’s also eliminated supersized portions, and its
U.S. and Canadian restaurants stopped using trans-fat oil in a number of items. Such measures,
however, did little to stem health concerns. In addition, as one of the world’s largest private
employers, McDonald’s faced numerous calls to increase wages. The term McJob was added to
the Merriam-Webster dictionary to mean “low-paying job.”

McDonald's has become an icon of American fast food. It is now


internationally known, with thousands of restaurants in various countries
around the world.

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