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Mineral Water Market Survey Analysis

The document is a market survey aimed at collecting primary data for an entrepreneurship report on introducing mineral water bottles. It contains a 10 question survey about respondents' mineral water consumption habits, brand preferences, factors influencing purchase decisions, satisfaction levels, and receptiveness to insulated mineral water bottle designs. The survey collects personal details and opinions on bottle size, water quality, packaging, and availability to help evaluate the mineral water market.

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Naman Agarwal
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237 views2 pages

Mineral Water Market Survey Analysis

The document is a market survey aimed at collecting primary data for an entrepreneurship report on introducing mineral water bottles. It contains a 10 question survey about respondents' mineral water consumption habits, brand preferences, factors influencing purchase decisions, satisfaction levels, and receptiveness to insulated mineral water bottle designs. The survey collects personal details and opinions on bottle size, water quality, packaging, and availability to help evaluate the mineral water market.

Uploaded by

Naman Agarwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Market Survey on Mineral Water

Purpose of survey : To collect primary data for the preparation of class XII Entrepreneurship market
survey report. The product being searched is “Mineral Water”. The idea of introducing insulated
mineral water bottles is also being researched here.
General Instructions:
 All questions are compulsory.
 Only one alternative to be chosen.
 Answer by ticking the most appropriate option.
Disclaimer: All information will be kept confidential.
Personal Details
Name:_____________________________________________________

Age:______ Occupation:______________________________________

Gender: □Male □Female Contact Number:___________________

Q1. Do you consume mineral water on a regular basis?


□ Yes □No
Q2. How many bottles of mineral water do you consume on average in a day?
□ 0-2 □ 2-5 □ above 5
Q3. Which brand of mineral water do you usually consume?
□ Aquafina □ Bisleri □ Kinley □ Others
Q4. What motivated you to buy this brand of mineral water bottles?
□ Price □ Quality □ Brand image □ Other
Q5. What do you think is the best feature in the brand of mineral water bottles you buy?
□ Health concerns □ Taste □ Loyalty □ Others
Q6. Which size of mineral water bottles do you usually buy?
□250 ml □ 500 ml □ 1 litre □ 2 litres
Q7. I am satisfied with the mineral water products available in the market.
□ Agree □ Neutral □ Disagree
Q8. Which factor would you like to be changed among miner water bottles available in the market?
□ Bottle size □ Water Quality □ Packaging □ Availability
Q9. What is the source of drinking water in your house?
□ Tap water □ 5 gallon refillable tank □ 500 ml/ 1 litre bottles
Q10. Will you prefer to buy new designs of mineral water bottles with insulation, which enables you
to carry and consume hot/cold water whenever you want?
□ Yes □No
Thank you for your time and cooperation.

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