Pe ENTREPRENEURSHIP Name of Learner: Grade Level Section: Date: LEARNING ACTIVITY SHEET Recognize a Potential Market Background Information for Learner ‘As an entrepreneur, several factors should be given closer focus in order to operate a business smoothly and productive. In running a business, is a task wherein youasan entrepreneur, should be able to develop strong self-confidence and consider yourself as risks taker. In business, there are times that the supply and demand are imbalance especially at this time that the world is under pandemic due to the Unpredictable COVID 19. Commodities are insufficient thus resulting to price increase which affect seriously the life status of every Filipinos. Since the world is fighting the Unseen, everything in the business venture are put in unfavorable situation which the end may cause bankruptcy. Market analysis is one of the most important thing to consider when engaging into business. Itis the process of gathering information about ‘a market within an industry. Your analysis studies the dynamics of a market and what makes potential customers tick. Keep in mind that typically the risks associated with ‘growth opportunities increase as you move away from the products and markets you know into products and markets that are new to you. Costs for researching and developing new products and researching and penetrating new markets will also increase OPPORTUNITY RECOGNITION Opportunity is a situation or occasion that makes it possible to do something that you want to do, itis an exploitable set of circumstances with uncertain outcome requiring ‘a commitment or resources and involving exposure to risk. $1, OPPORTUNITY SEEKING «Entrepreneurs are innovative opportunity seekers. They have endless curiosity to discover new or different ideas and see whether these ideas will work in the market place, + Entrepreneurs create value by introducing new products or services or finding better way of making them * These may include innovation in terms of product designs or addition of a new product features to existing ones | ‘+ They may also tinker on improving their operational capability by employing new technologies that will bring them greater efficiency and better economics 82. OPPORTUNITY SCREENING © Opportunity Screening is the process of cautiously selecting the best ‘opportunity. itis perhaps the most rigorous and yet, most important part of an 5 ‘Note: Practice personal hygiene protocol atall mes.‘opportunity ~driven entrepreneurship, It takes alot of time, effort, and knowledgo to discem which among the potential opportunities uncovered would be the one | ‘worth investing on or at least narrowing down the list to the few promising ones, Learning Competoncies with code Recognize a potential market ‘Analyze the market need Determine the possible product/s or service/s that will meet the need;" Screen the proposed solution/s based on viabilty, profitability, and customer requirements Week 3-6 TLE_ICTAN11/12PC-la-t Activity 1. Word Search: Search different words related to Entrepreneurship from the set of word puzzle below (15 points) NIK] TIMIN/HIZ/MIL] 1 ]olujmM{L}]G O}sit{vis[xjalelwiefefr{[y[e[n E|vjolcjo[n{yfe[z{r[uleG[w]{efc Fle|eiwielifsfefofefofr{a[tfe H/GlyJoje|o}jaAloj{n{[Lf{a}tfalc]u Qa{mjwlo|nfofufefofwlifelifri[s Fle|ziajei[c{rRin[xfe[K[R[tTlefe R{PimMjsl[tie{H[ifalolelH[R| Fl x H/E|T|sle[c{m[cl{s[olelv[x[ifo O]e}z{Rie{Ttlelfele[K]ifs[t[nf{e s|[mMit{T]e[R{Fel[ tl if[e][t>x{z[efz viIn{ikly{aly[ify[eltrR[PlAlulole E|Z|mMiH/F|[mi|c{sfja[c|/cle|K|[m[sB mjols{t{R[Ply/c[elelulslelelk Bluls{i[nfe{sf{s[e[cla[n]z[clRr 6 Note: Practice personal hygiene protocal atall times.Activity 2 Product List. Enumerate at least 5 products and services offered in your market place according to its importance to the community. Write your answer in the table provided below (1 as the most important and 5 as the least important) Products Services BPERS Activity 3. Getting to know the market. Answer then following questions. Write your answer on the space provided efter each question. 1. Who are my potential customers? 2. What are my customers’ shopping and buying habits? 3. How large is my target market? 4, How much are potential customers willing to spend? 5. Who are my competitors? 6. What are my competitors’ strengths and weaknesses? Activity 4 Opportunity Spotting and Assessment. Do an opportunity spotting and ‘assessment activity in your own locality or barangay. Identify the potential ‘opportunities from the given opportunity source. If there is no opportunity in a Particular source, indicate none. You may also repeat other opportunity sources. Follow the given example. ‘Opportunity source Findings Potential product or service Demographics The number of college | CellphoneiLoad students at business Barangay Paradise is increasing _ 1. Socio-cultural factor 2. Technological factor 3. Economic factor 7 ‘Note: Practice personal hygiene protocol at all times.4. Environmental or ecological factor 3, Political Factor Legal factor 7. Ethical factor Demographic factor Activity 6. Based on activity 3, determine the possible customer who will be availing the product or service. Then rank it according to your most prioritized potential product or service. Potential product or Numbor of Isitpossible itis Rank service Possible to profitable? according customers implement? to your willingness to push through 1 2 3 4 5 6. 7 8 9. 10, 8 Note: Practice personal hygiene protocol at all times.Activity 6. Analyzing the Market Need In order to prevent the COVID 19 from spreading in the Philippines, airports, and other entry points all over the country has been provided with necessary equipment to identify the persons coming from other places within the country carrying the virus. However, there is no assurance yet that the spreading of virus can now be controlled unless the people follow the guidelines prescribe by the Department of Health and Inter-Agency Task Force (|ATF). What do you think are the possible opportunities presented by this threatening situation? Compose a jingle depicting the possible products or services you wish to offer to the community. Identify its advantages in choosing your products or services, the Customer requirements and the market segment who will be using your products or who will be availing your services. Timeframe of the presentation is 3 to 7-minute presentation, Rubrics for Scoring Group Name: ‘Task Description: Sludents in assigned teams To create the task that details the Specific tasks for this activity. The presentation may either be video ; jingle-making depicting the possible products or services. Criteria Exemplary Proficient Partially Unsatisfactory Points Proficient Introduction (12-15) (@-11) 7) (@3) (10 points) The The The The introduction introduction introduction introduction is compelling is clearand does not _does not orient and provides coherent create athe audience to motivating and evokes strong sense what will folow. content that interest in of what is to hooks the thetopic —folow viewerlreader from the beginning of the presentation and keeps the audience's attention Concept (15-20) (10-14) 69) (0-4) (20 points) Has a clear Has a fairly Has Little effort has picture of ‘clear brainstormed been spent on What they are picture of their brainstorming trying to what they concept, but and refining a achieve. aretryingto ne clear concept Adequate achieve. focus has. Unclear on the description of Can emerged. goals and how what they are describe Goalsorfinal_ the activity will trying to do what they product not be met, 19 Note: Practice personal hygiene protocol at all mes.‘and generally how their work will contribute to the final output Content) (15-20) Organizatio The content a exceeds (20 points) expected clear statement on what is being asked in the activity. Information presented in a logical manner. Total Points Reflection 4, Heamed that 2. Lenjoyed most on 3. I want to learn more. are trying to do overall but has trouble describing how their ‘work will contribute to the final output (10-14) Information presented supports what is being askedin the activity. The content is presented in progression of ideas and, ‘supporting information 20 clearly defined (5-9) The content does not present clear stated information. Some of the supporting information does not seem to fit in the activity and not connected in series Note: Practice personal hygiene protocol a all times. (0-4) The content lacks information being asked in the activity. Information is incorrect, outdated, or incomplete. 150Referencals BATISAN, R., DIWA SENIOR HIGH SCHOOL SERIES: ENTREPREN DIWA LEARNING SYSTEMS INC., 2016 HABARADAS, RB. & TULLAO, T.S. (2017). Entrepreneurship, Quezon City, Phoenix Publishing House, Inc. EWING MARION KAUFFMAN FOUNDATION, DETERMINE MARKET POTENTIAL 06/04/2020, bits //www entrepreneurship ora/artces/2006/09/dete mmine-market- potential Link: en wikipedia org/encyclopediatmarket-research sve patiotsoftwere com a Note: Practice personal hygiene protocol at all imes.‘soup p03 poooyoud au} 8ty pouoszad 2on2014 08° zz Activity 1 Word Search. (In any order) Demand, business plan, ‘service, products, risk taker, employee, enteprencur, income, lentepreneurship, share capital, opportunity, price, supply, manpower, technology Activity 2 Product List, Enumerate a east S products and eevces fered in your marketplace aezoring fois importance tothe cormmunty. Wie your answer in the tabs provided Baow (1 the most portant ‘and ashe east param), Products | Services 4. Rice 1 Transportation 2. Food 2 Medial checkup 3. Face Mask 3. Fnansallnttaton Sevens 4. Alcohol Disinfectants ‘Hiroe Sis 5, Conetuston Services Activity 3. Getting to know the market Vino ae my pote customers? High Scheel Sens ‘what are my customers’ snapping ana buynghabss? Typical mllennial buying habs How large i my target market? Aber 500 highschool ters How much are potential customers wing tospend? 20 to 100 pesos ino are my competitors? Exxtng Restaurants \inat are my competion’ stensths ard weaknesses? Stength: They have akeady etabfshed thir ‘business, Weakness: No innovation onthe existing product Bee Activity 4: Possible answers ‘Opportunity source Fingings Potential product or service 1. Socio-cutural Many young aduts are row heath Food supplement. amis, ness faetor conscious, ‘spparatis business. 2 Technological Many of ihe fonate students are Onine seling of Upod or factor fond of having Seles everday. rmenopod, ng Eps for best shot. 2 Econamictactor Thate & a catdnucus Inrease on One slop shop offering lw paces the prices on the pices. of butcanstleain commesties 4. Environmental Using pstcldspesable bap are Eco-bay business made Eght Srecological factor now Beng essed ‘materi which ate good to the enaronment 5, Poftesl Factor Thegovemmentefarsawiderange Events place and catering series of progras. seninars and ‘orkshope 6. Legalfacr Unique andcreatveinvitations have Digta ats ond photography been patronized and pheto booths fre naw vending 7. Biticalfactor Many housewives want to sewe Modem clcticel household toks ‘tht famly beter and equipment Demographic Paries evenwhere fe bichdey, Celehing senices and tarpauln baptism, famly gathering of cass pining ‘Atty 5: Answers vary ‘acy 6: Answers vary Agy NaMSNYENTREPRENEURSHIP Name of Learner: Grade Level: Section Score: LEARNING ACTIVITY SHEET OPPORTUNITY SEIZING Background Information for Learners ‘Opportunity seizing is the last step in opportunity spotting and assessment. This is the pushing through of entrepreneurs with their chosen opportunity. Entrepreneurs should make the best out of this opportunity, and they should exert efforts and full dedication for the success of the new venture. The entrepreneurs idea ‘can be any type of innovations listed here: Innovation is the process of positively improving an existing product or service which can be a key driver for economic growth. It is constantly changing, therefore, products and services must also adapt to these changes. ‘Types of Innovation 1. Breakthrough innovation includes inventions, occur infrequently as these establish the platform on which future innovations in an area are developed. Examples are the Internet, the computer, or the airplane. 2. Technological innovation includes technological advancement of an existing product or service which occurs frequently, Examples are wireless fidelity or \WEFi, the iaptop, or the jet plane. 3. Ordinary innovation occurs ordinarily which are commonly originating from market analysis and technology pull instead of a technology push. This means that the market has a strong influence in the implementation of an innovation. Examples are unlimited internet plans of telecommunications companies, a wireless mouse, and airbus for economical travelers. How to choose or come up with a competing product or service? 1. Identify the main customer segments. 2. Differentiate product attributes and features of each of the competitor. 3. Determine the existing marketing practices ofthe various competitors. 44. Categorize the market preferences of consumers when it comes tothe products being offered. 24 Note: Practice personal hygiene protocol at all times.Product Planning and Development Process 1, Idea Stage. This refers to the formation cf the business ideas. It sterts with ‘an entrepreneurial intent and proceeds with a development of a business idea using logic and creativity. 2. Concept Stage. The refinement of ideas and visualization of an idea thet can serve as a business opportunity. 3. Product Development Stage. It is here where the business idea is concretized with the production of a prototype. 4. Test Marketing Stage. At this phase, the product or service Is Introduced in the market after a series of evaluation and feedback from potential customers. Process of Opportunity Seizing 1. Crafting a positioning statement. ‘+ The entrepreneur is advised to look at other competitors in the marketplace, * Customer profiling will come into the picture. 2. Conceptualizing the product or service offering. + tis an idealized abstraction of tne product or service to be offered to the Preferred market of the entrepreneur. 3. Designing, prototyping, and testing the product + The entrepreneur must render the concept and translate it into its very physical and very real dimension. + Be ready for the actual testing by the enlrepreneur and then, later on, ‘Subject to testing by potential customers through FGD, surveys, product demo sessions, ete. + Assess how much resources are available, 4, Implementing, Organizing and Financing + Choose correct technology * Choose the right people * Design the operating work flow ‘+ Specify the systems and procedures ‘© Design the organizational architecture Learning Competency with code Select the best product or service that will meet the market need. (CS_EP11/12ENTREP-0d-6) 25 Note: Practice personal hygiene protocol at all times.Directions/instructions: Exercises 1. Supply the needed cell with the corresponding category of product or service under each different types of innovation. Pen Ordinary Technological Breakthrough Innovation Innovation Innovation Example: Vehicle Jeepneys Drivertess car Medical car 1. Food 2. Clothing 3. Cellphone 4 Cosmetics 5. Beauty Salon Spa Exercise 2. Take a walk around your community and list down things that you find missing, annoying, disappointing, or irritating. Are there any business opportunities that you have spotted? Choose two items from your list, and fentify the best product or service ideas that you can provide to address these. Problems Encountered Product or Service to provide 26 ‘Note: Practice personal hygiene protocol at all mes:Exercise 3: Given that you have already chosen the best product or service that you will be offering, answer the following questions: 1. Whatis your proposed product? 2. What are the main customer segments? 3. What are the different products or service attributes and features of each of the competitors? 4. How will you determine the existing marketing practices of the various competitors? 5. Why should consumers buy your product or avall your service? 27 Note: Practice personal hygicne protocol at all times.Exercise 4, Analysis of Competitors’ Products or Services 1. Choose an industry with several strong competitors. An example would be food industry, footwear industry, or apparel industry. 2, Try to come up with an analysis as to the prices and qualily of the products or services. 3, Share your analysis with your classmates and/or teacher for eitiquing and improvement purposes. ‘Questions for Competitor ‘COMPETITORS’ PRODUCTS OR SERVICES Analysis ‘Competitor | Competitor | Competitor | Competitor 4 2 3 4 ‘A Main customer segment Profile ‘Traits and characteristics Buying behavior Usage pattem image of product Major motivation B. Product atfnbutes and features Materials used Sizes available Colors Designs, models, and variations Packaging Weight Ease of operation Durability Frequency of upgrades 10. Functionality 11. Others ‘T__“Marketing practices Marketing channels ‘Advertising and promotions ‘Communication message Prices and selling terms Places and outlets Market reach D._— Market performance Sales volume ‘Sales trends Best performing models, variations Worst performing models, variations aloly|-| len] | 28 Note: Practice personal hygiene provocol at all times. Note: Practice Personal Hygiene protocols at all times. EEE, Strengths of competitors” products or services F, Weaknesses of competitors” products or services & Main value proposition of the ‘competitors’ product or sevice Exercise 5. You have been tasked to be a part of the project marketing team of a certain business. Create a role play depicting the process of selecting the best product or service which the market needs. Rubric for Scoring Criteria Excoptional Admirable (7) Acceptable (5) Attempted (1) (10) Uxtrendeg 0 Information iso Information so Infomation is Informations. ofthe Topic factual and factualand factual bl inaccurate (40%) accurate mosty somewhat 0 Presentation is ce Indicatesa ——_aceurate ‘aceurate offtopic dear © Good © Fair Understanding understanding” understating of ofthe topic oftopie the topic Cooperation o Accepts ideas 0 Accepts most 0 Unwiling!o _ Group does not (0%) ofothers, able” ideaswithout compromise work together tocompromise negaive —_o Fewmembers 0 One person does oAlimembers comments, contnbute allthe work ccontrbute able to compromise © Some members contribute Prosentatio 0 Shows © Shows some 0 Unsure fo Portrayal stalls (30%) confidence confidence responsbilty 9 Lacks © Informative 0 Presents some 0 Somewhat information © Entertaining: information informative Audience bored engages 0 Engages. o Engages, o Mumbles audiences audienceican ” audience © Body language is © Speaks loudly be heard intermitently "lacking, andclearly 0 Someuse of Hardtohear inappropriate © Appropriate bodylanguage 0 Some use of body movement language 29 ‘Note: Practice personal hygiene protocol at all times.3, Iwant to learn more 1, Ieamed that 2. Lenjoyed most on i } i References: Batisa, R.S. (2016).Entrepreneurship, Makati City, DIWA Leaming Systems, Inc. Habaradas, R.B. & Tullao, T.S. (2017). Entrepreneurship, Quezon City, Phoenix Publishing House, Inc.Morato, E.A. (2016). Entrepreneurship, Sampaloc, Manila, Rex Printing Company, Inc. 301 wea, eoueinssy Auend uoIsinig wee, aoueunssy Ayend uoIsiAig [edioug jooyog: Josiedng youIsig sjoouss anand YWNAV9 “4 3INVTIST OVIINL yvsao | 4ayoee| pee VusuaVo NATANYSHS wee! eouenssy Ayjend uoIsinig jredou In| saypeay jooyas UBIH JoWeS “dud ‘VNIIOW ‘f 3ISSaL OlMO93ud "9 VOINAV “Aq papa Jou OONV738 W aWoNsr Aq posedosg ‘Exerase 1; Possbe answors | Productor sevice ordinary, Technologist akthrough Innovation Example: Vehicle Joopneys Diveross car Metical car 1. Food Sweatcom —_Sweatcominacup Maisconyelo "wi choose 2 Glathing Prinlod shit Rubberized pritad T= T-shitwih thermal heat shat rovealig pnt 2. Cetphone Camera prone $00 menaoteamara _Eyelonty cameraphone hone 4. Cosmetics pati Liquid Cheek andip—_Longastng gut cheaktp ‘ek tek wih Vitamin Beauly Salo Spa __Eyabrow tatoo Flo eyebrow Permanent eyebrow impantaion implantation Exercise 2: Possiblo answers Probleme Encountered In the community Product or Service o provide ‘Tho people Rave afrdtmo npoying ther bis ke, Provide a Baya cantar th communty usin a fee loci Bt, water bil phone ils, et 299 tke Paymaya or Gcash where oni payments Gan bo done charging a minimal sevice charge co. {hat people wil no longer go town cert lo pay thet i People are mind of what food oat force. _—_—Provge s movable taipapa business catering the naeds ofthe people Exercise 3: Answers may vary Enerese 4: Answers may vary Exercise 6: Answers may vary :Kay| Jomsuy