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Digital Marketing Syllabus

This document outlines the modules covered in a digital marketing course, including website design, search engine optimization, search engine marketing, social media optimization and marketing, video marketing, email marketing, affiliate marketing, online reputation management, Google Analytics, Google AdSense, and blogging. The modules cover topics such as how to set up accounts, create content, optimize websites, run campaigns, and measure analytics to achieve marketing goals across various online channels.

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VijayKumar Lokanadam
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2K views9 pages

Digital Marketing Syllabus

This document outlines the modules covered in a digital marketing course, including website design, search engine optimization, search engine marketing, social media optimization and marketing, video marketing, email marketing, affiliate marketing, online reputation management, Google Analytics, Google AdSense, and blogging. The modules cover topics such as how to set up accounts, create content, optimize websites, run campaigns, and measure analytics to achieve marketing goals across various online channels.

Uploaded by

VijayKumar Lokanadam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Digital Marketing

Digital Marketing Modules

1.Website Designing

2.Search Engine Optimization

3.Search Engine Marketing(Google Ads)

4.Social Media Optimization

5.Social Media Marketing

6.Video Marketing

7.Email Marketing

8.Affiliate Marketing

9.Google Adsense

10.Online Reputation Mangement

11.Blogging

12.Google Analytics

13.Google WebMaster Tools / Search Console


Digital Marketing

Module1: Website Designing


*Introduction

*How To Buy Domain

*How To Buy Hosting

*How To Install Theme

*How Create Wordpress Website

Wordpress Setup
*Types of Hosting

*Hosting the wordpress Pratically

*Wordpress Pulgins

*Blog Creation

*widget Configuration
Digital Marketing
Module2: Search Engine Optimization
*Introduction
*Understanding Website
*What is Search Engine Optimization?
*Importance Of SEO in Digital Marketing
*Different type Of Search Engines
*How Search Engine Works

Research and Analysis Of Keyword


*What is Keyword
*Types Of Keywords
*Keyword Research Tools

 On page Optimization
 Off page Optimization
Digital Marketing
Module3: Google WebMaster Tools
(Search Console)
 How To Submit a website to search
console
 URL Inspection
 Performance
 Index Coverage
 Sitemaps
 Mobile Usability
 Links
Digital Marketing
Module4: Search Engine Marketing
(Google Ads)
 Introduction

 Setting Up Adwords Account


 Sign Up Process
 Billing Setting
 User Account Creation
 User Access Levels
 Setting Up Campaigns

Campaign Set up
 Types Of Campaigns
 How to fit the Right Campaign To The Business
Objective
 Language Setting
 Ad Rotation
Digital Marketing
 Experiments
 Daily Budget Selection
 Ad Scheduling

Adgroup Set up
what is Ad Group?
 How To set up Ad Groups
 Keyword Research
 keyword Match Types

 Ads Setup
 Auction Process
 Ad Extensions
Digital Marketing

Module 5&6: Social Media


Optimization and Marketing
 what is Social Media Marketing
 How is it Importance in Business?
 How Can Social Media be Integrated with the
Website?
 Case Studies On Various Social Media Platforms
 Setting Up a Vision, Mission & Goalsfor Social
Media Optimization
 Sponsored Ads

Facebook Marketing
Twitter Marketing
Linkedin Marketing
Digital Marketing

Module7: Youtube Marketing


*What is Video Marketing
*Statistics Of Video Marketing
*Creating Youtube Channel
*Create a Video Marketing Strategy
*Viral Video Examples
*Type of Video Posts
*How To Create Youtube Videos
*How to Rank Youtube Videos On Top
Digital Marketing

Module8: Email Marketing


Module9: Affiliate Marketing
Module10: Online Reputation Management
Module11: Google Analytics

Module12: Google Adsense


 How To Create Google Adsense Account
 How To Make Money with Google
Adsense
Module13: Blogging
 How To Make Money Through Blogging

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