Hengli (Henry) Li
San Diego | (619) 394-6003 | [email protected] | https://www.linkedin.com/in/henglili/
Education
Master of Science, Business Analytics - University of California, San Diego expected 06/2020
Rady Scholar Fellowship, Program ambassador
Programming & Tools: R, Python, SQL, Tableau
MBA, Managerial Leadership - University of San Diego 05/2019
Dean’s Merit Scholarship, Program ambassador
Skills: Problem-Solving, Business Process Mapping, Stakeholder Management, Communication
M.E., Software Engineering - Beijing University of Posts & Telecommunications 03/2016
Project Management certified by IBM
B.E., Electrical Engineering - North China University of Technology 07/2011
President of Student Association of Science and Technology, Class Representative
Professional Experience
San Diego Community News Network San Diego, USA
Marketing & Advertising Intern 06/2018 – 08/2018
Developed offline/digital marketing activities, followed market trends with suitable business practices
Facilitated to create, organize and manage various marketing events
Explored new customer channels and promoted intimate relationships
Reserva Rio de Janeiro, Brazil
Management Consulting Project 01/2018 – 01/2018
Performed analysis for sales forecasting for new business and existing customers
Contributed improving sales team’s performance by offering solutions to streamline processes
Worley Beijing, China
Lead Electrical Engineer 07/2011 – 06/2017
Attained 10+ projects with average $50 million investments ahead of schedule and handed over high
quality of deliverables
Cooperated with internal & external stakeholders to obtain agreement on projects’ execution
Performed cost and budget control, and optimized projects’ implementation
Coordinated with cross functional teams, and managed relationships with vendors and suppliers
Handled highly complex problems effectively, and provided expertise in related specific areas
Panasonic Corporation of China Beijing, China
Custom Support Specialist Intern 06/2010 – 12/2010
Demonstrated responsibilities of troubleshooting and services to satisfy with customer needs
Proposed new customer registration report in an efficient way to keep track with
Alibaba Group Beijing, China
Business Development Specialist Intern 12/2009 – 02/2010
Discovered potential clients to become contracted merchants
Coordinated with partners and promoted campaigns and activities
Developed the website, uploaded and released the business information of the contracted merchants
Taiping Life Insurance Co., Ltd Beijing, China
Sales Assistant Intern 07/2009 – 08/2009
Assisted the manager in managing interviews, and new clients
Contacted the potential clients and assessed their specific needs
Siemens Co.,Ltd Beijing, China
Administrative Assistant Intern 07/2008 – 09/2008
Assisted with event planning, including assisting travel and logistical arrangements
Greeted visitors and responding to telephone and in-persons requests for information
Coordinated inventory orders, office supplies, performed filing, faxing, mailing and reception
coverage.
Projects
Prediction of Customer Response for Intuit Email Targeting 02/2020
Explored series of features that describe customers’ characteristics from Intuit Quickbooks datasets and
implemented feature selection methods, to optimize feature dimensions using R
Designed a classfication method based on Logistic Regression, Neural Networks, and Tree-based
models (Classification Tree, Random Forest, and Gradient Boosted Tree) for prediction of Intuit’s
customer response and improved the profit achieved by 10%.
Web Scraping of Twitter Review 08/2019
Implemented review scraping for specific keywords from Twitter using Python
Gathered review id, reviewer’s name and review text, and output as a text document
Using Interactive Data Visualization to Assess Fraud Risk 05/2018
Identified the risk posed by fraud patterns and trends
Detected, recommended and implement process improvements
Built Dashboard to convey the pipeline through storytelling using Tableau
Facebook Usage and Penetration Analysis 10/2017
Preprocessed variables that included creating dummy variables
Built descriptive statistic model to display meaning relationships between varialbes
Applied Logistic Regression to predict percentage of population would use Facebook in each states
Professional Affiliations
Member – IIBA | International Institute of Business Analysis, IMCUSA | Institute of Management
Consultants USA, PMI | Project Management Institute
