SUMMER INTERNSHIP REPORT

Recovery 2021: Redesigning for the recovery and future

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD

OF DEGREE OF

Master of Business Administration

Under The Supervision Of
Ms. Babita Rawat
Sr. Manager Merchandising
Fashion Division – Apollo International Ltd.

Submitted By
MOHD IZHAR UL ISLAM
Roll No. 19MBAIB12

Department of Business Administration

Faculty of Management studies & research
Aligarh Muslim University, Aligarh
2020-21
 Declaration

I, Mohd Izhar ul Islan hereby declare that I have carried out summer internship
at Apollo International ltd – Fashion Division and completed a project entitled
Recovery 2021- Redesigning for the recovery and future.
I further declare that the work done in this report is the original work of me during
the course of this Internship and no part of this research has been published or
submitted to anybody or any university for the award of any degree or diploma,
except by us for the purpose of completion of this summer internship report.

Date: 25 October 2019

Place : Sambhal Mohd Izhar Ul Islam
 ACKNOWLEDGEMENTS

Above all, I am extremely thankful to God for blessing me with the ability and
opportunity to learn & grow.

The Summer Internship with Apollo International Ltd. has offered a great
learning experience. During the tenure of this internship, I was fortunate to
have interacted with people, who in their capacities have encouraged and
guided me.

I would like to extend my sincere & heartfelt obligation towards Ms. Babita
Rawat (Sr. Manager, Merchandising, Fashion Division) who helped me in this
endeavor. Without her active guidance, cooperation& encouragement, I would
not have made headway in the internship...

I would like to express my special regards to the Training and Placement

Advisors of the Department, Prof. Feza Tabassum Azmi, Prof. Saboohi Nasim,
and Dr. Asif Akhtar for their constant support, Motivation and providing this
internship opportunity.

Lastly, I would like to acknowledge with a deep sense of reverence, my

gratitude towards my family & friends, who have always supported me and kept
their faith in me.

MOHD IZHAR UL ISLAM

25 Oct. 2020
 TABLE OF CONTENTS

Executive Summary…............................................................................................................... 2
Chapter 1 Industry Profile…………………………………………………………..….3
1.1 leather Apparel export Industry in India…………………………...4
Chapter 2 Company Profile……………………………………………………..........1 0
2.1......................................................................................................................... Apollo Group
at a glance..................................................................................................... 11
2.2......................................................................................................................... About Apollo
International ltd .......................................................................................... 12
2.3......................................................................................................................... Apollo
International Ltd. – Fashion division ..................................................13
Chapter 3 Research Methodology............................................................................…......21
3.1 Title of the project. ..............................................................................23
3.2 Objective of the study…………………………………………...23
3.3 Scope of the study…………………………………………….....23
3.4 Research design…………………………………………………..24
3.5 Methods of data collection………………………………………24
3.6 Sampling…………………………………………………………..25
Chapter 4 Data Analysis......................................................................................................... 25
Chapter 5 Findings…………………………………………………………………..32
Chapter 6 Suggestions and recommendations………………………………………....34
References…………………………………………………………………………. 38

1 | Page
 EXECUTIVE SUMMARY

Apollo Fashions Company is a part of Apollo group and comes under Apollo
International limited. Today Apollo Fashions Company is one of the fore standing
players among the fashion products Exporters. Apollo Fashions Company is about 25
years old company and has grown significantly.

It has been awarded as “Excellent Performance award” by Council of leather exports

in 2012, The Quality Award by All saints in 2016 and The Northern Regional Export
Award by Council of leather exports in 2018.

Over the years Apollo Fashions Company has created an unblemished reputation by
establishing unrivaled Quality, Durability in all its products. These are central tenets
of company’s achievement to exceed customer’s expectations.

Today, Apollo's customers are world-renowned brands such as Bata, Euro Shoe
Group, Walk London, Hush Puppies, Hudson, and many other international brands.
All these brands have full faith in the quality of Apollo and for this reason they are
Associated from Apollo.

This report contains six chapters:

 Chapter one talks about the Industry Profile.
 Chapter two talks about the company’s profile
 Chapter three states the research methodology adopted
 Chapter four deals with Data Analysis and Interpretation.
 Chapter five presents the findings
 Chapter six talks about the recommendations and suggestions
 CHAPTER 1

INDUSTRY PROFILE
1.1 Leather Apparel Export Industry in India

Leather is one of the foremost widely traded commodities globally. The expansion in
demand for leather is driven by the style industry, especially footwear. Other than
this, the furniture and interior design industries, similarly, the automotive industry
also demand leather. The leather industry features a prominent place within the
Indian economy and is considered for substantial export earnings and it's among the
highest ten Forex earners for the Country.

The Indian leather industry accounts for around 12.93 percent of the world’s leather
production of hides/skins and handles an annual production of about 3billion sq. ft.
of leather. The country accounts for 9% of the world’s footwear production. India is
the second-largest producer of footwear within the world, producing about 2.41
billion pairs (2017). The export of footwear, leather and leather products from India
reached a worth of US$ 5.69 billion during 2018-19.
India has an abundance of raw materials with access to twenty of the world’s cattle
and buffalo and 11% of the world’s goat and sheep population. Added to this are the
strengths of skilled manpower, innovative technology, increasing industry
compliance to international environmental standards, and therefore the dedicated
support of the allied industries.

The leather industry is an employment intensive industry providing job to around

4million people, mostly from the weaker sections of the society. Women employment
is pre-dominated in the leather products industry with about 30% share. The leather
industry in India has the youngest workforce with 55% of the workforce below 35
years old. India is the second-largest exporter of leather garments and therefore the
third-largest exporter of Saddlery & Harness within the world.
The major production centers for footwear, leather, and leather products in India are
located within the States of Madras – Chennai, Ambur, Ranipet,; west Bengal –
Kolkata; Uttar Pradesh – Kanpur, Agra, Noida, Saharanpur; Maharashtra – Mumbai;
Punjab – Jalandhar; Karnataka – Bengaluru; Telengana Hyderabad; Haryana –
Ambala, Gurgaon, Panchkula, Karnal and Faridabad; Delhi; Madhya Pradesh –
Dewas; Kerala – Kozhikode and Ernakulum / Cochin; Rajasthan; Jaipur; Jammu &
Kashmir; Srinagar.

The major markets for Indian leather and leather products are the USA with a share
of 15.75, Germany 11.6%, UK 10.55%, Italy 6.5%, France 5.7%, Spain 4.5%, UAE
3.9%, Netherlands 3.4%, Hong Kong 3.3%, China 2.6%, Poland 2.0% and Belgium
2.0%. The leather industry tends to come up with 250 jobs for each $ 0.2 million
investment.
These 12 countries together account for nearly 71.84% of India’s total leather,
leather products, and footwear export.
European Union accounts for 54% of India’s total export of leather and leather
products.
INDUSTRY SCENARIO
Exports of leather and leather products touched $5.5 billion during 2018-19

Exports are segmented as:

Footwear export accounts for 49.23% share. Product mix with gents (55%),
followed by ladies (35%) and youngsters (10%). With an annual production of 2257
million pairs, a large domestic retail market exists with 2021 million pairs (90%).

Leather garments industry : Annual production capacity of 16 million pieces.

9.04% share of India’s total leather export.

Leather good and accessories industry including saddlery and harness: Accounts
for 23.79% share for leather goods and around 2.7% for saddlery and harness. The
annual production capacity of 63 million pieces of leather articles, 52 million pairs
of commercial gloves, and 12.5 million pieces of harness and saddlery items.

Finished leather stands at 15.2%.

The tanning industry accounts for an annual production of about 3 billion sq. ft.

EXPORT HIGHLIGHTS

Figure 1

% SHARE O F LEATHER & LEATHER PRODUCTS FY 2018-19

% SHARE OF INDIA’S EXPORTS OF LEATHER & LEATHER PRODUCTS

TOP 12 COUNTRIES IN US $ MN FY 2018-19

 India’s leather industry has grown drastically, transforming from a mere

unprocessed leather supplier to a value-added product exporter.
 Total leather goods export from India stood at US$ 4.64 billion in 2019-20.
During April-August 2019, the key markets for Indian leather products were
the US (16.73 percent), Germany (12.31 percent), UK (11.41 percent), Italy
(7.48 percent), and France (5.54 percent.
 During April-August 2019, products exported include leather footwear
component (US$ 115.19 million), leather garments (US$ 190.07 million),
finished leather export (US$ 237.69 million), leather footwear (US$ 937.13
million), and leather goods (US$ 584.37 million).

STRENGTHS OF INDIAN LEATHER SECTOR

 Own stuff source – About 3 billion square foot of leather produced annually
 Some types of goat/calf/sheep skins command premium position
 Strong and eco-sustainable tanning base
 Modernized manufacturing units
 Trained/skilled manpower at competitive wage levels
 World-class institutional support for Design & product development, HRD,
and R & D
 Presence of support industries like leather chemicals and finishing auxiliaries
Presence in major markets – Long Europe experience • Strategic location
within the Asian landmass
 Emerging strengths
 Design development initiatives by institutions and individuals
 Continuous modernization and technology up-gradation
 Economic size of producing units\Constant human resource development
program to boost productivity
  Increasing use of quality components
 Shorter prototype development time
 Delivery compliance

HIGHLIGHTS OF PRODUCT SEGMENTS OF INDIAN LEATHER AND

FOOTWEAR INDUSTRY

Tanning Sector – Annual availability of leathers in India is about 3 billion sq.ft.

India accounts for 13% of world leather production of leathers. Indian leather
trends/colors are continuously being selected at the MODEUROPE Congress

Footwear Sector– India is Second-largest footwear producer after China, with

Annual Production of 2.41 billion pairs (2017). India is the second-largest consumer
of footwear after China, with a consumption of 2.49 billion pairs. Footwear (leather
and non-leather) export accounts for about 45.48% share in Indian leather and
footwear industry’s export (2018-19). The Footwear products export mix is: Gents
58%, Ladies 30%, Children 9% et al 3%.

Leather Garments Sector – India is that the second-largest global exporter, next
only to Italy, with a worldwide market share of about 17%. Accounts for 8.23%
share of India’s total export from the leather sector (2018-19).

Leather Goods & Accessories Sector including Saddlery & Harness– India is fifth
largest global exporter. Accounts for about 28% share of Indian leather and footwear
industry’s total export

INDIA’S EXPORT OF LEATHER & LEATHER PRODUCTS FOR 5 YEAR

(Value in US$ Mn.)
Product 2014-15 2015-16 2016-17 2017-18 2018-19
Finished Leather 1329.05 1046.45 888.39 874.24 721.73
Leather Footwear 2278.18 2147.98 2128.87 2193.86 2195.47
Footwear 361.29 284.34 298.69 335.24 319.10
Components
Leather Garments 604.35 553.11 518.96 518.96 468.48
Leather Goods 1452.83 1370.04 1365.22 1365.79 1434.24
Saddlery & Harness 162.7 146.38 155.88 155.97 159.35
Non-Leather 306.44 306.74 296.68 296.91 392.63
Footwear
Total 6494.84 5855.06 5646.79 5740.97 5691.00
% Growth 9.37% -9.85% -3.56% 1.67% -0.87%
Source: DGCI&S
INDIA’S EXPORT OF LEATHER & LEATHER PRODUCTS TO VARIOUS
COUNTRIES FOR LAST 5 YEARS
(Value in million USD)
%Share of 2018-
COUNTRY 2014- 15 2015- 16 2016- 17 2017- 18 2018- 19
19
USA 768. 06 834. 10 867.1 9 847.3 0 893. 68 15.70%
Germany 800. 20 674. 19 657.3 7 684.4 1 659. 18 11.58%
UK 751. 33 716. 49 606.1 8 616.4 1 597. 30 10.50%
Italy 504. 26 407. 91 374.0 9 389.0 6 368. 71 6.48%
France 371. 75 308. 45 287.7 4 326.3 8 323. 02 5.68%
Spain 351. 27 327. 86 293.4 3 281.3 0 258. 26 4.54%
U.A.E. 281. 07 263. 15 226.7 2 161.2 7 226. 18 3.97%
Netherlands 224. 92 182. 97 169.0 0 196.9 8 194. 43 3.42%
Hong Kong 422. 11 315. 26 265.6 0 248.0 7 190. 31 3.34%
China 194. 26 162. 21 173.7 2 170.3 4 148. 21 2.60%
Poland 81.7 4 65.2 0 101.0 6 144.4 7 115. 02 2.02%
Belgium 108. 88 84.8 4 104.9 0 114.8 0 114. 09 2.00%
Somalia — 100. 12 94.12 58.82 102. 24 1.80%
Vietnam 115. 57 105. 54 92.38 104.8 1 98.4 4 1.73%
Australia 84.6 6 84.7 1 82.66 91.16 95.3 6 1.68%
Portugal 68.3 9 62.1 3 67.61 68.62 68.7 7 1.21%
Denmark 83.9 0 76.1 7 77.22 69.35 67.3 9 1.18%
Korea Rep. 68.4 7 82.3 8 68.65 67.22 66.1 2 1.16%
Japan 56.2 1 59.2 4 63.87 71.42 65.5 3 1.15%
Russia 49.9 6 49.0 1 51.15 56.08 52.5 9 0.92%
South Africa 55.0 4 52.8 7 44.13 43.80 52.2 8 0.92%
Chile 53.1 2 52.1 8 41.85 44.90 48.8 7 0.86%
Malaysia 62.9 9 54.5 8 48.60 48.77 46.3 2 0.81%
Austria 35.4 8 26.2 0 27.86 46.26 43.8 2 0.77%
Canada 59.2 4 47.2 5 46.94 50.50 43.2 7 0.76%
Sweden 46.4 8 38.1 4 40.83 43.20 40.0 2 0.70%
Nigeria 12.3 0 17.0 2 20.29 24.75 37.5 3 0.66%
Indonesi a 28.9 5 25.6 2 26.97 33.82 37.2 3 0.65%
Mexico 8.57 12.4 9 12.14 19.36 36.0 7 0.63%
Saudi Arabia 47.4 2 36.7 7 40.86 37.87 33.6 5 0.59%
Kenya 8.26 12.7 3 30.25 22.04 32.2 9 0.57%
Switzerland 37.0 5 29.7 4 24.83 30.37 31.4 1 0.55%
Slovak rep 0.00 30.7 1 31.48 36.44 26.6 1 0.47%
Hungary 30.9 6 23.4 6 28.23 24.65 24.3 1 0.43%
Thailand 28.7 9 18.2 2 19.82 19.82 20.2 0 0.35%
Banglades h 18.0 8 17.6 6 34.98 27.59 19.8 4 0.35%
Finland 23.5 5 16.8 0 17.25 19.76 18.6 4 0.33%
Turkey 39.6 3 27.6 0 19.96 22.63 16.3 1 0.29%
Israel 13.9 2 13.3 5 13.24 15.87 15.8 6 0.28%
Cambodia 10.8 1 12.6 2 10.37 7.27 10.8 4 0.19%
Czech
22.5 2 10.4 5 9.34 11.91 10.5 2 0.18%
Republic
Greece 14.2 2 10.9 5 10.16 10.28 10.4 6 0.18%
New Zealand 12.1 1 11.2 3 9.81 9.88 10.1 6 0.18%
Oman 11.2 1 12.7 6 12.29 9.32 9.46 0.17%
Sri Lanka Des 10.1 3 13.8 5 14.42 12.34 9.39 0.16%
Singapore 22.1 2 23.4 9 33.04 14.42 9.22 0.16%
Sudan 31.4 0 20.1 7 14.63 8.86 9.10 0.16%
Taiwan 12.0 8 9.87 8.97 8.07 8.44 0.15%
Norway 15.0 0 12.3 1 7.54 8.76 6.32 0.11%
Djibouti 0.00 14.7 9 11.19 8.56 6.28 0.11%
Others 336. 40 187. 24 209.9 8 249.4 0 261. 02 4.59%
Total
6494 .84 5855 .06 5646. 79 5740. 97 5691 .00 100.0 0%
 
Source: DGCI&S
 CHAPTER 2

COMPANY PROFILE
 Apollo Group
Th e A po llo G rou p is a d ive rsif ie d an d re pu t ed b usin e ss h ou se e sta b lish ed in 19 72 . I t ’s
ma jo r co rpo ra te e nt it y wit h a st ro n g f oo t ho ld in mu lt ip le ind u st ry se g men t s. Th e g ro up ha s
co me a p ro t ra cte d wa y a nd est ab lish e d a no te wo rt h y id en t it y fo r it se lf with in t he co un t ry
a nd g lo ba lly. E ven af t e r wide g eo g ra p h ica l sp an of op e rat io n s, it su cce ssf u lly est ab lish e d
p ro fe ssio na lly ma na g ed en viro n men t th ro ug ho u t it s n et wo rk.

Th e A po llo G rou p ha s ve nt u red in to va ried seg me n t s in clu d in g Man u fa ct u ring o f Tyre s,

I nt e g ra t ed L og ist ics, Dig ita l Cin e ma , Dist rib u t io n a nd Ma rket in g of Tyre s, I nt e rna t ion a l
B u sin e ss in P rod u ct s, E qu ip men t an d P ro je ct s Ma nu f a ctu rin g & E xp o rt of Fa sh ion
G a rmen t s & A cce sso rie s a nd He a lt h ca re . Wit h d ive rsif ie d in vo lve me n t in va ried b usin e ss
a rea s, th e Ap o llo G rou p fo ste rs an e n viron me n t o f p ro g re ssio n an d in no vat io n with in t he
t h ree su cce ssfu l e nt it ie s it en co mp a sse s:

Apollo Tyres
Established in 1972, Apollo Tyres Ltd is a multinational enterprise
headquartered in Gurgaon, India, with a manufacturing presence
across 3 continents. The tyres manufactured at Apollo Tyres are
available in 118 countries across the world.

Apollo International Limited

Apollo International Limited (AIL) is a significant part of the Apollo
Group was established in 1994 with the vision of “Nurturing
Entrepreneurs through Partnerships”. AIL spearheaded group’s
diversification into different sectors including Logistics, Digital
Cinema, Fashion Garments & Accessories, International Projects and
Marketing &Distribution of tyres.
Artemis Health Institute
Artemis Health Institute is an integrated world-class super specialty
hospital located at Gurgaon, in the Capital Region, India. It is a
state of the art facility with 300 beds and the hospital specialties
include cardiovascular (heart), oncology (cancer), orthopedics,
neurosciences and bariatric & minimally invasive surgery etc.
 Apollo International Limited

The history of Apollo International Limited (AIL) spans 2 decades of visionary

thinking, robust planning, effective implementation, and shutting the loop with
continuous improvements. AIL had started in 1994 as a part of the Apollo Group, to
explore new business domains and exploit the opportunities offered by the Indian
economy within the post-liberalization era. Quickly gaining recognition as ‘Global
growth company’ by the world Economic Forum, AIL has been climbing one peak
after the other, reaching milestones set by the leaders, in no time. Reflecting
diversity in business approach, AIL’s business verticals and group companies are
present in industries like Integrated Logistics (Apollo LogiSolutions Ltd.),
Manufacturing and Distribution of Tyres (Tyre Tech Global), International Business
Products, Equipment and Projects (IBD), and Fashion Garments and Accessories
(Apollo Fashion Company). Each business is headed by an experienced professional
who is an Entrepreneur for the business and at the identical time, acts in partnership
with the Chairman and director additionally as other business leaders/entrepreneurs
for best practice implementation. The fast-growing Apollo LogiSolutions Ltd (ALS),
the logistics division of the group, is emerging as a number one integrated logistics
solutions provider in India and worldwide. during a short period, the Co. has
established a global venture and bought a Chennai based logistics company. UFO
Moviez is world’s largest-ever networked digital cinema chain which has
revolutionized film distribution and exhibition in India since 2005. Tyre Tech Global
(TTG) offers an exhaustive range of products to over 70 countries. AIL’s
International Business Division (IBD) is engaged in providing the most recent
technology-driven products & equipment to developing countries and undertaking
their infrastructural projects. Apollo Fashion Company, the fashion division of AIL
designs and manufactures top of trending fashion garments & accessories with a
vision of ‘Crafting quality fashion products for the worldwide market’.
 A POLLO I NTERNATIONAL L IMITED – F ASHION DIVISION

Established in the year 1995, Apollo Fashion Company is the fashion product
manufacturing and export division of Apollo International Limited (AIL). it's grown
remarkably in its journey up to now, and today, the division is synonymous with
‘high-quality fashion products” in International arena, offering the best blend of
versatility and sensibility of fashion. the fashion industry is among the highest ten
Forex income earners for the country and has immense potential within the
International circuit. Apollo Fashion Company leverages these facets by crafting
high-quality garments and accessories for an impressive clientele across many
countries. Apollo Fashion Company is a successful venture by AIL and also the
consistent growth of the division in terms of business also as infrastructure, is
testimony to this fact. The core strength of the division lies within the creativity and
competence of its core teams that include designing, merchandising, production, and
material sourcing. The experienced designers are well versed with the changing
global fashion scenario. The in-house research & development team is an integral
aspect of the division’s growth strategy. Apollo Fashion Company has been able to
retain a powerful position within the international market as a result of its ability to
forecast international trends and capability to style stylish fashion products. A
socially compliant infrastructure with well-defined processes to satisfy the growing
demands of the industry drives the business at Apollo Fashion Company. The
manufacturing processes are done with sophisticated machinery & equipment
imported from Germany & Italy. Uncompromised quality and unfailing delivery
timelines have won Apollo Fashion Company the faith and preference of the many
international fashion brands.

H ISTORY
• Raaja Kanwar is founding father of Apollo International Limited, subsidiary of
the Apollo Group. Though the family business ensured a natural progression into the
tyres business but Raaja was keen to diversify and his vision ‘Nurturing
Entrepreneurs through Partnership’ resulted in a leather startup in 1995.

• In 2005, he met Shiraz Askari an entrepreneur, running his own business for
more than a decade and gave him the responsibility to transform the business. Shiraz
after completing his MBA from AMU, Aligarh and began his career as a sales and
business development professional but soon joined the leather export industry. He
gained experience and held various senior executive positions before starting his
own export company. He took to the helm of Apollo Fashion Company in 2005 and
since then his specialize in process, product, and marketing has helped us grow
rapidly. Shiraz has added new product categories, opened new markets and for him
customer remains at the center of everything we do. he's keen about providing equal
opportunities, doing business ethically and his vision is pushing the teams to adopt
best practices and processes the least bit levels.

• In 2014, Apollo fashion co. started making bags, wallets, and belts at the
behest of their clients. Pleased with the deliverables, we pushed, and that we
grabbed the chance to feature new categories.

• In 2017, Apollo fashion co. started making shoes for men and gradually started
producing for ladies in addition and are currently working with some remarkable
international brands.

• In 2019, Apollo fashion co. have extended their expertise into textile garment
manufacturing and are making outerwear, woven shirts, ladies tops, and dresses
within the current facilities and commit to further expand it soon.
 APOLLO INTERNTIONAL LTD: VISION & MISSION

THE AIL VISION

‘NURTURING ENTREPRENEURS THROUGH PARTNERSHIP ’

THE AIL MISSION

“NURTURING AND FACILITATING ENTREPRENEURSHIP TO BUILD A TRULY GLOBAL

ENTERPRISE BY PROVIDING A PLATFORM OF OVER THREE DECADES OF BUSINESS
EXPERIENCE , REPUTATION , CORPORATE STRENGTH AND ENVIRONMENT CONDUCIVE
FOR GROWTH OF ALL ”
 CORE VALUES

 Team Building

 Finding Balance

 Practicing Empathy

 Career Growth

 Creativity & Innovation

 Living Authentically
 PRODUCTS

1. LEATHER GARMENTS

2. OUTERWEAR
3. ACCESSORIES

4. FOOTWEAR
C LIENTS
 APOLLO INTERNATIONAL LTD

( F ASHION DIVISION )

Address:
Apollo International Limited
A-49, Sector 58, Noida -201301
 CHAPTER 3

RESEARCH
METHODOLOGY
3.1 T ITLE OF THE PROJECT

Recovery 2021: Redesigning for the recovery and future

3.2 O BJECTIVE OF THE STUDY

 To suggest the Recovery strategy for Apollo fashion company.

 To suggest the marketing strategy for selling products in India.

 To assess government policies for the leather apparel export

Industry.

3.3 S COPE OF THE S TUDY

This study aims at providing recovery strategy to Apollo Fashions Company for
2021. As we all know, Corona Pandemic has changed everything. Now. Everything is
happening over Internet. Therefore. Digitization and selling products online is the
need of the hour. So, this study is being conducted to know the consumer
preferences for online shopping and efforts are also made to know the platform that
will be most suitable for selling products of Apollo Fashions Company online
domestically as well as internationally.
3.4 R E SE ARCH D E SIG N

A research design is the arrangement of conditions for collection and analysis of

data in a manner that aims to combines relevance to their search purpose with
economy in procedure.
Research design provides clarity without a research design a researcher may not
what to do. It provides with ease in analysis and interpretation. However, a research
design should not be rigid it should be flexible and have room for changes. Research
design can be broadly classified into three types.
a) Exploratory Research Design
b) Descriptive Research Design
c) Causal Research Design

The present study is descriptive in nature which investigates and analyses the current business
situation of fashion Industry. Secondary data is collected from various Government websites to
assess the policies for leather apparel industry. For the primary data, questionnaire method is
employed. For analyzing the collected data, MS excel is used. 

3.5 M ETHODS OF DATA COLLECTION

 Primary data: Primary Data are those data that are observed or collected from
first-hand experience. They are in the form of “raw material” to which
statistical methods are applied for the purpose of analysis and interpretations.

 Secondary data: Secondary Data are those data, which are collected for
another purpose. In the other words, Secondary data is data, which is being
reused for any other purpose. Secondary data is also collected from sources
like journals, newspapers, official websites etc.

The data collected here is mainly primary in nature. Secondary data is also used to
support this study.
The main method of collecting primary data used in this study is Questionnaire.
3.6 S AM P L ING

Sampling is the process of choosing a subset (called a ‘sample’) of a population of

interest for purpose of constructing observations and statistical inferences of
population.
There are various methods of sampling data. The sampling technique used here is a
hybrid of Judgment and Convenience sampling. Convenience sampling refers to
technique of collecting data where data is collected from those that are easy to
contact or easily available. Judgment sampling refers to a non-probability sampling
technique where the researcher selects units to be sampled on the basis of his own
existing knowledge or his professional judgment. Thus, Efforts are being made to
cover all sorts of consumers as far as possible so that the sample can represent the
population.
 Chapter 4

Data Analysis
&
Interpretation
Classification of the Respondents Based on Demographic variables
1. Gender

2. Age
3. Education qualification

4. Income group
NO. OF RESPONDANTS

26% 22%

18%
22%
12%

Below 1,00,000 1,00,000 to 2,00,000 2,00,000 to 3,00,000

3,00,000 to 4,00,000 4,00,000 and above
Classification of the Respondents Based on Mode of shopping

Classification of the Respondents Based on feasibility of online

shopping (reasons for online shopping)
Classification of the Respondents Based on preference of online
shopping in case of fashion products
Classification of the Respondents Based on preference of online
shopping platform in case of fashion products
Chapter 5

FINDINGS
 FINDINGS

 Out of 102 respondents 74% belong between the age group of 18 to 30 years.
 52% of the respondents are male.
 89% of the respondents are buying products online amidst corona.
 47% of the respondents have studied Master degree.
 26% of the respondents fall in Rs.4,00,000 and above income group.
 Majority of the respondents believes that online shopping is more feasible,
convenient, and economical in terms of time and money.
 80 % of the respondents buys fashion products online.
 Majority of the respondents believes that window shopping is easier in case of
online shopping.
 There are certain parameters that motivates the user to shop online:
 Website user friendliness.
 Discounts and offers. 
 Cash on delivery.
 Free shipping.
 In online shopping Physical examination is the important issue
 Time saving

 Most preferred platforms for Fashion products are Amazon, Flipkart, and
Myntra.
 The return and exchange policy has also increased the trust and trend in
fashion products online selling.
 Chapter 6

RECOMMENDATIONS
&
LIMITATIONS
As the study clearly depicts that online shopping is preferred by majority of
respondents and in case of fashions products as well. Therefore following are the
recommendations and suggestions from my inference for the Apollo fashions
company.

 We are performing reasonably well in export but we can go for selling

products in India as well.
 Due to covid-19 also, many new customers have started buying products
online.
 Selling products over online platforms, initially as it needs no infrastructure
and very less Investment. A brand roadster became famous from online selling
only.
 Selling products over Amazon, Flipkart and Myntra. These three are the major
players of online shopping especially in case of fashion products.
 Especial emphasis can be made on selling products on Myntra as its famous
for fashion products only.
 We can go for creating our own store on shoppify.com and sell online
domestically as well as internationally. I have created a dummy store for
Apollo Fashions Company as Apollo leathers on shopify.com. Screenshots of
the stores are attached below.
 After creating the brand image using online shopping, we can go for opening
exclusive retail stores in India.

Store created on shopify.com

 LIMITATIONS OF THE STUDY

 The sample size which is used in the study is only 100 due to time constraints.
 The time limit for the research was small to collect information for an in-
depth study
 Result of the study depends on respondent response
 The method of study was based on convenience random sampling. Therefore
the reliability and accuracy of analyzed results are to be further studied.
 R EFERENCES

1. https://www.shopify.com/start
2. http://leatherindia.org/
3. http://apollofashioncompany.com/
4. http://www.apolloindia.com/