LEVEL OF AWARENESS AND ACCEPTABILITY OF THE APAYAO STATE COLLEGE VISION,

MISSION, GOALS, OBJECTIVES AND CORE VALUES

AMONG EXTERNAL STAKEHOLDERS

Cecilia B. Yturzaeta

ABSTRACT

This study was conducted to determine the level of awareness and acceptability among the
cooperating agency employees, residents of the community, alumni and the parents on the vision,
mission, goals, and core values of the Apayao State College.
The descriptive survey method of research was followed by involving head of office,
department /unit heads, rank and file employees of different cooperating agencies and other external
stakeholders. Data were collected using a pre-structured questionnaires which was designed from
the vision, mission, goals and core values of the institution. Data were analysed using mean to
determine the level of awareness and acceptability of the VMG and Core Values of the college.
In the level of awareness of the College Vision, cooperating agency employees, residents of
the community and parents have rated Very Much Aware with a highest mean of 2.77 which
emphasized that most of the external stakeholders are well inform of the college Vision. With alumni
of 2.27 mean, which means that they should always be invited whenever programs and other
activities of the college is conducted. On the other hand, on the level of acceptability, all of the
respondents have highly accepted the college Vision with the highest mean of 2.88 by the alumni.

Result of the study revealed that in the level of awareness of the college Mission, alumni and
parents are Very Much Aware with a mean of 2.80 respectively, by cooperating agency employees
with a mean of 2.56 which is also very much aware. Residents of the community have rated 2.29
which is aware, with this conduct of information dissemination be undertaken to keep them updated
of the college Mission On the level of acceptability, alumni rated the highest mean of 2.86, parents
of 2.83 mean and cooperating agency employees with a mean of 2.64, which means they highly
accepted the college mission. Residents of the community had the lowest mean of 2.32 which is
aware. With the result, there is a need to inform them of their counterpart to help the institution
achieve its mission.

In the level of awareness of the college Goals, both alumni and parents rated the highest
mean of 2.76, by cooperating agency employees of 2.63 described as very much aware. While
residents of the community had the lowest rate 2.24 which made them only aware of the college
goals. Based on this result, the institution has to conduct seminar, training on the college Goals to
keep them active participants in the achievement of the institution’s goals. On the other hand, the
college Goals was highly accepted by the alumni with a highest of mean of 2.9, followed by the
parents of 2.77 mean and 2.66 from the cooperating agency employees. With the lowest rate of 2.24
by residents of the community which also mean they moderately accepted the college Goals.

In the level of awareness of the college Core Values, alumni had the highest rate of 2.77;
parents of 2.76 and cooperating agency employees of 2.62 and residents of the community had the
lowest rate of 2.35 which means all the respondents are very much aware of the core values of the
institution. With this, they know well what an ASCian would be in the future. This may encourage
them to motivate their children, friends and relatives to enrol at ASC. On the level of acceptability,
alumni with a rate of 2.88 as the highest mean, followed by parents of 2.75, cooperating agency
employees of 2.62 and parents of 2.36. This revealed that the core values of the college are highly
accepted by the different external stakeholders.
 RATIONALE

The APAYAO STATE COLLEGE is the sole college institution in the Province of Apayao
and is situated at Malama, Conner, Apayao to cater the educational needs of the Iyapayaos and
residents of the neighbouring municipalities and barangays. It existed for twenty years having a
four-fold mandates: Instruction, Research, Extension and Production. With this, ASC continuously
achieved its VMGO through the cooperation of the external stakeholders in all activities conducted
within the school and outside its premises.
The Apayao State College Vision, Mission, Goals and Core Values had been approved by the
Board of Trustees (BOT), the highest governing body of ASC on May, 2018.
With the VMGO and Core Values in place, a strong foundation has been laid so that
everyone will be working towards the realization of the VMGO and Core Values and its quest of
providing quality education to the service area of the College.
The College is committed to provide empowering and holistic development of citizens by
providing quality and innovative instruction, strong research, responsive community engagement and
entrepreneurship in order to prime the development of Apayao Province and the Cordillera
Administrative Region. With the said mission, it envisions to empower lives and communities
through stewardship for cultural sensitivity and biodiversity.
To evaluate the level of awareness and level of acceptability of the College VMGO and
Core Values and to seek confirmation of its attainment among external stakeholders, there is a need
to conduct a study. Hence, this proposal.

OBJECTIVES

1. To determine the level of awareness and acceptability of the ASC VMGO and Core Values
among external stakeholders;
2. To identify sources of information by which the ASC VMGO and Core Values are
disseminated to external stakeholders;
3. To get feedbacks on increasing the dissemination ASC VMGO and Core Values among the
external stakeholders; and
4. To get suggestions to improve the level of awareness and acceptability of the ASC VMGO
and Core Values among external stakeholders.

Locale of the Study

The study was conducted in the Municipality of Conner, Apayao

Methodology

Accreditation Meeting
A meeting cum planning with the Quality Assurance Focal Person, Area 1 (VMGO)
Coordinator, Department Heads and other stakeholders was conducted prior to the conduct of survey.
Awareness and acceptability of the College VMGO and Core Values were suggested to be
conducted.

Research Method
The descriptive survey method was used in this study. A pre-structured questionnaire was
used as a tool in gathering the data needed.
Respondents of the Study
The respondents of the study were employees of the different cooperating agencies: the
DepEd, DPWH, DENR, LGU, RHU, CDH Head of Office, Department/Unit Heads, and Rank &
File, residents of the community, parents and alumni with their respective number of respondents as
shown in the table below:

Type of Respondents Number of

Respondents
Cooperating Agency Employees:
Head of Office, Department/Unit Heads, Rank & File 243
Residents of the Community 98
Alumni 41
Parents 30
Total Respondents 412

Data Gathering Procedure

Pre-structured questionnaires were floated where the researcher personally distributed the
questionnaires to the different cooperating agency offices and collected the same to ensure 100%
retrieval. For the alumni, parents and residents of the community questionnaires were sent through
e-mail and hand carried through their friends, relatives and nearby neighbours. The retrieved
questionnaires were tallied into tables where frequency and category were computed.

Analysis of Data

The 3-point Likert scale was used to compute/determine for the weighted mean as shown
below:
Mean Range Descriptive Interpretation
Level of Awareness Level of Acceptability
2.35 - 3.0 Very Much Aware High
1.68 – 2.34 Aware Moderate
1.00 – 1.67 Not Aware Low

Review of Related Literature

To increase the level of awareness and acceptability of the respondents who are extremely
aware and extremely accepting the VMGO, they must be directly involved in the review and
reformulation of the College VMGO.

Favor, Cherry C., Esmalde, Vicente S., Obniala, Consuelo G. (2020). Stakeholders’ Awareness
of SLSU-JGE. International Journal of Science and Research (IJSR), 2 (6), 2319-7064. Available at
https://www.ijsr.net/archive/v9i6/ART20203738.pdf

Results show that the stakeholders are generally aware, understand and accept the VMGO. The
study also reveals that the stakeholders generally perceive that the VMGO are clearly stated,
consistent with each other, congruent to educational practices or activities, and attainable.
Laurente, M. L. (2019). Stakeholders’ Awareness and Acceptability of the Leyte Normal
University’s Vision, Mission, Goal and Objectives. International Journal for Innovation
Education and Research, 7(4), 108-117. https://doi.org/10.31686/ijier.vol7.iss4.1392

Pelicano, A. C., & Lacaba, L. D. (2016). Awareness and acceptability of the vision, mission, goals
and objectives of Eastern Samar State University. International Journal of Innovation and
Research in Educational Sciences, 3(6), 432-435.

Castillo, Romer. (2014). Awareness, Acceptance and Perception of Batangas State University
Stakeholders towards its Vision, Mission, Goals and Objectives. International Journal of
Sciences: Basic and Applied Research (IJSBAR). 14. 546-563.
The vision, mission, goals and objectives (VMGO) serve as the guidelines of all its college
operations. It is essential therefore, that an educational institution formulates activities and
educational development reflects from the VMGO.

Castro, Jocelyn and Lombrio, Conrado and Egargo, Veronica, Awareness and Acceptance of ESSU
Guiuan's Vision, Mission, Goals, and Objectives across the Stakeholders (July 30, 2017). Available
at SSRN: https://ssrn.com/abstract=3056077 or http://dx.doi.org/10.2139/ssrn.3056077

The outcome may be beneficial in generating information for the active participation of the
stakeholders as well as in the dissemination and evaluation of the VMGO.

Bentor, S. S., Bentor, P. M. S., & Bentor, C. T. S. Awareness, Acceptability, and Relevance of the
Vision, Mission, Goals, and Objectives of the Programs of Naval State University Graduate
School. International Journal of Sciences: Basic and Applied Research (IJSBAR), 32 (1),
181-206, 2307-4531. Available at https://core.ac.uk/download/pdf/249335397.pdf

Vision, mission, goals, and objectives (VMGOs) are the touchstone for everything that an
educational institution undertakes. VMGO statements are concrete guides for the future of the
institution. The importance of the VMGOs responded too well to the needs and interests of the
concerned constituents and stakeholders.

Salom, M. D., & Florendo, Z. T. (2013). Awareness, acceptability, and relevance of the vision,
mission, goals, and objectives of the BSEMT program. International Scientific Research
Journal, 5(1), 2094-1749.
Awareness and acceptance of the VMGO is extremely impressive, albeit some provisions or
conditions for implementation may still have room for improvement. The results obtained show
statistically significant results between and within groups.

Segismundo, Maria Corazon Diaz (2017). Stakeholders Awareness and Acceptance of Graduate
Programs Vision, Mission, Goals, and Objectives, Sy 2017-2018. Int. J. of Adv. Res. 5 (Nov).
948-953] (ISSN 2320-5407). www.journalijar.com

Findings revealed that participants’ awareness, understanding and acceptance of the VMGOs as well
as relevance of the VMGOs to the needs and development of the community indicate a very great
extent. Furthermore, the study showed that the educational practices and activities on the campus are
to a great extent congruent to the College mission, goals and objectives. . Based on the result, it is
recommended that the College must continue disseminating the VMGOs and explaining the same to
the stakeholders especially the residents of the community.
Fernandez, M. W. B. (2015). Awareness, acceptability, relevance and congruence of the PNU-
Negros Occidental vision, mission, and goals and objectives of the teacher education
program. Asia Pacific Higher Education Research Journal (APHERJ), 2(1).

The findings show that the stakeholders are very highly aware and have a high level of acceptance on
the vision, mission, goals, and objectives of the college. Likewise, they perceive the VMGOs are
very highly congruent and are fully implemented as far as instruction, research, extension and
production. Further investigations are recommended particularly on conducting a subsequent study
that would measure the impact of the college programs using the VMGOs as frame of reference.
Dungan, B. M., Baculo, M. J. C., Milan, J. A. M., Rivera, N. R. D., Dacanay, E. G., & Dacanay, K.
T. (2016). Awareness, Acceptability, congruency and the extent of implementation of
DMMMSU’s VMGO. International Journal of Scientific & Engineering Research, 7(11),
1172-1177.

Among the stakeholder the residents of the community has the lowest rated score for awareness and
acceptability. Hence, they encourage that parents must be directly involve in the review and
reformulation of the VMG and Core Values to increase their awareness and acceptability. Farther
with the interpretation of the extent and level of awareness and acceptability VMGO analysis using
mean, it recommended to use other statistical test to have an in depth and more scientific evaluation
of the stakeholders’ responses on acceptability and awareness of the VMGO.
Favor, Cherry C., Esmalde, Vicente S., Obniala, Consuelo G. (2020). Stakeholders’ Awareness and
Acceptability of Vision, Mission, Goals and Objectives of the College of Fisheries of SLSU-
JGE. International Journal of Science and Research (IJSR), 2 (6), 2319-7064. Available at
https://www.ijsr.net/archive/v9i6/ART20203738.pdf

This study determines the awareness of the stakeholders on the vision, mission, goals, and objectives
(VMGO) and how these are disseminated; evaluates the stakeholders’ understanding and acceptance
of the VMGO. Results show that the stakeholders are generally very much aware and accept the
VMGO.
Laurente, M. L. (2019). Stakeholders’ Awareness and Acceptability of the Leyte Normal
University’s Vision, Mission, Goal and Objectives. International Journal for Innovation
Education and Research, 7(4), 108-117. https://doi.org/10.31686/ijier.vol7.iss4.1392

These findings are indicative that with proper dissemination to external stakeholders are
informed of the VMGO of the college with high level of acceptance.
Pelicano, A. C., & Lacaba, L. D. (2016). Awareness and acceptability of the vision, mission, goals
and objectives of Eastern Samar State University. International Journal of Innovation and
Research in Educational Sciences, 3(6), 432-435.

It also shows that the external stakeholders, especially the cooperating agency employees,
alumni, parents are very much aware, understand and accept the VMGO. It further shows that
Castillo, Romer. (2014). Awareness, Acceptance and Perception of Batangas State University
Stakeholders towards its Vision, Mission, Goals and Objectives. International Journal of
Sciences: Basic and Applied Research (IJSBAR). 14. 546-563.

The vision, mission, goals and objectives (VMGO) serve as the guidelines of all its college
operations. It is essential therefore, equally important that the ASC formulates activities and
educational development reflects from the VMGO. The study aimed to investigate the external
stakeholders’ level of awareness and acceptance.
Castro, Jocelyn and Lombrio, Conrado and Egargo, Veronica, Awareness and Acceptance of ESSU
Guiuan's Vision, Mission, Goals, and Objectives across the Stakeholders (July 30, 2017).
Available at
SSRN: https://ssrn.com/abstract=3056077 or http://dx.doi.org/10.2139/ssrn.3056077

The outcome may be beneficial in generating information for the enhancement of the process
in the dissemination and evaluation of the VMG and Core Values and acceptance especially among
parents of newly enrolled students of the college
Bentor, S. S., Bentor, P. M. S., & Bentor, C. T. S. Awareness, Acceptability, and Relevance of the
Vision, Mission, Goals, and Objectives of the Programs of Naval State University Graduate
School. International Journal of Sciences: Basic and Applied Research (IJSBAR), 32 (1),
181-206, 2307-4531. Available at https://core.ac.uk/download/pdf/249335397.pdf

The researcher concluded that the constituents, stakeholders, and linkages were keen in
knowing the core principles contained in the college VMG and Core Values; that the importance of
the VMGOs responded too well to the needs and interests of the concerned constituents and
stakeholders.
Salom, M. D., & Florendo, Z. T. (2013). Awareness, acceptability, and relevance of the vision,
mission, goals, and objectives of the BSEMT program. International Scientific Research
Journal, 5(1), 2094-1749.

External stakeholders’ awareness and acceptance of the VMGO is extremely impressive,

albeit some provisions or conditions for implementation may still have room for improvement. The
results obtained show statistically significant results between and within the external stakeholders.
Segismundo, Maria Corazon Diaz (2017). Stakeholders Awareness and Acceptance of Graduate
Programs Vision, Mission, Goals, and Objectives, Sy 2017-2018. Int. J. of Adv. Res. 5 (Nov).
948-953] (ISSN 2320-5407). www.journalijar.com

Findings revealed that respondents’ awareness, understanding and acceptance of the VMGOs
as well as relevance of the VMG and Core Values to the needs and development of the community
indicate a very great extent. They moderately accepted the relevance of the VMGOs to the needs and
development of the community. Intensifies effort in disseminating the VMGOs and explaining the
same to the stakeholders especially the students and the members of the community. Educational
practices and activities in the college must further be strengthened to fully realize the vision, mission,
goals and core values.
Fernandez, M. W. B. (2015). Awareness, acceptability, relevance and congruence of the PNU-
Negros Occidental vision, mission, and goals and objectives of the teacher education
program. Asia Pacific Higher Education Research Journal (APHERJ), 2(1).
 Results and Discussion

Awareness and Acceptability of the ASC Vision

In the level of awareness of the College Vision, cooperating agency employees, residents of
the community and parents have rated Very Much Aware with a highest mean of 2.77 which
emphasized that most of the external stakeholders are well inform of the college Vision. With alumni
of 2.27 mean, which means that they should always be invited whenever programs and other
activities of the college is conducted. On the other hand, on the level of acceptability, all of the
respondents have highly accepted the college Vision with the highest mean of 2.88 by the alumni.

Table 1. Shows the frequency distribution on the level of awareness and acceptability ASC Vision
among cooperating agency employees, residents of the community, alumni and parents.
AWARENESS ASC VISION ACCEPTABILITY
Cooperating Residents Alumni Parents Cooperating Residents Alumni Parents
Agencies’ of the Agencies’ of the
employees community employees community
Empowering lives and
communities through
2.57 2.37 2.27 2.77 2.66 2.62 2.88 2.83
stewardship for cultural
sensitivity and biodiversity.

Awareness and Acceptability of the ASC Mission

In the level of awareness of the college Mission, alumni and parents are Very Much Aware
with a mean of 2.80 respectively, by cooperating agency employees with a mean of 2.56 which is
also very much aware. Residents of the community have rated 2.29 which is aware, with this conduct
of information dissemination be undertaken to keep them updated of the college Mission On the
level of acceptability, alumni rated the highest mean of 2.86, parents of 2.83 mean and cooperating
agency employees with a mean of 2.64, which means they highly accepted the college mission.
Residents of the community had the lowest mean of 2.32 which is aware. With the result, there is a
need to inform them of their counterpart to help the institution achieve its mission.

Table 2. Shows the frequency distribution on the level of awareness and acceptability of the College
Mission among the cooperating agency employees, residents of the community, alumni and parents.
AWARENESS ASC MISSION ACCEPTABILITY
Cooperating Residents Alumni Parents Cooperating Residents Alumni Parents
Agencies’ of the Agencies’ of the
employees community employees community
The Apayao State College is
committed to provide
empowering and holistic
development of citizens by
providing quality and
innovative instruction, strong
2.56 2.29 2.80 2.80 research, responsive 2.64 2.32 2.86 2.83
community engagement and
entrepreneurship in order to
prime the development of
Apayao Province and the
-Cordillera Administrative
Region.

Awareness and Acceptability of the ASC Goals

 In the level of awareness of the college Goals, both alumni and parents rated the highest
mean of 2.76, by cooperating agency employees of 2.63 described as very much aware. While
residents of the community had the lowest rate 2.24 which made them only aware of the college
goals. Based on this result, the institution has to conduct seminar, training on the college Goals to
keep them active participants in the achievement of the institution’s goals. On the other hand, the
college Goals was highly accepted by the alumni with a highest of mean of 2.9, followed by the
parents of 2.77 mean and 2.66 from the cooperating agency employees. With the lowest rate of 2.24
by residents of the community which also mean they moderately accepted the college Goals.

Table 3. Shows the frequency distribution on the level of awareness and acceptability of the college
Goals among the cooperating agency employees, residents of the community, alumni and parents.
AWARENESS ASC GOALS ACCEPTABILITY
Cooperating Residents Alumni Parents Cooperating Residents Alumni Parents
Agencies’ of the Agencies’ of the
employees community employees community
GOAL 1: Innovative and
empowering education.
2.61 2.31 2.76 2.86 Objective: To elevate the 2.66 2.24 2.92 2.90
quality, access and relevance
of instruction.
GOAL 2: Increased capacity
and performance in research
and innovation.
2.57 2.24 2.74 2.73 Objective: To strengthen 2.66 2.31 2.88 2.76
research and development and
extension capability, outputs,
outcomes and impact.
GOAL 3: Create a significant
and highly visible
development impact in the
region.
2.55 2.27 2.75 2.77 Objective: Strengthen 2.66 2.36 2.89 2.77
partnerships and institutional
linkages to increase the
regional impact of the ASC
extension program
GOAL 4: Generate additional
resources for strategic
investment programs and
2.60 2.25 2.80 2.71 initiatives. 2.68 2.38 2.91 2.73
Objective: Increase the
productivity and income of
ASC
GOAL 5: Transparent,
Responsive, Unifying And
Empowering Governance
2.83 2.27 2.78 2.75 Objective: Enhance 2.64 2.26 2.90 2.71
governance and organization
and management systems,
processes and environment.

Awareness and Acceptability of the ASC Core Values

In the level of awareness of the college Core Values, alumni had the highest rate of 2.77;
parents of 2.76 and cooperating agency employees of 2.62 and residents of the community had the
lowest rate of 2.35 which means all the respondents are very much aware of the core values of the
institution. With this, they know well what an ASCian would be in the future. This may encourage
them to motivate their children, friends and relatives to enrol at ASC. On the level of acceptability,
alumni with a rate of 2.88 as the highest mean, followed by parents of 2.75, cooperating agency
employees of 2.62 and parents of 2.36. This revealed that the core values of the college are highly
accepted by the different external stakeholders.

Table 4. Shows the frequency distribution on the level of awareness and acceptability of the college
Core Values among cooperating agency employees, residents of the community, alumni and parents.
AWARENESS ASC CORE ACCEPTABILITY
VALUES
Cooperating Residents of Alumni Parents Cooperating Residents of Alumni Parents
Agencies’ the Agencies’ the
employees community employees community
LIFE LONG LEARNING –
We learn in and outside of the
2.61 2.34 2.79 2.78 2.81 2.38 2.88 2.79
classroom throughout life and
in a range of situations;
EXCELLENCE – We value
intellectual freedom, creative
2.86 2.33 2.79 2.78 2.67 2.41 2.90 2.75
inquiry and intellectual
property in all endeavours;
ACHIEVEMENT – We
create a supportive climate
2.54 2.34 2.70 2.75 2.62 2.35 2.89 2.71
that celebrates individual and
organizational success;
DIVERSITY – We respect
the uniqueness of individuals
2.62 2.35 2.77 2.76 towards the development and 2.64 2.34 2.87 2.73
preservation of local culture
and unity;
EMPOWERMENT AND
ENGAGEMENT - We lead
and actively participate in
2.35 2.76 2.74 2.57 2.36 2.84 2.77
2.61 school and community
undertakings that promote
individual and societal needs;
RESOURCEFULNESS,
INNOVATION AND
CREATIVITY – We
conduct activities that inform
teaching, make evidence-
2.53 2.35 2.85 2.78 based decisions, foster 2.62 2.32 2.91 2.75
innovation and
resourcefulness and enhance
discovery that will contribute
to economic prosperity for
improved lives;
STEWARDSHIP – We are
the stewards of the human
and physical resources,
2.56 2.40 2.75 2.77 quality of community, utility, 2.54 2.41 2.88 2.77
beauty and sustainability of
cultural diversity and
biodiversity.

Part II. Sources of Information/ Mode of Dissemination

Generally, the College Vision, Mission, Goals and Core Values were disseminated through
signage posted in conspicuous places, billboards along road intersections, school papers like
manuals, student handbook, program invitations, flyers, test papers, radio, website and printed
materials posted within the premises of the school and most often tarpaulin is used during orientation
program conducted regularly every beginning of the semester of every school year.
Part III. Suggestions to improve the dissemination of the ASC VMGO & Core Values.

From the cooperating agencies a visible billboard may be installed in selected conspicuous
place, usually in road intersections.
 From the alumni, a yearly celebration of graduates’ homecoming may be conducted.
From the residents of the community and parents they suggested that a billboard or any
printed material may be posted in their barangay hall to keep them aware that a college institution is
existing in the municipality. They also further suggested that when extension activity is conducted in
their places an inclusion of the information dissemination of the college VMGO and Core Values
may be done to impart its significance and moreover to let them accept by sharing to them their
counterpart in the attainment of the college VMGO and Core Values.
CONCLUSION
Based on the findings of the study, the following are concluded:
1. The external stakeholders are very much aware of the college Vision, Mission, Goals and
Core Values; while residents of the community posted a descriptive rating of aware on the
vision and mission;
2. Oppositely the respondents highly accepted the College Vision, Mission, Goals and Core
Values; and
RECOMMENDATIONS
Based on the conclusion of the study, the following recommendation is drawn;
1. There is a need of farther information dissemination of the College Vision and Mission to the
residents of the community to keep them updated and to cooperate in the attainment of the
Apayao State College.