REPORT ON E-BUSINESS IN ORGANIZATION

MIS 205.11

SUBMITTED TO
Mahbubur Rahman
Department of Management
North South University

SUBMITTED BY
Name ID
Raihanur Rezwan 1610488030
Noor-E Jannat Alam 1611161030
Tanvir Hasan 1610915030
Mirza Galib 1421089030
Md Moinul Islam 1713096630
August 29, 2018

Mr. Mahbubur Rahman

Lecturer

Department of Management

School of Business and Economics

North South University

Bashundhara R/A, Dhaka

Subject: Submission of project report titled- “E-business in Organization: Pickaboo”.

Dear Sir,

We are pleased to present to you our report for the project titled “E-business in Organization:
Pickaboo”, which involved in-depth researching of the real-life environmental analysis and a
thorough E-business plan. This Project was due August 29, 2018; and is a requirement to fulfill
the grading criteria for the course MIS205, for the semester of Summer-2018

We have tried, and hopefully covered all the requirements according to the guidelines you gave us
for this project. Some miscommunication and general time constraints did exist, for which we ask
for your sincere apology

If you feel that we have not been clear enough, or you feel the need for additional information,
please contact us and let us know. Thank you for your time, patience and for providing us with the
opportunity to learn enough through this group project.

Sincerely,

Raihanur Rezwan

On behalf of Team Desperados

2|Page
Acknowledgement

We feel great pleasure and honor to express our heartiest gratitude and deep sense of obligation to
our respected faculty member, Mr. Mahbubur Rahman, whose valuable guidance and advices
motivated us greatly to carry out this project with efficiency.

We would like to thank the Department of Management of School of Business and Economics –
North South University for providing us with such a well-designed course and facilities which
immensely helped us to smoothly execute the project.

Finally, we would like to thank all those who helped us directly or indirectly for the proper
execution of this project.

3|Page
Executive Summary

E-commerce sector is an emerging sector in Bangladesh. Pickaboo holds the 2nd position in
ecommerce sector with a high market growth. But it is tough to hold the position because of the
market is too much competitive. To keep presence in the e-commerse industry Pickaboo needs to
maintain the flexibility in order to challenge its competitors. People here tend to look for more
options from any kind of business organizations.

In this project, we tried to portray the essence of E-commerce industry in Bangladesh and at the
same time we analyzed the basic e-commerce related operational activities played by Pickaboo
and we found out some of the unavoidable flaws that are being made by Pickaboo and at the same
time we mentioned the deceitful tricks of Pickaboo to capture their targeted group.

Our report contains a thorough research on the e-commerce activities that are being operated by
Pickaboo.

4|Page
Table of Contents

Acknowledgement ......................................................................................................................... 3
Executive Summary ...................................................................................................................... 4
Introduction ................................................................................................................................... 7
1.E-business in Pickaboo .............................................................................................................. 8
Mission and vision ..................................................................................................................... 8
Range of Service ........................................................................................................................ 8
Characteristics of Product and services ............................................................................... 8
Characteristic Durability ...................................................................................................... 9
Characteristic Quality ........................................................................................................... 9
Key Business Focus .............................................................................................................. 10
Drivers of E- Commerce (Business Perspective) .................................................................. 11
Drivers of E- Business: (Customer’s Perspective) ................................................................ 12
2. Pickaboo’s E-business revenue model: ................................................................................. 13
Value Proposition of the E-business model:.......................................................................... 13
Pickaboo’s online marketplace structure: ............................................................................ 14
Pickaboo’s market segmentation: ...................................................................................... 15
Pickaboo’s revenue generating strategy: ........................................................................... 16
Pickaboo’s Online Market Place Structure: ......................................................................... 17
 Intermediaries............................................................................................................... 17
 Location of trade: ......................................................................................................... 17
3. E-business platform/ Infrastructure of Pickaboo ................................................................ 17
E-business application service ................................................................................................ 17
IT use for e-business application and its specific function: ................................................. 18
Web technology and software application: ........................................................................... 19
Web content management strategy: ...................................................................................... 19
4. Digital Strategy for E-business: ............................................................................................. 20
Analyzing e-business strategy of Pickaboo- .......................................................................... 21
SWOT analysis-.................................................................................................................... 21
Competitors Analysis ........................................................................................................... 25

5|Page
 Strategic agility of Pickaboo ............................................................................................... 25
Market Positioning of Pickaboo ......................................................................................... 26
Major Threates to Pickaboo & Solution ............................................................................... 26
5.E-business Security of Pickaboo:............................................................................................ 28
Five IT security risks which might negatively impact Pickaboo......................................... 28
Conclusion ................................................................................................................................... 33
Bibliography ................................................................................................................................ 34

6|Page
Introduction

 Company profile: Pickaboo is a B2C e-commerce organization performing business in

Bangladesh since May 12th, 2016. Pickaboo has a broad extent of products offerings
starting from home appliances, Smart and feature phones to Cameras, Computing
equipment, and various other related accessories. At its core, e-commerce refers to the
consume and sale of goods and/or services via electronic mediums such as the internet.
Like any digital term or consumer-based purchasing market, e-commerce has begotten
over the past couple of years. As mobile devices have started becoming more popular,
mobile commerce has become its own market. With the rise of social network sites like
Facebook and Pinterest, social media has become an essential operator of e-commerce.
Official Facebook page is verified and it has more than 740,000 with 4.3 stars out of 5
stars’ overall reviews. Pickaboo has achieved around 6 minute’s reaction time, reaching
an incredible 98% response rate since they get a lot of supports from their social media
team. The Pickaboo website gets 25 thousand hits in a single day. (Source: Pickaboo
Facebook page) Pickaboo is a sister concern of Edison Group. Edison group is already
ushering them in the market with the Symphony Mobile, Edison Logistics and much
more. Pickaboo is the second largest e-commerce organization in Bangladesh. The
director’s board of Pickaboo consists of four investors, who have the capabilities to build
more than one company and a lot of brands at the same time. Back in 2016 three
members from Edison Group and MO Magic Technologies India took an initiative to
build an effectual agglomerate. (Source: FutureStartUp, 2017)
1.E-business in Pickaboo

Mission and vision

Their mission statement is to “Work in the E-commerce echo system of Bangladesh & make online
shopping a comfortable, trust worthy & Necessary shopping experience for OUR consumers.”

Their vision statement is “What we promise, we deliver.

Range of Service

Range of selling and service: Range Selling is used to provide variety of products to customers,
reduce the dependency of sales revenues from single or limited products and have better
visibility at stores. Range selling is one of the key techniques to do better sales. To put this smart
range of selling and service strategy in operation Pickaboo like to buy different products from
different and many distributors.

It is in Pickaboo’s background and these practical facts, that it is a challenge for any Pickaboo
salesman to sell more of their products at a single E-commerce business.

Characteristics of Product and services

Pickaboo made their e-business much easier to their customers with the characteristics of
their products that are:

 Affordable: They offer good and quality products at an affordable price than other
remaining online business. The affordability also creates extra value to Pickaboo where it
can easily grab customer’s attraction and trust with the company.

8|Page
  Easy: One of the big characteristic of their product is they don’t even have to have their
own product; after receiving the order via their website they sometimes forward it to other
e-commerce shops that works to deliver the best product to its end users.
 Options: They have almost every types of products in their inventory and can able to
deliver it to their customers when needed. Customers find it very convenient to choose
their desired product where they have many options in hand to switch.

Characteristic Durability

 Reliability: Reliability is often used as a synonym for durability. Pickaboo ensures that
they deliver the best quality and its durable products to their customers. Before
purchasing from other manufacturer or distributor they make sure that their customers get
the product that they can rely on.

 Packaging: Pickaboo feels that the product going to be delivered needs to be packaged
for shipping. Sometimes they also package the sensitive and fragile products carefully so
that it can prevent damage during transportation, or is it to keep components from getting
lost or during shipping.

Characteristic Quality

Customer Requirements

When Pickaboo says their products are of high quality, they mean that it meets or exceeds all the
user/customer's requirements. Pickaboo always do surveys on customer’s want and what type of
product they are constantly searching in their website and other online shops.

 Testing: In some cases Pickaboo tests during design and fabrication and also before the
delivery to prevent make negative impression to customers. A team is always working on
the testing after the product immediately entered to their inventory.

9|Page
  Servicing facility: They provide warranty and have replacement policy if customers do
not get the exact product they ordered and if the product get defected with in the given time
begin on warranty agreement.

Key Business Focus

Recognizing the Business Needs: Pickaboo knew that if their products aren’t seen by your
customers, they simply won’t sell any. Pickaboo is focused on the customers’ information needs
in order to convert search traffic into e-commerce success. This means more than providing
Pickaboo’s unique information searchable and tagged so it can be found through the search
engines and comparing sites.

 Make the experience as similar to offline shopping as possible:

Pickaboo’s all products on the website have high-resolution pictures taken from different angles
and each product details and specifications are given elaborately along with the pictures.

 Create a fascinating brand: Pickaboo is focusing to stand out from the huge number of
competitors trying to tempt their customers onto their website. Pickaboo has effectively
used several marketing techniques to create a cohesive brand story with a strong narrative
round it.

 Find a niche that no-one else serves: The key focus of Pickaboo e business is that they
serve a niche market and putting affiliative advertisements on the internet to pull up the
customer base that other large retailers and their immediate competitors do not.

10 | P a g e
Drivers of E- Commerce (Business Perspective)

 Cost: Offering affordable price to customers and gain profit from the e business is not an
easy task for Pickaboo. Costs are the perceptions of Pickaboo managers regarding the
relative advantages and disadvantages of e-Business for the organization.

 Efficiency: It refers how effectively Pickaboo is performing their job and what result they
are bringing to e business. Though Pickaboo’s online marketing strategy is effective, but
still they cannot reach to majority of the people.

 Competitiveness: Pickaboo always keeps eye on their competitor’s activity and their
performance. Introducing new features and add extra value to customers gives advantage
than its competitors.

 Government support: It depends on government how willingly they support these e

business and its growth in Bangladesh. Reducing charges and taxes on online shopping
may add more benefits to e business.

 Technological support: Pickaboo using as much technological facilities they can to serve
their customers well than other competitors. Still there are less technological support to
Pickaboo and other companies in Bangladesh to run their business more effectively.

11 | P a g e
Drivers of E- Business: (Customer’s Perspective)

 Convenience: How convenient and trustworthy the online shopping is and how
comfortably customers are experiencing the online business in their daily life is important
in e-business drivers.

 Cost: Online shopping should charge less price than the offline shops so that customers do
not feel that they are paying more money if they purchase it from online.

 Choice: As customers are not visiting physically to see the product in online shopping, e
business should have enough variation in their product collection so that it meets
customer’s choice.

 Customization: Customization option gives extra value to customers to customize the

product on their choice. Easy customization and its convenience is important factor in this
drive.

 Content: Content is an important driver to customers to convince them to choose online

shopping rather than offline store shopping to avoid hassle.

12 | P a g e
2. Pickaboo’s E-business revenue model:
The e-Business model, like any business model, describes how a company functions; how it
provides a product or service, how it generates revenue, and how it will create and adapt to new
markets and technologies.

Value Proposition of the E-business model:

Pickaboo does follow a separate E-business model & it has a separate value proposition for it. As
an ecommerce organization, the products or services they vend are a key component of their value
proposition. But it is more than just those products or services. Other elements of value they
provide include their pricing strategies, promotions, volume discounts, rewards points, free
shipping, customer services, product content, availability, return policies, industry knowledge and
expertise, and many other factors. To fulfill its value proposition, Pickaboo optimizes their whole
value chain with the aid of its e-business. For instance, e-business supports Pickaboo to maintain
communication with hundreds of suppliers around the globe and it helps Pickaboo to manage a
good relationship with other companies at the same time.

 Revenue model of Pickaboo: Revenue model refers to the mediums of gaining revenue.
Pickaboo generates its revenue mainly through the sale of electronic products via its
website. The revenue model that pickaboo is following is “Markup” which is the oldest &
most common revenue model seen among the businesses. This revenue model is extremely
commong among retailers. Since Pickaboo plays a role of middleman by providing the
products from the actual manufacturer to the end customers it gains the revenue by cutting
a bit of commission for providing the ultimate service. At the same time Pickaboo follows
the “Web catalogue revenue model” to display its products to potential customers & they
assist the customers to place order simultaneously.

13 | P a g e
Pickaboo’s online marketplace structure:

Like any digital technology or consumer-based purchasing market, e-commerce has evolved over
the years. As mobile devices become more popular, mobile commerce has become its own market.
With the rise of sites like Facebook and Pinterest, social media has become an important driver of
e-commerce. Pickaboo has captured this significant opportunity through coming up with a business
platform where they sale all their products online. Apparently they are following “Pure Play”
structure since they have their existence online. Although they have their own office at Gulshan
avenue but they literally sale their products online, they do not have any retail outlet.

14 | P a g e
Pickaboo’s market segmentation:

Pickaboo focuses on those consumers who have trust issues in terms of buying products
online & they also target those people who want value for money. The following illustrates
Pickaboo’s segmentation:

Type of Segmentation Segmentation Criteria Targeted Customer Segment

Geographic Region Urban areas of Bangladesh

Demographic Age Above 21

Gender Males & females

Life-cycle stage Bachelorhood, Parenthood, Post-

parenthood

Occupation Students, employees, professionals

Behavioral Degree of loyalty Hard core loyals, hostages of other

companies, swithers

Personality Determined, confident

Benefits sought Cost-effectiveness

User status Tech lovers, card holders, regular users

Psychographic Social class Middle class, higher middle class,

higher class

Life style Explorers, mainstreamers, detached

15 | P a g e
Pickaboo’s revenue generating strategy:

Pickaboo keep earning revenue through the sales of the products to its customers via website. It
doesn’t have an offline retail outlet although pickaboo sales product at its office occasionally. But
mainly they sale products through online. In terms of its revenue generating strategy Pickaboo is
focusing on the product, service & price strategy.

1. Product Strategy: Pickaboo operates the business, performing as a middleman.

They order authentic products from original manufacturers and they try to create a
trust by providing original products to their end customers. Pickaboo has already
succeeded in terms of gaining trust from the customers. In order to buy electronic
products, customers face a lot of troubles. They want to ensure that whether the
product they’re buying is original or not. Buying products from online stores invery
risky in the perspective of Bangladesh market. People get bluffed by a lot of
companies. But Pickaboo always provide authentic products to their end customers
which have given them a massive bump up in this year.

2. Service Strategy: Pickaboo provides a lot of services to their customers to help

them getting the best experience of buying something online. They offer EMI
service for all of their products at 0% interest rate. They offer brand warranty which
other e-commerce organizations have failed to provide. They can supply the
original brand warranty of products from Apple or Oneplus whereas these
companies have not entered in Bangladesh market.

3. Price Strategy: The idea of providing the EMI service & quality products have let
Pickaboo an opportunity to charge a bit of extra price compared to its competitors.
But still people get involved in buying products from Pickaboo since they get better
quality products & better services.

16 | P a g e
Pickaboo’s Online Market Place Structure:

 Intermediaries: Pickaboo uses intermediaries such as Google Search Engine for its online
marketplace. When specifically searched for the term “Pickaboo.com” on Google,
Pickaboo appears as number one in the search results. Moreover, all the search results on
the first page were Pickaboo related (Fahmida, 2017). With the help of this intermediary,
Pickaboo can generate traffic to its destination site.

 Location of trade: In its online marketplace, Pickaboo operates in a seller-controlled

location where buyers can purchase products from Pickaboo by visiting its website which
is controlled by the company itself.

3. E-business platform/ Infrastructure of Pickaboo

E-business application service:

 Seller Center: It is a module through which the merchant gets registered. Enlist their
product on website, change price, assort products and manage their online store. On the
other hand the vendor manager maintains the sales, update the data, and analyze
different types of function and situation.
 CRM: For maintaining good relationship with customer Pickaboo customer care team
use some modules like Zen desk, LMS, Zoho software to maintain a healthy
relationship and push sell.
 WOMS: Warehouse and Order Management service mainly used by the operations
team and partially customer service team as well. This module help to keep inventory,
manage orders, manage warehouse (both single & Multiple), return management, cross
dock and drop ship.

17 | P a g e
  Delivery Module: This module helps the operation team to track vehicles, orders and
parcels, manage inbound and 3pl delivery partners. This module is used by finance
team as well to track down the daily delivery and collection reports.
 OMS: Pickaboo uses their own OMS to process an efficient order management system.

Apart from those, Pickaboo use different IT system like Google BI software, SEO tools and others
for marketing and data analysis.

IT use for e-business application and its specific function:

Intranet: Pickaboo have their own intranet. It helps them to run their organization. They also keep
personal information of customer in their Intranet so that they can deliver the right product to the
customer. Pickaboo intranet is a private network accessible only to the staff of Pickaboo.

Extranet: Pickaboo offers an extranet to supply chain partners to facilitate processes such as
invoice payment and reverse logistics. Their extranet consists of a custom built website that is
restricted to authorized partners with techniques such as two-factor authentication

Internet: https://www.Pickaboo.com is the internet of Pickaboo. Through this site customer can
buy and seller can sell.

EDI: Pickaboo use “Electronic Data Interchange” to connect with various companies who want to
share business or interest in them. With the help of EDI, Pickaboo maintain invoice,
inventory/inquiry advice, purchase order, product activity data, purchase order acknowledgement,
advance shipment notice, purchase order change acknowledgement etc.

18 | P a g e
Web technology and software application:

Pickaboo upgrade their software as soon as there is new upgrade came in online world. At this
moment they are using web 2.0 technologies in their site.

Blog: Pickaboo has their own blog site https://www.Pickaboo.com/blog/. They talk about various
things like beauty, lifestyle, technology, their events, shop etc. They also talk about those problems
that their consumer often might face. They also talk about, how to use Pickaboo website, buy
product, policy of return and many more. The blogs only purpose is give idea about them to
consumers and businesses also help those consumers and businesses who want to buy something
or merge something with Pickaboo.

Web content management strategy:

Pickaboo follows 4 strategies for their web content management strategy.

1. They keep it simple: If you visit Pickaboo website which is www.Pickaboo.com, you will see
they keep it very simple. You can easily find product and purchase process is also easy. They
follow product based strategies. Also, if any customer want specific product, they can use search
option to find their desired product.

2. They keep it credible: You will find always that Pickaboo gives specific description about
products, price and quantity they want to sell. If the product is out of stock, they update it instantly
in their website. They always try to make sure that what consumer see on web site page about
product is always true. Same color, same quality when consumer find the product on their hand.

3. They keep it connected with outbound links: Pickaboo use hyperlinks on their website, this
allows visitors to check facts and increase Pickaboo credibility.

4. They keep it engaging: Pickaboo website has two additional backup servers if their main server
is accidently down or shut off. By doing this they keep engage their consumer 24/7 engage with
them.

19 | P a g e
4. Digital Strategy for E-business:

Since 2016 Pickaboo has managed to position itself as one of the leading e-commerce companies
in Bangladesh. In the beginning it was a mediocre company consisting of few people to run the
business. But it has evolved within a short period and currently it is leading the e-commerce sectors
in Bangladesh. It has managed to spread the brand awareness through all over the country as a
trusted e-commerce organization that provides & ascertain accurate customer service. In the
beginning Pickaboo initiated with selling expensive electronic products. Within a very short period
it has managed to add a multiple product lines.

Pickaboo certainly has a separate e-business strategy, which is providing the original products &
delivering it to the end customers. They ensure to get the original products from the original brands,
distributors & combine outright with them. They keep contacts with the original distributors. This
is certainly an exceptional strategy which is different than others. Since E-commerce industry is
entirely new in Bangladesh market, the people over here are not comfortable in buying products
from e-commerce organizations. Trust issue is one of the biggest factors which is keeping a
significant amount of customers away from buying products from e-business organizations. Since
there are a lot of organizations in Bangladesh that provide low quality products and keep bluffing
with their customers, the trust on e-commerce sectors is going away. But Pickaboo has managed
to achieve significant amount of trusts from the end customers by providing them the original
products. Pickaboo also give their end customers a lot of benefits by providing them the “EMI
service” so that they can easily buy the products through installment.

20 | P a g e
Analyzing e-business strategy of Pickaboo-

In order to analyze the e-business strategy of Pickaboo, we need to portray an essence of their
SWOT analysis, competitor analysis, situation analysis, strategic agility & market positioning

SWOT analysis-

SWOT analysis is a resolution framework which is used to assess an organization’s competitive

position through the summarization of its strengths, weaknesses, opportunities & threats.

 Strengths-
I. As an e-commerce organization Pickaboo has managed to position itself as
the most trust worthy online shop in Bangladesh market.

II. they have managed to keep the transaction system extremely facile for their
end customers by providing them services like EMI system, cash on
delivery, free return policy, Online payment, Card on delivery, payment via
bKash and so on.

III. They keep giving their consumers the original brand warranty that
transforms customers to loyal customers. E.g. they provide the official
brand warranty of products from companies like Apple, One Plus & so on.
On the contrary there is no official retail outlet of these companies in
Bangladesh.

IV. They have a physical presence at Gulshan Avenue, where people can come
& they can see the products in person before buying.

21 | P a g e
 V. Pickaboo achieved great responses on social media which has been
imparting indulgence status in their business.

VI. They are offering 0% EMI facilities to their customers which is stimulating
their sales

VII. They have an entirely secured website that provides unimpeded & secured
checkout for all their customers. They grapple absolute care in protecting
the personal information of their customers through diverse security check.

VIII. Mobile phone interface of Pickaboo is extremely user friendly which helps
the consumers to purchase anything easily.

 Weaknesses-

I. Limited Product lines: Pickaboo has limited product lines compared to its
competitors. E.g. Daraz, Backpack has a lot of product lines. Less amount
of product lines is pushing a lot of consumers away from engaging with
Pickaboo. They need to come up with new product lines to get a lot of
customers.

II. Low brand acknowledgement: Brand recognition of Pickaboo is not

sufficient enough. There are a lot of people who have no idea about the
existence of Pickaboo. Specially in the remote area the recognition of
Pickaboo is very low compared to its competitors like Daraz, Bikroy.com
& so on.

III. Unavailability of products: This situation is keeping Pickaboo in a

backward position. Their customers have this complains that sometimes

22 | P a g e
 they cannot deliver the ordered products yet they show those products on
their website.

IV. Focusing only on online marketing: Pickaboo has this issue that they only
focus on online marketing rather than focusing on 360-degree marketing. In
order to build a brand recognition, Pickaboo needs to create a lot of
campaigns in the remote areas. They need to show their existence in all over
Bangladesh & give the excellent services simultaneously. They should
focus on TTL (Through The Line) marketing.

V. Improved delivery system at the remote areas: In terms of delivering the

products to the remote areas, Pickaboo needs improvement as people over
there wait for a long time to get their products. If they can make the delivery
system faster & smoother than before, a lot of customers will order products
from them

 Opportunities-

I. Emersion of E-commerce industry: Since 2016 the e-commerce industry

is flourishing in Bangladesh market. The percentage of buying & selling
through e-commerce organizations is increasing rapidly. As a result, the
opportunity for becoming the market leader in this industry is very high for
Pickaboo

II. Emergency delivery: Launching this service can give Pickaboo a massive
upper hand as there is a high demand of emergency delivery.

III. Gift delivery service: Pickaboo should undertake gift delivery orders like
flowers, chocolates, cakes & so on

23 | P a g e
 IV. Providing customization schemes: As there are very few e-commerce
organizations in Bangladesh that give their consumers the proper
customization schemes, launching this system can rapidly generate the sales
of Pickaboo as their consumers will be able to customize their products
based on their preferences.

 Threats-

I. International Competitors: In the near future international competitors

like Amazon, Ebay may enter in this market which will be a significant
disadvantage for local e-commerce organizations.

II. Political Impermanence: Unstable political practice is the most common

thing in Bangladesh. As a result, doing business here can become one of the
major threats in future.

III. Extensive competitive industry: As the e-commerce industry is emerging

rapidly, the number of competitors is also increasing. In order to succeed in
this competitive market Pickaboo needs to follow a flawless strategy.

IV. Lower internet availability: Since the people of remote areas are not
getting sufficient internet, they are not being able to buy products online.
Even they do not have the sufficient knowledge about e-commerce
organizations. Pickaboo needs to conduct a lot of campaigns in the remote
areas & spread their existence in all over the country.

24 | P a g e
Competitors Analysis

Pickaboo has many competitors but among them the prime competitors are-

1. Daraz: Daraz is one of the best online shopping destinations in Bangladesh. This is the
place where people can buy everything related to their daily life. People get extensive
volition of electronics, home appliances, kid’s item in Bangladesh and people get them
shipped directly to their home or office. Since Daraz had been positioned itself as the prime
organization of the e-commerce industry for a long time, it asserts an intimidation to
Pickaboo because of having more experiences and a promptly presence on the web.

2. Backpack: Backpack has become one of the biggest competitors of Pickaboo since it
launched the system of getting products from United States & shipping those to the
customer’s residence. Gradually it became the fastest trustworthy way to buy products from
United States. People get products within 16 days after their order being placed. Backpack
Bangladesh poses a threat to Pickaboo since they have a great business technique which
Pickboo doesn’t have.

Strategic agility of Pickaboo

Strategic agility is the caliber for organization to remain competitive in their business synthesizing
& adapting to new innovative ideas & implementing these ideas to construct new products &
services. Pickaboo is literally taking all the necessary steps to remain in the market. Pickaboo
empowered shoppers giving more choices of product option at one place. It constructed a value
chain for grade “A” products. Pickaboo has established a dependable after sale service. It has
remained has a dependable channel of sales for its partners.

25 | P a g e
Market Positioning of Pickaboo

Market positioning refers to the authority to impact on consumer perception regarding a brand or
product comparative to competitors. The mission of market positioning is to vindicate the image
or identity of the brand or product therefore the consumers carry an excellent perception. From the
beginning Pickaboo has positioned itself as the most reliable e-commerce organization in
Bangladesh. It has always maintained the good quality products to satisfy the consumers. It carries
a high perceived value in consumer’s mind and at the same time pickaboo is not extremely cost
efficient. Although customers get a lot of facilities in terms of buying any product but they do not
charge less price for the products they show compared to their competitors.

Major Threates to Pickaboo & Solution

1. Underestimating the strategic & critical role of keeping presence in all over
Bangladesh: Although Pickaboo managed to keep its presence in Dhaka (capital city of
Bangladesh), it doesn’t have the proper presence in all over Bangladesh. Whereas its main
competitors have managed to conduct the proper campaigning operations in all over
Bangladesh and managed to retain subsistence, Pickaboo is still far away from that
position. Pickaboo is extremely popular in Dhaka but there are a lot of people in
Bangladesh who have no idea about the existence of Pickaboo. This is a huge threat for
Pickaboo since companies like daraz, bikroy.com have covered the whole Bangladesh & a
lot of people depend on these organizations for buying or selling any sort of product.
Pickaboo needs to conduct campaign in all across Bangladesh. Pickaboo needs to conduct
roadshows in a lot of places outside of Dhaka. They need to conduct these types of activities
at the remote areas to spread their existence. Pickaboo needs to increase promotional

26 | P a g e
 activities for these people as there are a lot of people belonging in different places are being
dependent on e-commerce organisations to buy & sell stuffs.

2. Failure to keep considerable number of product lines may become a threat to

Pickaboo: Selling electronic products is the only thing that Pickboo conducts. Pickaboo is
extremely renowned in terms of selling the authorized products and giving a lot of
opportunities to the buyers. But in terms of product lines customers get limited options
from Pickaboo. Since people can get almost everything from Daraz it is a massive risk for
Pickaboo. If Daraz gets the improvement in terms of the product quality Pickaboo will be
out of the market. In order to avoid this situation Pickaboo needs to come up with a lot of
product lines to offer their customers.

27 | P a g e
5.E-business Security of Pickaboo:

Pickaboo.com could be a Bangladeshi e-commerce platform, headquartered in Dhaka, Bangladesh.

it's a complete kid of Silver Water Technologies Bangladesh restricted. The business started its
operation in Apr 2016. it's been selling a large vary of electronic and life-style product resembling
- mobiles & tablets, desktop & portable computer, home & room appliances,
gadgets, apparel, makeup, tending and accessories.

The world nowadays is coming back nearer. From communication to 1 person sitting at the
opposite finish of the globe to finalizing business deals, everything has become quick and fast. the
explanation for this is often the large net boom that has created life easier for the common person
by providing a excess of choices.

Five IT security risks which might negatively impact Pickaboo.

In easy words, Pickaboo will be able to say that mistreatment the web for unfair means that with
associate degree intention of stealing, fraud and security breach.

There square measure numerous styles of Pickaboo threats. Some square measure accidental, some
square measure purposeful, and a few of them square measure thanks to human error. the foremost
common security threats square measure phishing attacks, cash thefts, knowledge misuse, hacking,
mastercard frauds and unprotected services.

 Inaccurate management: One of the most reason of pickaboo threats is poor

management. once security isn't up to the mark it poses a really dangerous threat to
the networks and systems. conjointly security threats occur once there aren't any
correct budgets square measure allotted for purchase of anti-virus software system
licenses.

28 | P a g e
  Price Manipulation: Pickaboo usually face worth manipulation issues. These
systems square measure absolutely automated; right from the primary visit to the
ultimate payment getaway. Stealing is that the commonest intention of worth
manipulation. It permits associate degree trespasser to slip or install a lower cost
into the computer address and acquire away with all the info.

 Snowshoe Spam: Now spam are a few things that is extremely common in
Pickaboo. Virtually every one folks deals with spam mails in our mail box. The
spam messages downside has ne'er been truly resolved however currently it's
springing up to be a not therefore general issue. the explanation for this is often the
terribly nature of a spam message. A spam are a few things that is distributed by
one person; however sadly a brand new development is happening within the cyber
world. it's known as as snowshoe spam. in contrast to a daily spam it's not sent from
one pc however is distributed from several users. In such a case it becomes tough
for the anti-spam software system to guard the spam messages.

 Malicious code threats: These code threats generally involve viruses, worms,
Trojan horses. Which are great threat for Pickaboo. Viruses square measure usually
external threats and may corrupt the files on the web site if they realize their method
within the internal network. Pickaboo'll be terribly dangerous as they destroy the
pc systems fully and may injury the conventional operating of the pc. a pestilence
continuously wants a bunch as they can't unfold by themselves. Worms square
measure a great deal completely different and square measure a lot of serious than
viruses. It places itself directly through the web. It will infect numerous computers
in a very matter of simply few hours. A computer program could be a programming
code which might perform harmful functions in Pickaboo. They usually attack your
pc once you transfer one thing. Therefore, continuously check the supply of the
downloaded file.

29 | P a g e
  Hacktivism- The complete type of Hacktivism is hacking policy. initially it should
appear to be you ought to hardly bear in mind of this cyber threat. in spite of
everything it's a tangle circuitously regarding you. Why you ought to be
discomposed at all? but that’s not the case. first hacktivists don't target on to those
associated solely with politics. It also can be a socially motivated purpose. it's
generally mistreatment social media platforms to bring back light-weight social
problems for pickaboo. It also can embody flooding associate degree email address
with most traffic that it briefly shuts down.

From these known risks, these 2 square measure presumably to cause severe injury in
Pickaboo.

1. Inaccurate management: It's one amongst the most treats for Pickaboo. Inaccurate money
coverage or management could also be the results of carelessness, lack of data, misinterpreting
knowledge or dishonest staff. regardless of the cause, the results will vary from inconvenience to
major issues. As a business owner, you would like to be cognizant of the potential issues and take
care that your accounting is managed properly.

2. Malicious code threats: Viruses and Worms the foremost common threats for pickaboo in
underneath this class square measure the worms and viruses within the media nowadays, we have
a tendency to keep hearing concerning these words on virtually a day after day, and there's
confusion that the 2 square measure connected, and similar. However, the 2 square measure
terribly completely different. a pestilence wants a bunch of some type so as to cause injury to the
system. the precise definition is “. . . a pestilence attaches itself to feasible code associate degreed
is dead once the software system program begins to run or an infected file is opened.” therefore as
an example, a pestilence wants a come in that to connect itself to. Once that file is opened, the
virus will then cause the injury. This injury will vary from the deletion of some files to the overall

30 | P a g e
reformatting of the disk drive. The key to issue to recollect concerning viruses is that they can't by
themselves spread-they need a bunch file.

For these two threats there are some recommended security managements (both technical and
managerial) which might forestall or manage those risks.

 Malicious code threats:Antivirus and anti-spyware software system square

measure basic tools that pickaboo or any organization will do while not.That
doesn't mean, however, that a lot of is often higher. you do not would like tons of
tools; Pickaboo would like a number of smart ones putting in too several antivirus
or anti-spyware tools will truly slow your pc down. Pickaboo advocate that you just
equip each pc in your organization with a comprehensive antivirus program and a
separate anti-spyware program.The tools Pickaboo select can rely partly on the
dimensions of the organization.
 Very tiny organizations with solely a number of pcs: Install individual antivirus
and anti-spyware software system on each computer.
 Organizations with 10-20 computers: Think about using a security suite. a
collection permits pickaboo to administer software system centrally, instead of
coping with every laptop singly.
 Organizations with quite twenty computers: Contemplate enterprise-level tools.
Enterprise-level tools conjointly permit centralized administration of definition
updates and alternative tasks, furthermore as providing further security tools
applicable for larger organizations.
 Inaccurate management: These risks might relate to web fraud, info security,
payment strategies in pickaboo legislation. Once stepping into one in all those risks,
it might be expensive for business to unravel and to recover. Each year, it prices
pickaboo and marketing businesses billions of greenbacks annually, creating it
imperative for merchants to grasp the risks related to doing business on-line.
therefore, business homeowners ought to develop an interior policy to handle the

31 | P a g e
 potential risks and train pickaboo’s employees on implementing it. Following
square measure, the foremost vital procedures for managing risk in e-commerce
transactions.
1. perceive the risks and train employees: Pickaboo employees ought to
recognize clearly what risks their e-commerce business might got to trot
out. everybody in their business structure must perceive the categories of
risks inherent in on-line payments. Then, establish a procedure on avoiding
and finding risks, that could be for all employees to follow.
2. Guarantee info security: Pickaboo’s Information includes client
databases, shopping for requests, payment method.etc. Web is well hacked
by hackers therefore they would like to confirm sensible security all the time
to avoid information being modified or purloined. They would like to line
up a secure and economical method for submitting authorization requests
over the net, before pickaboo'll be able to begin acceptive card payments
on-line.
3. Choose the correct effort bank and merchandiser services supplier:
The correct effort bank and merchandiser services supplier in pickaboo can
give effective risk management support have a whole understanding of e-
commerce fraud risk and liability related to on-line transactions. They may
conjointly wish to think about Associate in Nursing adequate client
information protection capability once creating your choice.

4. Produce and show effective policies: Pickaboo’s web site should list your
privacy, shipping, come and refund policies on every page. Customers
shouldn't be forced to go looking for them. This can conjointly produce
satisfaction and convenience for patrons to go to their page a lot of usually.

32 | P a g e
Conclusion

Based on the thorough research and information we noticed the E-commerce industry in
Bangladesh is rising rapidly & the competition among the competitors is also getting strenuous
day by day. To compete in this extremely competitive market Pickaboo needs to keep going with
trickier strategy. They need to focus on some major & minor things in order to become the market
leader. They need to maintain the security more gingerly and at the same time they need to keep
holding the trust of their loyal customers by giving a significant amount of attributes.

33 | P a g e
Bibliography

Faiza, F. (2017). [Pickaboo has managed to position itself as the most trust worthy online
shop in Bangladesh market] Dspace.bracu.ac.bd. retrived Accessed 28 Aug. 2018 from:
http://dspace.bracu.ac.bd/xmlui/bitstream/handle/10361/8696/13104094_BBA.pdf?
sequence=1&isAllowed=y
Pickaboo. (2018). Online Shopping in Bangladesh for Mobiles & Electronics - Pickaboo.com.
[online] Available at: https://www.pickaboo.com/ [Accessed 29 Aug. 2018].
startup, f. (2017). Inside Pickaboo: An Interview With Shahrear Sattar - Future Startup.
[online] Future Startup. Available at: https://futurestartup.com/2017/01/15/inside-pickaboo-
an-interview-with-shahrear-sattar/ [Accessed 29 Aug. 2018].

Chen, L.-d., Gillenson, M., & Sherrell, D. (2002). Enticing online consumers: an extended
technology acceptance perspective. Information & Management

McCloskey, D. (2003-2004). Evaluating Electronic Commerce Acceptance with the

Technology Acceptance Model. Journal of Computer Information Systems

Vijayasarathy, L. (2004). Predicting consumer intentions to use on-line shopping

www.bracu.ac.ad/ [Accessed 29 Aug. 2018].

Anon, (2018). [online] Available at: https://www.linkedin.com/company/daraz-bd [Accessed

29 Aug. 2018].

TechGenYZ. (2018). TechGenYZ | News on Mobile, Gaming, AR, VR, Apps and Future
Tech. [online] Available at: https://www.techgenyz.com/ [Accessed 29 Aug. 2018].
Smallbusiness.chron.com. (2018). Small Business. [online] Available at:
https://smallbusiness.chron.com/ [Accessed 29 Aug. 2018].
Mage-world.com. (2018). Magento Extensions and Magento Modules. [online] Available at:
http://www.mage-world.com/ [Accessed 29 Aug. 2018].

34 | P a g e
 Contribution Table

Group Name: Team Desperados

Group Number: 2
First Name Student ID Contribution Activities Signature
Raihanur Rezwan 1610488030  E-business revenue model
(Group Leader)  Digital strategy for E-business
 Compiling, final edits
 Introduction, Conclusion,
Executive summary
 Analyzing competitive threats
of firms

Noor-E Jannat Alam 1611161030  E-business in organization

 Defining & describing e-
business model
Tanvir Hasan 1610915030  E-business
platform/infrastructure
 Web content management
strategy
Mirza Galib 1421089030  E-business revenue model

Md Moinul Islam 1713096630  E-business security

 Identifying risk & solution

35 | P a g e