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SDM Assignment

Individual retail buyers display random buying behavior, not concerned with brands, so marketing should focus on offering everything or the best product to provide what customers want when they want it to increase sales. Large construction groups display problem-solving buying behavior for frequently purchased construction items, so it is best to sell them lower priced products since they buy in large quantities.

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Arun Kumar Satapathy
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30 views

SDM Assignment

Individual retail buyers display random buying behavior, not concerned with brands, so marketing should focus on offering everything or the best product to provide what customers want when they want it to increase sales. Large construction groups display problem-solving buying behavior for frequently purchased construction items, so it is best to sell them lower priced products since they buy in large quantities.

Uploaded by

Arun Kumar Satapathy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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C.

The first segment consisting of individual retail buyers they are displaying picking buying
behavior. Since their buying behavior is not concerned about brands and showing random
behavior hence it is difficult to understand what they truly want. So in this case the marketing
strategy should focus on offering them everything or the best of the product, to offer
customers what they want, when they want it. In this way sales can increase.
The second segment consist of large organizations construction groups and they are
displaying problem solving buying behaviour hence their purchase holds more importance.
For this type of group, they usually buy frequently purchased items required for their
construction projects so it is advisable to sell them less priced products since they buy in
large quantities.

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