PLANNING CONTEXT
OUTLINE PLANNING RESERVED MATTERS SUBSEQUENT RESERVED
PERMISSION APPLICATION FOR PHASE 1 TO BE MATTERS APPLICATIONS
GRANTED IN 2016 SUBMITTED IN SEPTEMBER 2019 FOR FUTURE PHASES
What is an Outline Planning Permission? What is a Reserved Matters Application?
An application for Outline Planning Permission sets out A reserved matters application sets out the details of
the general principles of how a site can be developed. the development that were not included in the Outline
This establishes items such as amount of development, Planning Permission. A reserved matters application
type of uses, height parameters, site access and routes. will be submitted for each phase of development.
Once Outline Planning Permission is granted, it is These applications will include information such as:
necessary for further ‘reserved matters applications’ to • The appearance of each building, external design
be submitted for the detail of the development before it
can be built. and materials;
• Scale, height and size of each individual building;
• Internal layouts; and
• Landscaping details.
Approach to Brand uses
The 2016 Outline Planning Permission was for a mixed-
use masterplan based on the Brand concept. “Brand
Use” is defined as buildings to showcase and promote Phase 1 Reserved Matters Application
corporate, educational and other brands including the
following uses or mix of uses: demonstration, exhibition,
We have started to prepare detailed plans for Phase
museum, research & development, education, office,
1 of the site in accordance with the existing Outline
workshops, display, catering and ancillary uses.
Planning Permission. Phase 1 will involve bringing
the western edge of the site back into life, including
Brand Use will occupy up to 222,000 sqm of the
restoring the Millennium Mills and integration of
development, with a further 44,500 sqm being Brand-
public space around Silo-D. It is important to us that
Related Retail.
the Silvertown community can take advantage of the
regeneration as early as possible. As part of Phase 1
there will be a range of amenities, such as shops and
cafés, for the local area.
Approach to delivering housing
The existing Outline Planning Permission established
the location, amount, tenure and target mix of the new
homes that will be provided on site. Future Phases
Approximately 3,000 homes will be provided across the We will be consulting the local community on future
masterplan. The permission reflects the considerable phases of detailed design after we have submitted our
infrastructure costs associated with implementing the application for Phase 1. We will keep the community
regeneration by requiring a lower minimum level of updated on when this will be.
affordable housing for the first phase (a minimum of 20%
by GEA for the first 69,262 sqm of residential floorspace)
followed by a minimum of 35% affordable housing
thereafter.