DIGITAL MARKETING

DANISH SARWAR L1F16BBAM0298

M.HASSAN L1F16BBAM0337
M.AHMAD L1S17BBAM0034
MATEEN JAVED L1F16BBAM0309
UMAR YOUSAF L1F16BBAM0296
MEHRAN L1S17BBAM0096
USAMA RIAZ L1F16bbam0308
HAIDER PASHA L1F1BBAM0134

SUMITTED TO: MR. WASEEM IRSHAD

 Contents
Media..........................................................................................................................................................2
Advantages and disadvantages of social media.....................................................................................2
Advantages:.........................................................................................................................................2
Disadvantages:.....................................................................................................................................5
Different sub-types/variants of this media:.................................................................................................8
Quote Tweets – Quotation marks matter.........................................................................................8
When sharing quotes, Joel always uses quotation marks to make it clear he’s quoting someone
else. He also adds attribution after each quote, and when possible, uses the author’s Twitter
handle, like this:.................................................................................................................................8
Retweets: Pick people who match your style...................................................................................8
LinkedIn:................................................................................................................................................10
Five examples from Pakistan key (brands / Persons / Organizations).......................................................12
Five examples from International (key brands / Persons / Organizations)................................................15
Complete step by step guide with snap-shots how to do it:..................................................................20
History of media........................................................................................................................................30
The History of Twitter............................................................................................................................30
History of LinkedIn:................................................................................................................................30
LinkedIn KPI:..............................................................................................................................................35
Where do my followers come from?...................................................................................................35
Performance Indicators.........................................................................................................................36
Twitter KPI:............................................................................................................................................43
AVERAGE ENGAGEMENT RATE..............................................................................................................45
TOP 5 TWEETS BY ENGAGEMENT..........................................................................................................47
RESULTS RATE OF TWITTER ADS............................................................................................................49
2 Interviews of expert of using digital marketing tools (recording guide, visiting card)............................53
Top 5 digital marketing agencies...............................................................................................................56
Emerging social media trends on LinkedIn and Twitter.............................................................................56
MCQs.........................................................................................................................................................58
Media
Media is the plural form of medium, which (broadly speaking) describes any channel of
communication. This can include anything from printed paper to digital data, and encompasses
art, news, educational content and numerous other forms of information. Digital media, which
makes up an increasingly vast portion of modern communications, is comprised of intricately
encoded signals that are transmitted over various forms of physical and virtual media, such as
fiber optic cable and computer networks.

Advantages and disadvantages of social media

It is crystal clear that there are advantages and disadvantages to everything in everyone’s life, and
that includes our social networking habits. The practical advantages and disadvantages of social
media are a subject of frequent discussion. Participation in social media by the general public has
increased sharply over the past nine years. In the U.S., the percentage of adults using social media
has increased from 8% to 72% since 2005. Using social media is widespread across all ages and
professions and is common around the world.
Social media enables users to connect with others and create a community. It’s more about
building relationships than simply announcing or posting and not engaging with others. It is
undeniably changing the way one communicates.
Here are some of the main pros and cons that most people are familiar with:

Advantages:
1. Educational process

Using online social networks in the educational process has been supported by several educational
technology researchers, who have emphasized the benefits of technologies. Rising of social
networking sites, and a general interest in students have attracted attention to the use of internet
tools to develop distance education.
2.Worldwide Connectivity
We have the chance to connect with others and share information through social media. It’s the
communication that brings us all together, and it’s easily accessible.
3. Online marketing
You can build a relationship with your customers that makes them more likely to use your
services. You can get the feedback right away.

4. Information spreads fast

All important things such as major news events, missing person, weather information, etc. can
cover in the world in a moment.
5. It lets us share anything with others

Instead of convincing a publishing company, social media allows artists to satisfies a million
people and keeps creative control for themselves.

6. It helps you to achieve your goals

If your objective is to be healthier, joining a group with the same purpose and making long-
distance friends help keep you accountable can go a long way towards making those goals a
reality. Encouragement and support are crucial, and Social Media can help with that.
Disadvantages:
1. Privacy problems

Sharing your online location or getting in trouble at work because of tweeting something
inappropriate or sharing too much with the public can cause you some issues that sometimes can’t
ever be solved.

2. It changes lifestyle habits, and it is sleep disruption

Since using a social network is all done on some computers or mobile devices, it can sometimes
motivate too much sitting down in one place for too long. Staring into the light from a computer
or phone screen at night can negatively affect your ability to get a proper night sleep.
3. Lacks emotional connection

The quality of a conversation when using social media is unpleasant because you cannot sense the
emotion or interest from the other person. It makes you wonder if they mean what they say.

4. Reduces Family Intimacy

Texting, Facebook, Twitter, etc. separate us from our families more than we actually think it does.
When a family is spending family time together and watching a movie, in reality, most children
are on their phones rather than watching the film with their parents.
The debate about whether social networking is good or bad is expected to continue. There is
nothing to be nervous about if you and your children use social media sites in moderation. So if
you or your children are worried about using social networking sites, don’t be. Just keep your
software update, double check information before you believe it and keep your privacy settings
updated too. And if social networking is getting you down, take a break. After all, when you’re
using it correctly, it improves your life.

Many marketers box themselves in when they only think “social,” despite the wealth of
platforms available today.
Think that the modern world of social media is confined to the big players such as Facebook,
Twitter and Instagram? Think again.
From the most popular platforms to the more obscure, it’s crucial that marketers today
understand the best practices of any many social sites they can. From micro-communities to
household names, we’ve broken down the five types of social media every marketer should be
well aware of.

Different sub-types/variants of this media:

One of the biggest changes Joel made is simply in the way he thinks about the individual Tweets
he posts. He identified five main types of Tweets that we all post:
1. Links
2. Images
3. Quotes
4. Retweets
5. Questions or comments of your own
Here’s an example of each one. Now, let’s pay special attention to the formatting Joel uses here,
as he’s very specific about each of them:
Link Tweets:
Format for consistency Joel always puts his links at the end of each Tweet, to add consistency.
He sometimes uses the headline of the article, but often chooses a particular quote from inside
the article instead (you can do this with Buffer, like so), like this one below:
Image Tweets:
Show value without having to click through Glancing at Joel’s image Tweets, the first lesson we
can learn is that he tries to use images that offer value to his followers without needing to click-
through. With Twitter’s inline images that can drive up to 150% more retweets, this seems to be
a great way to encourage engagement—since your followers don’t need to leave their timeline to
see your pictures. Joel also tries to add a caption related to the image every time, rather than just
adding a standard article headline, especially when sharing a blog post.

Quote Tweets – Quotation marks matter

When sharing quotes, Joel always uses quotation marks to make it clear he’s quoting
someone else. He also adds attribution after each quote, and when possible, uses the
author’s Twitter handle, like this:

Retweets: Pick people who match your style

Joel’s Retweets normally come from his carefully curated Twitter lists of people who focus on
similar topics to himself, such as startup founders, Buffer team members and Buffer investors or
advisors. Scheduling your retweets is also a particularly good technique as it allows you to
engage with more people, without flooding your followers.
Joel has found this to be a good way to build or strengthen relationships with others and to show
appreciation for their content.

Question Tweets: Lowest frequency, great results

Keeping questions or conversation-starters simple is important for Twitter. Your followers
need to be able to answer within 140 characters.
For Facebook, asking questions has often proven to increase engagement dramatically. Joel tries
to be quite specific with his questions to make them easier to answer, such as this one below:
Now when Joel adds new Tweets to his Buffer queue, he thinks about the type of each one,
and how we want to use those types to add variety to his Twitter account. Joel’s found a
good balance between these by working with a sharing ratio.

LinkedIn:

In my opinion there are 6 different “types” of LinkedIn profiles:

1. Entrepreneurial
2. Executive
3. Job Seeker
4. Networker
5. Marketer
6. Thought Leader

Your profile can fall into multiple categories, of course, depending on the situation, time of year,
and social media needs of you and your business, but for the most part your profile will hover
more squarely in one or another category.

1. The Entrepreneurial Profile

The Entrepreneurial Profile can often be found with a long list of publications and projects, from
articles to blog posts to books it doesn’t matter. Entrepreneurs need to make their mark by
showcasing their expert status in the niche they are trying to break into or niche they are trying to
create because much of entrepreneurship is about convincing the rest of us to believe, to follow,
and to ultimately buy. These profiles should have (or be on their way to having) 500+
connections. Take a look at this Entrepreneurial profile  that lists testimonials in her summary
section – an intriguing way to establish trust and social proof!

2. The Executive Profile

The Executive Profile can be found linking to a CV or resume along with a large experience
section that showcases their march to the top. Affiliations and professional organizations are key
here as well as a polished professional profile photo. One tip here – take your professional
resume and use it as you tackle your LinkedIn profile – fleshing each section out with thoughtful
descriptions, headlines, and key words. These summaries are often written in the third person,
which is fine if that is the audience you are talking to (however I do always recommend a first
person summary for personality and voice) Take a look at this Executive Profile and compare notes.
Is your profile an executive profile but lacking in a specific area?

3. The Job Seeker Profile

The Job Seeker Profile is a very important category on LinkedIn and one of the best most
practical uses of LinkedIn is finding that new career you will love. A very important tip to use, if
this is where your profile lands, is to keep up on your skills/endorsements section. Make sure the
skills listed are topical and relevant to your new field you seek. Keep it professional and
strategic. Edit this section just like any other to showcase the top skill set at the top and move the
older, outdated skills to the bottom. Ask friends, family and co-workers to endorse you for those
top skills and slowly flesh out a new skill set that will cause prospect employers’ eyes to sparkle
when they land on your LinkedIn profile.

4. The Networker Profile

The Networker Profile is a powerful one and we can all take hints from their summary sections.
As a rule, those that claim “business networking” in their title are connectors and they are here
on LinkedIn to do business and to be known. Take a look at this Networker Profile and see how she
explodes out of the gate with strong information in her summary that any business person would
want to know. Makes you want to read more doesn’t it?

5. The Marketer Profile

The Marketer Profile is one of skills. The experience and skill section are chock full of
marketing and marketing type jobs, clients, skill sets and many endorsements. These people
know people and they use them to their advantage on LinkedIn, just like we all should. Get those
recommendations – keep asking! Get those endorsements to look full and impressive – keep
asking! There is always one small task you can do each day to keep your LinkedIn profile
looking robust and full. Take a look at this Marketer Profile – her skill sections and experience are
almost overwhelming. (Between you and me I would advise her to break up her experience into
more palatable list of clients and projects combined, but it is impressive none-the-less!)

6. The Thought Leader Profile

The Thought Leader Profile is one of inspiration. LinkedIn has allowed its network (aka you and
me) to follow Thought Leaders and their posts. Their profiles are visual, they make use of the
new background picture feature, and are often sparse. What they lack in a fleshed out profile they
make up for in thoughtful, big idea posts published on a regular basis. While we can’t “follow”
in their footsteps by leaving our LinkedIn profile as empty, we can follow their lead by
publishing thought-provoking big idea posts about your business why, your personal brand, and
your business expertise that add value to your network, intrigue prospect clients, and impress
future employers. Take a look at Richard Branson’s Thought Leader Profile  and maybe get inspired
with a few big ideas of your own!
Regardless where your profile falls in this mix always make sure it is clean, polished and
professional as well as up to date! A good looking LinkedIn profile will serve you well now, and
far into a successful 2015.

Five examples from Pakistan key (brands / Persons / Organizations)

SEO Hub:

Headquartered, Karachi, Pakistan, SEOHub.pk is an optimization agency that provides search

engine optimization, digital strategy, social media marketing, and content development for
clients. Since 2019, the team of 50 focuses on Facebook, Twitter, Instagram, and content
marketing.

Hashage:

Hashage is a best, full digital marketing agency in Pakistan to promote your business and to
engage with your audience, or as a vehicle for lead generation. We elevate the process to gain
traffic digitally, attract new customers, and elevate your online presence with best social media
marketing, Creative Designing, Responsive Website Development, Content Marketing, SEO, PR
Campaigns and advertising strategy services. Also, we have customized digital marketing
solutions for Startups & NGOs.

Ashraf Chaudhry:
Ashraf Chaudhry is a highly sought-after sales trainer, motivational speaker, sales conferences
igniter and social media influencer. Since 2009, he has trained more than 10,000 people from
SMEs to MNCs and from NGOs to ISPR. He is a social media sensation for youth, more than
one million people follow him at Facebook, Twitter, LinkedIn and Instagram.

Muhammad Aamir Iqbal:

9+ years of experience in the areas of Search Engine Optimization (SEO), Market Research,
Business Development & Technologies. Extensive experience in executing projects involving
Search Engine Marketing (SEM), Social Media Optimization (SMO), Web Analytics, Market
Research including online consumer behavior, understanding Search Engine behaviors, etc.
Instrumental in Strategizing for web promotions and single handedly driving millions of organic
traffic to company websites and indexed billions of web pages in major search engines.

Blitz Pakistan
 Blitz is the brand new tone, the great divide, the marked difference between what is doable and
what ought to be done. No beating about the bush, no crooked lines and no accident by design
or design by accident sets us apart from the rest of the gang. Straight from the mind to straight
to the point.

Five examples from International (key brands / Persons /

Organizations)

Think with Google:

Knowing the trends of the industry is integral to a marketer’s success, and this page provides
exactly that. Because it is run by Google, it gives you up-to-date news and analysis about Google
analytics and YouTube trends. They also discuss the marketing industry and where their experts
think it is headed, which means a lot coming from the company that provides some of the best
analytics software that marketers use. This page provides a little bit of everything for marketers,
and it’s definitely a must-follow.

Ann Handley:

As the Head of Content at MarketingProfs and a Wall Street Journal bestselling author, Ann
Handley is constantly called upon to share her expertise in the marketing world. And she does
this through her Twitter. Not only does she post podcasts and articles of her own, but she often
links to other great content that other marketers post. Her content also often features other
experts in the industry, giving you lots of different perspectives on topics. Handley’s page is the
epitome of tactical, and is undeniably worth your time.
KlientBoost

klientboost is a digital advertising and ppc management company headquartered in costa mesa,
calif. founded in 2015, the company has a team of 64 people who exclusively provide ppc, cro,
and social media marketing services. their clients are mid-market businesses, but they work with
some small and enterprise businesses. the businesses they serve are mainly in the business
services and e-commerce industries.
Rand Fishkin

Rand Fishkin is an American entrepreneur, blogger, and author. He is the chief executive officer of moz,
a software as a service (saas) company based in seattle, Washington, that sells inbound marketing and
marketing analytics software subscriptions.
Gary Vaynerchuk

Gary Vaynerchuk is a belarusian-american entrepreneur, author, speaker, and internet personality. He is

a co-founder of the restaurant reservation software company Resy and Empathy wines.
Complete step by step guide with snap-shots how to do it:

7-step guide
1. Set up your Twitter ads account

If you’ve never used Twitter ads before, you’ll need to set up an account. Just log into your
Twitter account, then head to ads.Twitter.com. Enter your country and time zone, then
click Let’s go.
This gives you access to Twitter Ads Managerand its many features, like tracking your
advertising campaigns and analyzing metrics.

2. Choose your advertising objective

Decide what you want to achieve with your Twitter ads. The campaign objective you choose
determines which engagement types and actions you’ll pay for.

You can choose from following

Awareness
  Reach: You want the maximum number of people to see your Promoted Tweet. You’re
billed per 1,000 impressions.
 In-stream video views: You want to run a short video ad at the start of videos from
Twitter’s premium content partners. You’re billed for each video view.
Consideration
 Video views: You want people to watch your videos or GIFs. You’re billed for each
video view.
 App installs: You want people to install your app. You’re billed for each app install.
 Website clicks or conversions: You want people to go to your website. You’re billed
per click.
 Engagements: You want to maximize engagement with your Promoted Tweets. You’re
billed per engagement, but only on the initial engagement with each user.
 Followers: You want to build your Twitter audience. You’re billed for each new
follower.
Conversion
 App re-engagements: You want people who already have your app to open and use it.
You’re billed for each app click.
For this example, we will be walking through a campaign to increase followers and build an
audience for your account.

After clicking on the ‘Followers’ objective, this will take you to the ‘Campaign set up’ screen.
Here, name your campaign, choose how to pay for it, set your campaign budget, and choose
whether to start the campaign right away or schedule it for later.

How much do Twitter ads cost? 

It’s up to you. There’s no minimum budget to advertise on Twitter, so Twitter ads cost as much
or as little as you like.

The budget you set on this screen is the total amount you’re willing to pay.
Once you’ve made your selections, click Next.

3. Set up your ad group and bidding

Now you’re on the ‘Ad group setup’ page.

For your first Twitter ads campaign, you’ll probably want to stick to one ad group. But as you
get more comfortable with Twitter ads, split up your campaign into categories to target different
audiences, use different creative, or test different budgets and timing.

Name your ad group and select a start and end time if you’d like.

Here, you will also choose how much you’re willing to pay for each interaction. If you choose
automatic bidding, Twitter will set your bid to get the best results at the lowest price based on
your budget. This is a great way to start if you’re brand new to Twitter advertising and want to
get a good grasp on how bidding works.

4. Target your audience

The targeting options help you choose the right audience for your ad and maximize your budget.

You’ll start with demographic targeting. Define your audience by gender, age, location, language
and technology.

With location targeting, you can get as specific as a particular metro area or even postal code. Or
you can be broad and target a whole country. The technology component allows you to target by
device, carrier or OS version.

The ‘Audience features’ section allows you to target your ad to users based on specific interests
like events, interests, and behaviors, and even the specific keywords and TV shows users Tweet
about.

To help guide you, the interface provides an estimated audience size summary that changes as
you add more targeting options to your campaign.
You can also choose to upload your own list of people (such as your email list), or choose to
target people who are similar to your follower base.

When you’re happy with your choices, click Next.

5. Choose ad placement
On the right side of the screen, you’ll choose where you want your add.

6. Launch your campaign

Finally, review all the options you’ve selected. Click Launch campaign to launch
your ad.

Setting Up Your First LinkedIn Campaign in 6 Easy Steps

1. Select your objective

We believe it’s important to build your entire campaign around what you hope to achieve, which
is why this is the very first step. You’ll want to decide whether your goal is awareness,
consideration, or conversions — then, you can select from subcategories to get more specific. If
you’re unsure which one to choose, this

blog post explains 

2. Select your audience and location

As a preface, we strongly suggest saving an audience once you’ve created one,
so you can use it again. This will enable you to frequently skip much of this
process in the future.

You can build your first audience by starting with location, which is one of the two
required targeting facets for building an audience, along with language. You can
start at the continent level, then country, etc. In addition to choosing regions you
wish to include, you can pick exclusions as well.

3. Select language

Next up: profile language. This is a basic yet critical step in personalizing your
ads for their recipients. LinkedIn offers 19 different language options.

4. Set up your targeting

Now, we move into LinkedIn’s uniquely robust targeting capabilities. You can get
pretty granular here in defining your audience. Be careful not to hypertarget
(getting too narrow and specific with parameters) as this can limit campaign
success. We suggest going as broad as possible and casting a wide net while
staying relevant to your goals. 

Tip: Best practice is to target by three or four (five at most) different facets.

There are many different attributes you can tweak to tailor your audience, including company,
demographics, education, job experience, and interests. These facets are based on information
that members include in their profiles, as well as some inferred data (such as industry, which is
based on their company’s profile).

As always, think in terms of what you’re trying to achieve as you set your targeting parameters.
If you’re running an account-based marketing campaign, it might make sense to target by
company. If you’re trying to reach decision makers at a certain level, job experience might hold
the key. 

You can become more sophisticated in your targeting on LinkedIn by taking advantage of
the Matched Audiences feature, which enables you to target beyond the information within
LinkedIn profiles. For example, you can upload a contact list from your CRM or marketing
automation tool, or retarget your website visitors via the embedded . 

Tip: You can also exclude with these targeting parameters as well. For example, “sales
operations” or your own employees so you don’t waste impressions.
5. Enable Audience Expansion (if desired)

We strongly suggest using Audience Expansion if you’re trying to reach reaching a broader (but
still highly relevant) audience. We consider a broad audience to be a million or more people, and
this tool can allow you to target at such a scope while staying within the recommended 3-4
targeting facets.

Audience Expansion allows you, as an advertiser, to increase the reach of your campaign by
showing your ads to audiences with similar attributes to your target audience. For example, if
your campaign targets members with the skill "Online Advertising," Audience Expansion may
expand your audience to members who list the skill "Interactive Marketing" on their profile

Having said that, if you’re looking to target a smaller niche group, you may want to bypass this
tool for now so you don’t reach an unintended audience.

6. Select your ad format

Based on your objective, a certain set of ad formats will populate here, ranging from text ads to
carousel ads, video ads, followers ads, job ads, and beyond. For more info on what ad format is
best for each objective, take a look at LinkedIn’s Guide to Objective-Based Advertising.
7. Use LinkedIn Audience Network (if desired)
With the LinkedIn Audience Network, you’re allowing LinkedIn to place your ads on external,
high-quality mobile apps and websites.

If you want to incorporate this into your strategy you can leave it checked. If not, be sure to
unclick it.

One example of a reason to use LinkedIn Audience Network is if you don’t want your ads to run
on your competitor’s website.

8. Set up budget, schedule and bid type

You can select either daily or total budgets, depending on your preferred spending structure.
The start date for your campaign will automatically set itself to the current date, unless you select
otherwise.

When it comes to bidding, the automated bid option is what we generally recommend, because
the tool will most efficiently use your budget without stringent oversight required. For best
results, it is advisable to go with the recommended bid or higher.

9. Set up conversion tracking (if desired)

The final step in setting up your campaign is to put a mechanism in place for measuring results
beyond the click. In Campaign Manager, that mechanism is conversion tracking, which measures
actions taken by a user after they visit your website through an ad (content downloads, sign-ups,
purchases, etc.). This won’t be a fit for every campaign type, but it’s very helpful for marketing
attribution when you’re trying to drive valuable actions outside of the LinkedIn
platform.
History of media

The History of Twitter

Twitter was built using Ruby on Rails, a specialized Web-application framework for the
Ruby computer programming language. Its interface allows open adaptation and integration with
other online services. The service was designed in 2006 by Evan Williams and Biz Stone, each
of whom worked at Google before leaving to launch the podcasting venture Odeo. Williams,
who had previously created the popular Web authoring tool Blogger, began experimenting with
one of Odeo’s side projects—a short message service (SMS) then called Twitter. Seeing a future
for the product, Williams bought out Odeo and started Obvious Corp. to further develop it.
Engineer Jack Dorsey joined the management team, and the completed version of Twitter
debuted at the South by Southwest music conference in Austin, Texas, in March 2007. The
following month Twitter, Inc., was created as a corporate entity, thanks to an infusion of venture
capital.
From its inception Twitter was primarily a free SMS with a social networking element. As such,
it lacked the clear revenue stream that one could find on sites that derived income from
banner advertising or membership fees. With the number of unique visitors increasing some
1,300 percent in 2009, it was obvious that Twitter was more than a niche curiosity. However, in
a year that saw the social networking juggernaut Facebook turn a profit for only the first time, it
was not clear whether Twitter could achieve financial independence from its venture capital
investors. In April 2010 Twitter unveiled “Promoted Tweets”—advertisements that would
appear in search results—as its intended primary revenue source.

History of LinkedIn:

LinkedIn was created in 2002, in the living room of Reid Hoffman, co-founder of LinkedIn.
According to him they built LinkedIn because:
 
“We’re here to build a business, not to create something cool. MySpace and Facebook have
done really well. And I think they can monetize what they have built, probably by adding in more
e-commerce. But I think the opportunity on the business side is ultimately larger.”
 
Finally, in 2003, it was launched to the public. Reid has many multiple startup experiences
before being part of LinkedIn. He was a board member of Google, eBay, and PayPal. The main
goal of creating LinkedIn is to build connections in a professional world, and in the first month
of their operation, they gained 4,500 members! And this is despite the very basic first LinkedIn
web design:
 

 
In 2005, LinkedIn started to level up their service. They launched jobs and subscription fee
options, by then the number of users had increased rapidly by approximately 3.3 million users at
the beginning of the year.
 
 
In 2006, LinkedIn released the “people you may know” feature to open for new connections,
which we are still using today. The company also recorded the first profit since being founded,
an impressive outcome after only four years of operating.
 
LinkedIn continued its success, and expanded its headquarters to the United Kingdom, Spain,
and France in the year 2008. Around this time, LinkedIn had 33 million members.
 
By 2010, LinkedIn needed to keep up with their extensive expansion with a fast growing number
of its members that had now reached about 65 million. Because of this, A. George “Skip Battle”
was appointed as a member of the board. He is also a board of directors in most of the prominent
companies such as Expedia, Netflix, and Workday just to name a few. According to Jeff Weiner,
LinkedIn CEO statement:
 
“We are positioning the company for significant growth this year and over the long term. Skip
Battle brings a unique combination of consumer web and enterprise experience that will help
guide our company.”
 
In 2013, LinkedIn celebrated its 10th year anniversary. This year was a double celebration as 225
million users were registered across the globe. LinkedIn also focused on targeting recent
graduates and young professionals as new members. We can see below that LinkedIn’s web
design by now was improved to a more modern and user-friendly experience.
 
  
By 2016, Microsoft acquired a large share of LinkedIn at a value of $26 billion, putting LinkedIn
as one of the largest acquisitions made by Microsoft. Accordingly, Satya Nadella, Microsoft
CEO believed that:
 
“Together we can accelerate the growth of LinkedIn, as well as Microsoft Office 365 and
Dynamics as we seek to empower every person and organization on the planet.”
 
 
By 2017, LinkedIn’s new desktop version was created. This new version gives the user a
seamless experience both to mobile and desktop apps. 
 
 

 
In more recent times, more specifically in 2019, LinkedIn produced worldwide a new feature
open for business, which allows freelancers to be discovered on the platform. Here is the sneak
peek that we are still using today:
 

 
Today, professionals continue to benefit from LinkedIn, and the number of users continue to
climb surpassing 675 million users worldwide as of writing this.
 
Now that we are aware of LinkedIn’s history, let’s get started how its technology was built.
LinkedIn KPI:

A LinkedIn KPI or metric is a measurement tool utilized in company pages and individual
profiles to track and measure their influence via specific goals, be it engagement, reaching out or
developing connections with as many people as possible in their specific industry.

Here is the complete list of the most important LinkedIn KPIs and metrics, that we will discuss
in this article in every detail:

 Followers’ Demographics: Where do my followers come from?

 Number of Followers: Is my business influential enough?
 Impressions & Reach: How many people have seen my page?
 Engagement Rate: What kind of content engages most?
 Company Update Stats: How are my updates received?
 Viewer Information: Who viewed my profile and updates?
 Contact & Network Growth: Where should I find new contacts?
 Profile Views by Job Title: How is my profile performing over time?
 Post Views & Engagements: How is my engagement developing?

FOLLOWERS’ DEMOGRAPHICS

Where do my followers come from?

The follower’s characteristics of your company profile can be distributed by the percentage of
the follower number by company, industry, seniority, company size, function, etc. These
LinkedIn metrics are important to consider if you want to connect with people within your own
industry or target additional ones, possibly from similar industries to get a broader view of your
business impact. The importance of the demographics KPI lays in the fact that you can quickly
find out the types of followers your company page possesses and tailor your content to match
their interests. That way you can develop strategies for other metrics and KPIs important for your
business page.

Performance Indicators
Identify the company industry percentage of followers, their job function, seniority, company
size, and function. That way you can concentrate on your specific audience and incorporate
meaningful content.

NUMBER OF FOLLOWERS

Is my business influential enough?

The influence of your business on this business social media channel can be perceived through
the number of followers, that are presented on this visual KPI example. You can compare your
findings on a specific time frame and see if your content needs to adjust, or you are already
satisfied with the results. You can follow the detailed development of the total amount of
followers: inspect the weeks you gained a bigger number and see what preceded to this and how
to repeat the success. Additionally, you can compare the development with your competitors,
which enables you to see whether you stand out or need additional tinkering.
Performance Indicators
Determine the growth percentage of your followers through a specific time set and compare your
findings with competitors. The bigger the numbers you get, the more influential you become.

IMPRESSIONS & REACH

How many people have seen my page?

During the tracking of your LinkedIn KPIs, another important factor to consider is the amount of
Impressions and Unique impressions (or the unique number of people who have seen your
business page). In the LinkedIn interface, you can notice these metrics as Page views and Unique
visitors. The higher the numbers, the more people have seen your page and the probability to
interact is higher. If you compare your data over a specific period, you can see the fluctuation of
your page and incorporate additional actions to perform better. The more people have seen your
page, the better are the chances to build awareness and establish yourself as an industry leader.

Performance Indicators
Increase the number of Impressions and Reach to strengthen your influence.
ENGAGEMENT RATE

What kind of content engages most?

When talking about social media, the important fact is that Engagement is still one of the key
indicators (it is still a social form of media, isn’t it?). LinkedIn’s Engagement Rate will let you
know details about the specific action that was taken on your company page: like, comment or
share. You want to track the Rate to measure the general social interaction. But don’t forget
about the CTR, as link clicks, in the end, matter the most. It’s like a snowball effect: start small
and build over time. If you determine specific spikes, investigate more and see if you can repeat
positive results, or learn from negative ones.

Performance Indicators
Monitor your performance so that you know what kind of content works best with your industry
and audience, and understand what draws the higher number of comments, likes or shares.
COMPANY UPDATE STATS

How are my updates received?

When you share content on your company page, the Update Engagement section provides an
easy access to the most recent updates visualized by the date published, the CTR, and the
Average Engagement Rate. As stated before, the higher the numbers, the better your update
value, so keep in mind your audience, the time of the day when you share and what kind of
update receives the best value for your business. You can also customize the dashboard to see
your sponsored content and compare it with your organic results. With datapine, that is possible
with a few clicks.

Performance Indicators
The most recent updates can provide a quick overview of the reactions and overall impressions
that your shared content has received. Use this metric wisely to additionally get to know your
targeted audience.
VIEWER INFORMATION

Who viewed my profile and updates?

By inspecting most recent people who viewed your profile, you can identify their industry or job
title and send them a direct message which enables you to interact with your visitors in just a
click. Their location information will provide you with more details on who your visitors are,
and give you a detailed insight on which kind of people your personal profile attracts. Below the
most recent viewer’s metric, you can inspect the most recent people who have viewed your
updates, by the same level of details. This kind of information can help you determine what kind
of content you should distribute in future to engage your audience.

Performance Indicators
Assess frequently the most recent viewers on your profile and updates to keep track on which
ones are the most interesting for your business profile and potential associations.
CONTACT & NETWORK GROWTH

Where should I find new contacts?

One of the most important LinkedIn KPIs is the way your build and maintain your contacts and
network growth, especially in regard the influence you establish on this business network. How
many people have you connected within the past week, or month, can define your strategy on
which content to share and how many invites to send? On this visual KPI example, you can
easily see a clear overview of your First and Second Level Connections’ growth over time. By
comparing these metrics, you can get an outline of your overall growth and set timelines and
specific actions to increase your network’s value and industry connections.

Performance Indicators
Monitor your overall network growth to increase the value of your profile and chances to
connect to specific people in your industry.
PROFILE VIEWS BY JOB TITLE

How is my profile performing over time?

The total number of profile views in the last 10 weeks can provide some details on the trends that
are occurring within your network. You can also filter the viewers by job title, so you can see
exactly if you have reached the specific target audience, which can bring you a chance to further
interact with a specific person and develop your network prospects and increase your influence
level. While customizing a broader, monthly view, or a more detailed, daily one, you can easily
track when has someone viewed your profile, adjust your goals and find the best possible
influencer for your future business connections.

Performance Indicators
Monitor your profile views metric over a specific time frame to identify trends and possible
engagement within and outside of your network. Also, check that you actually reach your
defined target audience: the right and interesting people for your network.
POST VIEWS & ENGAGEMENTS

How is my engagement developing?

The true value of any social media channel lays within the engagement indicator. LinkedIn KPI
examples which we have shown earlier must be holistically viewed with the Engagement metric,
so that any spike in the Post View section can be easily connected with other important KPIs. By
visually seeing the Post View development over time, and average per individual post, the user
can quickly draw conclusions and specify what kind of content can bring the highest number of
views. Keep in mind also the Recent Updates section, where you can see how well they perform
in relation to the overall Post Views numbers.

Performance Indicators
Measure your Post View performance in relation to engagement and other KPIs to deliver a
holistic conclusion and increase your strategic value.

Twitter KPI:
A Twitter KPI or metric is a transparent way to evaluate different social media marketing
efforts on Twitter concerning your individual goal attainment. Twitter metrics help social media
managers to optimize Twitter campaigns and illustrate the value of their work.
Here is the complete list of the most important Twitter KPIs and metrics, that we will discuss in
this article in every detail:
Average Amount of Link Clicks: How many users have clicked on my links?
Average Engagement Rate: Are my Tweets interesting to my audience?
Average Amount of Impressions: How many users have seen my content?
Top 5 Tweets by Engagement: Which Tweets perform the best?
CPM of Twitter Ads: How much do you spend for 1000 Impressions?
Results Rate of Twitter Ads: How is my campaign performance tracked?
Cost per Result of Twitter Ads: How much am I spending per tracked result?
Interests of followers: What are my Followers focused on?
Number of Followers: How many followers do I gain or lose?
Hashtag Performance: Which hashtags work best for you?

AVERAGE AMOUNT OF LINK CLICKS

How many users have clicked on my links?

The Link Clicks metric expounds on the average number of clicks you gained per post and per
day. By gaining a visual representation on which days of the month were most engaging, and
which ones provided a decreasing trend, you can easily tailor your content on the specific topic
or inspect in more detail how your numbers have changed. By identifying these trends, you can
develop a strategy on how to increase your clicks and provide the most relevant content. By
performing an additional analysis, it would make sense to look deeper into these insights on a
post level so that you can get a more holistic view of your Tweets.

Performance Indicators
This Twitter KPI helps you to monitor which posts have obtained the highest number of clicks
and implement those findings in your future posts.
AVERAGE ENGAGEMENT RATE
Are my Tweets interesting to my audience?
Like other social media channels, Twitter is also important regarding engagement with your
audience. Potential Engagement on Twitter are the number of Media engagements, Likes, Detail
expands, Retweets, Profile clicks, Hashtag clicks, Link clicks and Replies, etc. All those metrics
can answer your question if your Tweets are interesting or you should change your approach.
Within a time, aspect, which you can customize and adjust every single data for your specific
strategy, the visual view can indicate trends or frequencies on how your Tweets are
acknowledged and perceived within your audience. The Engagement Rate daily, and per Tweet,
will show you the specifics of your content’s total success of interactions made on this channel.

Performance Indicators
Increase your overall Engagement Rate by providing content relevant to your audience and
monitor your data to see how to adjust.
AVERAGE AMOUNT OF IMPRESSIONS

How many users have seen my content?

The amount of Impressions on Twitter is defined by the number of times users saw the specific
Tweet. If you set a specific date range, you can see the total number of Impressions, which can
help you determine if one month was more successful than the previous. It goes hand in hand
with the Engagement Rate since the number of Impressions will increase if someone searches the
Hashtag you have used in your Tweet, or if it’s shared or commented on - additional followers
will see it, and, again, the number of Impressions will increase. Keep that in mind for your
posting strategy.

Performance Indicators
Use your Engagement findings together with the Impressions and see which kind of content
works best to increase these both Twitter metrics.
TOP 5 TWEETS BY ENGAGEMENT
Which Tweets perform the best?
One of the Twitter KPIs that will show you the best results from your Tweets, is the Top 5
Tweets by Engagement. If you see in more detail how many Engagements has a specific Tweet
gained, then you can use the same approach for your next Tweets. You can also inspect the Top
Tweet and see the visual and text you have used for the exact post, which can help you to
identify the next steps on your Twitter strategy. These 2 Twitter metrics, if approached together,
can deliver a significant increase - as mentioned before, Impressions will increase if Engagement
increases.

Performance Indicators
Inspect your Top 5 Tweets by Engagements so that you can get a better understanding of what
kind of content is well received in the Twitter community.
CPM OF TWITTER ADS

How much do you spend for 1000 Impressions?

With more than 300 million active users per month, advertising on Twitter can also serve as part
of your social media strategy since you have an extreme potential to reach your target audience.
Twitter offers many advertising options, from promoting your Tweets to mobile apps. By
establishing a campaign’s objective, you can clearly track your results and performance. After
all, one of the first question you may ask yourself, when you’re identifying the performance, is
how many times my Ads were seen and what was my average CPM (Cost-Per-Mille)? The cost
of your advertising efforts should be viewed within your industry and benchmarks on which you
can set the average amount you can spend daily.

Performance Indicators
Identify your goal and the maximum price you would pay per 1000 Impressions (CPM) based on
benchmark data.
RESULTS RATE OF TWITTER ADS
How is my campaign performance tracked?
The Results Rate of your campaigns is tracked based on your established goal. If you set your
goal as CTR of link clicks, you will perform a Link click campaign. You can also identify an
average percentage to see whether your strategy is on track or needs additional adjusting. You
can also see a daily view of your Click Rate performance or customize your requirements so that
you can easily access every information you need. That way you achieve a beneficial view of
your most important Click metrics for your advertising efforts. With datapine, that is possible
within seconds and just a few clicks.

Performance Indicators
Establish your campaign goal and monitor your campaign performance on a specific date range
or incorporate alarms into your tracking to identify particular anomalies.
COST PER RESULT OF TWITTER ADS

How much am I spending per tracked result?

Your costs for Twitter Ads can be evaluated based on the already mentioned campaign goals. If
you set a CPC performance, you can track the specific costs on selected periods. Your Cost Per
Result is actually identifying how much you are paying for specific actions people are taking
while interacting with your Ads. You can also see the change on specific dates and the average
amount spent per day compared to the previous period. All these data can provide deeper insights
into your campaign spending strategy and gained results. Use these Twitter metrics examples as
a roadmap to define your own advertising strategy.

Performance Indicators
In this example, we have shown the CPC cost, but identify which kind of payment method works
best for your industry and, also, compare your results over time.
TOP 5 INTERESTS OF FOLLOWERS

What are my Followers focused on?

Knowing your audience on Twitter is one of the main indicators on how to manage your overall
content strategy. On this visual, Twitter KPI examples which we show represent the
demographics on the top 5 interests by gender and trends. Interests of the gender metric will
vary, likewise, the percentage on which they are displayed, so you can easily spot what kind of
audience you attract the most. Additionally, it would be interesting to analyze the country,
language and region, metrics on which you will base your content production: do you need
translations, what kind of tone works best and what culture am I reaching to?

Performance Indicators
Track your demographics and audience interests to see what kind of content will attract even
more of your target audience.
NUMBER OF FOLLOWERS

How many followers do I gain or lose?

When you have a clear view of the number of followers, how many you have gained or lost over
a specific period, you can easily recognize a trend that is occurring on your Twitter channel.
Comparing these results with the previous period will identify if your followers’ growth is on
track or needs additional adjusting. You can also see the exact amount of the accounts you
follow, which is a useful metric to see what kind of content will be delivered to your Twitter
feed. These numbers are useful since the followers’ count is still an important part of a social
media strategy.

Performance Indicators
Define how many followers you want to build over a specific period and compare the results you
gained.
HASHTAG PERFORMANCE

Which hashtags work best for you?

When you set your specific hashtags on which you want to build your Twitter channel,
identifying the performance will be of utmost importance. Your most used hashtags compared to
the most engaged ones can make or break your Twitter performance. After all, this social media
channel was the first one to utilize hashtags and changed the way we search social media
content. When you compare the performance of your hashtags, you can easily spot which ones
you can use for your future postings, if they perform well. Always accommodate your analysis to
adjust and optimize your Twitter strategy so that you can build more relevant results.

Performance Indicators
Analyze your most used and engaged hashtags to help you appear in the search results as a
relevant profile and test over time.

2 Interviews of expert of using digital marketing tools (recording guide,

visiting card)
This company more than 80% depends on social media marketing. LIFESTYLE FURNITURE
is related to exhibitions of every kind of furniture. they approach all of their customer through
social media marketing. They use to target the segmented class which belongs to upper level.
Employees Designation (interviewees)
Abdullah shah "Deputy sales manager"
Adnan Afzal “Sales manager"
Office location
PCSIR phase 2 Office NO# 517

Top 5 digital marketing agencies

• Klient Boast
• Firebelly Marketing
• Thp marketing
• Three29 Marketing
• Wpromote Marketing

Klient Boast:
They help companies make more money through
intelligent digital advertising and creative conversion rate optimization.

Services
No cheesy templates. You'll get hand-built, conversion focused landing pages that are portfolio
worthy.
 Obsessive ROI Focus
We only hypothesize, design, and split test things that have a true business impact.
 Quality Traffic
All traffic isn't created equal. We work on only bringing you the traffic with the highest intent to convert.
 Fair Pricing
We do both PPC & CRO for our clients and usually charge less than10% of ad spend.
 Display/Retargeting Ads
Bring back lost conversions and attract brand new ones at lower costs than other channels.
 Conversion Copywriting
We carefully craft all copy on ads and landing pages that gets your visitors to convert.
 Complete Ownership
You keep everything from accounts to creatives. From AdWords to landing pages,they’re always
yours.
 Competitor Intelligence
Always know what keywords, ads and landing pages your competitors are using. We'll use that
to fuel your growth.
 Social Advertising
We help you advertise more effectively on Facebook, Twitter, and LinkedIn ,without raising our
prices.
 Custom Reporting
See all your marketing stats in one place. Plus, weekly action items will be sent to you every
Monday.
 Conversion Tools
Analytics, surveys, landing pages, heat maps, popups and more. We'll use these tools to grow
your business.

Firebelly Marketing
Small but mighty. Clutch, a research firm that identifies top services companies, ranks Firebelly
one of the top 10 social media agencies globally (4.9/5 stars) based on reviews obtained via
client phone interviews.

Services
 Social Media Audit

Our social media audit is perfect for any brand looking to gain expert insight into its presence on
Facebook, Instagram, Linkedin and Twitter.

Your social team, whether in-house or outsourced, will appreciate the recommendations and can
use the provided stats as benchmarks to help measure your success as you move forward.

After analyzing your channels you’ll receive a detailed report that provides:

• Performance benchmarks
• Audience insights & content analysis
• Optimal content publishing times
• How you compare to competitors
• Specific next steps for moving forward

COST: starting at $1500 (variables include number of channels & competitors)

 Social Media Management

If you’re struggling to consistently and effectively maintain your brand’s channels, our social media
management service is just what you need.

We’ll get to know your brand better than anyone else during our in-depth discovery process and provide
everything you need to be successful on your channels every month. You’ll also be paired with a social
media manager who has over 5 years of professional experience. Our program includes:
• Custom monthly content calendars
• Publishing at best times for engagement
• Responding to fans in a timely manner
• Post promotion to reach more people
• Monthly channel performance reports

COST: $1500-$5000 monthly (depending on the number of social channels, community size, creative
needs, and publishing frequency)

 Social Media Ads

Brands are facing a battle against the algorithms as organic reach continues to decline on social
media. You’re almost forced to pay to play these days.

Our social media ads service helps you reach the right people with the right message in the right
places to support any marketing objective you may have.

We’ve successfully managed over $1 million in social ad spends for brands. Our service
includes:

• Audience identification and targeting

• Creative development
• Daily monitoring and management
• Budget optimization
• Campaign performance reports

COST: dependent on ad spend

Thp marketing
THP, a Tag company, is the world’s leading provider of content and social media services for
brand managers and marketers. Our 100% On Demand model makes creating high quality
content and social media strategies easy and affordable. Whether you need videos, photos,
copywriting, social media strategy or community management – only buy what you need when
you need it. No minimum orders. No retainers. No long term contracts. THP is the #1 social
media marketing and content production solution for brands in North America, Europe and UK.
We work with your business objectives to create custom solutions that work within your
marketing budget and help grow your brand’s bottom line.

Services
1. Content Creation

 Video
 Photo
 GIFs & Cinemagraphs
 Graphic Design
 Copywriting
 Custom content
 2. Social Media Marketing

 Community Management
 Strategy Development
 Social Media Ad Buying
 Influencer Marketing
 Messenger Bots
 Amazon Marketing

3. Test Kitchen

 Recipe Development
 Recipe Testing
 Recipe Database Audits
 Nutritional Content Analysis

Three29 Marketing
Three29 is a Digital Marketing, Web Design, & App Development Agency Headquartered in Sacramento

Digital Marketing

Services designed to grow your business include:

 Paid Search (PPC)

 Paid Social Media
 Organic Social Media
 Email Marketing
 Website Optimization
 Data & Analytics Reviews
 Search Engine Optimization
 Paid Search (PPC)
 Funnel Development
 Content Strategy Development

Wpromote Marketing

We provide digital marketing agency services in PPC, SEO, Email, Social and more. Our proven
digital strategies and mentality help you win.

Services
 Paid Search
 Paid Social
  Programmatic
 Amazon Marketing
 Performance Creative
 Affiliate Marketing
 Google Shopping & Marketplaces
 SEO
 Content Marketing
 Email Marketing
 Influencer Marketing
 Web Development
 Voice Search
 Video
 Reporting & Data Visualization
 Strategy & Planning
 Conversion Rate Optimization
 TestingLab
 Attribution & Analytics
 Data Science & Insights
 Predictive Customer Modeling

Emerging social media trends on LinkedIn and Twitter

The digital detox
There are now 3.484 billion social media users across the globe, which is a 9% increase
compared to last year. This equates to 45% of the world’s population being on social media. It
also means that social media adoption has actually beaten previous estimates, which suggested
that an estimated 2.82 billion would be using social media in 2019. While this suggests that
brands have the opportunity to reach larger audiences than ever before, a new trend is affecting
that audience base.
5G data networks
The 5th generation of mobile internet connectivity is going to give us super-fast download and
upload speeds as well as more stable connections. While 5G mobile data networks became
available for the first time in 2019, they were mostly still expensive and limited to functioning in
confined areas or major cities. 2020 is likely to be the year when 5G really starts to fly, with
more affordable data plans as well as greatly improved coverage, meaning that everyone can join
in the fun.
Building social media communities
LinkedIn and twitter chats help create a strong sense of community through content, bringing
thought leaders from all areas together in a real-time conversation. It gives your brand the perfect
opportunity to engage directly with current and potential customers.
LinkedIn becoming a platform for job seeker
The majority of people still use LinkedIn as a resume and job posting platform. However, this is
no longer the truth and LinkedIn is gradually turning into a powerful lead generation platform.
According to the recent statistics from LinkedIn lead generation:
LinkedIn has more than 500 Million registered users, with more than 260 Million of them
signing-in at least once a month.
More than 80% of B2B leads that are socially generated, come directly from LinkedIn.
Around 80% of total business leads come from LinkedIn while only 20% come from platforms
such as Twitter
Drive traffic to your website
Twitter can help you direct traffic to your website — there are a number of ways to include your
website’s URL on your profile as well as add links to your web pages and blogs in your tweets.
Here are some ways you can use the platform to direct traffic to your website to help you
increase your conversions and sales.

MCQs

Q-1 What feature does LinkedIn offer for pay accounts?

a. Ability to post pictures

b. Increased abilities to connect directly and send messages to people (Answers)
c. Ability to post in Groups and create a Group
d. Ability to block users

Q-7 How can LinkedIn serve the company aside from social network marketing?

a. Job openings can easily be dispersed to qualified candidates on LinkedIn

b. Company pictures can be posted to the profile
c. Negative press about the competition can be easily spread
d. Pricing lists can be posted

Q-13 How can a company convert posts on Twitter to sales?

a. Write demanding points about the competition

b. Write posts about personal information of the CEO
c. Creating posts which drive followers to their site
d. Constantly post updates about how the company needs more sales

Q-20 What is the term adopted for updates by Twitter users?

a. Tweets
b. Twoots
c. Twinks
d. Posts
Q-23 What is the method for being linked to other users on LinkedIn?

a. Followers
b. Connections
c. Friends
d. Associates

Q-32 What does the Answers section of LinkedIn allow people to do?

a. Users to post questions directly to companies

b. Post questions based on a category, and receive responses from experts in the field
c. Posts links to the company press releases
d. A meeting place for new connections
Q-33 What do Connections on LinkedIn effectively represent?

a. Random strangers who found the company

b. People the company has sold product or services to
c. An avenue to disperse coupons
d. People and other companies the user is connected to directly
Q-34 What is the character limit for posts on Twitter?

a. No limit
b. 100 characters
c. 140 characters
d. 200 characters

Q-35 What should a company post on Twitter?

a. New product launches

b. Significant company news
c. Occasional day to day posts of interest
d. All of the above
2. Which social network is considered the most popular for social media marketing?

A. Twitter
B. Facebook
C. LinkedIn
D. WhatsApp
3. Which social network is considered the most popular for business to business marketing? |
Social Media Marketing mcqs
a.  Facebook
 b.  Orkut
c.  Ryze
d.  LinkedIn
9. It is considered a best practice to interact under a personal account on LinkedIn.
a. True 
b. False 

12.  What is the term adopted for updates by Twitter users? | Social Media Marketing mcqs
a. Tweets
b. Twoots
c. Twinks
d. Posts

1. Question 1. Is Twitter Even Important to My Business?

2. Question 2. Is My Ideal Customer Even On Twitter?
3. Question 3. Can You Actually Sell Stuff On Twitter?
4. Question 4. How Do I Get More Followers?
5. Question 5. How Do I Find Targeted People to Follow?
6. Question 6. How Should We Be Using Twitter for Marketing?
7. Question 7. How Should We Be Using LinkedIn for Marketing?
8. Question 8. What Kpis (key Performance Indicators) Would You Recommend To
Report On Social Media Efforts?
9. Question 9. What Are the Best Practices On Twitter?