Business Concept-KTV CA

Point Yes/no Why or why not?

Product/Service Karaoke in Innovative
CA entertainment idea in
CA
Target market Middle and high class Different way to
Students invest quality time.
Family gatherings
Target Spotify users
Benefits Entertainment Opportunity for the
Providing jobs economy
Lack of this type
Position It’s the first time in CA Unique business idea
in CA it offers a new
way of
entertainment, we
have limited
entertainment
options
Sales & distribution Guatemala City and More people can
Tegucigalpa afford the service in
In shopping malls the capital cities

QUESTIONS

 What’s our margin?

 How to sustain the business?
 Why do we exist?
 What problem are we solving?
 What is our competitive advantage?
 How do we avoid being imitated?
 Try to think a way without renting a salon (but it’s necessary)
 Why us and not Jose?
 What’s your position in the market?
 What is your social advantage?
 Do you have an IP being develop? Patent?
 When competition comes in, address the deep sense of needs and how people make
decisions, which juncture you’re trying to enter. In a process of decision making?
 Help customers to know how to make decision!
 What you’ll like to communicate to the customers
 Attack their underline preferences, why are they interested
 Design a business model so idea can be sustainable