BANGLADESH ARMY INTERNATIONAL UNIVERSITY
of SCIENCE and TECHNOLOGY
Comilla Cantonment, Comilla.
Department of Business Administration
Level-3 Term-1
Course Title :Management Information System
Course Code : MIS 3501
Submitted to; Submitted by;
Md. Imran Talukder Mahamudul Hassn
Lecturer, Department of Business Administration, ID: 4104059
BAIUST. Section: A
Submission Date: 27-06-2019
Page 2 of 22
Table of Contents
1. Introduction......................................................................................................................... 3
2. Description.......................................................................................................................... 5
3. Importance.......................................................................................................................... 8
4. Operation.......................................................................................................................... 14
5. How does it help me?........................................................................................................19
6. Conclusion........................................................................................................................ 21
7. References........................................................................................................................ 22
Page 3 of 22
k
1. Introduction
What makes Facebook so successful and why it is used by all companies today for marketing.
These are the two questions are going to be answered in this paper. There are other social
networks available like Friendster, Orkut, Myspace etc. still Facebook is preferred due to the
number of users using Facebook, amount of customization provided and peer pressure to
stay in competitive in the market.
With more than 500 million users and many adding many more adding every day, Facebook
has become the preferred choice of marketers who are looking for more innovative ways to
outsmart their rivals in all fronts. Mark Zuckerberg is the founder of Facebook and it was
started in 2004. It was open to all users worldwide in 2006 and it has grown in such a speed.
According to marketingcharts.com, US market share of Facebook in Social networking websites
and forum is 61% of the total market share is for Facebook.
2. Description
Facebook is a social networking site which was started in 2004 by Mark Zuckerberg. It has 500
million active users. Any person who is 13 years old or more and who have a valid email address
can create a user profile in Facebook. Users can create a profile page, add others users in
Facebook, can add their common interest groups, communicate with each other, can share
photos etc, see news feed, applications etc. According to December 2010 report of
Alexa.com an Internet market research company, Facebook is the second most visited
website in the world just behind Google. To visit Facebook visit the link www.facebook.com and
it looks as shown below.
3. Importance
Facebook may have generated unfavorable press in 2018 because of its data collection
policies, but it’s still a firm favorite among small businesses in search of new
customers. The evidence is compelling. There are more than 50 million Business pages
on Facebook, with 80% of small businesses having already established a presence.
As consumers, we spend nearly two hours a day on social media, and on mobile 1 in
5 of those minutes is on Facebook or Instagram (noting that the latter is owned by the
former). For businesses prepared to meet their customers where they’re already
spending a significant proportion of their day with content that is relevant, the rewards
are significant. It’s hard, after all, to ignore the statistic that 93% of buying decisions are
based on social media
How to market effectively with Facebook
The world’s most popular social media platform presents a big box of chocolates, but it
is important not to gorge all at once. In fact, Facebook’s Business Manager emphasizes
discipline from the start. Each campaign begins with the requirement to set specific
goals, whether raising awareness, growing engagement, or boosting conversions.
Although Facebook does allow you to target so-called “vanity” metrics such as “Likes”
and “Shares,” the better ROI is ultimately through conversions.
Next, Facebook provides a dazzling range of tools to help you define and target your
audience. Any small business will understand the importance of targeting locally, but
Business Manager’s Insights feature also allows you to focus on specific demographics
or interest groups. You can even apply a saved audience or create a lookalike
audience.
Once the campaign is up and running, Facebook’s Audience Insights gives you
unparalleled visibility into ad performance. You can track and analyze engagement
across target audiences and stages in the buyer journey, allowing you to adapt
campaigns in real time.
For the small business accustomed to splurging on local print media with little or no
analytics on reach and conversions in return, Facebook is a refreshingly transparent
resource.
4.Operation
Facebook Apps have become the most important tool for the marketers. There
are more than 52000 apps in Facebook according to Facebook’s Statistics.
Facebook apps are the software application that we can integrate in our
Facebook page or profile which can add a unique personality to our page.
We can either create our own apps or we can use other apps. There are
many apps which is available for free and we can have a pay per install
model. In this model we need to pay when a user installs the apps.
To see the list of apps go to the link www.facebook.com/apps/directory.php which can seen
as below. There are different categories of apps available and we can select apps according
5. Social Media Optimization (SMO)
In the last couple of years search engine has become an important tool for online business
but these days Social media optimization (SMO) has become most popular techniques to
promote products and services in the market by the mediums of various social media book
markings and Facebook has provided a unique and new medium for the marketer to innovate
and reduce their cost of advertising.
Search engine optimization techniques can generally be classified into two Categories into two
which are on-page optimization and off-page optimization; these techniques are very helpful for
improving traffic for a website.
Some point should be included in social media optimization
• Know how to target your audience
• create content
• create a SMO strategy
• Book marking and tagging
• Increase your link ability
• SMO should be a continuous process
6. Advantages of using Facebook in Business
Facebook platform has turned out to be one of the most powerful platforms for business since
the invention of Adwords by Google. Below are the key benefits of using Facebook.
• More Activities in our Facebook page can work as a SEO for search engine
• Any users in Facebook can find about our brand with the help of Facebook page.
• Marketing is not limited to a demographic region in Facebook
• Attracts more Clients
• Run promotional events for Fans
• Can Sync our company website to our Facebook Blog
• Can deal with unsatisfied customer more conveniently
If we compare Facebook with its main competitor in Twitter, no one has got a clear
advantage over each other which can be seen from the below picture.
7. Conclusion
As we can see marketing with Facebook can never be termed as highly complex thing. It is simple
and easy way to attract more customers in this modern competitive world where competitors
are constantly trying to outsmart their rivals to gain more market share. Creating a Facebook
page is a free and easy way to increase your visibility of your brand. Using different
techniques like Events, Facebook Ads, Promotion, Discussions and all a company can increase
their reach globally. There are more than 500 million of users and to advertise to these users
using old marketing way of TV, Radio and all can be very expensive. So this is a cost-
effective and latest way to improve your Sales using the latest technology trend which is
Facebook.
8. References
www.facebook.com
www.alexa.com
www.marketingcharts.com
http://www.guardian.co.uk/technology/blog/2009/sep/16/facebook-money
http://www.insidefacebook.com/2008/12/10/40-websites-now-live-with-facebook-connect/
http://www.youtube.com/watch?v=IyIlxE0m7dw
http://searchenginewatch.com/3635653
http://gold.insidenetwork.com/facebook-marketing-bible/
