QUANTITATIVE VS.
QUALITATIVE RESEARCH
RESEARCH CAN BE CLASSIFIED AS
QUANTITATIVE OR QUALITATIVE
• While these two type share similar
characteristics, they also differ in many
aspects
The following table summarizes the differences
between qualitative and quantitative research
Aspects Qualitative research Quantitative research
To test
To describe and hypotheses,
understand establish causal
social relationship,
Purpose phenomena ad make
interactions predictions, and
among people generalize from
findings
Aspects Qualitative Quantitative
Sample size Required Small sample size Larger sample size
Sampling Method Purposive sampling Random Sampling
Relationship with the Less formal Formal
Participants
Data Needed Verbal information, Statistical information and
images and artifacts numbers (number-based)
(text-based)
Data Collection Interview, observation, Test, experiment, pretest-
Method document analysis posttest, and any other
method that requires
precise measurements
Aspects Qualitative Quantitative
Data Analysis Content analysis and coding Statistical Analysis
Level of Subjectivity Moderate to high Low
Generalizability Low generalizability High generalizability
Scientific Method Exploratory, bottom up, or Comfirmatory, top down or
inductive (i.e., generating deductive (i.e., testing
hypotheses or theories from hypotheses, or theories through
data) data)
Research Setting Typically in a natural setting Typically in a controlled setting
Reporting Typically narrative with Statistical reporting
description of context and
examples from participants
EXAMPLES OF QUALITATIVE AND QUANTITATIVE
RESEARCH IN VARIOUS AREAS OF INTEREST
Areas of Interest Qualitative Research Quantitative Research
(Study) (Study)
Arts The Meaning of Pop Music in The Relationship Between
the Lives of Senior Citizens: A Exposure to Music and Life
Qualitative Study Expectancy
Managing Depression through The Effects of Creative
Creative Activities Activities on Depression
Humanities Domestic Abuse Experiences Assessing the Level of
of Filipino Women Domestic Abuse among
Filipino Women
Common Anxieties The Effects of Anxiety on the
Experienced by Public School Speaking Performance of
Students during Public Students
Speaking
Sports Undersanding the Attitudes of Assessing the Attitudes of
Students toward UAAP Students Toward UAAP
basketball Competition Basketball Competition
Factors influencing the The Level of Participation of
Engagement of Introverts in Introverts in Team Sports
Team Sports
Science Being Obese in Today’s World: The Relationship Between
The Lived Experiences of Obese Obesity and the Length of TV
Women in the Philippines Viewing among Filipino Women
Health Benefits about the Use of The effects of Mobile Phone
Mobile Phones: A Qualitative Radiation on Brain Cells
Study
Business What Motivates Entrepreneurs to Investigating the Extent of
Use in Social Networking Sites as Entrepreneurs’ Usage of Social
a Marketing Platform: A Networking Sites in Business
Qualitative Study Activities
Exploring the Behavior The Relationship Between sales
Associated with Business Success and the Emotional Quotient of
and Business Failure Sales Representatives
Agriculture and Fisheries A Qualitative Study of Agricultural Literacy of Rural
Agricultural Literacy in Rural Youth in Central Luzon: A
Youth Quantitative Study
Farmers’ and Consumers’ The Effects of Natural Fertilizer
Beliefs about Community- on the Productivity of Fruit-
supported Agriculture in the bearing Trees
Philippines
Information and The Adoption of Online Data The Effects of Online Data
Communication Technology Management of Government management on Government
Agencies in the Philippines: Agencies
Challenges and Opportunities
How the Internet Influences The Effects of Facebook
the Buying Behavior of Marketing on the Buying
Teenagers Behavior of Teenagers
Social Inquiry Challenges in Implementing The Effects of 4Ps on the
the 4Ps Dropout Rate in Public Schools
in Metro Manila
Understanding the Domestic The Impact of Counseling on
Violence Experiences of the Self-confidence of LGBT
Homosexuals and Bisexuals Members
