Quality Zone Infotech
Noida Sec 62, Near Rajat Vihar
24 * 7 Service Provider,
[email protected] ADVANCED SEO Syllabus
Prepared for: Fresher’s
By Santosh Kumar (www.qualityzoneinfotech.com)
www.qualityzoneinfotech.com Page 1
Quality Zone Infotech
Noida Sec 62, Near Rajat Vihar
24 * 7 Service Provider,
[email protected]
Website Overview:
• Types of websites
• Websites vs Portals
• Page rank
• Architecture of Website
• Website Designing Basics
• Domain, Hosting
• SWOT analysis of website
• Difference between dynamic & static website
• Target Segmentation
Search Engine Optimization:
• What is SEO
• Need of SEO
• Search Engines
• How search engines work?
• Major functions of a search engine
• Web Traffic
• Different types of keywords
• Google trends & insights
• Steps in SEO
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Quality Zone Infotech
Noida Sec 62, Near Rajat Vihar
24 * 7 Service Provider,
[email protected]
Search Engine Optimization Techniques:
• Black Hat SEO
• White Hat SEO
On Page Optimization:
• Site Analysis
• Analysis of Similar websites
• Meta Tags
• Creating Sitemaps
• Creating Robots file
• Optimize SEO Content
• Canonical Implementation
• Keyword Research
• Keyword Density
• Internal linking
• Meta tags creation
• Basic HTML knowledge
• Hyperlink Optimization
• In depth site Analysis
• Link Validation
• Meta Description Tags Optimization
• Meta Keywords Tags Optimization
• Navigation & Design Optimization
• Text Modification Optimization
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Quality Zone Infotech
Noida Sec 62, Near Rajat Vihar
24 * 7 Service Provider,
[email protected]
• Title Tag Optimization
• Broken Links Checking
• Internal Link Structuring
• Site Back-links count
• Optimization for Multiple Browsers
• Google, Yahoo & Bing Site Map Creation
o Google webmasters tool
o Quick indexing techniques
o Search Engine Submission
o Online PR
o Case Study of White Hat SEO
o Case Study of Black Hat SEO
o Case Study of Grey Hat SEO
o Google Sandbox Effect
o Image Optimization
o Optimization of Keyword
o Bold, Italic effect to main keywords
o Canonicalization
o Competition Analysis
o CSS Validation
o Html Validation
o Google Base Feeds
o H Tags Optimization (Eg: H1, H2, H3)
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Quality Zone Infotech
Noida Sec 62, Near Rajat Vihar
24 * 7 Service Provider,
[email protected]
o HTML Code Clean Up & Optimization
o Image Optimization
o URL Rewrite
o W3C Validation
o Google Webmaster Tools account setup & monitoring Website Spell Check
o Check Search Engine Road Blocks
o Local Search Engine Optimization
Off Page Optimization:
Page Rank
hoo Question Answer Participation
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Quality Zone Infotech
Noida Sec 62, Near Rajat Vihar
24 * 7 Service Provider,
[email protected]
Release
Blog Writing
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Quality Zone Infotech
Noida Sec 62, Near Rajat Vihar
24 * 7 Service Provider,
[email protected]
Video Marketing
Managing an Account
SOCIAL MEDIA MARKETING:
e Creation
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Quality Zone Infotech
Noida Sec 62, Near Rajat Vihar
24 * 7 Service Provider,
[email protected]
Micro Blogging:
Video Marketing:
Online Advertisements:
• Introduction Online Advertisements
• Online Advertisements Types
• Banner Advertisements
• Rich Media Advertisements
• Textual Advertisements
• Video Advertisements
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Quality Zone Infotech
Noida Sec 62, Near Rajat Vihar
24 * 7 Service Provider,
[email protected]
• Image Advertisements
Google Analytics:
• Google Analytics
• Importance of Google Analytics
• Fundamentals of Google Analytics
• How to Track Landing Pages
• How to Track Location
• User Tracking
• Tracking Conversions
• Monitoring Website Performance
• Monitoring Visitors Behavior
• Setting up Goals and Funnels
• Other Analytics Platforms
Regards,
Santosh Kumar
Quality Zone Infotech
Mobile: +91- 8802 8686 16
Email: [email protected]
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