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Questionnaire II

The document is a questionnaire about the impact of social media marketing campaigns on brand building. It contains 12 questions regarding a person's familiarity with and opinions on Starbucks' social media presence and marketing. The questions gauge which social platforms the person notices Starbucks on, whether they find social media campaigns more effective than traditional advertising, and if social media promotions have influenced their purchasing decisions.

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Navpreet Singh
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1K views2 pages

Questionnaire II

The document is a questionnaire about the impact of social media marketing campaigns on brand building. It contains 12 questions regarding a person's familiarity with and opinions on Starbucks' social media presence and marketing. The questions gauge which social platforms the person notices Starbucks on, whether they find social media campaigns more effective than traditional advertising, and if social media promotions have influenced their purchasing decisions.

Uploaded by

Navpreet Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Questionnaire -II

Dear Sir / Madam!

Welcome to Starbucks

We kindly ask you to participate in a survey which will help us make our research work on
“THE IMPACT OF AN EFFECTIVE SOCIAL NETWORK MARKETING CAMPAIGN FOR
BRAND BUILDING”. The interview will take about 5-10 minutes and is conducted
anonymously.

Name: ………………..……………… Gender: Male Female

Location:…………………...…………………………………………………………………..........

Age in Years : < 10 10-20 20-30 30-40 40-50 50-60 > 60

Contact No:………………………………...

Email id:……………………………………

Q1. Which is the first place that comes in your mind when you want to go out for Coffee and want
to spend valuable time with your loved ones.

a) McDonald’s b) Starbucks c) Dunkin’ Donuts d) Other


Q2. How you get familiar first time with Starbucks?

Form Friends Social Media Network From Relatives Other Sources

Q3. Have you ever notice Starbucks on any Social Media Networking Site ?

Yes No

If yes then which of the following Social Media Networking site you have notice the Starbucks
Paromo ?

a) Face Book
b) Twitter
c) Linked In
d) Blogs
e) Other _______________

Q4. Do you think that campaign through Social Media Network Marketing is better than Traditional

Media?

Yes. No.
Q5. Do you relay on advertisement or campagin event on Social Media Network ?

Yes No

Q6. Have you attended any event by inspiring Social Media Network Marketing?

Yes No

Q7. As per your preciptions campaign on Social Media website is authenticatied?

Yes No Not Always

Q8. Do you think that promotion on Social Media Networking may change your buying decision
from your favorate brand to other competitive brand ?

Yes No Depends upon

Q9. Do you think that promotion on Social Media Networking may helpful to be loyal to a
particular brand ?

Yes No Depends upon

Q10. Rate 1 to 5 to the following advertisement media sources as per their importance in your
brand loyality decision. (1 Lowest and 7 Highest).

a) News Papers
b) Social Media Network
c) Phumflets & Holdings
d) T.V. Chanles
e) Search Engine Optemization
f) Mouth to Mouth Advertesiment
g) Others

Q11. Do you ever buy some branded product because of just watching campaign on Social
Media Networking Site.

Yes No

Q12. As per your view Social Media Network Marketing has the capacity to provide proper
explosure to build a logo as brand.

Yes No

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