Luis Rosario
New York, NY • [email protected] • linkedin.com/lgrosario • (718) 300-1769
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Education
St. Bonaventure University, S t. Bonaventure, NY May 2018
Bachelor of the Arts in Strategic Communications & Digital Media, Minor in Marketing
Dean’s List (2015-2018)
Experience
Digital Marketing & Media Manager, Heart of Harlem Veterinary Clinic June-October 2020
•P artnered with vendors to carry out various sponsored events and contests
•P roduced digital communication materials to be shared with clients and staff
•D eveloped creative ideas and brought them to life through storytelling and presentation
• Formulated and carried out measurable marketing campaigns from start to finish
Social Media Strategist, Office of State Senator Jose Peralta July-September 2018
• Drove the development of follower growth and engagement strategies on various social media platforms
• Developed social media strategies based on client’s objectives
• Maintained and updated a timeline for long-term and short-term projects
• Captured, selected, and uploaded content for social media platforms
• Built and strengthened client’s relationship with his following
Production assistant, Daniel Isn’t Real Summer 2018
• Assisted and carried out administrative duties
• Prepared and distributed paperwork
• Executed lockups and maintained crowd control
• Aided first team and background PA to complete daily tasks
President of Team Bonas, St. Bonaventure University Fall 2017-Spring 2018
• Conducted leadership training for all club members and officers
• Oversaw the presentation of all promotions and events at Division I sport events
• Developed marketing plans to present to club officers
• Implemented new ways to attract students to the club
Copywriter, AAF NSAC, St. Bonaventure University Fall 2017-Spring 2018
• Edited/modified copy until the client was satisfied
• Brainstormed visual and copy ideas with other members of the department
• Generated copy for our client, Ocean Spray
• Worked with art directors to produce concepts
Production Manager, Washington Heights Feature Film Project, N ew York City Summer 2017
• Managed the production schedule and budget of a feature film during its six-week location shoot in NYC
• Negotiated costs and approved the booking of resources, equipment and suppliers
• Oversaw location bookings and arranged any necessary permissions and risk assessments
• Supervised a 16-member film crew, monitored all work schedules and salary payments
• Coordinated all transportation arrangements for the entire crew
• Ensured that health and safety rules, copyright laws and union agreements were followed
Skills
• Professional use of social media platforms: Facebook, Twitter, Instagram, Snapchat, WordPress, HootSuite
• Film production management
• Language: Spanish (Conversational)
