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Essential SEO Checklist for 2021

This document provides an SEO checklist for 2021, including essential SEO basics, technical SEO tasks, on-page optimization steps, and off-page link building strategies. It recommends setting up key tools like Google Search Console and Analytics, optimizing pages for keywords, fixing crawl errors and broken links, analyzing competitors' backlinks, and leveraging PR opportunities. The checklist covers the fundamental areas of SEO to focus on for the year.

Uploaded by

Calvyn Lee
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
3K views1 page

Essential SEO Checklist for 2021

This document provides an SEO checklist for 2021, including essential SEO basics, technical SEO tasks, on-page optimization steps, and off-page link building strategies. It recommends setting up key tools like Google Search Console and Analytics, optimizing pages for keywords, fixing crawl errors and broken links, analyzing competitors' backlinks, and leveraging PR opportunities. The checklist covers the fundamental areas of SEO to focus on for the year.

Uploaded by

Calvyn Lee
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The only SEO checklist

you will need in 2021

SEO basics SEO basics tools


Set up GSC and Bing
 Generate & submit a sitemap
Google Search Console

Webmaster tools
Google Analytics

Create a Robots.txt file

Set up Google Analytics


Bing Webmaster Tools

Check Search Console


Install and configure an SEO for manual actions
Yoast

plugin (WordPress) Dynomapper
Make sure that your website

is indexed
Keyword Research K yword R
e e s arch tools
e

Identify your competitors


Find uestion keywords

q Semrush Key ord agic Too


w M l

Conduct a keyword gap analysis


Analyze the intent of pages that rank
Google Ads

Semrush Topic Research

Find your main money keywords


Create a keyword map

eople Also Ask

' '
P

Find long tail keyword variations


- Prioritize by search volume &
 Ans er The ublic
w P
keyword difficulty

Technical SEO Te ch ical SEO tools


n

Leverage Inspect UR
“ L” feature in GS C
Check for duplicate version s
 GSC & GA

of your site
ageSpeed Insights

Ensure your website is mobile friendl - y

Identify & fix broken links


Google’s obile-Friendly test

M
Check your site s loading spee
’ d

Use an SEO friendly UR structure

- L
Semrush Site Audit

Make sure you are using H P


TT S

Structured Data ar up elper


M k H
Find & fix orphaned pages

Find & fix crawl errors


M er le Schema ar up Generator
k M k

Check canonical tags

Check the page depth


Add structured data

On-Page & Content O n-P a ge & C o t t tools


n en

Fix duplicate, missing & truncated
 Run a content audit and prune content


Semrush Content Audit

title tags
Semrush Topic Research

Optimize images for SEO

Find & fix duplicate, missing SEO Writing Assistant


meta descriptions
Organize topic clusters

Find and fix multiple H1 tags


Find & fix keyword cannibalization

Improve title & meta tags, and page Update outdated content

content Improve content readability

O -Page SEO
ff O ff-P a ge SEO ools T

Analyze your competitor s link profile

' Implement the Skyscraper techni ue


q Semrush Bac lin Audit
k k

Conduct a link intersect analysis


Turn unlinked mentions into links
Semrush Bac lin Analytics

k k

Set up and optimize Google Semrush Bac lin Ga k k p

Steal your competitors ’


My Business
broken backlinks
Semrush in Building too
L k l

HAR O

Leverage digital PR
Pro lw y

Google y Business
M

semrush.com

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