INTRODUCTION TO CJJ 2013
Youth Summit
ADVOCACY
WHAT IS ADVOCACY?
Definition of Advocacy:
The act of pleading for, supporting, or
recommending
Definition of Advocate:
(1) to support or recommend publicly; plead for
or speak in favor of; (2) a person who upholds
or defends a cause; supporter; (3) a person
who intercedes on behalf of another
ADVOCACY V. LOBBYING
Advocating includes any activity that attempts to educate
others about an issue.
Lobbying is an attempt to influence specific legislation. It
has legal definitions and parameters that guide
interactions with policymakers.
Advocacy may include lobbying. Lobbying always includes
advocacy.
WHY IS ADVOCACY IMPORTANT?
To raise awareness
To influence and change policies
To represent individuals who may not be able to speak for
themselves
THE IMPORTANCE OF YOUTH ADVOCATES
Youth are able to provide valuable
insight into systems and policies
that af fect them directly
Youth are able to share their
personal experiences with policy
makers
Policies that include youth input
are shown to be more ef fective
QUALITIES OF AN EFFECTIVE ADVOCATE
Good listening skills Ability to motivate people
Patience Flexible
Knowledge about the issue Organized
Ar ticulate Positive
T YPES OF ADVOCACY
1. Legislative Advocacy
2. Judicial Advocacy
3. Administrative Advocacy
4. Grassroots Advocacy
JUDICIAL ADVOCACY
Direct representation of an
individual or group of people in a
judicial proceeding
Amicus Brief
ADMINISTRATIVE ADVOCACY
The Executive Branch
The President of the United States
State Governors
City Mayors
LEGISLATIVE ADVOCACY
How does an idea become a law?
GRASSROOTS ADVOCACY
Power in numbers
Building a movement of
stakeholders to influence
policymakers
GROUP ACTIVIT Y
Divide yourself into 8 groups
Each group will be given an envelope with a par ticular scenario
Decide what you would do to address the issue.
Who are you trying to influence? Who is the decision maker?
How do you hope to influence them?
Do you have any allies?
What are your potential obstacles? Who are your potential opponents?
You will have approximately 10 minutes to come up with a rough
plan of action, and then each group will repor t out
HOW TO CREATE AN ADVOCACY PLAN
Step 1: Identify an Issue
Step 2: Set Goals and Objectives
Step 3: Information Gathering
Step 4: Determine Targets and Alliances
Step 5: Messaging Strategy
Step 6: Plan of Action
FEDERAL ADVOCACY STRATEGIES
STATE CAMPAIGNS
ADVOCACY TOOLS
Letter Writing Campaign
Action Aler ts
Visit with Members of Congress
Social Media Campaign
Issue Briefings
Repor ts and other Publications
Press Releases
Blogs
Videos
Rallies, walks, and other events
RESOURCES
http://bolderadvocacy.org/tools-for-ef fective-advocacy
http://www.worldvision.org/resources.nsf/main/advocacy-
handbook.pdf/$file/advocacy-handbook.pdf
http://www.childrensdefense.org/programs-campaigns/youth-
development-leadership/yalt/