Architecture and Marketing Skills

ASSIGNMENT 2

NAME- MEHUL AGRAWAL

ENROLLMENT NO.- A1904014079
SECTION-C
Q. – while you are visiting golf club on every weekend from your network at club.3 prospects
are looking to get their residence designed and all of them are close friends.
However, their respective profession is-
Medical practitioner
Lawyer
Charted accountant
The plots of clients are of same size and incidentally of same sector.
So, design a communication for all these 3 clients. where your experience in the field is 5 years
and you have specialty in residential design. describe your sales pitch.
[MEDIACAL PRACTIONER]

Dear MEDIACAL PRACTIONER

Subject: Enclosed Proposal
Please find enclosed our detailed proposal for your kind consideration.
We know that realizing creative projects requires a unique combination of drive, ambition, skill
and technical know-how so at firm we only hire the best to ensure we provide a turnkey
solution for our clients that is both realistic and extraordinary!
The firm prides itself on turning in projects on-time and within budget so if you would like to
contact some of our satisfied clients then please let me know. We have full confidence that
whoever you speak to you will hear nothing but ringing endorsements. You can also check out
our portfolio of recent work online at [xyz.com].
We care about each client and will work our hardest to design a safe and exciting home for you
and your family. We also follow best practices in the areas of ergonomic home planning and
environmentally-friendly design to make your home efficient and save you money on the cost
of utilities.
Please let us know if you have any questions, suggestions or changes (however small) to the
proposal; we really want to hear from you!
Finally, we realize that you are very busy and wanted to thank you in advance for your time
spent reviewing our proposal. We hope that you will give us this opportunity to deliver you an
on-time and on-budget dream-home.
Yours Truly,
Signature

Executive Summary
As a MEDIACAL PRACTIONER for profession needs a place to stay and practice its services, we
use latest design trends and equipment for future proof house design.
Detailed Proposal
Includes the concept sketches.

The Brief
To design and build Family dream-home of MEDIACAL PRACTIONER.” is likely to be better
received than “The design and construction of a 275-square-meter2 story residence on vacant
lot od sector-x.”
Our Approach
We believe that each client is unique and so we take a unique approach to each brief. In this
case we have noted and analyzed your requirements as well as undertaking a thorough review
of the site including a feasibility analysis and a detailed costing and modeling of the whole
project. Drawing on our long experience in this area we have tailored a solution to your exact
specifications by fusing form and function to create the ideal space for you. In practical terms
we have also identified and outlined key strategic milestones in the life of the project to ensure
a smooth completion as well as accountability throughout all stages of the build and compliance
with all local and national laws and regulations.
The Proposal
Outline of the brief here, refer to any drawings or plans which are relevant to the points you are
making in this proposal.
Project Milestones
▪ Milestone1: Approval of sketches and concept drawings.
▪ Milestone2: Preparing of plans.
▪ Milestone3: Preparation of planning permission application.
▪ Milestone4: Receive planning permission.
▪ Milestone5: Breaking earth (lot 555100).
▪ Milestone6: Completion of foundations and basement.
 ▪ Milestone7: 1st floor complete.
▪ Milestone8: Roofing.
▪ Milestone9: Plumbing and electrics.
▪ Milestone10: Interior modeling.
▪ Milestone12: Interior finishing.
▪ Milestone13: Landscaping.
Firm’s Profile
Firm is a leading firm in architectural residential projects specializing in customer-oriented
design and project-management to make your dream home a reality. The firm has unique
expertise in the areas of both new builds and home renovations and has been operating since
last 5 years. The firm has assisted more than 20 clients across multiple industries including
private clients, local government and schools as well as major state and national businesses.
Our previous clients include
1) House b
2) House c
3) House d
Key Staff
Senior Principal/Partner
Mid-Level Principal/Partner
Department Head/Senior Manager: Senior management architect or non-registered graduate;
responsible for major department(s) or functions; reports to principal or partner.
Project Manager: Licensed Architect or non-registered graduate with more than 10 years of
experience; has overall project management responsibility for a variety of project management
responsibility for a variety of projects or project teams, including client contact, scheduling, and
budgeting. (Also called Project Architect)
These more junior positions can also be referred to as Job Captain, Architect Intern, Graduate
Architect, Design Tech, Architectural Designer, Project Designer, BIM Manager, etc.…
Architect/Designer III: Licensed architect or non-registered graduate with 8 to 10 years of
experience; responsible for significant aspects of projects; responsible for work on minor
projects. Selects, evaluates, and implements procedures and techniques used on projects.
Architect/Designer II: Licensed architect or non-registered graduate with 6 to 8 years of
experience; responsible for daily design or technical development of a project.
Architect/Designer I: Recently licensed architect or non-registered graduate with 3 to 5 years of
experience; responsible for parts of a project within parameters set by others.
Intern: Unlicensed architecture school graduate under supervision of an architect.
Entry-Level Intern: Unlicensed architecture school graduate under supervision of an architect.
Student: Current architecture student working during summer or concurrently with school.

Pricing
Our fee for seeing the project through from start to completion will be [FEE]. In addition to this
you should also budget approximately [BUDGET] for additional materials and outsourcing of
labor.
Payment Terms
We propose the following payment terms:
10% (10%) Paid on acceptance of this architectural proposal and signing of our terms and
conditions.
20% (30%) Paid at Milestone 1, completion of drawing and sketches.
30% (60%) Paid at Milestone 4, planning permission being granted.
10% (70%) Paid at Milestone 6, basement level completion.
20% (90%) Paid at Milestone 8, roofing complete.
10% (100%) Paid on completion of project.
Contact Us
You can get in touch with us in any of the below ways:
By Phone [+919489xyz]
By Email - [[email protected]]
On our website -Xyzfirm Instagram Xyz facebook Xyz.com
If you would like to proceed with our proposal then you can sign the Terms and Conditions page
(below) and return it to us by fax, email or post.
In any case please feel free to call us to discuss the quote, request more information or for any
other reason.
We look forward to hearing from you soon!
 [LAWYER]

Dear LAWYER
Subject: Enclosed Proposal
Please find enclosed our detailed proposal for your kind consideration.
We know that realizing creative projects requires a unique combination of drive, ambition, skill
and technical know-how so at firm we only hire the best to ensure we provide a turnkey
solution for our clients that is both realistic and extraordinary!
The firm prides itself on turning in projects on-time and within budget so if you would like to
contact some of our satisfied clients then please let me know. We have full confidence that
whoever you speak to you will hear nothing but ringing endorsements. You can also check out
our portfolio of recent work online at [xyz.com].
We care about each client and will work our hardest to design a safe and exciting home for you
and your family. We also follow best practices in the areas of ergonomic home planning and
environmentally-friendly design to make your home efficient and save you money on the cost
of utilities.
Please let us know if you have any questions, suggestions or changes (however small) to the
proposal; we really want to hear from you!
Finally, we realize that you are very busy and wanted to thank you in advance for your time
spent reviewing our proposal. We hope that you will give us this opportunity to deliver you an
on-time and on-budget dream-home.
Yours Truly,
Signature

Executive Summary
As a lawyer for profession needs a place to stay and practice its services, we use latest design
trends and equipment for future proof house design.
Detailed Proposal
Includes the concept sketches.

The Brief
To design and build Family dream-home of lawyer.” is likely to be better received than “The
design and construction of a 275-square-meter2 story residence on vacant lot od sector-x.”
Our Approach
We believe that each client is unique and so we take a unique approach to each brief. In this
case we have noted and analyzed your requirements as well as undertaking a thorough review
of the site including a feasibility analysis and a detailed costing and modeling of the whole
project. Drawing on our long experience in this area we have tailored a solution to your exact
specifications by fusing form and function to create the ideal space for you. In practical terms
we have also identified and outlined key strategic milestones in the life of the project to ensure
a smooth completion as well as accountability throughout all stages of the build and compliance
with all local and national laws and regulations.
The Proposal
Outline of the brief here, refer to any drawings or plans which are relevant to the points you are
making in this proposal.
Project Milestones
Milestone1: Approval of sketches and concept drawings.
Milestone2: Preparing of plans.
Milestone3: Preparation of planning permission application.
Milestone4: Receive planning permission.
Milestone5: Breaking earth (lot 555100).
Milestone6: Completion of foundations and basement.
Milestone7: 1st floor complete.
Milestone8: Roofing.
Milestone9: Plumbing and electrics.
Milestone10: Interior modeling.
Milestone12: Interior finishing.
Milestone13: Landscaping.
Firm’s Profile
Firm is a leading firm in architectural residential projects specializing in customer-oriented
design and project-management to make your dream home a reality. The firm has unique
expertise in the areas of both new builds and home renovations and has been operating since
last 5 years. The firm has assisted more than 20 clients across multiple industries including
private clients, local government and schools as well as major state and national businesses.
Our previous clients include
House b
House c
House d
Key Staff
Senior Principal/Partner
Mid-Level Principal/Partner
Department Head/Senior Manager: Senior management architect or non-registered graduate;
responsible for major department(s) or functions; reports to principal or partner.
Project Manager: Licensed Architect or non-registered graduate with more than 10 years of
experience; has overall project management responsibility for a variety of project management
responsibility for a variety of projects or project teams, including client contact, scheduling, and
budgeting. (Also called Project Architect)
These more junior positions can also be referred to as Job Captain, Architect Intern, Graduate
Architect, Design Tech, Architectural Designer, Project Designer, BIM Manager, etc.…
Architect/Designer III: Licensed architect or non-registered graduate with 8 to 10 years of
experience; responsible for significant aspects of projects; responsible for work on minor
projects. Selects, evaluates, and implements procedures and techniques used on projects.
Architect/Designer II: Licensed architect or non-registered graduate with 6 to 8 years of
experience; responsible for daily design or technical development of a project.
Architect/Designer I: Recently licensed architect or non-registered graduate with 3 to 5 years of
experience; responsible for parts of a project within parameters set by others.
Intern: Unlicensed architecture school graduate under supervision of an architect.
Entry-Level Intern: Unlicensed architecture school graduate under supervision of an architect.
Student: Current architecture student working during summer or concurrently with school.

Pricing
Our fee for seeing the project through from start to completion will be [FEE]. In addition to this
you should also budget approximately [BUDGET] for additional materials and outsourcing of
labor.
Payment Terms
We propose the following payment terms:
10% (10%) Paid on acceptance of this architectural proposal and signing of our terms and
conditions.
20% (30%) Paid at Milestone 1, completion of drawing and sketches.
30% (60%) Paid at Milestone 4, planning permission being granted.
10% (70%) Paid at Milestone 6, basement level completion.
20% (90%) Paid at Milestone 8, roofing complete.
10% (100%) Paid on completion of project.
Contact Us
You can get in touch with us in any of the below ways:
By Phone [+919489xyz]
By Email - [[email protected]]
On our website -Xyzfirm Instagram Xyz facebook Xyz.com
If you would like to proceed with our proposal then you can sign the Terms and Conditions page
(below) and return it to us by fax, email or post.
In any case please feel free to call us to discuss the quote, request more information or for any
other reason.
We look forward to hearing from you soon!
 [CHARTED ACCOUNTANT]
Dear CHARTED ACCOUNTANT
Subject: Enclosed Proposal
Please find enclosed our detailed proposal for your kind consideration.
We know that realizing creative projects requires a unique combination of drive, ambition, skill
and technical know-how so at firm we only hire the best to ensure we provide a turnkey
solution for our clients that is both realistic and extraordinary!
The firm prides itself on turning in projects on-time and within budget so if you would like to
contact some of our satisfied clients then please let me know. We have full confidence that
whoever you speak to you will hear nothing but ringing endorsements. You can also check out
our portfolio of recent work online at [xyz.com].
We care about each client and will work our hardest to design a safe and exciting home for you
and your family. We also follow best practices in the areas of ergonomic home planning and
environmentally-friendly design to make your home efficient and save you money on the cost
of utilities.
Please let us know if you have any questions, suggestions or changes (however small) to the
proposal; we really want to hear from you!
Finally, we realize that you are very busy and wanted to thank you in advance for your time
spent reviewing our proposal. We hope that you will give us this opportunity to deliver you an
on-time and on-budget dream-home.
Yours Truly,
Signature

Executive Summary
As a CHARTED ACCOUNTANT for profession needs a place to stay and practice its services ,we
use latest design trends and equipment for future proof house design.
Detailed Proposal
Includes the concept sketches.
The Brief
To design and build Family dream-home of CHARTED ACCOUNTANT.” is likely to be better
received than “The design and construction of a 275-square-meter2 story residence on vacant
lot od sector-x.”
Our Approach
We believe that each client is unique and so we take a unique approach to each brief. In this
case we have noted and analyzed your requirements as well as undertaking a thorough review
of the site including a feasibility analysis and a detailed costing and modeling of the whole
project. Drawing on our long experience in this area we have tailored a solution to your exact
specifications by fusing form and function to create the ideal space for you. In practical terms
we have also identified and outlined key strategic milestones in the life of the project to ensure
a smooth completion as well as accountability throughout all stages of the build and compliance
with all local and national laws and regulations.
The Proposal
Outline of the brief here, Refer to any drawings or plans which are relevant to the points you
are making in this proposal.
Project Milestones
▪ Milestone1: Approval of sketches and concept drawings.
▪ Milestone2: Preparing of plans.
▪ Milestone3: Preparation of planning permission application.
▪ Milestone4: Receive planning permission.
▪ Milestone5: Breaking earth (lot 555100).
▪ Milestone6: Completion of foundations and basement.
▪ Milestone7: 1st floor complete.
▪ Milestone8: Roofing.
▪ Milestone9: Plumbing and electrics.
▪ Milestone10: Interior modeling.
▪ Milestone12: Interior finishing.
▪ Milestone13: Landscaping.
Firm’s Profile
Firm is a leading firm in architectural residential projects specializing in customer-oriented
design and project-management to make your dream home a reality. The firm has unique
expertise in the areas of both new builds and home renovations and has been operating since
last 5 years. The firm has assisted more than 20 clients across multiple industries including
private clients, local government and schools as well as major state and national businesses.
Our previous clients include
4) House b
5) House c
6) House d
Key Staff
Senior Principal/Partner
Mid-Level Principal/Partner
Department Head/Senior Manager: Senior management architect or non-registered graduate;
responsible for major department(s) or functions; reports to principal or partner.
Project Manager: Licensed Architect or non-registered graduate with more than 10 years of
experience; has overall project management responsibility for a variety of project management
responsibility for a variety of projects or project teams, including client contact, scheduling, and
budgeting. (Also called Project Architect)
These more junior positions can also be referred to as Job Captain, Architect Intern, Graduate
Architect, Design Tech, Architectural Designer, Project Designer, BIM Manager, etc.…
Architect/Designer III: Licensed architect or non-registered graduate with 8 to 10 years of
experience; responsible for significant aspects of projects; responsible for work on minor
projects. Selects, evaluates, and implements procedures and techniques used on projects.
Architect/Designer II: Licensed architect or non-registered graduate with 6 to 8 years of
experience; responsible for daily design or technical development of a project.
Architect/Designer I: Recently licensed architect or non-registered graduate with 3 to 5 years of
experience; responsible for parts of a project within parameters set by others.
Intern: Unlicensed architecture school graduate under supervision of an architect.
Entry-Level Intern: Unlicensed architecture school graduate under supervision of an architect.
Student: Current architecture student working during summer or concurrently with school.

Pricing
Our fee for seeing the project through from start to completion will be [FEE]. In addition to this
you should also budget approximately [BUDGET] for additional materials and outsourcing of
labor.
Payment Terms
We propose the following payment terms:
10% (10%) Paid on acceptance of this architectural proposal and signing of our terms and
conditions.
20% (30%) Paid at Milestone 1, completion of drawing and sketches.
30% (60%) Paid at Milestone 4, planning permission being granted.
10% (70%) Paid at Milestone 6, basement level completion.
20% (90%) Paid at Milestone 8, roofing complete.
10% (100%) Paid on completion of project.
Contact Us
You can get in touch with us in any of the below ways:
By Phone [+919489xyz]
By Email - [[email protected]]
On our website -Xyzfirm Instagram Xyz facebook Xyz.com
If you would like to proceed with our proposal then you can sign the Terms and Conditions page
(below) and return it to us by fax, email or post.
In any case please feel free to call us to discuss the quote, request more information or for any
other reason.
We look forward to hearing from you soon!