Wooden Toy Company
Submitted To:
Mam Rahima Gul
Submitted By:
Burhan Aleem Shazaib Noor
Noman Sharyar Ahmad
Program:
BS.c Agro Industrial Engineering &
Technology
MNS- University of Agriculture Multan
Executive Summary
Product
Wooden Toys manufactures high-quality toys for children
aged 3-10.
All toys are made from solid hardwoods including maple,
beech, birch, cherry, and oak.
The toys are built to be long lasting with sufficient moving
parts to engage each child’s interest.
Mission
Our mission is to deliver high quality, safe, innovative
and educational toys to children with the best and the
highest quality of service.
The more children that learn basic functions from our
toys, the more successful we are.
vision
We want to be the most important toy procedures in the
country leading children to be intact with our culture and
religion.
To enhance our leadership in retail and wholesale
market within and outside the boundaries.
Business description
This company will provide customers with a unique and
innovative environment for enjoying great toys.
Also the Company will provide full access to email,
website and other internet applications
The modification cost estimate will include the costs
associated with preparing the site for opening business.
Customers:
The target audience for Wooden Grain Toys is parents
and grandparents.
who wish to give their children or grandchildren the
opportunity to play with a toy that is not only durable
and aesthetically pleasing.
Also foster the child’s creativity
Future of the Company
Although the toy manufacturing business is highly
competitive.
There is a place for high-quality, attractive, durable, and
affordable toys.
Our goal is to build and market toys that will entertain
children and stand the test of time.
Principal Members
Burhan Aleem: Owner, designer and primary builder
Shazaib Noor: Business manager
Noman: builders, assemblers, and painters
Sharyar Ahmad: web master and handles shipping for
web, mail, and special orders.
Market Research
The toy industry in Pakistan is divided among
organized and unorganized sector.
There is no manufacture in Pakistan.
Conti…
However estimates about demand and potential of
market can be analyzed from the fact that according
to Karachi Port Trust 15-16 containers of Chinese
toys (worth $15,000-$20,000) found their way into
the port city while 20-22 containers were procured
by Lahore-based importers monthly.
Industry Analysis
According to State Bank of Pakistan, in fiscal year 2007-
08 total imports of toys, games etc were $ 30,286,000
that 2.5 billion rupee toys were imported in one year.
Conti…
According to survey conducted by Dawn, Chinese toys
hold 98% of local market as toys manufactured in the US
and UK origin has negligible share. C grade quality of
Chinese toys holds a major share in Pakistan while A & B
qualities are destined for Europe and America
Detailed Description of Customers:
The two groups that the company plans to market to are
parents (age 18-30) of young children and grandparents (age
60-75) of young children with an income range of 35,000 -
50,000Rs a month.
Our target customers are willing to spend more money on
products that are of higher quality and last longer.
Company Advantages:
Wooden Grain Toys has the following advantages
compared to competitors:
Basic, practical designs.
Safe, non-toxic paints, parts, and accessories.
Easy-to-assemble parts.
Conti…
All components are manufactured in this company and
made with high quality wood.
High-quality, interactive website.
Face-to-face interaction with customers at craft shows
over a three state area.
All our staff member have at least a four-year degree.
Rules and regulation:
Wooden Grain Toys must meet all federal and state
regulations concerning toy manufacturing. Specifically,
provincial state rules and Consumer Product Safety
Improvement Act of 2008 CPSIA of Section 108; Lead-
Free Toys Act.
Provide Public speaking training for all employees.
Product/ services
Our company makes nine models that are following
below:
All-Purpose Pick-Up Truck /movable doors and tailgate
Dump Truck /functioning dumping mechanism and box
Conti…
Biplane (two-seater) /movable propeller
Steam engine with coal tender - additional cars available
separately:
flat car /logs, box car, tank car, coal car
City Bus, Tow Truck, Sports Car, Sedan
Flat-Bed Truck /logs
Pricing Structure:
Wooden Toys will offer its products for the following
prices:
All-Purpose Pick-Up Truck /movable doors and tailgate -
250Rs
Dump Truck /functioning dumping mechanism and box
– 300Rs
Biplane (two-seater) /movable propeller - 200Rs
Conti…
Additional train cars (single car) – 100Rs
Additional train cars (three cars) – 170Rs
City Bus – 150Rs
Tow Truck – 180Rs
Flat-Bed Truck – 400Rs
Sports Car – 200Rs
Sedan(Closed passenger car) – 200Rs
Research and Development
The company is planning to conduct the following research
and development:
Include a feedback mechanism on the website for ideas,
suggestions, and improvements
Provide comment cards for distribution at craft fairs
Review available market research to identify top
children’s toys and reason’s for their popularity
Conti…
Determine the need for additional consulting services within
our market and improved processes to opportunities for
increased sales and promotion to potential customers.
Create a custom technology solution for manufactures of toys
such as cars or airplanes that helps better track each
manufactured piece and its status in the assembly process.
Marketing & Sales
Growth Strategy:
To grow the company, Wooden Toys will do the
following:
Sell products at craft fairs in Multan and its nearby
area.
As business grows, advertise in target markets,
especially in advance of the holiday season.
Establish a company website that contains engaging
multimedia content about our service.
Funds
Our financial project is 1 lac.
We need money to arrange this business set-up
therefore, this amount is manage through startup
Pakistan (as per government allowance).
Communicate with the Customer
The company will communicate with customers by:
Using targeted Google and Facebook advertisements.
Utilizing social media such as Google website, YouTube,
Facebook, and Pinterest etc.
Conti…
Providing contact information on the company website.
Adding labels on toys that include company name,
contact info, and web address.
Meeting with local managers within targeted companies.
Conclusion
The future of the company will be to verify their
ability to meet customer demands of safety and
sustainability while becoming more efficient and
procedure.
Conti…
Although, this type of toys promote social interaction.
Child can concentrate better because workplace with
wood are both calming and stimulating in the best ways,
less mental effort and overcoming negative feelings and
increase creativity.
Thank you
