Studio ‫أناشيد‬

University Of Agriculture Faisalabad

Subject: - Human Resource Management

Project Title: - Business Plan

Submitted To:

PROF. Abdul Sattar Alvi

Submitted By:-

1: Ali SHER (Reg. #2018-ag-3423 ) 6:Saira Sarwar (Reg. # 2018-ag-3323)

2:Azhar Maqsood (Reg. # 2018-ag-3314) 7: Amina Mansha (Reg. # 2018-ag-3296)

3: Luqman Ilyas (Reg. # 2018-ag-3398 ) 8:Daboora Arooj(Reg. # 2018-ag-3317)

4:Usman Munawar (Reg. # 2018-ag-3211) 9: Mehroz Rafiq (Reg. #2018-ag-3267)

5:Aamer Sohail (Reg. #2018-ag-3293) 10:Talaha Abid (Reg.#2018-ag-3268)

Project Activity status:-

( All group members are equally participate as active members)

BUSINESS PLAN
Studio ‫أناشيد‬

HUMAN RESOURCE MANAGEMENT

A BUSINESS PLAN OF

Studio ‫أناشيد‬

ACKNOWLEDGEMENT

In the name of Allah, the most merciful & beneficial, First of all, we thank ALLAH who
strengthened us to complete this project. Secondly, We would like to express our special thanks
of gratitude to our great and respectable teacher PROF. Abdul Sattar Alvi who gave us the
golden opportunity to do this wonderful project on the topic Start up ideas, which also help us in
doing a lot of research and we came to know about so many new things. We are really thankful
to him for his kind and continuous encouragement and give us guidance during all phases of this
study. It enabled us to solve many difficult issues in this topic.

We again acknowledge our sincere gratitude to our subject teacher, without his kind guidance,
support & encouragement; we may not be able to complete this project.

We hope that any short comings, errors & mistakes are purely accidental and would be
pardoned.

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Contents

1.0Executive Summary
1.1 Summary
1.2 Mission Statement
1.3 Vision Statement
2.0 Products and Services
2.1 Problem
2.2 Our Solution
2.3 Validation of Problem and Solution
2.4 Roadmap/Future plans
3.0 Market Situation Analyses Summary
3.1 Market Segmentation
3.2 Target Market Segment Strategy
3.2.1 Market Needs
3.2.2 Market Trends
3.4 Future Markets
3.5 Competition
3.5.1 Competitors and Alternatives
3.5.2 Our Advantages
4.0 Strategy and Implementation Summary
4.1 Marketing Plan
4.2 Sales Plan
4.3 Location and Facilities
4.4 Technology

5.0 Financial Plan

5.1 Projected Profit and Loss

5.2Projected Cash Flow

5.3Contigency plan

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1.0 Executive Summary

1.1 It is hard to find the desire platform at the time of recognition, value and career path. Further,
if anyone wants to pursue and needs a platform where the general public or naat lovers can see
them performing, he or she needs to reach the audience themselves without any platform. I know
a group of naatkhwan who wants to embrace naatas passion but they could not find any place
where they can get recognition apart from their own efforts.
1.2‫أناشيد‬is an online platform and live set up of a studio which will solve the problems of
emerging naatkhwan stated above. First of all it will be easy for the young naatkhwan to get
recognized and make use of their talent. Then, for live appearances or performance we will be
arranging live shows in our studio. The most important thing is that he/she can easily get
registered for a live audition and if they get selected, they will become the member of ‫أناشيد‬
Family in which we will give them way for further contracts for live shows.
1.3 Our market is mainly the young talented naatkhwan having desire of making themselves a
good naatkhwan. These mainly targeted people are eager to ease out their daily life through
online and naatkhwan facilities available.
‫أناشيد‬has targeted these markets
➢ Emerging naatkhwanwho are seeking good platform within their city to get value in the
name of popularity and career orientation.
➢ Naat lovers who every now and then crave for naat or likes to be in a
naatkhwanenvironment.
➢ Naatkhwan who are already performing in their schools, colleges or universities.
1.4 Studio ‫ أناشيد‬as of now holds no rival in its market.‫ أناشيد‬is somewhat its own, starting for the
specific first time ever of. There are a few options yet they are not exceptionally relatable to the
possibility of Studio‫أناشيد‬. Some Facebook posts or in WhatsApp videos, this class has some
place yet its distinctive in light of the fact that Studio ‫أناشيد‬won't just give platform yet in addition
offer them advantageous access to the arrangement by their audience.
1.5 It is estimated that start-up expenses will near PRs. This amount of money will be used to
purchase naatkhwanequipment, studio environment, website development, application
development and maintenance, promotion and other start-up expenses. We will also need
approximately PRs. 100000 for cash on hand at start-up. Expenses and initial cash requirements
will be funded by all partners.
Mission statement : “Our mission is to provide services to naat lovers at lowest prices”.

Vision statement : “To be the leader of quality studio in the region.

..

..

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2.0 Products and Services

Studio ‫ أناشيد‬is a religious recording studio that intend to connect young and emerging reciters
with the naat lovers of Faisalabad at one platform. The principle thought of this project is to give
simplicity and solace to scholars while taking interests from public. It likewise settle the issues
that the young talent have to confront while making an approach. As the social media
communication technology is growing quickly, one can utilize this mobile’s application to beat
such issues for recitation talents. There will be category of special ‫ أناشيد‬Family in Faisalabad.
Built in search engine will be available through which user will be available to find your favorite
musician or desired area of performance. Our studio will become live for our public and the
singers who are emerging in our society will be taken on-board and we will assist them in every
way possible by providing them platform to get themselves recognize and make themselves a
worthy and popular part of your society.

2.0 Problem:It is hard to find the desire platform at the time of recognition, value and career
path. Further, if anyone wants to pursue and needs a platform where public or naat lovers can see
them performing, he or she needs to reach the audience themselves without any platform.

2.1 Our Solution

Studio ‫أناشيد‬is an online platform and live set up of a studio which will solve the
problems of emerging scholars stated above. First of all it will be easy for the young
scholars to get recognized and make use of their talent. Then, for live appearances or
performance we will be arranging live shows in our studio. The most important thing
is that he/she can easily get registered for a live audition and if they get selected, they
will become the member of ‫أناشيد‬Family in which we will give them way for further
contracts for live shows.
2.3 Validation of Problem and Solution; We conducted interviews with several
young talented naatkhwaans and talked about the issue and they agreed that engaging
with new audience which is unknown with their talent and talent recognition is a
great issue and then we gave our solution and they liked and thought it as a real
solution to these problems and approved it.We also questioned many people and 85%
agreed that they have hard time finding a platform and making an impact with their
talent is a great deal. So few of our researches validate the problem and its solution.
2.4 Roadmap/Future plans
Studio‫ أناشيد‬intends to respond to market needs in future by
● We will soon open Studio ‫أناشيد‬for learning naat who are eager to be a naat khwan in future
● Further, we will took Studio ‫أناشيد‬across the borders of the city and touch the talents of Pakistan
● We will contest the groups in the web series on YouTube
● Introduce a channel for Studio ‫ أناشيد‬that will only highlight our talented naat khwan.

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SWOT ANALYSIS:
A scan of the internal and external environment is an important part of the strategic planning process.
Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W),
and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of
the strategic environment is referred to as a SWOT analysis.

1-Strengths
A. A New Company.
B. Well Established Artist.
C. A Voluntary Workforce Committed to God
D. Quality of Service

2- Weaknesses
A. Limited Funds
B. A New Record Company with Limited Exposure
C. Conflict of Interest of Partner

3-Opportunities
A. Close Proximity to Large Market
B. Good Network
C. Large Selection of Talent
D. Internet Radio Technology

4- Threats
A. No Funding for Operations
B. Online Competition
C. Tough Competition in the Industry

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Company and Management Summary

1- Organizational Structure

2- Management Team
Studio ‫ أناشيد‬is comprised of six partners and colleagues who are willing to serve the society
with the best entertainment they can. It is an initiative idea that belongs to living up and accept
and entertaining the taste of society. It current structure consists of six Entrepreneurs;
● Mr. Ali SHER
● Mr. Azhar Maqsood
● Mr.Luqman Ilyas
● Ms. Talaha Abid
● Mr. Usman
● Ms. Saira

3- Management Team Gaps

Studio ‫ أناشيد‬is new concept on the paths. Currently we intend to take operations in our hands to
run this business. Therefore we also face some gaps which we try to coupe as we head towards
our journey.
The gaps which are currently existing in our management team are some of the follows:

● IT professionals
● Lack in marketing experience

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Studio ‫أناشيد‬

.
3.0 Market situation Analyses Summary

3.1 Market Segmentation

Studio ‫ أناشيد‬utilizations multi-fragment sort of situating and likewise, focuses on a few client
sections with various levels of administration. Studio ‫ أناشيد‬offers every minute of every day
administrations for wellbeing cognizant or weak clients. In the meantime, Studio ‫ أناشيد‬gives
chance to naatkhwans also to expand their odds to general public.

Type of Segmentation Segmentation Criteria Health-360 Target

Customer segment
1. Geographic Region Faisalabad City

Density Urban

2. Demographic Age 13+ or more

Gender Males & Females

Occupation Students, Employees,

Professionals, businessmen
and every element of society.

3. Behavioral Benefits sought Convenience, recognition,

sense awareness,
entertainment.

Personality Easygoing, creative

User Status Non users, potential users,

first-time users, regular users

4. Psychographic Social class Lower class, Middle class,

Working class and Elite class

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As were planning to start our business from Faisalabad our target market will be selected
according to its analysis. The total population of Faisalabad is 3.2 million.
3.2.1 Market Needs
We are living in a nation who faces serious difficulties when it comes to facilitation. Pakistan is a
crowded nation whose populace is ascending at considerably quicker pace. Along these lines, an
expansion in the odds of Talented naatkhwansand naatkhwanslovers as well. In this way, there
was dependably the need of naatkhwansstudio in the nation. Presently, as the attention to the
entertainment industry cognizance is expanding, individuals are pulled in to survey their taste of
naatkhwansas a hobby.
Just about 90% of the urban occupants don't very much aware of the great naatkhwansresiding in
their neighborhood. So keeping in see this extreme market hole in the city. We offers this Studio
‫ أناشيد‬to the inhabitants for their benefit.

3.2.2 Market Trends

We are running in the 21st century world today and everything has been carefully or non-
carefully upset. On the off chance that we review the patterns of current market of Faisalabad,
we are in a vastly improved time to dispatch Studio ‫ أناشيد‬for the city. As each business is coming
to its entertainment possibilities. In addition, the overall population likewise think that it’s
helpful to investigate over the web.
Positively, the general population of Faisalabad likewise getting to be entertained cognizant
which suits our better order on our business and its running strategies to draw in more quantities
of clients.

3.2.3 Market Growth

Music is a developing worldwide hobby and this market has especially to offer now and later on
as entertainment keeps up an absolute necessity component for each individual. This market has
shockingly high rate of progressive possibilities as it manages and touches the hobby and tastes
of people who loves music. Pakistan has seen high number of growth in the musical and
entertainment industry
This market has brilliant opportunities to develop consequently we are quickening the
development of this market by propelling Studio ‫يد‬KK‫ أناش‬in this market. As this activity will
likewise makes the path for its speedier development and expanding awareness of musical souls
around the corner.

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3.3 Key Customers

Studio ‫ أناشيد‬manages musical administrations. In spite of the fact that its clients are constrained
to individual who are either eager to get talent recognition who will help these individuals.
Aside from it, by diving deep, we found that our potential clients are the individuals who are
over 18 of the age, overall population who approaches web or mindful of innovation. Our
potential clients would likewise be the present emerging stars or the understudies who are
prepared to take their Duties.
3.3-1 Key Metrics:
Number of downloads
The number of times the app has been downloaded will be a direct indicator of how many people
are using the application. As there is an increase in number, it will give us an idea of our
performance. Measuring this against predetermined targets will help us track the growth.
Ratings given be the viewer
There will be an option to rate the app in terms of ease of use and. The ratings will be a key
performance metric for us as any fluctuation in ratings will inform us of our current performance.
These will be monitored weekly so as to amend our strategy accordingly.
3.4 Future Markets
In future we plan to expand our market by targeting
● Composers Naatkhwans Writers
● Multi lingual naatcomposition
● Restaurants to be targeted which will feature in Studio ‫ أناشيد‬Program
3.5 Competition
3.5.1 Competitors and Alternatives
Studio ‫ أناشيد‬as of now holds no rival in its Faisalabad market. But Coke Studio and nescafe
basement are providing a little these kind of services under boundary of other cities but not
specifically in Faisalabad. Studio ‫ أناشيد‬is somewhat its own, starting for the specific first time
ever of. There are a few options yet they are not exceptionally relatable to the possibility of
Studio Maestro. Some Facebook Posts or in WhatsApp videos, this class has some place yet its
distinctive in light of the fact that Studio Maestro won't just give data yet in addition offer them
advantageous access to the arrangement.
3.5 Our Advantages
Studio ‫ أناشيد‬enjoys huge points of interest on account of new-ness in its sort of nature. It
advances more because of the expanding number of increasing taste and hobby with
respect to the naatkhwans industry. In addition it so far of now, has no contender in
Faisalabad market. So by keeping in see these variables, it likewise gives Studio ‫ أناشيد‬the
space to play and experience the things which will influence the general public and the
business as well. It likewise gives us preferred standpoint to hold the general public as
much as we can till our rival emerges.

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4.0 Strategy and Implementation Summary

Our strategy for a successful start is based on quickly creating a high profile and name
recognition within the community through public speaking, networking, promotional events, and
print advertising. These marketing tools will be followed up with a sales strategy that relies on a
pleasant and accessible location, well-trained, highly motivated employees, and a commitment to
provide the best care and patient experience possible in every interaction. The advantage of this
strategy is that every element of it is within our control.

4.1 Marketing Plan 7Ps

Product
The product we have developed is a Studio where natt is to bring together the naatkhan and naat
lovers in Faisalabad at one platform. The purpose of this Studio is to make the scheduling of live
shows for natkhan easy and entertaining.
The website will work in the following way. Initially, we will reach the naat studio in this area
and register them on the website. The viewers can then search their wanted show and schedule of
the shows to happen in near future.

Price
No additional price will be charged from the viewers they will enjoy the musical environment
provided by Studio‫ أناشيد‬, however registered naatkhan will pay the registration fee according to
the instrument they would like to play.

Place
Studio‫ أناشيد‬will present initially in Faisalabad city and will look to start its operations in different
cities of Pakistan in near future. Our main studio will be set up in Faisalabad where its routine
operations will be done. It will have it’s headquarter in Faisalabad, Pakistan.

Physical evidence
Studio‫ أناشيد‬would have Studio in city of Faisalabad. Most of its business would be carried out
through the studio and online viewership from YouTube.

Promotion
We will use a few marketing techniques to promote our product. This will include print
advertisements in magazines and medical journals that have a wide reach. In addition to that,
targeted leaflet drops in residential areas and outside colleges and universities will be done.
Moreover, digital marketing through popular social media sites like Facebook, Instagram etc.
will be done. This relatively inexpensive method will target the mass market. We will also rely
on word of mouth to aid in brand proliferation.

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Studio ‫أناشيد‬

We will also use Integrated Marketing Communication (IMC) technique. In which we will use
tools like advertising, public relations, direct marketing, sales promotion and personal selling.

Process
When you have to get yourself registered, you just need to enter necessary details in our website
and the nearest will be allotted to you. You would be given fee charges that you can pay afyrt
visiting us and before your performance.

People
Studio is comprised of six partners and colleagues who are willing to serve the society with the
best entertainment they can. It is an initiative idea that belongs to innovation in the society. It
current structure consists of six Entrepreneurs;
• Ali SHER
• Azhar Maqsood
• Luqman Ilyas
• Usman Munawar
• Aamar Sohail
• Talaha Abid
Studio Maestro is new concept on the paths. Currently we intend to take operations in our hands
to run this business. Further, we will hire IT professional and other staff members over time.

4.2 Sales Plan

The sales process for Studio starts ‫ أناشيد‬when a user visits our YouTube channel and get register
on our website. In every interaction, we must be accessible, courteous, knowledgeable, and
helpful. Our sales plan also include generating revenue through advertisement which include
pop-up ads, it will also include pay per view and pay per click. Other revenue generating plan is
to charge a few rupees cost to naatkhan who opt to play any instrument

4.3 Location and Facilities

We don’t have a physical location yet as everything will be done online but we intend to make a
small Studio for management meetings etc. as for the application services, in the initial period,
this application will cover the city of Faisalabad. After the pilot testing phase and success in
Faisalabad, the service will be extended to other cities as well.

4.4 Technology
In order to facilitate our users in the best manner, the app will be available in both the Google
Play Store and the App Store. It will also be user friendly and easy to navigate. Our website
includes google calender and schedule tracking system and online database.

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5.0 Financial Plan

Currently, the company is owned by the original 6 founders, who each will contribute Rs.
300,000 for the same amount of share. This will more than cover start-up requirements, and
provide the business with a cash cushion to use for expansion over the first five years.

START-UP FUNDING

Start-up Expenses to Fund

Start-up Assets to Fund

TOTAL FUNDING REQUIRED

Assets

First month rent 200000

Website 50,000

Mics 60,000

Echo system 72,000

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Studio ‫أناشيد‬

IT boards 50,000

DSLR camera 75,000

3 Laptops 320000

Techzone 3 karaoke mics 7500

Sony shake-k700 high power sudio system 112000

Panasonic wireless speaker 50,000

ASUS Projector 70,000

HIK Vision 4 CCTV 20,000

Lights 18,000

5 Fans 35,000

4 Air Conditioners 280000

Sofa set 80,000

Front desk 20,000

4 office chairs 45,000

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Studio ‫أناشيد‬

TOTAL ASSETS RS. 1564500

Liabilities and Capital

Liabilities

Current Borrowing RS. 500000

TOTAL LIABILITIES RS. 500000

Capital

Planned Investment

Mr. ALi SHER 200,000

Mr. Azhar Maqsood 200,000

Mr. Luqman Ilyas 200,000

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Studio ‫أناشيد‬

Ms. Daboora, Saira & Amina 200,000

Ms. Talaha & Mehroz 200,000

Mr. Usman and Aamar 200,000

TOTAL PLANNED INVESTMENT RS. 1200000

TOTAL CAPITAL RS. 1700000

TOTAL CAPITAL AND LIABILITIES RS. 1700000

BREAK-EVEN ANALYSIS

Monthly registrations Break-even 300

Monthly Revenue Break-even RS. 400000

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Assumptions:

Average Per-Unit Revenue RS. 3500

Average Per-Unit Variable Cost RS. 200

Estimated Monthly Fixed Cost RS. 320000

EXPENSES

First month rent 200000

Website 50,000

Youtube 60,000

MICS 72,000

HD STANDS 50,000

DSLR camera 75,000

5 Laptops 320000

Techzone 3 karaoke mics 7500

Sony shake-k700 high power sudio system 112000

Panasonic wireless speaker 50,000

ASUS Projector 70,000

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Studio ‫أناشيد‬

HIK Vision 4 CCTV 20,000

Lights 18,000

6 Fans 35,000

4 Air Conditioners 280000

Sofa set 80,000

Front desk 20,000

6 office chairs 45,000

TOTAL EXPENSES RS. 1564500

Projected Profit and Loss

As the Profit and Loss shows, Studio ‫ أناشيد‬will run for the first two years, using up some of the
cash reserves initially invested by the founders. As sales increase, we will expand into new
locations to aggressively spread brand recognition. This increase in visibility will allow us to
take up less expensive locations off of Jaranwala Road, while maintaining our flagship operation,
the first store, in a prime spot.

PRO FORMA PROFIT AND LOSS

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Studio ‫أناشيد‬

YEAR 1 YEAR 2 YEAR 3

Sales 1800000 2050000 2500000

Direct Cost of Sales 1000000 1300000 1455000

Other Costs of Sales 0 0 0

TOTAL COST OF SALES 1000000 1300000 1455000

Gross Margin 1217207 1434413 1868826

Gross Margin % 77.81% 77.81% 77.81%

Expenses

Payroll 88,200 262,000 449,600

Marketing/Promotion 500,000 300,000 200,000

Depreciation $0 $0 $0

Rent 2400000 2400000 240000

Utilities 500000 550000 600000

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Studio ‫أناشيد‬

Total Operating Expenses 3488200 3512000 1489600

Projected Balance Sheet

Studio ‫ أناشيد‬projected company balance sheet follows. We expect to run at a less

profit for the first two years, decreasing our net worth slightly. As the operation
becomes more profitable in the third year, our net worth rises again.
PRO FORMA BALANCE SHEET

YEAR 1 YEAR 2 YEAR 3

Assets

Current Assets

Cash RS. 1200000 RS. 1500000 RS. 1800000

Other Current Assets $0 $0 $0

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Studio ‫أناشيد‬

TOTAL CURRENT ASSETS RS. RS. RS.

1200000 1500000 1800000

Long-term Assets

Long-term Assets $0 $0 $0

Accumulated Depreciation $0 $0 $0

TOTAL LONG-TERM ASSETS $0 $0 $0

TOTAL ASSETS RS. RS. RS.

1564500 1400000 1350000

Liabilities and Capital Year 1 Year 2 Year 3

Current Liabilities

Accounts Payable RS. 200000 RS. 200000 RS. 100000

Current Borrowing $0 $0 $0

Other Current Liabilities $0 $0 $0

SUBTOTAL CURRENT LIABILITIES RS. 200000 RS. 200000 RS. 100000

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Studio ‫أناشيد‬

Paid-in Capital 800,000 800,000 800,000

Retained Earnings 268800 351343 291,93)

Earnings 682,543 740,587 853,226

TOTAL CAPITAL RS. RS. RS.

1700000 1700000 1700000

Contingency Plans
While careful planning was involved in setting the strategic goals for Whipped Dream, it may be that
these goals are not met. The Beans have decided to set a zone of acceptability for meeting sales and
financial objectives. For both sales and financial objectives, a 10% negative deviation from expected
sales and projected returns on assets will be accepted. However, if sales objectives and returns on
investment are less than 90% of projections, certain actions will be taken. These actions include:

1. For unacceptable sales levels during the first year: Studio ‫ أناشيد‬will combat this problem by doubling
in-store promotions of Whipped Dream in Antlers and Hugo. The Beans will personally arrange and carry
out these promotions on weekends at peak shopping times. If sales do not increase within one month of
the in-store promotions, Studio ‫ أناشيد‬will advertise in the weekly shopping circulars of the stores for
one month.

2. For unacceptable sales levels in Faisalabad City : After 6 months of marketing products and services
in these two metropolitan areas, sales will be evaluated. If not meeting acceptable sales levels, Studio
‫ أناشيد‬will consider contracting with local marketing specialists in Faisalabad City to carry out the in-store
promotions and push the products to the stores. This contractual relationship will be based upon sales
commissions thereby providing incentive for the specialists to generate sales of that society.

3. For unacceptable business liquidity: In the event that the business lacks liquidity, Studio ‫ أناشيد‬will
examine their accounts receivable procedures to ensure that payment periods are just and that
payments are being received in a timely manner. Also, cash flow projections will be reviewed to
determine if unforeseen cash layouts/expenses are undermining the financial health of the enterprise.

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Studio ‫أناشيد‬

4. For unacceptable returns on equity: If returns on assets and owners’ equity fall below acceptable
levels, Studio ‫ أناشيد‬will first examine and compare the per-unit costs of production and marketing with
sales prices. If the margins are too thin, a price increase for service sold in specialty area will be
considered. Studio ‫ أناشيد‬will therefore assess opportunities for minimizing production costs and
examine different marketing/distribution alternatives.

SAPURD. E .MOLA

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