1|Page
YouTube
NAME BINYAMEEN
SERIAL NO 08
PIEAS MAIL [email protected]
ROLL NUMBER BS-20-NB-109829
DEPARTMENT BS-MATERIALS
SUBMITTED TO MAM RUBINA SHAHEEN
Is YouTube more useful or harmful?
YouTube is the world's most popular online video site, with users watching 4 billion hours’ worth of
video each month, and uploading 72 hours’ worth of video every minute (YouTube, 2013). YouTube began in
February 2005 and was founded by Chad Hurley, Steve Chen, and Jawed Karim who named it “YouTube.com”.
Through the YouTube platform, people started to create a video-sharing website on which users could upload,
share, and view videos.
Advancements in information and communication technology have revolutionized the notion of teaching
and learning in terms of strategies, context, and methods. One of the most remarkable tools used in teaching and
learning in the 21st century is YouTube, especially in language education. The literature demonstrates the need
for elaboration of the use of YouTube in university level language skills education settings.
YouTube has gained an audience of billions of users including educators and scholars. While the
academic literature provides some evidence that YouTube has been studied and written about, little is known
about priorities for YouTube research. This study employed trend analysis and content analysis method to
obtain data on research topics, issues category, research settings and sampling, research design, research method
and data analysis on articles published regarding YouTube in selected journals (Cheung & Hew, 2009). Having
started in 2005, YouTube has developed into a prominent online video-sharing destination. The millions of
……………………………………………………………………………………………………………………………………………………………………………………………
2|Page
YouTube
video clips on YouTube represent a broad spectrum of user interests including those of educators, scholars and
researchers. YouTube EDU (http://www.youtube.com/edu) illustrates a portion of the growing academic
presence on YouTube as colleges and universities establish institutional channels through which they share
videotaped lectures and campus events. YouTube has become a topic of discussion and inquiry within the
scholarly literature as educators and researchers grapple with questions about the possibilities and problems
associated with social media (Chenille, 2008; Nelson, 2009, 2010).
As we know, nothing interesting is ever completely one-sided, so it is for social media as it comes
with both positive and negative effects. There is a correlation between social media usage and academic
performance of students in universities. There have been various views and opinions which recognize four
major advantages of social media use in higher education. These include; enhancing relationship, improving
learning motivation, offering personalized course material, and developing collaborative abilities (Wheeler,
Yeoman and Wheeler, 2008; Rifkin,Long Necker, Leach and Ostia, 2009). Also, Riccardo et al (2007), argued
that students are socially connected with one another and therefore share their daily learning experiences and do
conversation on various topics through social media whereas Shankar (2010), reviewed that social network
websites grab students’ attention and then diverts it towards non educational and inappropriate actions including
useless chatting.
Research has proved the heavy presence of social media usage among students. Wiley and Sisson
(2006), for instance argue that previous studies have found that more than 90% percent of tertiary school
students use social networks. It is also found out that, students use social networking sites (SNSs)
approximately thirty (30) minutes throughout the day as part of their daily routine life (Nicole, Charles, and
Cliff, 2007).This shows the level at which students are patronizing these sites and this may bring along both
positive and negative effects on students as far as their academic performance is concerned.
“There are no good or bad things in the world. It all depends
……………………………………………………………………………………………………………………………………………………………………………………………
3|Page
YouTube
On your point of view that something good or bad.”
References
Balbay, Seher Student, Perceptions of the use of a YouTube channel specifically designed for an Academic
Speaking Skills Course ;Middle East Technical University, Ankara, Turkey Eurasian Journal of Applied
Linguistics 3(2) (2017) 235–251.Digital file.
Iftikhar, Moneeba, Impact of YouTube Tutorials in Skill Development among University Students of Lahore
Volume: V, Issue II, 2019, 125-138, Pakistan Journal of Distance & Online Learning. Digital file
Mowafy ,Gina, The effects of social media on the academic performance of Nile University Students,A Thesis
Submitted to the Department of International & Comparative Education In partial fulfillment of the
requirements for the degree of Master of Arts in Educational Leadership. Spring 2018. Digital file
Olasina ,Gbolahan, An evaluation of educational values of YouTube videos for academic writing ;University of
KwaZulu-Natal, South Africa Volume 9 Issue 4 Article 2. September 2017, the African Journal of Information
Systems. Digital file
Soukup, Paul A,Looking at, though, and with YouTube; Santa Clara University ,Santa Clara University
Scholar Commons 2014. Digital file
Kolan,Bernard, John Effect of Social Media on Academic Performance of Students in Ghanaian Universities: A
Case Study of University of Ghana, Legion. February 2018. . Digital file
Last checked jan 22, at 5am
……………………………………………………………………………………………………………………………………………………………………………………………
4|Page
YouTube
……………………………………………………………………………………………………………………………………………………………………………………………
5|Page
YouTube
……………………………………………………………………………………………………………………………………………………………………………………………
6|Page
YouTube
……………………………………………………………………………………………………………………………………………………………………………………………
