Bts
Bts
BTS
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For other uses, see BTS (disambiguation).
BTS
BTS for LG Electronics in 2018 Clockwise, from left: V, J-Hope, RM, Jin, Jimin,
Jungkook, and Suga
BTS for LG Electronics in 2018
Clockwise, from left: V, J-Hope, RM, Jin, Jimin, Jungkook, and Suga
Background information
Also known as
Bangtan BoysBangtan SonyeondanBeyond the SceneBulletproof Boy Scouts
Origin Seoul, South Korea
Genres
K-pophip hopR&BEDM
Years active 2013�present
Labels
Big HitPony CanyonDef Jam Japan[1]Columbia[2]
Associated acts Steve Aoki
Website bts.ibighit.com
Members
Jin
Suga
J-Hope
RM
Jimin
V
Jungkook
Korean name
Hangul ?????
Hanja ?????
Transcriptions
Japanese name
Kanji ?????
Hiragana ???????????
Transcriptions
BTS (Korean: ?????; RR: Bangtan Sonyeondan), also known as the Bangtan Boys, is a
seven-member South Korean boy band that began formation in 2010 and debuted in 2013
under Big Hit Entertainment.[3] The septet�composed of RM, Jin, Suga, J-Hope,
Jimin, V, and Jungkook�co-writes and co-produces much of their own output.
Originally a hip hop group, their musical style has evolved to include a wide range
of genres. Their lyrics, often focused on personal and social commentary, touch on
the themes of mental health, troubles of school-age youth, loss, the journey
towards loving oneself, and individualism. Their work features references to
literature and psychological concepts and includes an alternative universe
storyline. The group has released several albums and performed on several world
tours.
After debuting in 2013 with their single album 2 Cool 4 Skool, BTS released their
first Korean-language studio album, Dark & Wild, and Japanese-language studio
album, Wake Up, in 2014. The group's second Korean studio album, Wings (2016), was
their first to sell one million copies in South Korea. By 2017, BTS crossed into
the global music market, leading the Korean Wave into the United States and
breaking numerous sales records. They became the first Korean group to receive a
certification from the Recording Industry Association of America (RIAA) for their
single "Mic Drop", as well as the first Korean act to top the US Billboard 200
chart with their studio album Love Yourself: Tear (2018). BTS also became the
fastest group since The Beatles to earn four US number-one albums, doing so in less
than two years. Love Yourself: Answer (2018) was the first Korean album certified
platinum by the RIAA. In 2020, BTS became the first all-South Korean act to reach
number one on the Billboard Global 200 and US Billboard Hot 100 with their single
"Dynamite" and remix of "Savage Love (Laxed � Siren Beat)" and, with the release of
"Life Goes On", became the first group to have two number one debuts on the Hot
100.
Having sold over 20 million albums on the Gaon Music Chart, BTS is the best-selling
artist in South Korean history and holds the best-selling album in South Korea with
Map of the Soul: 7. BTS was ranked at number 45 on Billboard's Top Touring Artists
of the 2010s, the only non-English speaking act on the list. During their Love
Yourself World Tour, BTS became the first Asian and first non-English speaking act
to headline and sell out Wembley Stadium and broke the record for the single
highest-grossing engagement in Rose Bowl Stadium history. Featured on Time's
international cover as "Next Generation Leaders", BTS has also appeared in the
magazine's lists of the 25 most influential people on the internet (2017�2019) and
the 100 most influential people in the world (2019), where they were dubbed
"Princes of Pop". Forbes Korea named BTS the most influential celebrities of Korea
in 2018 and 2020, and BTS ranked 43rd in the Forbes Celebrity 100 (2019) as one of
the world's top-earning celebrities. As of 2019, BTS is purportedly worth more than
$4.65 billion to South Korea's economy each year, or 0.3 percent of the country's
GDP. They attract one in every 13 foreign tourists that visited South Korea and
were cited as one of the key acts in boosting global music sales to $19 billion in
2018.
Contents
1 Name
2 Career
2.1 2010�2014: Formation and early years
2.2 2014�2015: Moderate success and first concert tour
2.3 2015�2016: Mainstream breakthrough and commercial success
2.4 2017: International expansion and collaborations
2.5 2018: Worldwide recognition
2.6 2019: Map of the Soul: Persona, stadium world tour and BTS World
2.7 2020: Map of the Soul: 7, "Dynamite", and Be
3 Artistry
3.1 Influences
3.2 Musical style
3.3 Lyrical themes
4 Impact and legacy
5 Awards and achievements
6 Other ventures
6.1 Endorsements
6.2 Philanthropy
6.3 BTS Universe
7 Members
8 Discography
9 Tours
10 Filmography
10.1 Exhibitions
10.2 Film
10.3 Television
10.4 Online shows
11 References
12 External links
Name
The group's name, BTS, stands for the Korean expression Bangtan Sonyeondan (Korean:
?????; Hanja: ?????), literally meaning "Bulletproof Boy Scouts". According to
member J-Hope, the name signifies the group's desire "to block out stereotypes,
criticisms, and expectations that aim on adolescents like bullets".[4][5] In Japan,
they are known as Bodan Shonendan (?????), which translates similarly.[6] In July
2017, BTS announced that their name would also stand for "Beyond the Scene" as part
of their new brand identity.[7] This extended their name to mean "growing youth BTS
who is going beyond the realities they are facing, and going forward."[8]
Career
2010�2014: Formation and early years
We started to tell the stories that people wanted to hear and were ready to hear,
stories that other people could not or would not tell. We said what other people
were feeling�like pain, anxieties and worries. That was our goal, to create this
empathy that people can relate to.
�Suga[15]
On June 12, 2013, BTS released their debut single album 2 Cool 4 Skool, the first
installment in their "school trilogy" series, simultaneously with its lead single
"No More Dream", which peaked at number 124 in Korea before quickly falling off the
charts.[16][17] While the album peaked at number five in South Korea and eventually
sold over 145,000 copies,[18] it was not a major hit, selling only 24,000 copies in
2013.[19] Their subsequent single �We Are Bulletproof Pt. 2� failed to chart. In 2
Cool 4 Skool, BTS employed an old-school hip-hop sound with scratches from the
1980s-90s and excessively fierce visuals.[20] From their inception, BTS was
convinced that telling their story was the only way for the younger generation to
relate to their music.[21] The lyrics of the album primarily reflected on the
misunderstanding and prejudice towards them, criticism of the society that
diminishes their dreams, and their anxiety and determination towards their future.
[20] During the production of the album, Suga and RM rewrote the lyrics of �No More
Dream� more than 20 times.[21] The single album's release was followed by several
appearances on Korean music shows.[22][23] Despite being unpolished, these early
live performances demonstrated BTS' potential with their intense and charismatic
stage presence.[22] Expanding their endeavors to Japan, "No More Dream" was later
re-recorded in Japanese and released in June 2014.[24]
In September 2013, BTS released the second part to their "school trilogy,� the
extended play O!RUL8,2?, along with its single "N.O,� which peaked at number 92 in
Korea.[25] The EP peaked at number four in Korea and has sold over 160,000 copies
to date, including 34,000 copies in its release year.[26] Musically, BTS did not
fundamentally change their sound as compared with 2 Cool 4 Skool, utilizing fiery
rapping along with trap beats, brass, and soulful melodies. Lyrically, the EP
expanded on the theme of dreams and happiness, revealing their frustration under
the harsh Korean education system and their determination to confront the struggle
of proving themselves.[27] Despite several performances on Korean music shows, the
single quickly fell off the charts.[28] That same month, BTS starred in their own
variety show, SBS MTV's Rookie King Channel Bangtan, based on a fake broadcast
station, "Channel Bangtan", through which members parodied variety shows such as VJ
Special Forces and MasterChef Korea.[29] At the end of the year, BTS was recognized
with several New Artist of the Year awards, including the 5th Melon Music Awards,
28th Golden Disc Awards and the 23rd Seoul Music Awards.[30]
Exterior of the nightclub Troubadour (photo taken 2006) where BTS held their first
concert in the United States for free.
The last act of their "school trilogy", the EP Skool Luv Affair,[3] was released in
January 2014 and topped the Gaon Album Chart, selling 100,000 copies in 2014 and
over 250,000 copies overall.[31] It also marked BTS� first appearance on
Billboard's World Albums Chart, peaking at number three.[3][32] The album was
supported by the singles "Boy in Luv" (Korean: ???; RR: Sang-namja) and "Just One
Day" (Korean: ???; RR: Haruman), which peaked at number 45 and number 149 in Korea,
respectively.[33] While Skool Luv Affair musically retained much of their hip-hop
influences with the incorporation of R&B and hard rock, the album coincided with a
thematic shift from dreams and happiness to love, focusing on school-age and
youthful love.[34] Following Skool Luv Affair's release, BTS made several
appearances on Korean music shows and held their first fan meeting that March with
an audience of 3,000 fans in Seoul.[35][36] That July, BTS held their first concert
in the United States in West Hollywood for free to an audience of 200 fans.[37] In
August, the group also made their first appearance at KCON in Los Angeles.[38]
In August 2014, BTS released their first Korean studio album, Dark & Wild, which
peaked at number two in Korea and sold over 200,000 copies total.[39] It was
supported by two singles: "Danger" and "War of Hormone" (Korean: ??? ??; RR:
Horeumon Jeonjaeng), which peaked at number 58 and number 173 in Korea,
respectively.[40] The album served as a narrative extension of the �school trilogy�
and a transition into their next series. Musically, the album fused the grungy
electric guitar sounds of rock within the framework of hip-hop and continued to
expand their sound towards R&B. The central theme of the album's lyrics focused on
expressing the sentiments of maturing, youthful desires, and impatience for
romance.[41] During production of the album, BTS recorded their single "Danger" in
a makeshift studio in a garage in Los Angeles.[42] Following several appearances on
Korean music shows,[43] BTS embarked on their first concert tour, 2014 BTS Live
Trilogy Episode II: The Red Bullet, from October to December, held in various halls
and theaters in six cities: Seoul, Kobe, Tokyo, Manila, Singapore, and Bangkok.[44]
Their first Japanese studio album, Wake Up (2014), released that December, peaked
at number three on the weekly Oricon Albums Chart and sold 28,000 copies.[45] Along
with re-recorded Japanese versions of older songs, it also contained the original
tracks "Wake Up" and "The Stars."[46] In support of the album, BTS held their 1st
Japan Tour 2015 Wake Up: Open Your Eyes in February 2015 to an audience of 25,000
fans in four cities.[47] After ending their Japan tour, BTS held their second solo
concert in Korea, BTS Live Trilogy Episode I: BTS Begins, in March to a crowd of
6,500 fans.[48]
In November, BTS commenced their third concert tour, 2015 BTS LIVE "The Most
Beautiful Moment in Life: On Stage", debuting their new song and the lead single
from their fourth EP The Most Beautiful Moment in Life, Part 2, "Run", during the
Seoul dates.[61] Thematically, the EP focused more on the serious and speculative
aspects of youth, touching on the pursuit of success, loneliness, affection for
their origins, and the suffering of the younger generation due to unfavorable
conditions in current society. Critically, it was praised as the successful merging
of the style of The Most Beautiful Moment in Life, Part 1 with BTS' initial
identity.[62] The album topped the weekly Gaon Album and Billboard World Albums
charts and BTS became the first K-pop act to remain atop the latter for multiple
weeks.[63][64] It also marked their first appearance on the Billboard 200 chart,
peaking at number 171 with over 5,000 copies.[65] BTS were awarded Best World
Performer at the 17th Mnet Asian Music Awards in recognition of their international
fan base.
BTS win their first major Korean award for Album of the Year at the 8th Melon Music
Awards on November 19, 2016.
In September 2016, BTS released their second Japanese studio album Youth.[77] It
sold over 44,000 copies on its first day of release and peaked at number one in
Japan.[78] Pre-orders for their second Korean studio album Wings, released in
October 2016, accumulated over 500,000 copies within the first week.[79] Wings
combined the themes of youth presented in their previous "youth series" with
temptation and adversity and, for the first time as a major group effort, included
seven solo tracks that demonstrated each members' potential and individuality as
independent musicians.[80] The album was generally well received by critics, with
Rolling Stone naming it "one of the most conceptually and sonically ambitious pop
albums of 2016,"[81] while Fuse praised the "vulnerable and honest song material"
and diverse tracks.[82] The lead single "Blood Sweat & Tears" achieved a music
chart "all-kill" in South Korea[83] and became their first number one hit on the
weekly Gaon Digital Chart.[84] Its music video gained over 6 million views within
24 hours, breaking the previous record held on YouTube for the highest number of
views of a K-pop group music video within 24 hours.[85] Wings opened at number 26
on the U.S. Billboard 200, the highest chart ranking ever for a K-pop album,[86]
and BTS became the first Korean group to top the Billboard Social 50 chart that
month.[87] It was their first "million seller" album,[88] moving over 1.5 million
copies in South Korea that year and became the best-selling album in Gaon Album
Chart history at the time.[89] BTS were the first artist not from a "Big Three"
entertainment company (SM, YG and JYP) to win Artist of the Year at the 18th Mnet
Asian Music Awards in December.[90][91]
BTS at their press conference in Seoul, South Korea after winning Top Social Artist
at the 24th Billboard Music Awards on May 29, 2017.
In conjunction with the release of You Never Walk Alone, BTS commenced their second
world tour, 2017 BTS Live Trilogy Episode III: The Wings Tour, from February to
December. The tour visited 12 countries including Brazil, Australia, Japan, Hong
Kong, and the United States and gathered 550,000 fans.[103] On the tour, BTS began
to play progressively larger venues, moving from halls into arenas and domes.
Tickets for the North American leg sold out within minutes and two additional shows
were added due to high demand, making BTS the first K-pop act to sell out arenas in
the United States.[104][105] After completing their North American leg, BTS
attended the 24th Billboard Music Awards in May and won Top Social Artist, becoming
the first Korean group awarded a Billboard Music Award.[106]
Celebrating Korean music icon Seo Taiji's 25th anniversary as a part of his
anniversary project "Time: Traveler", BTS released a remake of Seo Taiji's 1995
classic "Come Back Home" in July 2017, reworking the sound and lyrics to similar
sentiments toward societal change that Seo Taiji argued for in his songs.[107] BTS
was later invited by Seo Taiji to perform as backup vocalists and dancers for eight
songs in his Seoul Olympic Stadium concert held early September. During the
concert, Seo Taiji acknowledged BTS' thematic similarities to his music and
recognized the group as his musical successors, declaring, "This is your generation
now. Show them."[108][109]
Following the depiction of growth and temptation in Wings (2016) and consolation in
You Never Walk Alone (2017), BTS embarked on their "Love Yourself" series which
sought the enlightenment of self-love through the "????" (Korean: ????; RR:
Giseungjeongyeol) narrative sequence of "beginning, development, turn, and
conclusion."[110] In September 2017, BTS released the first part of the series,
their fifth EP, Love Yourself: Her[111] and featured music from the Chainsmokers'
Andrew Taggart for the track "Best of Me".[112] The EP was supported by two
singles: the lead single "DNA" and a Steve Aoki remix of their song "Mic Drop"
featuring American rapper Desiigner. In the narrative sequence, the EP represented
the "?," or "development" of the series and is considered by RM to be one of the
major turning points in BTS' career.[113] Within the larger narrative, Love
Yourself: Her described the joy and happiness of falling in love.[110] Sonically,
the EP served as "a dual exploration of the group's electro-pop and hip-hop
leanings," with the first half consisting of �dance tracks that emphasize the
group's vocals" while in the second half "the act's hip-hop side arrives in
earnest...delivering powerful rap performances."[114]
BTS at the 45th American Music Awards shortly before making their debut performance
on U.S. television on November 19, 2017.
Commercially, BTS continued to hit new career heights with the Love Yourself: Her
EP, debuting at number seven on the Billboard 200 with 31,000 album-equivalent
units.[115] In Korea, the EP sold over 1.2 million copies on the Gaon Album Chart
in its first month, achieving the highest monthly album sales in the chart's
history and the highest on any Korean chart in 16 years, second to g.o.d's Chapter
4 album in 2001.[116] The single "DNA" was released simultaneously with the EP and
debuted at number two in Korea. Its music video broke the previous record for most
viewed K-pop group music video within the first 24 hours with more than 20 million
views on YouTube.[117] "DNA" also became the group's first entry on the Billboard
Hot 100 at number 85, making BTS the first K-pop boy band to do so and the second
Korean act with a Korean-language song.[118] The following week, "DNA" rose to
number 67 and became the highest-charting song on the Billboard Hot 100 for a K-pop
group, beating Wonder Girls' previous record at number 76.[119] The following
single "Mic Drop (Remix)" peaked at number 28 on the Billboard Hot 100, becoming
the first top 40 entry for a K-pop group on the chart.[120][121] Both "Mic Drop
Remix" and "DNA" were later certified Gold[122] by the Recording Industry
Association of America (RIAA)[123] making BTS the first and only Korean artist to
receive two certifications.[124] "Mic Drop" went on to receive Platinum
certification in November 2018, making BTS the first Korean group with a Platinum-
certified single in the United States.[125] In December 2017, "DNA" and "Mic Drop"
were released as a triple-A side single in Japan with the new song "Crystal Snow",
[126] which topped the Oricon Chart[127] and became the highest-selling single from
a K-pop artist within a week.[128] The single sold more than 380,000 copies by the
end of the year and BTS became the only foreign artist to have a single certified
double platinum by the RIAJ that year.[129][130][131][132][133]
In November 2017, BTS became the first K-pop group to perform at the American Music
Awards,[134][135] raising their profile internationally.[136][137] That same month,
Guinness World Records revealed that BTS had earned a spot in their 2018 edition
for "having the world's most Twitter engagements for a music group".[138] In
December, they also became the first K-pop group to perform on Dick Clark's New
Year's Rockin' Eve to welcome the new year[139] and made their Japanese TV music
show debut on TV Asahi's Japan Music Station Super Live.[140] At the end of the
year, BTS won their second Artist of the Year at the 19th Mnet Asian Music Awards,
[141] becoming the first act to win the award two years in a row.[142][143] They
also became the first artist outside of the "Big Three" to win major awards at the
Golden Disc Awards[144] and the Seoul Music Awards, respectively.[145]
BTS at their press conference for Love Yourself: Tear on May 24, 2018.
In May 2018, BTS released their third Korean-language studio album, Love Yourself:
Tear in conjunction with an appearance at the 25th Billboard Music Awards.[151] At
the show, BTS debuted as performers with the premiere of their lead single, "Fake
Love"[152] and won Top Social Artist, making them the only Korean artist to win the
award two years in a row.[153][154] In the narrative sequence, the album coincided
with the "?" or "turn" of the series, touching on the tortuous enlightenment of
loving without being loved and encouragement to those without dreams.[155] It
received generally positive reviews from critics. Caitlin Kelley from Billboard
described the album as "one of their most thematically cohesive yet sonically
varied albums, with maximalist production erupting against lyrics about
emptiness,"[156] while Sheldon Pearce of Pitchfork wrote that the album "formula is
a slick, loosely thematic album about love and loss, with a stronger focus on
rapping than ever before" and that it "aims for cohesion and produces fun,
prismatic songs in the process."[157]
Commercially, Love Yourself: Tear was one of BTS' most successful albums, bringing
them to new heights both domestically and internationally. The album debuted at
number one on the U.S. Billboard 200 with 135,000 album-equivalent units (including
100,000 pure album sales), becoming BTS' highest-charting and first number one
album in the US, the first K-pop album to top the U.S. albums chart, and the
highest-charting album by an Asian act.[158][159] Love Yourself: Tear also became
BTS' first top ten hit in the United Kingdom, reaching number eight on the UK
Albums Chart.[160] Their single "Fake Love" became their first top ten hit at
number 10 on the Billboard Hot 100, becoming the seventeenth non-English song to
reach the top ten and the first by a Korean group.[161][162] "Fake Love" later
became their third single to attain Gold certification by the RIAA that August.
[163] In South Korea, Love Yourself: Tear sold over 1.6 million copies in its first
two weeks, making it the highest monthly sales for an album since the Gaon Chart's
inception at that time.[164]
As the conclusion of the Love Yourself series, BTS released their second Korean
compilation album Love Yourself: Answer in August 2018,[165] which contained songs
from the previous Love Yourself releases along with seven additional new tracks.
[166] The album was supported by the lead single "Idol" and the alternative digital
release featuring Nicki Minaj.[167][168] Thematically, Love Yourself: Answer placed
the songs of the Love Yourself series within the narrative of beginning,
development, turn and conclusion to illustrate the excitement of love, the pains of
farewell, and the enlightenment of self-love.[169] Critically, the album received
generally positive reviews, with Billboard calling it a "masterful culmination of
years of work and rife with meaning" and "undeniably a magnum opus from BTS that
that few other artists, boy bands or otherwise, ever can hope to achieve."[170]
Commercially, the record sold over 1.9 million copies on the Gaon Album Chart in
August 2018, breaking the chart's all-time monthly record once again.[171] The
album became BTS' second number-one album on the U.S. Billboard 200 and their
highest sales week in the country at that time,[172] making BTS the only K-pop act
with two Billboard 200 toppers and the first pop act with two number one albums in
less than a year since One Direction topped the chart with Midnight Memories in
2013 and Four in 2014.[172] Love Yourself: Answer later became the first Korean
language album to be certified Gold by the RIAA in November.[125] In Canada, Love
Yourself: Answer became the group's first number-one album on the Canadian Albums
Chart. In the United States, "Idol" peaked at number 11 on the Billboard Hot 100.
[173] The single "Idol" also reached number five on the Canadian Singles Chart,
marking BTS' first top-ten hit in Canada.[174] The music video for "Idol" received
over 45 million views in its first 24 hours on YouTube, breaking the record
previously set by Taylor Swift with "Look What You Made Me Do".[175] "Idol" and
Love Yourself: Answer later received platinum certifications, both selling more
than one million certified units in the United States. "Idol" became the group's
third Platinum single while Answer became the group's first Platinum album, making
BTS the first Korean artist to attain this certification in the US.[176]
New York City's Citi Field, the venue for BTS' first stadium concert in the United
States, sold out in 20 minutes.
In conjunction with Love Yourself: Answer's release in August 2018, BTS commenced
their third world tour, BTS World Tour: Love Yourself, with a landmark concert in
the Seoul Olympic Stadium, the largest stadium in South Korea.[177] During their
tour, BTS also featured on Steve Aoki's single "Waste It on Me" released that
October, which was their first and only all-English language feature.[178][179] On
tour, BTS continued to play to progressively larger venues from arenas to domes to
stadiums. For the final stop of the North American leg, the group performed at Citi
Field in Queens, marking the first time a Korean act has performed at a U.S.
stadium.[180] All 40,000 tickets for the stadium date sold out in under 20 minutes.
[181] According to StubHub BTS was one of 2018's best-selling concerts in
international markets outside the US, second to only Ed Sheeran.[182] Vivid Seats
named BTS the 2018 artist of the year, citing the group's history-making concert at
Citi Field.[183] The tour also received generally positive reviews from critics.
Philip Cosores from Uproxx described BTS' four nights at the Staples Center as an
"enormous, multi-sensory experience" bringing an "inclusive" and "multicultural
experience" where music is above any language barrier,[184] while Crystal Bell from
MTV said "BTS have created an experience so captivating, so inclusive, and so
visually stunning that it's cemented the boy band as one of the most vital acts in
pop music today."[185] That October, with more than a year remaining in their
contract, BTS renewed their contract with Big Hit Entertainment through 2026.[186]
In early November 2018, a popular Japanese music show cancelled BTS' performance
citing a T-shirt a member wore the year before.[187] In the same month the Jewish
human rights organization Simon Wiesenthal Center (SWC) stated BTS owed victims an
apology for the shirt in 2017, clothing with Nazi symbolism, and a flag.[188] Big
Hit Entertainment issued an apology, saying that the images on the clothing were
not intended to be hurtful to the victims of Nazism or atomic bombings, and that
the group and management would take steps to prevent future mistakes. They also
stated the flags were meant to be a commentary on the Korean school system.[189]
The apology was accepted by SWC and the Korean Atomic Bomb Victim Association.[190]
[191]
Crossing over to film, BTS released Burn the Stage: The Movie in theaters worldwide
in November 2018 to commercial success. In the United States it accumulated $1.2
million on opening day for a total of $3.54 million over the three day weekend,
breaking the record for the highest grossing event cinema musical production which
was previously set in 2014 by the band One Direction. It ranked at number ten in
the box office despite selling at only 620 locations compared to the 2,000-4,000
locations for the other top ten sellers.[192]
At the end of the year, BTS won their third Artist of the Year at the 20th Mnet
Asian Music Awards in a row and ranked number eight on Billboard's year-end Top
Artist Chart alongside the likes of Drake and Taylor Swift and were also the number
two act of the year in the Duo/Group ranking, only behind Imagine Dragons.[193]
[194] They also made the Bloomberg 50 due to their "willingness to address social
issues, mental health, and politics, despite being in a genre often painted as
bubble gum pop".[195] The group sold more than ten millions albums in South Korea
alone, with five million being sold in 2018 alone.[196]
2019: Map of the Soul: Persona, stadium world tour and BTS World
In February 2019, BTS attended the 61st Grammy Awards as award presenters.[197]
[198] It was their first time attending the event following an appearance by the
group at the LA Grammy Museum in 2018.[199][200]
In April, BTS became the first Asian act to surpass 5 billion streams on Spotify,
[201] and Time named them as one of Time 100's most influential people of 2019.
[202] Their sixth EP, Map of the Soul: Persona, was released on April 12 with the
lead single "Boy with Luv" (Korean: ?? ??? ?? ?; RR: Jageun geotdeureul wihan si),
featuring American singer Halsey.[203] The EP's release was followed by a
performance on Saturday Night Live, as the first Korean act to do so.[204] The
group's appearance was anticipated as one of the biggest in the show's history.
[205] Commercially, BTS reached new career heights. Map of the Soul: Persona became
the first Korean-language album to reach the number one position in both the UK and
Australia[206][207] and the group's third consecutive album to top the Billboard
200 and the third within eleven months, joining the likes of the Beatles, who
achieved the same in 1995�96. BTS are also the fastest group to get three number
one albums since The Monkees in 1967.[208] The EP became the best selling physical
album in the US for the year of 2019, with 312,000 physical sales.[209] Map of the
Soul: Persona later became the best-selling album ever in South Korea, with more
than 3.2 million sales in less than a month. Prior to BTS, the best-selling were
dominated by late 1990s albums, making BTS the only act formed after 2000 to be
featured in the top 10 best-selling list.[210] "Boy with Luv" debuted at number 8
on the Billboard Hot 100, the highest in history for a Korean group,[211] and its
music video became the most-viewed online video within the first 24 hours as of
2019, accumulating more than 74.6 million views.[212] "Boy with Luv" was certified
in multiple countries, including Australia where it was certified Gold for selling
35,000 units,[213] and the US where the RIAA certified it Platinum for selling over
one million units.[214] "Boy with Luv" was also certified Silver by the BPI, for
selling over 200,000 units, making it BTS' first single to attain this
certification in the UK.[215]Map of the Soul: Persona also attained Silver in the
UK and Gold in France, selling over 60,000 units and 50,000 units respectively.
[216][217]
In the lead up to the release of their new mobile game BTS World set for June 2019,
BTS released three collaboration singles, "Dream Glow" featuring English singer
Charli XCX,[227] "A Brand New Day" with Swedish singer Zara Larsson,[228] and "All
Night" featuring American rapper Juice Wrld.[229] The group also released the song
"Heartbeat" with a music video from the game's official soundtrack, titled BTS
World: Original Soundtrack.[230] The soundtrack was later certified Double Platinum
by Gaon on August 8 for surpassing 500,000 copies sold, the first soundtrack album
to receive the certification since Gaon implemented it last year.[231] Developed by
South Korean company Netmarble, the game was released on June 26 to iOS and Android
systems in over 175 countries.[232] BTS released their tenth Japanese single
"Lights" on July 3.[233] Pre-orders for the double A-side single surpassed 1
million copies, breaking a 24-year-old record for foreign artists previously held
only by Celine Dion with her 1995 single "To Love You More", and marked the first
time a Korean artist achieved a million shipment for a single in Japan.[234][235]
"Lights" went on to sell over one million copies and received Million certification
by the RIAJ on August 8, the first time a male act achieved this since Masafumi
Akikawa's August 2007 single, "A Thousand Winds". It is BTS' first million
certification in Japan since their debut.[236]
Love Yourself: Her and Love Yourself: Tear both crossed 2 million copies in August,
[237] and Love Yourself: Tear was awarded Double Million certification by Gaon. It
is BTS' second album to do so following Love Yourself: Answer's certification in
October 2018.[238][239] All three albums of the Love Yourself series have sold more
than 2 million copies each in South Korea. Love Yourself: Tear later attained
Silver in the UK, becoming their third album to be attain this certification
following Love Yourself: Answer and Map of the Soul: Persona.[240]
In November, BTS became the first K-pop group to win the Favorite Duo or Group �
Pop/Rock at the 2019 American Music Awards and the Favourite Social Artist award
consecutively in 2018 and 2019.[246]
In December, they attended both the 2019 Melon Music Awards and 2019 Mnet Asian
Music Awards. The group became the first artist in the history of K-pop to receive
all grand prizes from both ceremonies; getting four from each award show.[247][248]
[249] At the end of the year, BTS ranked number fifteen on Billboard's year-end Top
Artist Chart and were also the number two act of the year in the Duo/Group ranking,
only behind Jonas Brothers.[250][251] They were named as 2019 Hitmakers Group of
the Year by Variety.[252] They were also the most tweeted-about musicians of 2019.
[253] On December 31, 2019, BTS performed in New York City's Times Square for ABC's
Dick Clark's New Year's Rockin' Eve.[254] At the 34th Golden Disc Awards, BTS
became the first artists in history to win grand prizes in both the physical and
digital categories in a single year.[255] Map of the Soul: Persona was named the
second best-selling physical album of 2019 in the U.S. by Nielsen Music only behind
Taylor Swift's Lover and was ranked sixth overall on the chart of Top 10 Albums
(Total Sales) in the U.S.[256] BTS wrapped 2019 as the fourth most successful group
on Billboard's Top Billboard 200 Artists - Duo/Group ranking, only behind Queen,
Imagine Dragons and The Beatles.[257]
With strong global sales of 2.5 million pure album units, Map of the Soul: Persona
was named as the third best-selling album of 2019 by the International Federation
of the Phonographic Industry, making BTS the first Korean artist to be listed on
the Global Top 10 Album Chart for two consecutive years.[258][259][260] Map of the
Soul: Persona was also the second best-selling global album by a band only behind
Arashi's 5x20 All the Best!! 1999�2019.[261] Attributing to the album's critical
and commercial success worldwide, the IFPI named BTS as one of the best-selling
artists of 2019 for a second consecutive year, making them the first non-English
speaking act to achieve this.[262][263]
In March, Big Hit Entertainment launched a video series, "Learn Korean with BTS",
on the social media app Weverse,[289] intended to "make it easy and fun for global
fans who have difficulty enjoying BTS' music and contents due to the language
barrier."[289][290] The idea for the project emerged in reaction to fans asking for
English subtitles for BTS' videos.[291] The series consists of thirty three-minute
lessons on Korean expressions and grammar using footage from existing BTS content
on YouTube and VLive, such as "Run BTS!" and "Bangtan Bomb."[289] The videos were
developed in collaboration with experts at the Korean Language Content Institute
and Hankuk University of Foreign Studies.[289]
In April, BTS became the first South Korean artist to sell more than 20 million
albums cumulatively,[292][293] becoming the best-selling artist in South Korean
history.[294][295][296] That month, BTS held a two-day online streaming concert
event titled Bang Bang Con, where the group shared footage of past concerts on
their YouTube channel.[297] The virtual concert series, which lasted 24 hours, was
hosted in response to Map of the Soul Tour that had been postponed earlier in the
year, and was a commercial success.[298][299] RM later confirmed that a new album
had begun production but did not reveal a release date.[300]
On June 7, BTS headlined YouTube's Dear Class of 2020 online graduation event,
performing "Boy with Luv", "Spring Day", and "Mikrokosmos". Their commencement
speeches highlighted their own graduations and offered "messages of hope and
inspiration for the class of 2020 in both Korean and English".[301][302] On June
14, BTS held a 100-minute long online live concert, Bang Bang Con: The Live, as a
part of their 7th debut anniversary. The concert was the first collaborative effort
between Big Hit and Kiswe, a live streaming solution company in the US. It garnered
756,000 concurrent viewers in 107 countries and territories, setting the record for
the largest audience for a paid virtual concert.[303] On June 19, BTS released the
Japanese single, "Stay Gold", from their fourth Japanese studio album, Map of the
Soul: 7 � The Journey, which was released in Japan and digitally worldwide on July
14.[304] The album debuted atop Japan's Oricon chart and sold over 500,000 copies
in its first two days.[305] It surpassed 564,000 copies in its first week, breaking
the 10-year record previously held by TVXQ's Best Selection 2010 for highest first
week album sales by a male foreign artist in Japan and making it the fastest and
best-selling album in the country for 2020 at the time.[306]
BTS released their first English-language single, "Dynamite", on August 21. Its
music video broke the YouTube record for the most viewed premiere, with more than
three million viewers, and set a new record for the most viewed video in the first
24 hours of release. It also became the first music video on the platform to
surpass 100 million views in less than one day.[307] "Dynamite" debuted at number
one on the US Billboard Hot 100 chart with over 260,000 pure sales�enough for it to
become the fastest-selling single since Taylor Swift's "Look What You Made Me Do"
(2017)�earning BTS their first chart topper and making them the first all-South
Korean act (second Asian act overall) to earn a number one single in the United
States.[308] It remained at the top spot for a second consecutive week,[309]
dropped to number two in its third and fourth weeks, and reclaimed the top spot in
its fifth week on the chart.[310] In its fifth tracking week, the single also
reached number one on Billboard's new Global 200 and Global Excluding US charts,
becoming the first single to top both simultaneously.[311] In its sixth tracking
week, "Dynamite" spent its sixth consecutive week at number one on the Digital Song
Sales chart and rose to the 39th spot on the Radio Songs chart, becoming their
first Top 40 entry on US's overall radio chart.[312] It continued rising and peaked
at number 20, becoming their first Top 20 entry on the Radio Songs chart.[313] It
peaked at number nine on the US Mainstream Top 40, also known as the Pop Songs
chart, becoming their first Top 10 entry and the highest charting entry by a Korean
act.[314][315] The single debuted at number three on the UK Singles Chart[316] and
number two on the Australian singles chart,[317] becoming their highest-charting
single in both countries. The single peaked at number eight on Canada's Top 40
radio chart, becoming the first Top 10 radio entry by a Korean group.[318][319]
On August 31, BTS made their MTV Video Music Awards (VMAs) debut with the first
live performance of "Dynamite"[320] and won four awards: Best Group, Best
Choreography, Best Pop Video, and Best K-pop (the last three for their music video
for "On").[321] They performed "Dynamite"[322] and older tracks such as "Idol",
[323] "Home",[324] "Mikrokosmos",[325] and "Black Swan"[326] on The Tonight Show
for their week-long residency during the week of September 28. On October 14, they
performed the single at the 2020 Billboard Music Awards and won the Top Social
Artist award, becoming their fourth consecutive year of winning the award.[327]
On October 2, BTS released a remix of Jawsh 685 and Jason Derulo's single "Savage
Love (Laxed � Siren Beat)".[328] It topped the Billboard Hot 100 chart, marking the
group's second number one entry in the United States. Meanwhile, their single
"Dynamite" remained at number two, making BTS the fourth group (after The Beatles,
Bee Gees, and OutKast) to simultaneously occupy the top two spots on the Hot 100.
[329] The single also topped the Billboard Global 200, becoming their second number
one entry and making BTS the first artist to have multiple songs top Billboard's
recently created global singles chart.[330]
On October 10 and 11, BTS hosted a two-day virtual pay-per-view concert, at KSPO
Dome in Seoul, called Map of the Soul ON:E, which broke their own world record for
Most viewers for a paid virtual concert live stream with 993,000 viewers from 191
countries as compared to their previous record of 756,000 viewers.[331][332]
They re-released their 2014 album Skool Luv Affair in October, debuting in the Top
10 of Billboard�s Rap Albums chart and becoming their first entry on the genre-
specific chart,[333] with all 11 tracks charting on the World Song Sales chart.
[334]
On November 20th, 2020, they released their fifth Korean studio album called Be.
[335][336][337] with the album's lead single being "Life Goes On". The single had
its debut performance at the 2020 American Music Awards on November 22.[338] On
November 24, the group was announced as nominees for the Best Pop Duo/Group
Performance category at the 63rd Annual Grammy Awards for their song "Dynamite",
making them the first-ever K-pop group to be nominated.[339]
On November 30, 2020, their single "Life Goes On" debuted at number one on the
Billboard Hot 100 chart.[340][341] With this, the band recorded a number of notable
achievements: their third consecutive number one in just three months (achieving it
even faster than any band since The Beatles in 1964), the first song performed
primarily in Korean to debut in the top spot, seven songs appearing simultaneously
on the Hot 100 chart, and the first group in chart history with two number one Hot
100 debuts.[342][343][344]
Artistry
Influences
File:190601 Jin Wembley Stadium Day 1 Ay-Oh Chant.webm
BTS member Jin (center) performing Freddie Mercury's "ay-oh" chant during their
first concert at Wembley Stadium on June 1, 2019.
BTS have cited Seo Taiji and Boys,[345] Nas, Eminem, Kanye West, Drake, Post
Malone, Charlie Puth and Danger as musical inspirations.[346] They have also cited
Queen as an influence, with Suga saying he "grew up watching videos of Live Aid."
During their concert at Wembley Stadium in London, Jin paid tribute to Queen by
leading the crowd in a version of Freddie Mercury's "ay-oh" chant from the band's
Live Aid concert.[347][348]
Musical style
BTS co-write and produce much of their own output.[355][356] Since their inception,
BTS have developed and maintained a style of "fusion music" with an emphasis on hip
hop as their musical base[357] largely due to the influence of RM and Suga's
background as underground rappers[10] and their main producer Pdogg.[358] Rather
than adhering to a specific genre, BTS have introduced new elements into their
sound and musical repertoire with each successive release.[357] Beginning with old-
school hip hop on 2 Cool 4 Skool and O!RUL8,2? in 2013,[20] BTS first experimented
with R&B and rock on Skool Luv Affair and Dark and Wild in 2014;[100][41]
orchestral strings and EDM in their The Most Beautiful Moment in Life album series
(2015�16);[62] moombahton, neo soul, and gospel on Wings (2016) and You Never Walk
Alone (2017);[359][80] future bass, Latin pop, and jazz hip hop in their Love
Yourself album series (2017�18);[110] and emo rap, rap rock, Afro pop, nu-disco,
funk, trap, pop rock and pop rap in their Map of the Soul album series (2019�20).
[360][361][362][363][364]
Lyrical themes
BTS' albums contain recurring themes that fall under the overarching theme of
"reflection of youth."[8] Their "school trilogy" explored "the troubles and
anxieties of school-age youth."[365] Their "youth series" "tackled a subject that
the vast majority of youth experience, but few pop musicians articulate well:
mental health and the desire to belong in society."[365] Wings (2016) focused on
temptation and sin.[366] The "Love Yourself" series utilized a narrative form to
illustrate the excitement of love, the pains of farewell, and the enlightenment of
self-love.[169] Their lyrics, which often include social commentary and criticisms
of South Korean society, clearly reflect these. Songs such as "No More Dream" and
"N.O" from their school trilogy were motivated by their experiences with South
Korea's emphasis on education and called for change to the education system and
societal expectations.[367] Their experiences with youth culture in South Korea
inspired the songs "Dope" and "Silver Spoon" (Korean: ??; RR: Baepsae) from their
youth series, referencing generational disparity and millennials giving up of
romantic relationships, marriage, children, proper employment, homes, and social
life in the face of economic difficulties and societal ills while facing
condemnation from the media and older generations.[367] "Am I Wrong" from Wings
(2016) questioned societal apathy towards the state of current events�the lyric
"We're all dogs and pigs / we become dogs because we're angry" referenced the South
Korean Ministry of Education official Na Hyang-wook, who was a proponent of the
caste system and described the average person as "dogs and pigs", and BTS performed
the song on television during the 2016 South Korean political scandal that led to
the impeachment of ex-President Park Geun-hye.[367] RM and Suga's personal
struggles with mental health inspired songs like "Tomorrow", "Intro: The Most
Beautiful Moment in Life", "So Far Away", "The Last", and "Forever Rain."[368][369]
"Not Today" from You Never Walk Alone (2017) is an anti-establishment anthem, with
messages advocating for minority groups,[370] while "Spring Day" honored the
victims of the Sewol Ferry tragedy.[371]
Since their inception, BTS have believed that telling their story is the best way
for the younger generation to relate to their music.[21] Writing over 90 percent of
their own lyrics,[372] the group incorporates universal life experiences, such as
sadness and loneliness, in their work and turn them into something more light and
manageable. RM has stated that he tries to not sound as if they are preaching or
reprimanding people in their songs, "as everyone has different lives and different
destinies".[citation needed] When asked if it is difficult to write about things
like mental health, Suga responded,
We feel that people who have the platform to talk about those things really should
talk more, because they say depression is something where you go to the hospital
and you're diagnosed, but you can't really know until the doctor talks to you.
[...] More and more, I think artists or celebrities who have a voice should talk
about these problems and bring it up to the surface.[373]
BTS have been praised for "speak[ing] honestly about topics they deem important,
even in a conservative society" by Jeff Benjamin in Fuse magazine.[94] South Korean
president Moon Jae-in recognized their sincerity and inclusion of diversity as key
to their success, writing, "Each of the seven members sings in a way that is true
to himself and the life he wants to live. Their melody and lyrics transcend
regional borders, language, culture, and institutions."[374]
BTS performing at the Korea-France Friendship Concert in Paris on October 14, 2018.
BTS have been described as "easily the biggest and most successful name in K-pop in
the world" that can "do things no other name in their genre can",[375] with Time
giving them the nickname "Princes of Pop".[376] Billboard Senior Vice President
Silvio Pietroluongo said that BTS are comparable and as influential to the Beatles
and The Monkees.[377] Nielsen Music Vice President Helena Kosinski says that
"although BTS weren't the first to open the doors to K-Pop worldwide, they were the
first to become mainstream. They don't just appeal to young people but also to the
50s and 60s age demographic."[378] As the first non-English speaking artist to make
the Global Artist Chart in 2018, BTS had the second and third best-selling albums
worldwide and were the second best-selling artists worldwide in terms of physical,
digital, and streaming platforms, coming second only to Drake.[379][380][381] In
2019, BTS were again named as one of the top 10 Global Recording Artists of the
year by IFPI, for a second time, ranking #7. They were the only non-English
speaking act on that list.[382][383] In the United States, BTS accounted for 72.7
percent of the album consumption units generated by K-pop acts in 2018 out of a
total of 17 acts.[384] In South Korea, BTS accounted for 41.9 percent of album
sales in the first half of 2019, up from their market share of 25.3 percent the
previous year.[385] In November 2019, Billboard ranked BTS at #4 on their Top
Social Artist of the 2010s list, making them the highest group on the list. BTS was
also ranked #45 on Billboard's Top Touring Artists of the 2010s list. They are the
highest-ranked Asian act on the list as well as the only non-English speaking act.
[386][387]
BTS have been often regarded as "the biggest boy band in the world".[388] They have
also appeared in various power listings. The most tweeted-about celebrities in the
world in 2017 and 2018,[389][390] the group was included in Time's list of the 25
most influential people on the internet from 2017 to 2019,[391] featured on the
magazine's October 2018 international edition cover as "Next Generation
Leaders,"[392] and were listed as one of Time 100's most influential people in
2019.[393] The group was also listed as one of the most influential artists of the
decade by CNN, for "popularizing K-pop in the US".[394] According to a JoyNews24
'Power People of 2019' survey among industry professionals, BTS was chosen as #1
with 74 votes, with #2 being Parasite Director Bong Joon-ho with 29 votes.[395] BTS
also appeared in Bloomberg Market's 50 most influential in 2018.[396] BTS topped
the list of Forbes Korea Power Celebrity in 2018 and 2020, and ranked fifth in 2017
and second in 2019.[397] In 2019, BTS ranked 43rd on Forbes' annual list of the 100
highest-paid celebrities with earnings of $57 million.[398] BTS also ranked first
on the list of 'Top Rank Global Sustainable Future Leaders' during an announcement
from the UN-sponsored SDG association at the United Nations headquarters, while
BTS' fanclub, ARMY, were noted as the 'Top Rank Sustainable Global group'. Other
notable people included in this list were Malala Yousafzai and Bill Gates.[399]
[400] In California, BTS inspired a teacher to have his school be the first in the
country to offer a Korean American Culture and Society course.[401] Kang Soojung,
exhibition manager at the Museum of Modern and Contemporary Art, said that while
preparing the 50th anniversary exhibition called "Square", she was greatly
influenced by BTS' hidden track "Sea".[402]
The group's influence has led them to address the United Nations at their 73rd
General Assembly[403][404] and to perform before 400 officials including South
Korean president Moon Jae-in at the 2018 Korea-France Friendship Concert in Paris,
a summit meant to show the friendly relations between France and South Korea.[405]
Moon Hee-sang, Speaker of the National Assembly, said that "BTS is doing most of
our work,� attributing the results of his overseas trip to the credit of the global
group on an overseas trip to promote �sales diplomacy".[406] In September 2019,
president Moon Jae-in also mentioned BTS in his announcement for his '3 major
innovation strategies for the contents industry', stating that BTS has pioneered
innovative business models that communicate directly with fans.[407] In October
2019, The Ministry of Culture, Sports and Tourism selected BTS as a recipient for a
'Letter of Appreciation', for showing the world the beauty of Korean traditional
culture (Hangul, Hanbok, Gugak) through creative re-interpretations in their music.
[408] In December 2019, according to the annual survey conducted by Gallup Korea,
BTS were the most preferred artists of 2019 for a second consecutive year.[409]
According to the "2019 South Korean National Image" survey conducted by the
Ministry of Culture, Sports and Tourism and its affiliate the Korean Culture and
Information Service among 16 countries, BTS were chosen #2 with 5.5% votes.[410]
Despite cultural medals traditionally being given to recipients with more than 15
years of notable achievements, BTS became the youngest ever recipients honored with
the Order of Cultural Merit by the President of South Korea in 2018 after five
years after debuting, due to their noteworthy contributions in spreading Korean
culture and language.[411][412] In 2020, they were again honored as the youngest
ever recipients (and only musician in the award's history) to receive the James A.
Van Fleet Award, in recognition of their outstanding contributions to the promotion
of U.S.-Korea relations.[413]
BTS have measurably revitalized the Korean economy[414] and the global music
industry. Credited for the surge in popularity of online purchases of K-pop
items[415] and the growth of the Korean Wave between 2016 and 2018 by the Korea
Customs Service and Korea Foundation,[416] BTS were cited as one of the main
driving forces for the recovery of South Korea's music-related sector to levels
seen before China's 2016 ban on domestic cultural contents over soured diplomatic
relations.[417] Yung Duk Kim, vice president and chief operating officer of the
Korea Creative Content Agency, stated K-pop has �skyrocketed� since BTS' popularity
surged, creating jobs not only for BTS and their team but other K-pop idols as
well.[418] Various news outlets coined the term the "BTS effect" to refer to the
commercial effects of BTS' influence, such as when KB Kookmin Bank savings accounts
increased six-fold compared to the prior year following BTS' endorsement and when
stock prices of entertainment companies in South Korea shot up for five days after
BTS topped the U.S. Billboard 200.[419][420][421] The effect was also observed when
companies tied to BTS, such as Netmarble, NetMark, Soribada, Key Shares, GMP,
Diffie, and Mattel had their stocks rise.[422][423] In October 2019, Mattel's
international gross sales rose 10% to $721.7 million, lifted by sales of dolls
based on BTS.[424] Data firm SM2 Networks estimated Hyundai Motor received ?600
billion ($502 million) in promotional results after commissioning BTS as their
promotional models in 2018.[425] The Bank of Korea Economic Statistics System
stated that South Korea's BOP for music and entertainment reached $114.7 million in
the first quarter of 2019, attributing this to an improved relationship between
China and South Korea, and the breakout global success of BTS, particularly in
North America.[426]
BTS have a large social influence and as of 2020, have attained fifteen Guinness
World Records, including the world record for most Twitter engagements.[138] To
date, they have spent 210 weeks at number one on the Billboard Social 50 chart.
[477] In October 2018, BTS was awarded a fifth-class Hwagwan Order of Cultural
Merit from the President of South Korea for their contributions in spreading Korean
culture and language.[411] In 2019, members of BTS were invited to become members
of the Recording Academy in honor of their contributions to music and as part of a
push to help diversify Grammy Award voters.[478][479]
On November 7, 2019, BTS became the first K-Pop act to remain on the Billboard 200
for a whole year. "Love Yourself: Answer" reentered Billboard's main albums chart
on Monday November 4 (No. 165), and as of November 2019, has remained on the charts
for 52 non-consecutive weeks, making it the first and currently only K-pop album to
do so.[480][481] In December 2020, BTS topped the Billboard Artist 100 for a 15th
non-consecutive week, extending their record for the most weeks spent at number one
on the chart among all duos and groups.[482]
In December 2020 Time Magazine named BTS their 2020 "Entertainer of the Year".[483]
Other ventures
Endorsements
BTS have maintained numerous global endorsement deals in various industries
throughout their career. Partnered with Puma since 2015, BTS initially promoted its
sportswear as Puma Korea's brand ambassadors before expanding to become global
ambassadors in 2018[484][485] and promoting the remix of Puma's "Turin" and
"Sportstyle" line worldwide.[486][487] In 2019, BTS signed with Fila to endorse its
sportswear.[488] BTS has also served as global brand ambassadors for LG
Electronics' 2018 LG G7 ThinQ telephone,[489] and for Hyundai Motors' 2019 flagship
SUV the "Palisade"[490] and hydrogen fuel cell electric SUV, the "Nexo".[491] Due
to BTS' endorsement, Hyundai received almost double the anticipated domestic order
volume for the Palisade.[492] BTS became global ambassadors of the electric street
racing series Formula E to promote how electric vehicles can help combat climate
change.[493] In 2020, BTS partnered with Samsung Electronics,[494] releasing a
limited BTS-themed version of the Galaxy S20+ and Galaxy Buds+.[495] As the first
male pop group ever to collaborate with Dior, BTS sported ensembles from Kim Jones'
Pre-Fall 2019 collection at their concert at Stade de France.[496]
Fans shopping for BT21 goods at the Line Friends store in Mapo-gu, Seoul.
In the entertainment sector, BTS published the webtoons Hip Hop Monster and We On
through the Nate Webtoon portal and Save Me in collaboration with LICO and Line
Webtoon.[497][498][499] In the toy industry, Mattel created dolls modeled off BTS'
outfits from the music video "Idol",[500] Medicom Toy created the "BE@RBRICK", a
block-like toy featuring the BTS logo and accents modeled after BTS' stage clothes,
[501] and Funko released BTS versions of Funko Pops.[502] BTS also partnered with
popular Korean communication app Line, to create new Line 'characters' called BT21.
The collaboration initially produced emojis and electronic stickers, but later
expanded to include fashion apparel, footwear, accessories, and other merchandise.
[503] Line flagship stores opened throughout Seoul before spreading across the
global market into Japan, Taiwan, Hong Kong and the United States.[504] In the
gaming industry, Nexon released character avatars based on BTS for their RPG game
Elsword,[505] and BTS worked with DalcomSoft to release the rhythm game Superstar
BTS in January 2018,[506] as well as with Netmarble Games for the story-based,
mobile simulation game BTS World released in June 2019.[507] BTS have also
collaborated with Casetify to globally launch a new tech accessory collection[508]
and ceramics company Kwangjuyo to release a BTS-themed line of ceramics.[509]
In Asia, BTS have worked as brand spokespersons for KB Kookmin Bank, one of the
four largest banks in South Korea.[510][511] Their collaboration generated the
opening of over 180,000 accounts, and BTS extended their contract with KB Kookmin
Bank through 2019.[512] Coca-Cola Korea[513] signed BTS on as their new campaign
models for promotions during the 2018 World Cup in Russia.[514][515] In the tourism
sector, BTS have worked as brand models for Lotte Duty Free Shop since 2017[516]
and as honorary tourism ambassadors for Seoul as part of the 'I Seoul U' program.
[517] In the beauty and apparel industry, BTS have maintained a relationship with
uniform brand SMART since 2016, having renewed their contract with them through
2019.[518] BTS have also promoted the face mask brand Mediheal,[519] the cosmetics
brand VT Cosmetics,[520] the contact lens brand Play/Up,[521] vitamin supplement
brand Lemona,[522] Indonesian e-commerce company Tokopedia,[523] massage chair
brand Bodyfriend,[524] and Philippine telecommunications company, Smart
Communications.[525]
Philanthropy
See also: Love Myself (campaign)
In 2015, BTS donated seven tons (7,187 kg) of rice to charity at the K-Star Road
opening ceremony held in Apgujeong-dong.[526] The following year they participated
in ALLETS's "Let's Share the Heart" collaboration charity campaign with Naver[527]
to raise donations for LISA, a Korean medical charity which promotes organ and
blood donation.[528]
In April 2018, BTS participated in Stevie Wonder's "Dream Still Lives" tribute to
Martin Luther King Jr. alongside other celebrities.[536] That June, the group
donated to the ALS hospital building fund.[537] In September, BTS attended the
United Nations 73rd General Assembly for the launch of the youth initiative "Youth
2030: The UN Youth Strategy" and its corresponding UNICEF campaign "Generation
Unlimited".[538][539] On behalf of the group, BTS' leader RM delivered a six-minute
speech in English about self-acceptance, as well as their Love Myself campaign.
[540][538] According to UNICEF, the goal of the initiative is "to provide quality
education and training for young people".[541] BTS were selected to attend due to
their impact on youth culture through their music and social messages, previous
philanthropic endeavors, and popularity among the 15-to-25-year-old age
demographic.[538][539]
In January 2020, Starbucks Korea partnered with BTS for their "Be the Brightest
Stars" campaign that included limited-edition beverages, food and merchandise
exclusive to South Korea. A portion of the profits from the campaign went towards
career and educational development programs for disadvantaged youth as part of The
Beautiful Foundation's Opportunity Youth Independence Project.[542] Also in that
month, BTS partook in the Grammy week charity auction event, auctioning off a set
of seven microphones used during their Love Yourself World Tour. The lot sold for
US$83,000 (the highest of the event) and all proceeds were donated to MusiCares, a
non-profit organization that focuses on human service issues directly impacting the
health and welfare of the music community.[543] In June, BTS and Big Hit
Entertainment donated US$1 million to Black Lives Matter, one of the largest
celebrity checks towards the movement in the wake of George Floyd's murder; BTS'
fans matched the donation within 24 hours.[544][545] The band later also donated
US$1 million to Live Nation's Crew Nation campaign to support live music personnel
during the COVID-19 pandemic.[546]
BTS Universe
Mariejo Ramos from The Inquirer said about the universe "no other artists have
successfully mixed the same literary technique to pop music in such a scale." They
used the alternate universe and literary books, such as The Ones Who Walk Away from
Omelas, as a framing device for their albums.[554] Mixing the two has created an
interactive environment for their fans who make theories when new material or hints
are released.[555][556][557]
Members
Jin (?) � vocalist[558]
Suga (??) � rapper[559]
J-Hope (???) � rapper[560]
RM � leader, rapper[561]
Jimin (??) � vocalist[562]
V (?) � vocalist[563]
Jungkook (??) � vocalist[564]
Discography
Main articles: BTS albums discography and BTS singles discography
Korean-language studio albums
Wake Up (2014)
Youth (2016)
Face Yourself (2018)
Map of the Soul: 7 � The Journey (2020)
Tours
Main article: List of BTS live performances
The Red Bullet Tour (2014�2015)
Wake Up: Open Your Eyes Japan Tour (2015)
The Most Beautiful Moment in Life On Stage Tour (2015�2016)
The Wings Tour (2017)
Love Yourself World Tour (2018�2019)
Map of the Soul Tour (TBA)
Filmography
See also: BTS videography
Exhibitions
Year Title Country Ref.
2015 "Butterfly Dream: BTS Open Media Exhibition" Korea [565]
2018 "BTS Exhibition: 24/7=Serendipity (Five, Always)" [566]
2019 China [567]
United States [568]
Film
Year Title Role Ref.
2018 Burn the Stage: The Movie Themselves [569]
2019 Love Yourself in Seoul [570]
Bring the Soul: The Movie [571]
2020 Break the Silence: The Movie [572]
Television
Year Title Network Note(s) Ref.
2013 Rookie King: Channel Bangtan SBS MTV BTS-based reality show, 8 episodes
[573]
2014 BTS China Job YinYueTai BTS-based reality show, 3 episodes [574]
American Hustle Life Mnet BTS-based reality show, 8 episodes [575]
BTS GO! Mnet America BTS-based reality show, episode 7 [576]
2018 Run BTS! Mnet 8 episodes [577]
2019 JTBC, JTBC2 [578][579]
2020 Mnet 8 episodes [580]
In The SOOP BTS Ver. JTBC BTS-based reality show, 8 episodes [581]
Online shows
Year Title Network Note(s) Ref.
2015 BTS Bokbulbok V Live 5 episodes [582]
2015�2017 BTS GAYO 15 episodes [583]
2015�present Run BTS! 3 seasons [584]
2016�present BTS: Bon Voyage V Live, Weverse 4 seasons of 8 episodes each
[585][586]
2018 Burn the Stage YouTube Premium Documentary on BTS' Wings tour, 8
episodes [587]
2019 Bring the Soul: Docu-series Weverse Documentary on BTS' Love Yourself
tour, 6 episodes [588]
2020 Learn Korean With BTS Weverse 30 episodes [589][590]
Break the Silence: Docu-Series Weverse Documentary on BTS' Love Yourself
tour and Speak Yourself tour, 7 episodes [591][592]
In The SOOP BTS Ver. Weverse BTS-based reality show, 8 episodes [593]
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External links
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GND: 1174925353ISNI: 0000 0004 6009 5849LCCN: no2017138930MBA: 0d79fe8e-ba27-4859-
bb8c-2f255f346853NLK: KAB201500318RERO: 02-A027673501VIAF:
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Categories: BTS2013 establishments in South KoreaElectronic dance music groupsK-pop
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