Oriflame

– creator of fine fragrances –

A G L O B A L S U C C E S S S T O RY “To me, Oriflame is synonymous with recognised by professionals around the

Our fifty years of experience in the beauty dreams, creativity and innovation. Creating globe. With global recognition ranging
business have given us keen insight on fragrances for Oriflame means my creations from the Celebrity Perfume Award – FIFI
what women love and desire. Perhaps this can touch the hearts of many people around Awards (CIS), first place in the SUPER-
is why we are the world’s second largest the world, thanks to Oriflame.” PRODUKT Contest by Świat Kobiety
mass fragrance brand, making us larger Master perfumer, Fabrice Pellegrin (Bauer), the Cult Cosmetic Award
than luxury fragrance brands such as Dior (Poland) to the Readers’ Choice Award
and Chanel. Oriflame also represents AIMING HIGH from Women’s Health Magazine (Indo-
7% of the world mass fragrance market Quality is about more than simply the nesia), Oriflame fragrances have captured
and 17% of the direct selling market. We scent itself. It’s about passion, expertise, the hearts of women who wear them and
create fine fragrances women adore. uniqueness and creativity. It’s also about the attention of international media.
aiming high and reaching for the stars.
THE BEST PERFUMERS A NEW GIORDANI GOLD
Our ultimate goal is, and will always be,
IN THE WORLD FRAGRANCE
to deliver the very best fragrances to our
Creating a fragrance is more than simply Soon there will be a new addition to the
customers. Rather than compare our-
combining scents. It is more akin to com- Oriflame fragrance family, Giordani Gold
selves to fragrances by other direct selling
posing a symphony – an art form that only Essenza Parfum. This sublime creation
companies, we strive to meet and exceed
a precious few can realise. In fact, there is the pinnacle of premium quality and
the quality levels of well-known luxury
are only one hundred senior perfumers in craftsmanship and introduces a new type
brands. Together with our master perfum-
the world. As a key player in the fragrance of fragrance to Oriflame – the parfum,
ers, we measure and fine-tune our quality
industry, we are proud to work with the purest and highest concentration of
levels. We then test our fragrances in
master perfumers such as Sophie Labbé, fragrance product. Composed around a
five major markets with consumers from
Olivier Cresp, Maurice Roucel, and Fabrice unique fragrance note created exclusively
around the globe to help us select the best
Pellegrin. While they may not be house- for Oriflame, Giordani Gold Essenza
fragrance and measure quality perception.
hold names, in the world of perfumery Parfum speaks to the heart and soul of
they are icons and they are the talented AWA R D - W I N N I N G F R A G R A N C E S
the woman who has an eye for quality
noses behind many of the Oriflame fra- and a passion for life, whose very being
Thanks to our successful collaboration
grances you know and love. personifies the art of beautiful living.
with master perfumers, the quality and
appeal our fragrances have been
 The Art of Beautiful Living
Giordani Gold has brought the luxurious feeling of life’s splendid moments to
millions of women around the world. As a flagship heritage brand that stands for beauty,
luxury and above all else quality, Giordani Gold is a constant favourite within the Oriflame
catalogue, offering a complete range of cosmetics, fragrances and accessories.

OUR MOST PREMIUM FRAGRANCE making of this fragrance. The stunning exclusively for Giordani Gold Essenza.
Enter a new era of Giordani Gold with bottle is itself a work of art with its No other fragrance in the world will
the luminous beauty of Giordani Gold heavyweight glass reminiscent of crystal ever have this wondrous and truly
Essenza Parfum. At its heart, Essenza and the stunning cap with real gold foil sublime note.
radiates the golden aura of Orange Blos- detailing and embossed “GG” logo.
som Luxury Essenza note. Giordani Gold OUTPERFORMS ITS COMPETITORS
Essenza conjures golden splendour and E X C L U S I V E LY B Y O R I F L A M E The true sign of quality for a fragrance is
allure that inspires and elevates the appeal Master perfumer Fabrice Pellegrin, the its longevity. By this we mean the intensity
of the woman who wears it. nose behind the beautiful composition of of a scent over time and how long it can
Giordani Gold Essenza, found his inspira- be detected on the skin. Tested against
PA R F U M – T H E U LT I M AT E L U X U R Y tion for the perfume while on holiday on other premium fragrances, Giordani
With Giordani Gold Essenza, we the island of Sicily. One morning, he was Gold Essenza’s gloriously radiant scent
introduce a new fragrance format to our drawn to the sublime bouquet of thou- outperformed its competitors in terms of
consumers – our first ever parfum. Higher sands of orange blossoms in full bloom. diffusion and long-lastingness.
and purer in concentration than an eau de As the sunlight shone on the trees, the
parfum or an eau de toilette, parfums are perfume of the blossoms seemed to fill the Look for Giordani Gold Essenza Parfum
more intense in scent and long-lasting- air and give it an intoxicatingly golden aura. in Catalogue 16, 2015. With its precious
ness. This elevates the fragrance to a new gold aura, this truly unique fragrance is
level of quality and exclusivity, making This moment filled him with such intense the ultimate indulgence for the discerning
them the ultimate luxury in fragrance emotions that he knew he had to capture woman whose eye for quality and passion
products. it, to try to recreate it as a perfume that for life and beauty embodies the art of
would give the woman who wears it a beautiful living.
But it’s not simply the new format that similar evocative experience. His passion
makes Giordani Gold Essenza a work of for perfection led to the creation of the
true luxury. It’s also in the details. Every Orange Blossom Luxury Essenza note – a
detail has been carefully considered in the unique fragrance note distilled from the
finest Italian orange blossoms and created