Scribd
Upload
188 views1 page

MC7006 M - Commerce 3 0 0 3: Unit I Electronic Commerce

This document outlines the units of study for an M-Commerce course. Unit I introduces electronic commerce concepts like business models and revenue models. Unit II covers mobile commerce infrastructure, services, technologies, benefits and limitations. Unit III examines technology frameworks for mobile commerce. Unit IV analyzes theories and applications of mobile commerce, including factors influencing adoption. Unit V focuses on business-to-business mobile e-commerce areas such as email, field force automation, and asset tracking. The course totals 45 periods and includes references on e-business, m-commerce, and related technologies.

Uploaded by

msksaran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
188 views1 page

MC7006 M - Commerce 3 0 0 3: Unit I Electronic Commerce

This document outlines the units of study for an M-Commerce course. Unit I introduces electronic commerce concepts like business models and revenue models. Unit II covers mobile commerce infrastructure, services, technologies, benefits and limitations. Unit III examines technology frameworks for mobile commerce. Unit IV analyzes theories and applications of mobile commerce, including factors influencing adoption. Unit V focuses on business-to-business mobile e-commerce areas such as email, field force automation, and asset tracking. The course totals 45 periods and includes references on e-business, m-commerce, and related technologies.

Uploaded by

msksaran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
You are on page 1/ 1

MC7006 M - COMMERCE 3003

UNIT I ELECTRONIC COMMERCE 9


Introduction -The e-commerce environment - The e-commerce marketplace -Focus on
portals, Location of trading in the marketplace - Commercial arrangement for transactions
- Focus on auctions - Business models for e-commerce - Revenue models - Focus on
internet start-up companies – the dot-com - E-commerce versus E-business.
UNIT II MOBILE COMMERCE 9
Introduction – Infrastructure Of M– Commerce – Types Of Mobile Commerce Services –
Technologies Of Wireless Business – Benefits And Limitations, Support, Mobile Marketing
& Advertisement, Non– Internet Applications In M– Commerce –Wireless/Wired
Commerce Comparisons
UNIT III MOBILE COMMERCE: TECHNOLOGY 9
A Framework For The Study Of Mobile Commerce – NTT Docomo’s I– Mode – Wireless
Devices For Mobile Commerce – Towards A Classification Framework For Mobile Location
Based Services – Wireless Personal And Local Area Networks –The Impact Of Technology
Advances On Strategy Formulation In Mobile Communications Networks
UNIT IV MOBILE COMMERCE: THEORY AND APPLICATIONS 9
The Ecology Of Mobile Commerce – The Wireless Application Protocol – Mobile Business
Services – Mobile Portal – Factors Influencing The Adoption Of Mobile Gaming Services –
Mobile Data Technologies And Small Business Adoption And Diffusion – M–Commerce In
The Automotive Industry – Location– Based Services: Criteria For Adoption And Solution
Deployment – The Role Of Mobile Advertising In Building A Brand – M– Commerce
Business Models
UNIT V BUSINESS– TO– BUSINESS MOBILE E-COMMERCE 9
Enterprise Enablement – Email and Messaging – Field Force Automation (Insurance, Real
Estate, Maintenance, Healthcare) – Field Sales Support (Content Access, Inventory) – Asset
Tracking And Maintenance/Management – Remote IT Support –Customer Retention (B2C
Services, Financial, Special Deals) – Warehouse Automation – Security.
TOTAL : 45 PERIODS
REFERENCE BOOKS:
1. Dave Chaffey, “E-Business and E-Commerce Management”, Third Edition, 2009, Pearson Education
2. Brian E. Mennecke, Troy J. Strader, “Mobile Commerce: Technology, Theory and Applications”, Idea
Group Inc., IRM press, 2003.
3. P. J. Louis, “ M-Commerce Crash Course”, McGraw- Hill Companies February 2001.
4. Paul May, “Mobile Commerce: Opportunities, Applications, and Technologies of Wireless Business”
Cambridge University Press March 2001.
5. Michael P. Papazoglou, Peter M.A. Ribbers, ‘e-business organizational and Technical foundation ‘,Wiley
India 2009
6. Dr.Pandey , Saurabh Shukla E-commerce and Mobile commerce Technologies , Sultan chand ,2011

You might also like