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Business Model COD

This document provides guidelines for developing a successful business model and marketing strategy for an e-commerce product or service. It outlines the following key steps: 1. Selecting a high-quality product that solves a problem and has demand. 2. Creating marketing videos and ads to generate interest. 3. Setting up online storefronts with compelling listings. 4. Launching advertising campaigns with testing and optimization. 5. Scaling strategies like discounts, upsells, and expanding to new platforms.

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Zakaria Oufajja
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206 views

Business Model COD

This document provides guidelines for developing a successful business model and marketing strategy for an e-commerce product or service. It outlines the following key steps: 1. Selecting a high-quality product that solves a problem and has demand. 2. Creating marketing videos and ads to generate interest. 3. Setting up online storefronts with compelling listings. 4. Launching advertising campaigns with testing and optimization. 5. Scaling strategies like discounts, upsells, and expanding to new platforms.

Uploaded by

Zakaria Oufajja
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Business Model COD

Procédure COD

• Trouvé le bon produit


• Les premiers critères
• Maykonsh f lmagazt l9rab dyal sekteur
• WOW factor
• Solution problème wla lwa9t kayn9as wa9t wla kaykhtasar wla aman kay3tihom l aman
• Ykon profitable tkon fih marge mzyana
• Ndri research f les platforms kbar nshof wsh kaytbaa3 les reviews ash kaygolo 3lih nas
wsh 3lih i9bal
• Nshof wsh ma7ro9 f marché

• Crée vidéo
• Vidéo compilation kanmshi nchad les vidéo dyal les influencers li dwaw 3lih nhazo wow
factor w les 5 secondes li produit kaydir khdmto
• Tkon fih 30s to 90s max
• Size 1080*1080p
• Subtitles in arabic or frensh
• Thumpline tkon fiha sora dyal lmoshkil hight quality lmoskil 1080*1080p
• Music video mohim (voir music vidéo michad)

• Create ad copy ( lhadaf dyali nban baghi n3aw nas)


• Crée ad copy avec AIDA Attention Interest Desire Action
• Attention : klma wla emoji li ywa9fo exemple : barak man isti3mal hadahi
kaykhraj 3lik
• Interest :khaso y3raf que hadashi kayhamo w hadashi aystafad mano exemple :
wash kat3ani man taja3id f lwajh w katsabab lik f i7raj 9adam nas li kat3arfi ?
• Desire : khas t7as b raghba tkon fdik natija exemple wash bghiti tkoni l
mota2ali9a dyal clicka dyalk ?
• Action : Otlobi l an cha7n majani
• HADA EXEMPLE D AD COPIE LI KATSAKHAN LIYA NAS BSH YASHRIW BLA
MAY7ASO RASEHOM BGHAW YACHRIW
• Audience
• N9albo 3la location dyal audience dyalna bisti3mal google trend n7at smiyt
produit francais arabe nshof che7al 9albo 3lih w fin ( nakhad fikra 3la blayshom)
• Audience interest nmshiw l audience insight f facebook nahto ma3lomat dyal
audence dyalna w n7awlo nfahmoha wnwslo liha ktar
• Splite test ( splite test mais broad) genre andir slit test mabin bnat drari 18-35 35-
45

• Store setup
• Photo image de qualité image amazone
• Description tkon mzyana m9ada b (THE 5W’s and 1 H Who lman had lmontaj
khaso ? What ashnahowa lmoshkil li bgha y7al? Where fin ymkn liya nst3mlo ?
Whene imta nst3mlo? Why 3lash khasni nst3mlo ? How kifch nsta3mlo)
• Ajouter gif ( khod 5-10 seconde man product f blasst l 7alt w ndi fih gify ndirha f
site ( gify converter video to gif)
• CTA => Call to action tkon mzyana w katjbad nas
• Test speed page gtmetrix
• Ila 3andi général store nsta3mal pixel pour kola nishe , kayna application kadir
hadashi smitha pixlr dyal youssef khaldi
• REVIWS daroriii mal9ithomsh n9adhoom w ahsan tari9a n9ad taswira nzidha f
description
• Nzid l conteur
• https://zeoob.com/generate-facebook-status-post/ => generateur facebook
review
• Hadad price ( les charges kamlin ne doivent pas déplacer 40% du produit
mam7sobsh ads)
• Lancer compagne : 3 parties (Warmup / Optimize / scaling)
• Warmup (lance 3 ads ila profite 9al man 8$ 4,66 sinon 7,66)
• Nshof nas li kaytfa3lo shkon kaytfa3al nshof audicen w je teset
des créative w vidéo image nshof li khadam
• Optimization : je dois détecter l hawyj li khasni nbadal wla
limakhdaminsh
• Comparer impression et riche ( nshow wash 3andi overlap )
wsh ad kayt3awad l nas bzaf tkon audince sghira wla budget
kbir
• Comparer riche et 3s video ( nshof sh ad copy mzyana wsha
accrocheuse wsh katkhali nas ychofo vidéo)
• Comparer 3s vvs to 80%VVS ( nshof wsh nas kaykmlo vidéo wsh
vidéo 3andai mazyan)
• Comparer 80%VVS to click linck
• Comparer Linck click to VC ( nshof wsh site kaytcharga dghya
wsh makynsh chi moshkil techniquer kaykhali nas yamshiw)
• Comparer VC to ATC ( nshof wsh page kat converti wsh m9ada
3la 7sa9ha wtri9ha w surtout n installer hodjar w google
anyltics bsh na3raf nas fin kayw9fo fin kaykhrjo shno
makykhalihomsh ykamlo purshase)
• Comparer CTA to purshase na3raf sh 3andi moshkil tama w
noptimiser
• Objectif howa pixel dyali yjma3 data f hna kanjm3o data f pixel
bsh nkhadmo b LAL
• CPP cost per purchase mayfotsh 50% dyal produit.

Hight Cost per Impression


= Bad creative, ad copy or bad targeting, saturated ad

Good engagement but high Cost Per Clik (CPC)-Above 0.50$


= No clear Call to Action (CTA), long-tai/fishy URLs, Bad comment

Good Cost per click (CPC) but No Adds to Cart/Initial Checkouts


= Bad product page -> Bad products photos, Bad Description, Hight price,
speed,Bad user experience, No clear shipping information , No contact method ,
No trust , No contact method

Adds to Cart but no website Purchases


= 'Surprising' shipping costs, Unecessary step/info, No trust, No clear
• Scaling : trois étapes pour scaling
• Scaler avec average order value ( l9ima dyal dakashi li ayshriw
3andak nas) use : shipping style (pickup normal rapide) wla
upsell downsell crossell
• Scaler sur fb dupliquer et ajouter 35% budget f les ads li
khadama chaque 24h
• Créer cbo fiha budget kbir haz les 5 top adset li khadmo w
tl9hom
• Scaler sur d’autres paltform ( youtube google snap …)
• Sacling avec les prix vendre le produit avec des prix moin pour
une audience autre
• Scaling avec d’autres compte faire compagne a partir d’autre
compte facebook
• Social proof
• Expert ( ta3ti l ci expert f lmajal ydir life man la page kayjawb w
ya3ti nasa2i7
• Celibrty ( dir m3a des influencer wakah ykono sghar w ydwiw 3la
produit dyalk diro 3andak
• User ( dir les reviw dyal les users)
• The wisdom of your friend ( inciter li chraw y paratagiw natija
produit dyalk w ytagiwk)
• Certification ( bhal cosmetic tbayan les certificats dyal produit)
• Call center
• Shipping
• Calcule suivi

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