Expert Secrets Challenge
Expert Secrets Challenge
The author of this guide does not dispense business advice, only
offers information of a general nature to help you in your quest
for business success. This guide is not designed to be a
definitive guide or to take the place of advice from a qualified
professional, and there is no guarantee that the methods
suggested in this guide will be successful, owing to the risk that
is involved in business of almost any kind. Thus, the author does
not assume liability for any losses that may be sustained by the
use of the methods described in this guide, and any such liability
is hereby expressly disclaimed. In the event you use any of the
information in this guide for yourself, the author assumes no
responsibility for your actions.
ABOUT THE AUTHOR
thank you for buying my second book in the new Secrets trilogy:
Expert Secrets: The Underground Playbook for Converting Your
Online Visitors into Lifelong Customers.
Expert Secrets will help you find your voice and give you the
confidence to become a leader…
Expert Secrets will teach you how to make this calling a career.
- Russell Brunson
HOW TO USE THIS GUIDE
YOU'LL LEARN 3 key strategies as you go through this 30-Day
Expert Secrets Challenge: how to create your movement, teach
your frameworks, and utilize the 3 core markets or desires to attract
your dream customers.
TO GET STARTED, simply turn the page! Each day, you'll find 4
easy steps to accomplish your daily challenge tasks. To complete
your challenge, read the first 3 chapters of your book while you
complete the easy workbook activities. (Note: Please disregard
page #s on workbook pages. To get the rest of the workbook
activities, go to SecretsTrilogy.com to order the box set with
the Unlock the Secrets Workbook.) We look forward to hearing all
about your results during this challenge!
© Etison, LLC
finding your voice
- DAY 1 -
step #1: READ THE expert SECRETS BOOK
Introduction
Pages: xvi-xxvi
© Etison, LLC
finding your voice
- DAY 2 -
step #1: READ THE expert SECRETS BOOK
Section One: Creating Your Movement
Pages: 1-4
© Etison, LLC
finding your voice
- DAY 3 -
step #1: READ THE expert SECRETS BOOK
Secret #1: Finding Your Voice
Pages: 5-12
© Etison, LLC
Ex pe r t S e cre t s: S e cre t #1
DREAMER
What could you spend all day doing without feeling like it
was “work”?
257
UN LOCK T HE S ECR E TS
258
Ex pe r t S e cre t s: S e cre t #1
Look over all your answers, and choose the One Thing that
you want to be the expert in and guide others to find results:
259
finding your voice
- DAY 4 -
step #1: READ THE expert SECRETS BOOK
Secret #1: Finding Your Voice
Pages: 13-18
© Etison, LLC
UN LOCK T HE S ECR E TS
REPORTER
How can you gain more knowledge about your chosen area of
expertise? Answer the questions below to learn how to gain
knowledge from other experts in your field.
260
Ex pe r t S e cre t s: S e cre t #1
261
finding your voice
- DAY 5 -
step #1: READ THE expert SECRETS BOOK
Secret #1: Finding Your Voice
Pages: 18-21
© Etison, LLC
UN LOCK T HE S ECR E TS
FRAMEWORK CREATOR:
STATE HYPOTHESIS
262
Ex pe r t S e cre t s: S e cre t #1
What are the steps they must take (or things they must
learn) in between A to Z to achieve that result? Note: List as many
of them as you can; don’t worry about organizing them at this step.
263
UN LOCK T HE S ECR E TS
264
Ex pe r t S e cre t s: S e cre t #1
265
finding your voice
- DAY 6 -
step #1: READ THE expert SECRETS BOOK
No reading today
© Etison, LLC
UN LOCK T HE S ECR E TS
Look at the list you just wrote and organize each item into a
step-by-step process to achieve the desired result.
266
Ex pe r t S e cre t s: S e cre t #1
267
UN LOCK T HE S ECR E TS
(insert result)
268
finding your voice
- DAY 7 -
step #1: READ THE expert SECRETS BOOK
Secret #1: Finding Your Voice
Pages: 21-25
© Etison, LLC
Ex pe r t S e cre t s: S e cre t #1
FRAMEWORK CREATOR:
TEST HYPOTHESIS
Does your framework produce the desired result for you? Answer the
questions below to ensure that your framework is tried and tested.
269
UN LOCK T HE S ECR E TS
270
Ex pe r t S e cre t s: S e cre t #1
271
finding your voice
- DAY 8 -
step #1: READ THE expert SECRETS BOOK
Secret #1: Finding Your Voice
Pages: 26-28
© Etison, LLC
UN LOCK T HE S ECR E TS
SERVANT
How can you prove that your framework works for someone other
than yourself? Write down all the people below (who are also
your dream customers) that you could test your framework out
on for free.
272
finding your voice
- DAY 9 -
step #1: READ THE expert SECRETS BOOK
Secret #1: Finding Your Voice
Pages: 29-30
© Etison, LLC
Ex pe r t S e cre t s: S e cre t #1
EXPERT/GUIDE
How can others trust you to be their guide? Fill out the form below
to let your results speak for themselves.
273
UN LOCK T HE S ECR E TS
274
finding your voice
- DAY 10 -
step #1: READ THE expert SECRETS BOOK
Secret #1: Finding Your Voice
Pages: 31-38
© Etison, LLC
Ex pe r t S e cre t s: S e cre t #1
How will you attract your dream customers? Answer the questions
below to learn how to find your voice and attract your dream
customers.
275
finding your voice
- DAY 11 -
step #1: READ THE expert SECRETS BOOK
No reading today
© Etison, LLC
finding your voice
- DAY 12 -
step #1: READ THE expert SECRETS BOOK
Secret #1: Finding Your Voice
Pages: 38-39
© Etison, LLC
UN LOCK T HE S ECR E TS
276
finding your voice
- DAY 13 -
step #1: READ THE expert SECRETS BOOK
No reading today
© Etison, LLC
finding your voice
- DAY 14 -
step #1: READ THE expert SECRETS BOOK
Secret #1: Finding Your Voice
Pages: 40-43
© Etison, LLC
Ex pe r t S e cre t s: S e cre t #1
LEARN TO BE PROLIFIC
277
finding your voice
- DAY 15 -
step #1: READ THE expert SECRETS BOOK
Secret #1: Finding Your Voice
Pages: 43-47
© Etison, LLC
UN LOCK T HE S ECR E TS
MASTER PERSUASION
278
finding your voice
- DAY 16 -
step #1: READ THE expert SECRETS BOOK
No reading today
© Etison, LLC
Ex pe r t S e cre t s: S e cre t #1
279
finding your voice
- DAY 17 -
step #1: READ THE expert SECRETS BOOK
No reading today
© Etison, LLC
UN LOCK T HE S ECR E TS
280
finding your voice
- DAY 18 -
step #1: READ THE expert SECRETS BOOK
No reading today
© Etison, LLC
Ex pe r t S e cre t s: S e cre t #1
CARE . . . A LOT
281
TEACHING YOUR FRAMEWORKS
- DAY 19 -
step #1: READ THE expert SECRETS BOOK
Secret #2: Teaching Your Frameworks
Pages: 48-57
© Etison, LLC
TEACHING YOUR FRAMEWORKS
- DAY 20 -
step #1: READ THE expert SECRETS BOOK
No reading today
© Etison, LLC
Ex pe r t S e cre t s: S e cre t #2
How can you teach your framework? Follow the steps below to
teach your framework so people value it and get results.
(insert the results you’ve achieved that others are coming to learn from you)
back?
(insert the big result)
285
UN LOCK T HE S ECR E TS
286
THE 3 CORE MARKETS OR DESIRES
- DAY 21 -
step #1: READ THE expert SECRETS BOOK
Secret #3: The Three Core Markets or Desires
Pages: 58-62
© Etison, LLC
Ex pe r t S e cre t s: S e cre t #3
CATEGORY KING
How can you become the Category King? Follow the steps below to
determine where your business fits into the markets/submarkets/
niches ecosystem, and then create a new niche where you’ll be
Category King.
F What are the other submarkets inside of your core desire that
people are using to try to get that desire met? List them all in
the “Submarkets” ovals, leaving “Your Submarket” empty.
289
THE 3 CORE MARKETS OR DESIRES
- DAY 22 -
step #1: READ THE expert SECRETS BOOK
Secret #3: The Three Core Markets or Desires
Pages: 62-63
© Etison, LLC
UN LOCK T HE S ECR E TS
290
THE 3 CORE MARKETS OR DESIRES
- DAY 23 -
step #1: READ THE expert SECRETS BOOK
No reading today
© Etison, LLC
Ex pe r t S e cre t s: S e cre t #3
291
THE 3 CORE MARKETS OR DESIRES
- DAY 24 -
step #1: READ THE expert SECRETS BOOK
No reading today
© Etison, LLC
UN LOCK T HE S ECR E TS
292
THE 3 CORE MARKETS OR DESIRES
- DAY 25 -
step #1: READ THE expert SECRETS BOOK
No reading today
© Etison, LLC
Ex pe r t S e cre t s: S e cre t #3
List as many experts that you can think of that are already sell-
ing in this submarket and are thriving:
293
THE 3 CORE MARKETS OR DESIRES
- DAY 26 -
step #1: READ THE expert SECRETS BOOK
Secret #3: The Three Core Markets or Desires
Pages: 63-67
© Etison, LLC
UN LOCK T HE S ECR E TS
List as many products and services that you can think of that
are sold to your dream customers in this submarket:
294
Ex pe r t S e cre t s: S e cre t #3
F What new category can you create and become its Category
King? If you’re unsure, keep reading Secrets #3 and #4 in Expert
Secrets. When you’ve figured out your “New Opportunity” and
which category you can create to become the Category King,
write it in “Your Niche.”
295
THE 3 CORE MARKETS OR DESIRES
- DAY 27 -
step #1: READ THE expert SECRETS BOOK
Secret #3: The Three Core Markets or Desires
Pages: 67-72
© Etison, LLC
UN LOCK T HE S ECR E TS
MARKET SELECTION
What do the Frustrated look like in your submarkets and how can
you solve their frustrations? Look back at the other submarkets you
wrote in "Category King" in Secret #3 (Expert Secrets) in this workbook
and fill in the form below to determine your market selection.
296
Ex pe r t S e cre t s: S e cre t #3
297
THE 3 CORE MARKETS OR DESIRES
- DAY 28 -
step #1: READ THE expert SECRETS BOOK
Secret #3: The Three Core Markets or Desires
Pages: 72-75
© Etison, LLC
UN LOCK T HE S ECR E TS
MARKET POSITIONING
298
THE 3 CORE MARKETS OR DESIRES
- DAY 29 -
step #1: COMPLETE YOUR WORKBOOK ACTIVITIES
No workbook activities today. Instead, go to
www.onefunnelaway.com and learn how we can
continue helping you to grow your audience, turn
your dream customers into raving fans, and build
the life of your dreams. Then, we invite you to join
the 30-day One Funnel Away Challenge to get
daily step-by-step training & accountability!
© Etison, LLC
congratulations
for completing your
30-day expert secrets challenge!
- DAY 30 -
© Etison, LLC