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Samsung Company Profile

Samsung Electronics Co Ltd is a South Korean electronics company founded in 1969. It is headquartered in Suwon, South Korea. Samsung provides high quality home appliances, telecommunication equipment, semiconductors, and other products and services. The company aims to provide innovative technology and be a global leader through its mission of inspiring the world and creating the future. Samsung has a strong culture of innovation and reforming its organizational structure to optimize capabilities. It is committed to improving lives through advanced products and services. Samsung faces competition from companies like Apple, HTC, and others but remains the top smartphone manufacturer.

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449 views2 pages

Samsung Company Profile

Samsung Electronics Co Ltd is a South Korean electronics company founded in 1969. It is headquartered in Suwon, South Korea. Samsung provides high quality home appliances, telecommunication equipment, semiconductors, and other products and services. The company aims to provide innovative technology and be a global leader through its mission of inspiring the world and creating the future. Samsung has a strong culture of innovation and reforming its organizational structure to optimize capabilities. It is committed to improving lives through advanced products and services. Samsung faces competition from companies like Apple, HTC, and others but remains the top smartphone manufacturer.

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renko
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© © All Rights Reserved
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2/14/2021 Samsung Company Profile – All Assignment Experts | Blog

 MENU


SAMSUNG COMPANY PROFILE

May 24, 2019

Samsung Electronics Co Ltd is one of the famous manufacturing and selling of electronics
and computer organisation. It is founded on 13 January 1969 and it’s headquartered in
Suwon, South Korea. Samsung entered the electronic industry in the late 1960s and the
construction and shipbuilding in Mid-1970s. It provides high quality of home appliances,
telecommunication equipment, semiconductors solid state drives, DRAM ships,
automotive chemical, Apparel etc. It also offers services like construction, entertainment,
financial service, device solution, information technology and mobile communication (Cho,
Kim and Kim, 2015). Samsung Company comprises various affiliated businesses most of
them united under the Samsung Brand and is the largest South Korean. Samsung
company have mission is to provide the high quality of innovative technology and
electronic devices and services. The mission statement of Samsung is related to its vision
that is “Inspired the World, Create the future”

Samsung Company has great organisation culture in terms of innovative driver that assist

j s h
in shaping the productive community within firm. It has designed strong culture for become
an innovative corporation and world leader. Samsung Electronic launched an exhaustive f b
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2/14/2021 Samsung Company Profile – All Assignment Experts | Blog

program in 2012 in order to reform the organisation (Chen and Ann, 2016). For reform the
organisation, corporation refined management structure in each business area to optimise
capabilities throughout the whole organisation. With help of new structure of organisation
corporation refocused upon the three business sectors such as Device solution, IT &
Mobile communication and consumer Electronic. Samsung electronics has committed to
global community to improving and developing the highly advanced innovative services
and products in order to everyday lives of people (Lasserre, 2017). Samsung firm
recognise its responsibility as a creative leader and dedicate its hardwork, efforts ad
resources to offering new values to the buyers and industry. It has set the growth targets
that desired to achieve by 2020 and it seeks to reach annual sales of USD 400 billion.


ANALYSIS OF THE FIRM’S COMPETITIVE POSITION 
As compare to other competitors in the electronic industry, there is no doubt that Samsung
is the leader where Smartphone are concerned (Dolata, 2017). Samsung is the king of the
Smartphone world as there are Samsung Note series, the Samsung Galaxy series and
Galaxy Edge series. There are various competitors of the Samsung Company such as
HTC, Sony, Xiaomi, Apple, Vivo, Microsoft, Intel, LG electronics, Lenevo group limited,
Texas Instruments Inc. etc.

Company 2016 As a % of 2017 As a % of


revenues revenues

Samsung 13.079 7.3 14.857 7


Electronics

Apple 10.045 4.7 11.581 5.1

Microsoft 11.989 14.1 13.037 14.5

Intel 12.128 21.9 13.098 20.7

LG Electronics 2.183 4.5 2.110 3.9

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