Ae 123 Management Science
Ae 123 Management Science
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MODULE
MANAGEMENT SCIENCE
This is a course on the use of Management Science in solving management decision problems and is
meant to assist students in acquiring a special competence in the scientific management approach to
problem solving. It aims to provide students with an awareness of standard tools in Management
Science/Operations Research (MS/OR), and an appreciation of relevant techniques in mathematical
model building, mathematical programming and decision analysis. The course also seeks to develop
within the student the ability to recognize potential application areas in their future jobs, as well as
the meaningful utilization of the Management science tools and the techniques in the government,
the local industry, and in business, particularly in the areas of finance, marketing, production, and
human resource management.
LEARNING OUTCOMES
1. Acquaint with Management Science, and its application to business management
2. Relate Management Science to the accounting course
3. Understand the basics of the scientific method approach
4. Apply the scientific method approach to business situations
decision making; in addition to management science, two other widely known and accepted
names are operations research and decision science.
Management science is a recognized and established discipline in business. The applications
of management science techniques are widespread, and they have been frequently credited
with increasing the efficiency and productivity of business firms. Management science also
referred to as operations research, quantitative methods, quantitative analysis, and decision
science as fundamental part of the curriculum of most programs in business.
Model Construction
of problem
1. Observation.
The first step in the management science process is the identification of a problem
that exists in the system (organization). The system must be continuously and closely
observed so that problems can be identified as soon as they occur or are anticipated.
Problems are not always the result of a crisis that must be reacted to but, instead,
frequently involve an anticipatory or planning situation. However, problems can be
identified by a scientist, a person skilled in the techniques of management science and
trained to identifying problems, who has been hired specifically to solve problems using
management science techniques.
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3. Model Construction
A management science model is an abstract representation of an existing
problem situation. It can be the form of a graph or chart, but most frequently a
management science model consists of a set of mathematical relationships.
These mathematical relationships are made up of numbers and symbols.
As an example, consider a business firm that sells a product. The product
costs $5 to produce and sells for $20. A model that computes the total profit that
will accrue from the items sold is
Z = $20x – 5x
In this equation, x represents the number of units of the product that are
sold, and Z represents the total profit that results the sale of the product. The
symbols x and Z are variables. The term variable is used because no set numeric
value has been specified for these items. The number of units sold, x, and the
profit, Z, can be any amount (within limits); they can vary. These two variables
can be further distinguished. Z is a dependent variable because the number of
units sold is not dependent on anything else.
The number $20 and $5 in the equation are referred to as parameters.
Parameters are constant values that are generally coefficient of the variables
(symbols) in an equation. Parameters usually remain constant during the process
of solving a specific problem. The parameter values are derived from data (i.e.
pieces of information) from the problem environment. Sometimes the data are
readily available and quite accurate.
The equation as a whole is known as a functional relationship (also called
function and relationship). The term is derived from the fact that profit, Z, is a
function of the number of units sold, x, and the equation relates profit to units
sold. Because only one functional relationship exists in this example, it is the
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model. In this case the relationship is a model of the determination of profit for
the firm. However, this model does not really replicate a problem.
4. Solution
Once models have been constructed in management science, they are
solved using the management science techniques presented. A management
science solution technique usually applies to a specific type of model. Thus, the
model type and solution method are both part of the management science
technique. A model is solved because the model represents a problem. When we
refer to model solution, we also mean problem solution.
For example, suppose the business firm in our example desires to know
the average number of units sold each month during a year. The monthly data
(i.e., sales) for the past year are as follows:
Month Sales Month Sales
January 30 July 35
February 40 August 50
March 25 September 60
April 60 October 40
May 30 November 35
June 25 December 50
Total 480 units
Monthly sales average 40 units (480 / 12). This result is not a decision; it is
information that describes what is happening in the system. The results of the
management science techniques in this text are examples of solutions/decisions
and descriptive results.
5. Implementation
The final step in the management science process for problem solving is
implementation. Implementation is the actual use of the model once it has been
developed or the solution to the problem the model was developed to solve. This
is a critical but often over-looked step in the process. It is not always a given that
once a model is developed or solution found, it is automatically used. Frequently
the person responsible for putting the model or solution to use is not the same
person who developed the model, and thus the user may not fully understand
how the model works or exactly what is supposed to do. Individuals are also
sometimes hesitant to change the normal way they do things or try new things.
In this situation the model and solution may get pushed to the side or ignored
altogether if they are not carefully explained and their benefit fully
demonstrated. If the management science model and solutions are not
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implemented, then the effort and resources used in their development have
been wasted.
Reference:
David decided to put up a business, to be called “David’s Rice” – a rice retailing business in
his hometown. He canvassed from local farmers and suppliers, and got a very affordable
bargain of Php1,800.00 per sack of 50-kilogram rice. Apart from the cost of purchase, David
has to shoulder the freight of Php5.00 per sack to deliver the purchase into his store. David
is, however, frustrated in calculating how much should be the price per sack and per kilo
given that he wants to earn a net of Php1,100 per sack. He also wants to make a simulation
of any possible scenario. Can we help David resolve his problem? How? To help David
resolve his problem, apply the different scientific method approach with the following
guided questions: