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How To Find a Niche Market
A Guide To Finding New
Amazon Product Niche Markets
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By Ryan Stevenson
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How to Find a Niche Market
Table of Contents
1. Introduction...........................................................3
2. Product Selection...................................................5
3. Keyword Selection.................................................9
4. Domain Name Registration................................14
5. Ad Usage..............................................................20
6. Search Engine Indexing......................................22
7. Resources.............................................................26
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How to Find a Niche Market
1 Introduction
My name is Ryan Stevenson and I have been making websites for
nearly 15 years. Some of these websites have been made for myself to run and
others I have made as a freelancer. I have a lot of
skills when it comes to making websites. I can cover
every aspect of a website like design, graphics,
programming, HTML, database, content writing,
search engine optimization, link building, marketing,
sales and more. I have had many horrible failures
and also quite a few successful websites over the
years. I have built complete websites from scratch that go on to gross over
$15,000 monthly. I have taken my 15 years of experience and compiled my
knowledge to write this book that details the best way to find a new Amazon
Product Niche Market.
In this book, I am going to guide you step-by-step through the entire
process to find your own Amazon niche market. Although my book will not
actually teach you how to build your websites, my method will put you on a
quick path to success.
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How to Find a Niche Market
How exactly is learning how to research a niche market going to put you
on a quick path to success? My niche research strategy involves finding an
available .com domain name that is an exact phrase match for a search keyword
phrase that receives decent monthly traffic on Google. It can be hard to find
these domain names available if you do not know how to properly look for them.
Once you are able to find one of these domain names that can target a particular
Amazon product niche, you are ready to start building your website.
By using a domain name like this, it will be so much easier to get your site
ranked in the top of the search engines for your primary keyword phrase. You
will also be able to target a wide variety of other relational keyword phrases
within other pages on your site. The result is a website that will generate regular
sales referrals and also requires very little maintenance. You can easily build an
army of Amazon websites just like I have done over the past few years and end
up with a very nice monthly revenue source that requires very little time to
manage.
Even though this is a free ebook guide, I have loaded it with extremely
good information that will provide you with the proper groundwork to be able to
find new Amazon niche markets on your own.
If you would like some additional training on how to build and market
Amazon websites, I do offer a training program where I will personally teach you
how to do absolutely everything and be successful.
I also produced a really nice Wordpress plugin that you can use to show
stylish Amazon ads just like the ones I use on my own websites. These ads get
great conversion rates. Take a look at the 'Resources' chapter for details.
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How to Find a Niche Market
2 Product Selection
I always begin my search with product selection. You have to figure out
what products you are going to be promoting before you can proceed to
keyword and domain name selection. I use a number of different websites to
find products. Ebay Pulse is a good website to see what people are looking to
buy, although some of these products may not work well for this type of website.
Even more so, some of these products may not even be available for sale on
Amazon.
Everyone has their own method of finding products, but I personally
prefer to find them on Amazon itself if I am going to be making a website that
promotes Amazon products. This saves me a lot of time in the long run because
I never find a product that ends up not being available for promotion.
I mainly use the tools that are available to the general public on Amazon.
Just go to their main page and select a department. You can then further refine
the department until you get down to specific types of products. Any of these are
potential niche ideas, although more research will be needed to find out if it's a
niche that you will be successful with. Start by simply making a list of some
possible niche markets.
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How to Find a Niche Market
When you are searching within a particular category on Amazon, you can
sort your results by 'Bestselling', 'Avg. Customer Review' and even by price. I like
using these features to find some of the popular items or to target higher priced
items. It does help sales a lot for a product you are promoting to have customer
reviews.
You can also find out what people want to buy on Amazon.com by
checking out Gift Central. Gift Central shows you some of the most wished for
items in various categories or for different kinds of people (grandpa's, for
example). This is a superb way to find out about popular niche products that you
would ordinarily not even think about.
A lot of people will only select products with a price of $150 or higher, but
I don't always agree with that policy. You will get lower commissions but better
conversion rates with lower priced products and the opposite with higher priced
products. This means that you will need more traffic to convert a single sale
when you have a site promoting higher priced products. I really like it when I
can find a niche that offers a bit of a variety of product prices so I have some
cheaper items to promote that will get frequent sales and more expensive items
that sell every now and again but bring great commissions.
Try to avoid the most mainstream high-priced items that are already over-
promoted: TV, computers, etc. Although I do not have any specific places to
recommend to find these specific products, new types of products that become
available to the public are often the best niches to make a website for and they
will usually have available domain names. Once you have a general product
category, try to find new products made in that category within the past year or
even products that will be coming out next year.
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How to Find a Niche Market
For these types of websites, I only promote Amazon products (I do use
other Amazon country sites for certain websites). I run other types of websites
that use CJ, Clickbank, Adwords, etc.. but my Amazon sites make more money
than any of my other websites.
The commission is low compared with other affiliate programs, but I try
not to think about it that way. Most other affiliate programs are for services or
digital products where you have a lot less cost involved compared with a physical
product. The truth is that most services and digital products are marked up by
100% just to cover the affiliate payments.
I find that you have to talk people into buying services and digital
products, but there are already tons of people searching everybody looking to
buy physical products. All you have to do is put yourself in their path, provide
them with some useful information and then pass them along to complete the
sale.
Amazon.com starts you off at 4%, but some of the other Amazon
countries start you off with more (I think Amazon.co.uk starts at 5%). They all
have different rules for moving up in the commission scale, but Amazon.com
only requires 7 monthly sales to get bumped to 6%. I found that it was rather
easy to move up to that pay scale with just 1 or 2 semi-successful Amazon
product sites. At 6%, the commissions are pretty decent if you are promoting
products that are $80 or higher (around $5 for a $85 sale).
Consider how hands-off these websites are to run, I don't mind the low
commissions. Sure, it would be nice to be the person selling those products, but
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How to Find a Niche Market
you're talking a lot of extra work to be the one providing customer service,
payment processing, refunds, shipping, etc. In reality, the people that do all of
that to sell physical products probably don't end up making more than 6-10% on
the sale themselves, especially once you factor your expenses.
I do usually take a look at other affiliate programs when I make these
sites to see if there is anything worth promoting. I know some people have made
sites for CJ.com products. At least for the websites that I've made, CJ.com really
didn't have anything good to offer. There were products available but I found
that the prices were too high (with a slightly better commission than Amazon's
standard – up to 8%) or the commission was too low and the prices were still
too high.
I usually find CJ.com sites to sell their products for the price that is
slashed out on Amazon.com. Even if CJ can give a better commission, I want to
sell the lower priced product because that's something that the customer will
actually buy more often. I would much rather sell a $40 product for a 6%+
commission than the same product for $60 with an 8% commission. I get a 8%
commission from Amazon.com currently, although electronics are a set 4% (not
really a bad thing, because they are usually high priced - I have a site promoting
multi thousand dollar electronics products that gets great commissions).
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How to Find a Niche Market
3 Keyword Selection
When I am trying to find a new niche market, I will only choose a
primary keyword phrase that has the exact phrase available to register as a
.COM domain name. This is one of the most important aspects of my entire
campaign besides actual product selection. Without it, getting search engine
rankings will take more work, time and effort. I prefer spending my time
researching and making new websites - not marketing and maintaining!
Obviously, almost everyone will know about keyword resources from
Google: Google Insights and Google Keyword Tool.
Google Insights is great to find out whether a product is on the rise or
decline. You don't want to get on board with a product that people won't want to
buy a few years from now and on the other end of the spectrum, you'll make a
ton of money down the road if you get in on a product that is just starting and
gains popularity over time.
Insights will also give you suggestions of other relating search terms that
are popular in addition to breakout searches featured on the right hand side of
the page. An important point that I want to stress about Insights is to NEVER
rely on these keywords to decide on a primary keyword phrase or domain name.
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How to Find a Niche Market
Use this information as a guideline only to have an idea of the popularity of your
products and whether they have seasonal tendencies.
Google Keyword Tool is used to actually select a keyword phrase for your
product(s). You want to find a keyword phrase that has a good monthly search
count. Although you will not see this option when you first make a search on the
keyword tool, after your results are displayed you will be able to mark check
boxes for "Broad, Exact and Phrase". You can check each of these boxes to give
you an idea of the power for your keyword phrase in various areas. I've provided
a brief explanation of each of these settings below.
Broad
This number shouldn't be taken too literally because you will likely never
receive all of this traffic. This figure is a general traffic stat that will tell you how
much traffic that subject receives, although the actual searches can be very
different from your keyword phrase. If you end up creating an authority site that
essentially covers every single topic for a subject, you could possibly see a
portion of this search traffic.
Exact
Most people only go by the exact monthly search traffic in their keyword
research. While this is a good practice, I don't think the other numbers should be
ignored. I have had many websites with low exact monthly search traffic that
gets many times more traffic than sites with considerably higher exact monthly
searches. That's where the other two factors come into play, because you will
usually target more than a single keyword phrase over an entire website.
Depending on the price of the product I want to sell, I usually look to get a bare
minimum of 200 exact monthly searches for my primary keyword phrase.
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