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Business Pitch Assessment Rubric

The document is a rubric for assessing business pitches. It evaluates pitches across several criteria on a scale from Fail to High Distinction. The criteria include an overview of the venture idea and business model, explanations of the problem solved, how the idea will be monetized, cash flow projections, financial feasibility, operational feasibility, and the scope and scalability of the idea. Stronger pitches provide more credible, detailed explanations across these areas, while weaker pitches provide limited, poor or no explanations.

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Vatsal Patel
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0% found this document useful (0 votes)
67 views2 pages

Business Pitch Assessment Rubric

The document is a rubric for assessing business pitches. It evaluates pitches across several criteria on a scale from Fail to High Distinction. The criteria include an overview of the venture idea and business model, explanations of the problem solved, how the idea will be monetized, cash flow projections, financial feasibility, operational feasibility, and the scope and scalability of the idea. Stronger pitches provide more credible, detailed explanations across these areas, while weaker pitches provide limited, poor or no explanations.

Uploaded by

Vatsal Patel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as XLSX, PDF, TXT or read online on Scribd
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MGMT20143: Assessment 3B: Pitch Marking Rubric 25%

Weighting Fail-III Fail-II Fail-I Pass Credit Distinction High Distinction

No overview of the Very limited overview Poor or limited Basic overview of A credible overview
Presentation Pitch: Overview Very good overview of An exceptional overview
proposed venture of the proposed overview of the the proposed of the proposed
of the proposed venture idea the proposed venture of the proposed venture
and underlying business
10% idea and venture idea and proposed venture venture idea and venture idea and
idea and underlying idea and underlying
model underlying underlying business idea and underlying underlying business underlying business
business model business model
business model model business model model model

Presentation Pitch: Detailed No detailed Very limited Poor or limited A credible


explanation of the problem Basic explanation of Very good explanation Exemplary explanation of
5% explanation of the explanation of the explanation of the explanation of the
solved the problem solved of the problem solved the problem solved
problem solved problem solved problem solved problem solved
A credible
Presentation Pitch: Detailed No explanation of Very little explanation Little credible Basic explanation of Very good explanation Exemplary explanation of
explanation of how
explanation of how the idea is 5% how the idea is of how the idea is explanation of how how the idea is of how the idea is how the idea is
monetised the idea is
monetised monetised the idea is monetised monetised monetised monetised
monetised

No explanation of Very limited


Poor or limited Basic explanation of
cash flow explanation of cash A credible Very good explanation Exemplary explanation of
Presentation Pitch: Cash flow explanation of cahs cash flow projections
projections flow explanation of cash of cash flow projections cahs flow projections
Projections ( positive or 15% flow projections ( positive or
negative) for first two years (positive or projections(positive or flow projections ( positive or negative) ( positive or negative) for
( positive or negative) negative) for first two
negative) for first negative )for first 2 ( positive or for first two years first two years
for first two years years
two years years negative) for first
two years

No explanation of Very limited Poor or limited


Presentation Pitch: Detailed Basic explanation of A credible Very good explanation Exemplary explanation of
financial feasibility explanation of financial explanation of
explanation of financial financial feasibility explanation of of financial feasibility financial feasibility (key
feasibility (key ratios: Break-
5% (key ratios: Break- feasibility (key ratios: financial feasibility
(key ratios: Break- financial feasibility (key ratios: Break-even ratios: Break-even point
even point and ROI) even point and Break-even point and (key ratios: Break-
even point and ROI) (key ratios: Break- point and ROI) and ROI)
ROI) ROI) even point and ROI)
even point and ROI)
A credible
Presentation Pitch: Detailed No explanation of Very limited Poor or very limited
Basic explanation of explanation of Very good explanation Exemplary explanation of
explanation of operational 5% operational explanation of explanation of
feasibility operational feasibility operational of operational feasibility operational feasibility
feasibility operational feasibility operational feasibility
feasibility
A credible
No explanation of Very limited Poor or very limited Basic explanation of
Presentation Pitch: Detailed explanation of the Very good explanation Exemplary explanation of
the scope and explanation of the explanation of the the scope and
explanation of the scope and scope and of the scope and the scope and scalability
scalability of the idea for 5% scalability of the scope and scalability of scope and scalability scalability of the idea
scalability of the scalability of the idea of the idea for
commercialisation idea for the idea for of the idea for for
idea for for commercialisation commercialisation
commercialisation commercialisation commercialisation commercialisation
commercialisation

Poor or limited A credible


No attempt to Very limited attempt to Basic attempt to Very good explanation
attempt to explain explanation what Exemplary explanation
Presentation Pitch: What you explain what you explain what you might explain what you what you might be
are seeking from the investor 10% what you might be you might be what you might be
might be seeking be seeking from an might be seeking seeking from an
seeking from an seeking from an seeking from an investor
from an investor investor from an investor investor
investor investor
No attempt to Poor or limited A credible
Presentation Pitch: Detailed Very limited attempt to Basic attempt to Very good explanation Exemplary explanation of
explain what you attempt to explain explanation of what
explanation of what you are 10% explain what you are explain what you are of what you are offering what you are offering in
offering in return are offering in what you are offering you are offering in
offering in return offering in return in return return
return in return return

Poor or limited Very good Exemplary


Presentation Pitch: No creativity or Very limited creativity Basic creativity and
creativity or Presentation demonstration of demonstration of
Presentation was creative and 10% persuasiveness in or persuasiveness in persuasiveness in
persuasive persuasiveness in demonstrated creativity and creativity and
the presentation the presentation the presentation
the presentation credible creativity persuasiveness in the persuasiveness in the
and persuasiveness presentation presentation

Presentation Pitch: Presentation did Presentation Poor or limited Basic demonstration Credible Very good Exemplary
Presentation demonstrated 10% not demonstrate demonstrated very demonstration of of commercial demonstration of demonstration of demonstration of
commercial acumen any commercial limited commercial commercial acumen acumen commercial acumen commercial acumen commercial acumen
acumen acumen

Poor or limited Good standard of


No evidence Very limited evidence evidence Basic evidence evidence Very good standard of Exemplary standard of
Presentation Pitch: Evidence (references) (references) (references) (references) (references) evidence (references) evidence (references)
(references) supporting the supporting the idea supporting the idea are supporting the idea supporting the idea are supporting the idea are
idea are provided in the Notes 10% are provided in the provided in the Notes supporting the idea are provided in the supporting the idea provided in the Notes provided in the Notes
sections of relevant PPT slides are provided in the are provided in the
Notes sections of sections of relevant Notes sections of Notes sections of Notes sections of sections of relevant PPT sections of relevant PPT
relevant PPT slides PPT slides relevant PPT slides slides slides
relevant PPT slides relevant PPT slides

100%
ROI 50000 20000 20000
150%

8000 100000 8500 350000


8% 800 0.024286 2.428571

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