Management 4N - Activity 7
Fresh Choice
Fresh Choice is a family-owned corporation engaged in multifaceted fishing business activities. Among these related
businesses are commercial fishing, cargo freight forwarding, cold storage, and tuna processing.
For commercial fishing, Fresh Choice catches fishes and other seafood for profit. With 35 small vessels and 15 ships used for
this purpose, the company fishes in the sea and far into the ocean. Fresh Choice hires a total of 580 employees; fishermen, staff,
supervisors, and managers. Some of these personnel conduct researches and develop improved techniques on how to catch only
their targeted marine animals to avoid catching unwanted and endangered species, and to likewise study the marine conditions of
the waters to ensure that marine ecosystems are not destroyed. The company harvests a wide variety of marine ecosystems that are
not destroyed. The company harvests a wide variety of marine animals from tuna, salmon, cod, carp, mackerel, to crabs, shrimps,
squids, lobsters, and other fish and seafood species. Fishing methods range from hand-casting nets, few pots traps to a huge fleet
of trawlers, dredges, hooks, lift nets, and others.
In existence for the last 45 years, Fresh Choice has been enjoying good business. Its profits have consistently increased for
the last 28 years. Aside from fishing, their income comes from other related businesses. For example, the company rents out cold
storage services to other companies that need space to hold their marine harvests. This business activity has been lucrative for
Fresh Choice. In addition, the company is into cargo freight forwarding. Fresh Choice provides services by organizing shipments for
individuals or other companies to get their harvested fishes and seafood to their point of destination. Lastly, Fresh Choice is a tune-
processing company. It cleans the tuna, then packs and freezes them or cans them for sale in supermarkets.
Some of the problems encountered by Fresh Choice Fishing Company include the constant threat and dangers to the
fishermen’s lives. The variability of weather due to climate changes poses hazards to the business. Fatalities and injuries are high in
the fishing business during severe weather conditions.
Extreme fatigue, vessel instability, flooding, ship malfunctioning, captain’s inefficiency, and other related vessel or ship
disasters present occupational hazards to fishermen. Secondly, although the fishing business provides an abundance of jobs, the
security of compensation is largely dependent on whether one joins a vessel or a ship. Pays also vary from season to season.
Thirdly, increasing energy fees unpredictably add to the operational expenses of Fresh Choice’s cold storage and tuna processing
businesses. This is also true for the fluctuating gasoline prices that the company needs to consider in their cargo freight forwarding
business.
As the Vice-President for Operations of Fresh Choice Fishing Company, what strategies will you undertake to minimize the
occupational hazards confronting fishermen and improve their compensation security? Prepare an action plan.
Action Plan: Employee’s Benefit, Company’s Advantage
Activities Objectives Division Persons Costs Time
Responsible
Implement High To motivate workers to work despite Board of President Estimated As soon
Security and climate change, to increase Directors Php as
Safety to productivity, and to promote fewer RDT Head 250,000 possible
Employees which fatalities and injuries among Research and
includes employees. Development
workshops and Team
trainings
Consider Non- To be able to assist the company in Finance and Finance and Estimated Every 2
monetary improving its relationship with its Accounting Accounting Php months
Advantages employees, to promote creativity and Division Division Head 100,000
teamwork among employees, to not
require a large sum of money, to have
lower expenses than others, and to
benefit both the employee and the
company.
Apply Quota- To increase equity opportunity, managers Operation Operation Estimated As soon
based system limit how much individual fishermen can Division Division Head Php as
catch, making it less appealing to take 50,000 possible
risks such as fishing without adequate rest Admin President
or in bad weather. This results in the use of
newer, safer vessels and gear, as well as
a more professional and better-trained
crew.
