A Study on Customer Satisfaction towards Samsung Mobile
Phone in Erode City
1Dr.T.N.R.Kavitha, 2, Mr.R.Mohana Sundaram
1,Apsg Ii, Department Of Management Studies, Erode Sengunthar Engineering College,Thudupathi,
Erode 638057, Tamil Nadu.
2, Erode Sengunthar Engineering College, Erode 638057, Tamil Nadu,
Abstract: The Project Entitled “A Study On Customer Satisfaction Towards Samsung Mobile Phone In
Erode
City" Is Carried Out With An Objective To Determine The Consumer Preference And Satisfaction. The
Primary
Objective Of This Study Is To Find Out The Consumer Preference And Satisfaction Towards Laptops
With
Special Reference To Erode. After Collecting The Data From The Respondents It Was Analyzing Using
Simple
Percentage Method For Analyzing The Collected Data.
I. Introduction
The Lot Of Brands Selling And Manufacturing Cell Phone And Mobile Are In The Market But
Samsung Cell Phone Are Leading The Race With Over A Dozen Varieties And Models Lining Up Every
Day
Customer Is Left In Confusion As To What To Buy. With Market Gearing Up With New Companies
And New
Products Launch In Samsung Manufactures Have Accepted The Challenge. They Are Coming Up With
Latest
Technologies Being Put To Test. The Company Believes In Customer Satisfaction And That Is The
Success Of
Their Being The Leading The Cell Phones Market.
II. Objectives:-
To Understand The Customer Satisfaction Level Of Samsung Mobile.
Rate Your Level Of Satisfaction Towards Your Samsung Mobile.
III. Review Of Literature
Measurement Of Customer Preferences:
The Growing Interest Of Various Producer And Public Groups In The Determination Of Preferences
Of Consumers For Various Products Has Opened Up New Areas Of Research For Economists In Many
Specially Fields. This Is Particularly True In The Field Of Agricultural Marketing. Many Products, Both
In And
Out Of Agriculture, Can Probably Be Made More Satisfactory To Consumers By Application Of
Knowledge
Concerning Their Preferences. Although Each Product Is Different To Another, There Are Some
Unifying
Principles In The Methods Of Defining And Measuring Preferences. Out Of The Welter Of Differing
Studies, A
Few Methods Of Ascertaining Preferences Are Coming Into General Use. However, There Is Still A
Lack Of
Understanding Of The Relative Merits Of The Various Methods In Attaining Various Objectives, And
There Is
Disagreement As To What Is Meant By Preferences
IV. Research Tools:-
Percentage Analysis, Chi-Square Tests Bar Diagram And Pie Charts Are Used In The Analysis Part.
Satisfaction Level
Particular Highly Dis
Satisfied
Dis Satisfied Neutral Satisfied Highly
Satisfied
Price
7 29 23 17 24
Quality
4 22 27 31 16
After Sales
Service
6 24 29 21 20
A Study on Customer Satisfaction towards Samsung Mobile Phone in Erode City
National Conference on “Innovative Business Practices in Technological Era” 2 | Page
Erode Sengunthar Engineering College, Thudupathi, Erode
Age Of Respondents * Rate Your Level Of Satisfaction Cross Tabulation
Rateyourlevelofsatisfaction
Total
Highlydissati
sfied Dissatisfied Neutral Satisfied
Highlysatisfi
ed
Age Of
Respondents
Below 20 2 5 7 7 3 24
21-30 1 8 8 5 5 27
31-40 2 6 9 7 7 31
41-50 1 4 4 2 5 16
Above
51
011002
Total 6 24 29 21 20 100
V. Hypothesis:
Ho= There Is No Relationship Between Age And Satisfaction Level
H1=There Is Relationship Between Age And Satisfaction Level
VI. Inference:
6.358<26.296, We Accept The Null Hypothesis. There Is No Relationship Between Age And
Satisfaction Level
Accept The H1 Hence, There Is Relationship Between Age And Satisfaction Level
Suggestions
Introduce A New In Innovative Models With Reasonable Price.
Chi-Square Tests
Value Df Asymp. Sig. (2-Sided)
Pearson Chi-Square 6.358a
16 .984
Likelihood Ratio 7.091 16 .971
Linear-By-Linear
Association
.134 1 .714
N Of Valid Cases 100
A. 14 Cells (56.0%) Have Expected Count Less Than 5. The Minimum Expected Count Is
.12.
A Study on Customer Satisfaction towards Samsung Mobile Phone in Erode City
National Conference on “Innovative Business Practices in Technological Era” 3 | Page
Erode Sengunthar Engineering College, Thudupathi, Erode
Quality Can Be Improved.
To Improved The After Sales Service
Findings:
Most Of The Respondents Are Dis Satisfied With The Price
Most Of The Respondents Are Satisfied With The Quality
Most Of The Respondents Are Neutral With The After Sales Service
VII. Conclusion:
1.This Project Is Very Useful & Helpful To My Future Studies Also. I Gather More Information About
Public
Preference With Their Selection Of Mobile Handset.
2.It Helpful To Meet Some Type Occupational Peoples. I Gather That How Their Choosing Their
Mobile
Handset With Various Opinion Like Accessibility Of The Product, Assurance Of The Product, Service
Of The
Product, User Friendliness Of The Product, Technical Support Of The Product, Quality Of The
Product, Etc.
Bibliograpy
Book Reffered
Marketing Management, V.S.Ramanathan & S.Ramakumar) Himalaya Publishers
Kothari C.R. Research Methodology
Web Sites Reffered
Www.Samsungmodelimage.Com
Www.Samsung.Co.In
Www.Samsungonlineproject.Co
