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Brief Synopsis of The Case

India has the potential for electric vehicles to succeed due to its large automobile market and focus on green mobility initiatives. However, several challenges must still be addressed such as establishing affordable vehicle costs, production facilities, charging infrastructure, overcoming range anxiety among consumers, and closing the supply-demand gap. With concerted efforts across government and industry to educate the public and address these issues, electric vehicles could have a bright future in India.

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Rudraksh Parey
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71 views2 pages

Brief Synopsis of The Case

India has the potential for electric vehicles to succeed due to its large automobile market and focus on green mobility initiatives. However, several challenges must still be addressed such as establishing affordable vehicle costs, production facilities, charging infrastructure, overcoming range anxiety among consumers, and closing the supply-demand gap. With concerted efforts across government and industry to educate the public and address these issues, electric vehicles could have a bright future in India.

Uploaded by

Rudraksh Parey
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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1. Brief synopsis of the case.

This case talks about the future of electric cars across the globe. In this case the opinion of various
car manufacturers like BMW, Ford, Tesla and others are taken into the consideration, along with this
the future of electric cars in different countries are also analysed.
The electric cars have a bright future, due to its low environmental impact, and to capture this
territory of Electric Vehicles, all the leading car manufacturers are giving their best shot by bringing
new models into the market.
The governments across the worlds are also promoting the usage of Electric Vehicles by giving
subsidies for establishing the production units and for sales also tax benefits are taken into
considerations as well.

2. Do you believe India is ready for these cars? What


needs to be put into place to ensure its success?
India is one of the largest consumer markets for the automobile industry and looking at change in
per capita income of the country and increase in living standards we can surely say that electric
vehicle has a bright future in India.

India’s focus on next-gen mobility has definitely taken on legs under the current government, but
the ‘National Electric Mobility Mission Plan (NEMMP) 2020’ was actually unveiled in 2013 under the
previous Congress-led government. That puts into perspective the concerted efforts across the aisle
for green mobility and electric cars. Since then the country has been willing to adopt a 360-degree
approach in order to turn into an EV nation.

In December 2019, in the Climate Risk Index 2020 released by the environment think tank,
Germanwatch, India’s rank has worsened from the 14th spot in 2017 to 5th in 2018 in the global
vulnerability ladder. This makes it all the more reason for India to make electric cars and vehicles a
priority in the fight against the reliance on fossil fuels.

While the initial push was seen towards making two-wheelers and three-wheelers electric, the
bigger need is for electric public transportation and cars. Despite the existing challenges and
ambiguity inherent in the sector, major auto manufacturers are now looking at this widely untapped
sector with hope.

There are few things which are needs to be considered like cost of the vehicle, production facility,
infrastructure development and ecosystem and various other challenges, which are needed to be
overcome so as to have a bright and profitable future in India.
Breaking away the old norms and establishing a new consumer behaviour is always a challenge. It is
common to find users anxious about the speed and range of EVs. Thus, a lot of sensitisation and
education is needed, in order to bust several myths and promote EVs within the Indian market,

Apart from this, there are a number of challenges in the adoption of electric vehicle cars in India in
the near future. These include:

1. Charging infrastructure
2. Battery performance
3. Supply-demand gap
4. Creating the closed-loop

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