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Corporate Governance,
Business Ethics,
Risk ent
~ and istersal Cenerol .
2019-2020 Edition
MA. ELENITA BALATBAT CABRERA
BBA MBA CPA CMA
PRESENTLY:
Academic and Business Consultant
President and CEO, CLA Consultancy and Training Center, Inc.
FORMERLY:
\Vice Chairman and Examiner, Professional Regulatory Board of Accountancy
World Bank Consultant
Dean, College of Business Administration, Lyceum University of the Philippines
CPA Review Director & Reviewer, Professional Review and Training Center, inc.
Professor of Accounting & Finance, University of the East, Far Eastem University,
‘Do La Salle University, Centro Escolar University, St. Scholastica’s College
Audit Staff, SGV and Co., CPAs
GILBERT ANTHONY B. CABRERA
BBA MBA CPA
PRESENTLY:
Vice President - Risk and Finance, Global Insurance Brokerage, USA.
FORMERLY:
‘Chief Financial Officer, Food Retail Conglomerate, USA.
Senior Auditor, SGV and Co., CPAS
Accounting Instructor |
University of Maryland, Robert Smith School of Business
University of the East, ManilaPhilippine Copyright, 2019
by
MA. ELENITA BALATBAT CABRERA
GILBERT AMA UOBYB.CABRERA
Any copy of this book not bearing the
signature of the author(s) shall be considered
as proceeding from an illegal source.
The Internet addresses listed in the text were accurate at the time of publication. The
inclusion of a website does not indicate endorsement by the authors or GIC Enterprises &
Co., Inc, and they do not guarantee the accuracy of information. presented at these sites.
ALL RIGHTS RESERVED
ISBN: 978-621-416-073-0
Published & Printed by:
GIC ENTERPRISES & CO., INC.
*National Book Development Board Registered
2017 C. M. Recto Avenue, Manila
PhilippinesAbout the Authors
Ma. Elenita B. Cabrera
BBA MBA CPA CMA
Dean Cabrera graduated Magna Cum Laude from the University of the East with a
degree of Bachelor of Business Administration, major in Accounting and was one of the
topnotchers when she passed the CPA Licensure Board Examination. She eared her
Master in Business Administration major in Financial Management from the University of
the Philippines and is a candidate for Doctor of Education at the University of the East.
She.is a holder of a Certificate in Management Accounting from the Institute of Certified
Management Accountants of Victoria, Australia,
Dean Cabrera worked with SGV & Co. as Staff Auditor. She taught Financial Accounting,
Financial Management, Management Advisory Services, Auditing Theory and Practice in
various colleges and universities and authored books in these subjects. She previously
held the position of Dean of the College of Business Administration at the Lyceum of the
Philippines University.
A former Vice Chairman of the Professional Regulatory Board of Accountancy, she was
the BOA representative to the Financial Reporting Standards Council (FRSC), Philippine
Interpretations Committee (PIC) and Auditing and Assurance Standards Council (AASC).
She served as the Chairman of the PRC CPE Council for Accountancy and Chairman of
the CHED Technical Committee for Accountancy Education. She was a World Bank
Project Consultant on the creation of an Accounting Oversight Board in the Philippines.
‘She was a recipient of the Philippine Institute of Certified Public Accountants (PICPA)
awards as Outstanding CPA in Education, Honorary Life Membership, Distinguished
Accountancy Author and 2018 Accountancy Hall of Fame.
Gilbert Anthony B. Cabrera
BBA MBA CPA
Gilbert received hig bachelor’s degree in Accountancy from the University of the East,
Cum Laude. He obtained a Master in Business Administration degree with
concentrations on International Finance and Accounting from the University of Maryland,
College Park, Robert H. Smith School of Business.
A certified public accountant, he has public accounting experience with SGV & Co.
(Emst and Young Member Firm) and teaching experience with the University of the East,
Manila and University of Maryland, Robert H. Smith School of Business. Presently; he is ~
Vice-President, Risk and Finance, of Global Insurance Brokerage in California, USA. An
‘active member of the Association of Filipino Finance Managers in California, he is also a
former Board Member of Bay Area Red Cross.Preface
The business environment continues to change in dramatic ways and university graduates
joining the corporate worid or entering the accountancy profession, whether il be in the public
practice sector, management accounting practice, internal audit or accounting information
system management, must be prepared for a high standard of responsibility. This textbook on
Corporate Governance, Business Ethics, Risk Management and Internal Control, aims fo
equip its readers the basic knowledge, skills and perspective that are necessary in facing this
challenge.
Having a solid understanding of fundamental business, its governance, risk management,
ethical practices and intemal control will become even more important in a world of advancing
technology. While businesses in different industry have strikingly different characteristics, most
have some fundamental characteristics in common. A fundamental widely accepted model of
business consists of govemance, objectives, strategies, business processes, risks, controls
and reporting,
This book is organized to provide authoritative, practical and contemporary content as follows:
Unit I- Corporate Governance
This unit describes Corporate governance and the parties involved in it. It discusses the
structure that specifies the distribution of rights and responsibilities among different
participants in a corporation. It also spells out the rules and procedures for making
decisions on corporate affairs.
Unit Il- Business Ethics
This unit discusses the various forms of unethical business practices. It also articulates
how to institutionize integrity in all aspects of business process and how business with
integrity enjoys competitive advantage in both government and private transactions.
Unit Ill - Risk Management
This unit emphasizes the nature, forms and basic management of risks related to
business.
Unit IV Internal Control: A Vital Tool in Managing Risk
This unit articulates the nature, scope, elements and importance of internal control. It also
covers extensive discussion of what how fraud can be prevented, detected and reduced if
not fully eliminated in an enterprise.
The end of chapter materials have been thoroughly chosen and streamlined to be much more
user friendly.
Special thanks to our families for their continued support and encouragement.
&. @. é.
G28.if
Preface
UNIT
Chapter
Chapter
Chapter
Chapter
UNIT
Chapter
Chapter
Chapter
Chapter
Chapter
Chapter
10
Contents in Brief
CORPORATE GOVERNANCE
INTRODUCTION TO. CORPORATE
GOVERNANCE
CORPORATE GOVERNANCE RESPONSIBILITIES
AND ACCOUNTABILITIES
SECURITIES AND EXCHANGE (SEC)
COMMISSION CODE OF CORPORATE
GOVERNANCE
SEC CODE OF CORPORATE GOVERNANCE,
CONTINUED
BUSINESS ETHICS
INTRODUCTION TO ETHICS
BUSINESS ETHICS
COMMON UNETHICAL PRACTICES OF
BUSINESS ESTABLISHMENTS
ETHICAL DILEMMA
ADVOCACY AGAINST CORRUPTION
INITIATIVES TO IMPROVE
B
AND REDUCE CORRUPTION ane
26
16
93
94
103
109
128
146UNIT In
Chapter W
Chapter 12
UNIT IW
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Appendices
Appendix A
Appendix B
Appendix C
Appendix D
Appendix E
Appendix F
Appendix G
References
INTRODUCTION TO RISK
MANAGEMENT
RISK MANAGEMENT
PRACTICAL INSIGHTS IN REDUCING AND
MANAGING BUSINESS RISKS
INTERNAL CONTROL:
A VITAL TOOL IN MANAGING RISK
OVERVIEW OF INTERNAL CONTROL,
FRAUD-AND ERROR
ERRORS AND IRREGULARITIES IN THE
TRANSACTION CYCLES OF THE BUSINESS
ENTITY
INTERNAL CONTROL AFFECTING ASSETS
INTERNAL CONTROL AFFECTING
LIABILITIES AND EQUITY
Code of Ethics for Professional Teachers.
International Standards for the Professional
Practice of Internal Auditing
International Standards of Ethical Conduct
for Practitioners of Management
Accounting
Code of Business Conduct and Ethies of a
Telecommunications Company
Code of Business Conduct and Ethics of a
Manufacturing Company
Code of Business Conduct and Ethics of a
Commercial Bank :
Partial List of Organizations who are actively
Participating in the “Integrity Initiative”
Campaign against Corruption
it
162
163
180
195
196
217
232
244
264
273
281
283
287
293
303
307
311Contents
Preface
I CORPORATE GOVERNANCE
CORPORATE
Chapt 1 INTRODUCTION TO
a GOVERNANCE
UNIT
Expected Learning Outeomes
What is Governance?
Characteristics of Good Governance
Corporate Governance: A Overview
Purpose of Corporate Governance
Objectives of Corporate Governance
Basic Principles of Effective Corporate Governance
Nlustrative Application of the Basic Principles of
Corporate Governance and Best Practice
Recommendations
Review Questions
2 CORPORATE GOVERNANCE RESPONSIBILITIES
AND ACCOUNTABILITIES
Expected Learning Outcomes
Chapter
Introduction
Relationship between Shareholders / Owners and
Other Stakeholders
Parties involved in Corporate Governance
Their Respective Broad Role and Specific
Responsibilities
° Shareholders
Board of Directors
Non-Executive or Independent Directors
Management
Audit Committees
Regulators Board of Accountancy
External Audit
Internal Audit
Se eee ee
Review Questions
MARA Ww
©
15
16
17
19
19
19
20
21
22
23
23
24SECURITIES AND EXCHANGE COMMISSION
(SEC) CODE OF CORPORATE GOVERNANCE
Expected Learning Outcomes
The Board's Governance Responsibilities
Principles 1107
Disclosure and Transparency
Principles 8 to 11
Internal Control System and Risk Management
Framework
Principle 12
Cultivating a Synergies Relationship with
Shareholders
Principle 13
Duties to Stakeholders
Principles 14 t0 16
Introduction
The Code of Corporate Governance
Objective
Approach
Organization
Recommendation
Explanations
Coverage
Definition of Terms
The Board’s Governance Responsibilities
Establishing a Competent Board
Establishing Clear Roles and Responsibilities of
the Board
Establishing Board Committees
Fostering Commitment
Reinforcing Board Independence
“Assessing Board Performance
‘Strengthening Board Ethics
‘Enhancing Company Disclosure Policies and
Procedure
Strengthening the External Auditor's Independence
and Improving
Review Questions and Exercises
26
28
28
29
29
29
29
29
29
30
30
30
30
30
30
30
31
31
31
34
34
34
39
49
57
59
65
67
68
1
4
26vi
Chapter
UNIT
Chapter
4
SEC CODE
CONTINUED
OF CORPORATE GOVERNANCE,
Expected Learning Outcomes
Increasing Focus on Non-Financial and
Sustainability Reporting ,
Promoting a Comprehensive and Cost-efficient
‘Access to Relevant Information
Strengthening the Internal Control System and
Enterprise Risk Management Framework
Cultivating a Synergic Relationship with
Shareholders
Respecting Rights of ‘Stockholders and Effective
Redress for Violation of Stakeholder’s Rights
Encouraging Employees Participation
Encouraging Sustainability and Social Responsibility
Review Questions
IL BUSINESS ETHICS
INTRODUCTION TO ETHICS
Expected Learning Outcomes
Introduction
Characteristics and Values Associated with Ethical
Behavior
Why is Ethical Behavior Necessary?
Wy:
Why do People Act Unethically?
Categories of Ethical Principle
The Need for Professional Ethics
Review Questions
76
a
7B
7B
83
87
88
90
91
94
95
98
98
99
100
102
16
93
94vii
Chapter 6 BUSINESS ETHICS 6
Expected Learning Outcomes 103
Basic Concept of Business Ethics 104
Purposes of Business Ethics 104
Main Purpose 104
Special Purpose ! 108
__ Scope and Impact of Business Ethics 105
Economic Impact 106
Social Impact 106
Environmental Impact ji 106
Impact on Business Managers 106
Ethical Challenges in Today's World 107
Review Questions 108
Chapter 7 COMMON UNETHICAL PRACTICES OF
BUSINESS ESTABLISHMENTS 109
Expected Learning Outeomes 109
Common Unethical Practices of Business Establishments 110
Misrepresentation and Over Persuasion , uo
Direct Misrepresentation 110
Deceptive packaging 0
Misbranding or mislabeling 110
False or misleading advertisement 110
Adulteration M1
Weight understatement Ml
Measurement understatement il
Quantity understatement 12
Indirect Misrepresentation 112
Caveat emptor 12
Deliberate withholding of information 112
Passive deception 112
Over Persuasion 113
Corporate Ethics 113
Unethical Practices of Corporate Management 113
Board of Directors 113
Executive Officers and Lower Level Managers 114.
Some Unethical Practices of Employees 17
Review Questions ugviii
Chapter 8 ETHICAL DILEMMA
Expected Learning Outcomes er
Introduction i
Resolving Ethical Dilemmas 122
Ilustrative Case: Resolving an Ethical Dilemma 122
Ethical Issue 12
Who is Affected and How is each Affected 123
Bert’s Available Alternatives 124
Consequences of Each Alternative 124
Appropriate Action 125
Review Questions and Exercises 126
Chapter. 9 ADVOCACY AGAINST CORRUPTION
Expected Learning Outcomes 128
What is Corruption? — 129
What does Corruption Look Like? 130
Why aind how does a Person Become Corrupt? 131
Ul Effects of Corruption 131
Characteristics of Corruption 133
The Philippine Corruption Report 137
Judicial System
Police Be
Public Services ed
Land Administration io
Tax Administration 4
Customs Administration i
Public Procurement a
Natural Resources uo
Prevention of Corruption 4)
Clear Business Process a
‘olicy on Gifs and Enterta bn
Decorating Coen ig
‘onvenient Corr ‘ ae
Efforts to Curb Conmupnion Tp stem 142
Vigilance of Civil Sociery rough Legislation 142
143
Review Questions
145Chapter 10 INITIATIVES TO IMPROVE BUSINESS ETHICS
AND REDUCE CORRUPTION 146
Expected Learning Outcomes 146
Introduction 147
The Integrity Initiative Campaign 147
Corporate Values 148
Need for a Code of Conduct l49
The Unified Code of Conduct for Business 150
Top Management 150
Human Resources 150
Sales and Marketing 150
Finance and Accounting 13)
Procurement 1
Logistics 152
Implementation and Monitoring 152
Bishops-Businessmen’s Conference Philippines —
Code of Ethics for the Philippine Business 153
Survey of Laws Advocating Business Ethics 159
Review Questions 160
UNIT III INTRODUCTION TO RISK
MANAGEMENT tex
Chapter 11 RISK MANAGEMENT 163
Expected Learning Outcomes 163
Introduction 164
Risk Management Defined 164
Basic Principles of Risk Management 165
Process of Risk Management 165
Elements of Risk Management 166
Relevant Risk Terminologies 167
1. Risk Associated with Investments 167
I. Risks Associated with Manufacturing,
Trading and Service Concerns 170
IIL Risk Associated with Financial Institutions 71
Potential Risk Treatments 1m
‘Areas of Risk Management 1B
Risk Management Framework 174
Steps in the Risk Management Process 175
Review Questions 178x
L INSIGHTS IN REDUCING AND
ICA!
Chapter 12. PRACTIC. NESS RISKS
MANAGING BUSI
Expected Learning Outcomes
Understand the Nature of Risk
fentify» and Prioritize Risks
Coulter the Acceptable Level of Risk
Understand Why Risks Become Reality
Apply a Simple Risk Management Process
Risk Assessment and Analysis
Risk Management and Control
Avoiding and Mitigating Risks
Create a Positive Climate for Managing Risk
Overcoming the Fear of Risk
Controlling and Monitoring Enterprise-wide Risk
Practical Considerations in Managing and Reducing
Financial Risk
Improving Profitability
Assessment of Market and Exit Barries
Break-even Analysis
Controlling Costs
Practical Techniques to Improve Profitability
Avoiding Pitfalls
Review Questions and Exercises
UNIT IV INTERNAL CONTROL: ‘
A VITAL TOOL IN MANAGING RISK
Chapter 13. OVERVIEW OF INTERNAL CONTROL
Expected Learning Outcomes
Nature and Purpose of Internal Control
Internal Control System Defined
Elements of lmernal Control
A. Control Environment
B. Entity’ Risk Assessment Process
C. Information System, including the Business
Processes, Relevant to Financial Reporting
and Communication
D. Control Activities
E. Monitoring of Controls
Review Questions and Exercises
180
181
181
183
183
184
184
185
186
186
187
187
188
188
189
189
190
191
192
194
196
197
197
198
198
198
203
205
210
2il
195
196Chapter 14 FRAUD AND ERROR 217
Expeeted Learning Outcomes a7
Introduction 218
Types of Misstatemenis 218
Misstatements arising from Misappropriation
of Assets 218
Misstatements arising from Fraudulent Financial
Reporling 219
The Fraud Triangle 219
Incentives or Pressure to Commit Fraud 220
Opportunities to Commit Fraud 220
Rationalizing the Fraud 221
Risk Factors arising from Misappropriation of
Assets 223
Risk Factors arising from Fraudulent
Financial Reporting 224
Responsibility for the Prevention and Detection
of Fraud 7 226
Review Questions and Exercises 227
Chapter 15 ERRORS AND IRREGULARITIES IN THE
TRANSACTION CYCLES OF THE BUSINESS
ENTITY 232
Expected Learning Outcomes 232
Sales and Collections Cycle 233
Errors in Recording Sales Collections Transactions 233,
Frauds in sales and Collections 233
Acquisition and Payments Cycle 235
Errors in the Acquisitions and Payments Cycle 235
Frauds in the Acquisitions and Payments Cycle 236
Payroll and Personnel Cycle 231
Errors 237
Frauds involving Payrol! 2a
Review Questions and Exercises 239ait
INTERNAL CONTROL AFFECTING ASSETS 244
Chapter 16
244
Expected Learning Outcomes
snirol over Cash Transactions 245
al Misstatements — Cash Receipts 246
Potential Misstatements — Cash Disbursements 248
Internal Control over Financial Investments 249
Potential Misstatements — Financial Investments 250
Internal Control over Receivables 251
‘Sources and Nature of Notes Receivable 251
Internal Control of Accounts Receivable and Revenue 251
Control Environment 252
Potential Misstatements — Revenue / Receivables 252
Internal Control over Notes Receivable 254
Internal Control over Inventories and Cost »f Goods Sold 255
Sources and Nature of Inventories and Cost of
Goods Sold 255
Potential Misstatements - Inventory / Cost of
Goods Sold 256
Internal Control over Property, Plant and Equipment 257
Potential Misstatements ~ Investments in
Property, Plant and Equipment 259
Review Questions and Exercises 260
Chapter 17 INTERNAL CONTROL AFFECTING
LIABILITIES AND EQUITY 264
Expected Learning Outcomes 264
Internal Control over Accounts Payable 265
Potential Misstatements ~ Accounts Payable 266
internal Control over Other Debts 267
Internal Control over Debi
Authorization by the Board of Directors 267
Use Of an Independent Trustee 268
imerest Payments of Boards and Notes Payable 268
¢nternal Control over Owners’ Equity ou 268
Internal Control on Equity a
Control of Share Capital Transactions by the
Board of Directors 269
Independent Registrar and Stock Transfer Agent 269
Internal Control over Dividends 270
Review Questions and Exercises aAppendices
Appendix
Appendix
Appendix
Appendix
Appendix
Appendix
Appendix
References
Code of Ethics for Professional Teachers
International Standards for the Professional
Practice of Internal Auditing
International Standards of Ethical Conduct
for Practitioners of Management
Accounting
Code of Business Conduct and Ethics of a
Telecommunications Company
Code of Business Conduct and Ethics of a
Manufacturing Company
Code of Business Conduct and Ethics of a
‘Commercial Bank
Partial List of Organizations who are actively
Participating in the “Integrity ‘a
Campaign against Corruption
273
281
283
287
293
303
307
311
altiUNITI CORPORATE GOVERNANCE
Chapter
1 Introduction to Corporate
Governance
2 Corporate Governance
Responsibilities and
Accountabilities
3 Securities and Exchange
Commission (SEC) Code of
Corporate Governance
4 SEC Code of Corporate
Governance, ContinuedChapter
INTRODUCTION TO
CORPORATE GOVERNANCE
Expected Learning Outcomes
After studying the chapter, you should be able to ...
ia
2.
Describe what governance involves
Enumerate the different contexts in which governance can be
applied .
Name and explain the characteristics of good governance
Explain the meaning, purpose and objectives of corporate
governance
Know and describe the principles of effective corporate
governance
Understand how the principles of
ane aes princip| a good corporate governance
QU yCHAPTER 1
INTRODUCTION TO CORPORATE GOVERNANCE
WHAT IS GOVERNANCE?
Generally, governance refers to a process whereby elements in society wield
Power, authority and influence and enact policies and decisions conceming
public life and social upliftment,
It comprises all the processes of governing — whether undertaken by the
government of a country, by a market or by a network — over a social system and
whether through the laws, noims, power or language of an organized society.
Governance therefore means the process of decision-making and the process by
which decisions are implemented (or not implemented) through the exercise of
power or authority by leaders of the country and / or organizations.
Governance can be used in several contexts such as corporate governance,
international governance, national governance and local: governance.
The focus of this book is on Corporate Governance.
CHARACTERISTICS OF GOOD GOVERNANCE
Whatever context good governance is used, the following major characteristics
should be present:
Participation
Rule of Law | "Accountabilty
6000 Effectiveness &
Transparency Governance “Efficiency
responincres’ | auraincser
Cansendis
Oriented _4 Chapter l eh thy
These characteristics are briefly described as follows:
n by both men and women is a key cornerstone
ernance. Participation could be either direct or
te institutions or representatives. It is
it that representative democracy does
n that the concern of the most
vulnerable in society would not be taken into consideration
in decision making. Participation needs to be informed and
zed. This means freedom of association and
sion on one hand and an organized civil society on
Participatior
of good gov
through legit
important to point ou
not necessarily “meal
Participation
organi:
expres
the othér hand.
Rule of Law Good governance requires fair legal frameworks that are
enforced impartially. It also requires full protection of
human rights, particularly those of minorities. Impartial
enforcement of laws requires an independent judiciary and
an impartial and incorruptible police force.
Transparency ‘Transparency means that decisions taken and their
enforcement are done in a manner that follows rules and
regulations. It means’ that information is freely available
and directly accessible to those who will be affected by
such decisions and their enforcement. It also means that
enough information is provided and that it.is provided in
easily understandable forms and media.
Good governance requires that institutions and processes
try to serve the needs all stakeholders within a reasonabl
timeframe.
Responsiveness
Consensus Oriented Good governance requires mediation of the different
interests in society to reach a broad consensus on what is
in the best interest of the whole community and how this
can be achieved. It also requires a broad and long-term
Perspective on what is needed for sustainable human
development and -how to achieve the goals of such
development. This can only result from an understanding
of the historical, cultural and social contexts of a given
society or community,Introduction to Corporate Governance _ 5
Equity & Ensures that all its members feel that they have a stake in it
Inclusiveness and do not feel excluded from the mainstream of society.
This requires all groups, but particularly the most
vulnerable, have opportunities to improve or maintain their
well being,
Effectiveness Good governance means that processes and institutions
&Efficiency produce results that meet the needs of society while
making the best use of resources at their disposal. The
concept of efficiency in the context of good governance
also covers the sustainable use of natural resources and the
protection of the environment.
Accountability Accountability is a key requirement of good governance.
Not only governmental institutions but also the private
sector and civil society organizations must be accountable
to the public and to their institutional stakeholders. Who is
accountable to whom varies depending on whether
decisions or actions taken are internal or external to an
organization or institution. In general, an organization or
an institution is accountable to those who will be affected
by its decisions or actions. Accountability cannot be:
enforced without transparency and the rule of law.
CORPORATE GOVERNANCE: AN OVERVIEW
Corporate governance is defined as the system of rules, practices and processes
by which business corporations are directed and controlled. It basically involves
balancing the interests of a company’s many stakeholders, such as shareholders,
management, customers, suppliers, financiers, government and the community.
Corporate governance is a topic that has received growing attention in the public
in recent years as policy makers and others become more aware of the
contribution good corporate governance makes to financial market stability and
economic growth. Good corporate governance Is all about controlling one’s
business and so is relevant, and indeed vital; for all organizations, whatever size
or structure.The corporate governance structure specifies the distribution o Tat and
responsibilities among different participants in the sorporanen, sucl He is ‘ joard.
managers, shareholders, and other stakeholders, and spel pee iis ru . an
procedures for making decisions on corporate affairs. By one re it al ot
provides the structure through which the objectives are set and the means o!
attaining those objectives and monitoring performance.
PURPOSE OF CORPORATE GOVERNANCE
The purpose of corporate governance is to facilitate effective, entrepreneurial and
prudent management that can deliver long-term success of the company. ln
simple terms, the fundamental aim of corporate governance is to enhance
shareholders’ value and protect the interests of other stakeholders by improving.
the corporate performance and accountability. It is also about what the board of
directors of a company does, how it sets the values of the business firm.
6 Chapter I
OBJECTIVES OF CORPORATE GOVERNANCE
The following are the basic objectives of corporate governance:
1. Fair and Equitable Treatment of Shareholders
A corporate governance structure ensures equitable and fair treatment of
all shareholders of the company. In some organizations, a group of high-
net-worth individual and institutions who have a substantial proportion
of their’ portfolios invested in the company, remain active through
occupation of top-level positions that enable them to guard their interest.
However, all shareholders deserve equitable treatment and this equity is
safeguarded by a good governance structure in any organization.
2. Self-Assessment
Corporate governance enables firms to assess their behavior and actions
before they are scrutinized by regulatory agencies. Business
establishments with a strong corporate governance system are better able
to limit exposure to regulatory risks and fines. An active and independent
board can successfully point out deficiencies or loopholes in the
company operations and help solve issues internally on a timely basis.—_ Introduction to Corporate Governance 7
Increase Shareholders Wealth
Fee ey carmerate governanee's main objective is to protect the long-
ee tersts of the shareholders. Fim with song eorporate
pheresiay aa ucture are seen to have higher valuation attached to their
sinessmen. This only reflects the positive perception that
g00d corporate governance induces potential investors to decide to invest
in a company,
4. Transparency and Full Disclosure
Good corporate governance aims at ensuring a higher degree of
transparency in an organization by encouraging full disclosure of
transactions in the company accounts.
BASIC PRINCIPLES OF EFFECTIVE CORPORATE GOVERNANCE
Effective corporate governance is transparent, protects the rights of shareholders
and includes both strategic and operational risk management. It is concerned in
both the long-term earning potential as well as actual short-term earnings and
holds directors accountable for their stewardship of the business.
‘The basic principles of effective corporate governance are threefold as presented
below:
Transparency and Full Disclosure
Is the board telling us what is going
on?
Accountability
Is the board taking responsibilty?
Good and Effective Governance
Corporate Control
Is the board doing the right thing?sitive answers to the following questions indicate a firm i
compliance with the basic principles of good corporate governance:
‘Transparency and Full Disclosure
the information
¢. Does the board meet needs of investment
communities
Does it safeguard integrity in financial reporting?
Does the board have sound disclosure policies and practices?
> Does it make timely and balanced disclosure?
> Can an outsider meaningfully analyze the organization's actions
and performance?
B. Accountability
© Does the board clarify its role and that of management?
Does it promote objective, ethical and responsible decision
making’
> Does it lay solid foundations for management oversight?
> Does the composition mix of board membership ensure an
appropriate range and mix of expertise, diversity, knowledge and
added value?
> Is the organization’s senior official committed to widely
accepted standards of correct and proper behavior?
C. Corporate Control
¢ Has the board built long-term sustainable growth in shareholders’
value for the corporation?
© Does it create an environment to take risk?
> Does it encourage enhanced performance?
Does it recognize and manage risk?
>
> Does it remunerate fairly and responsibly?
> Does it.recognize the legitimate interests of stakeholders?
>
Are conflicts of interest avoided such that the organization's best
interests prevail at all times?Introduction to Corporate Governance 9
ILLUSTRATIVE APPLICATION OF THE BASIC PRINCIPLES OF
CORPORATE GOVERNANCE AND BEST PRACTICE
RECOMMENDATIONS
Principles of Good Corporate
Governance
Best Practice Recommendations
1. Acompany should lay solid foundation for
management and oversight. It should
recognize and publish the respective roles
and responsibilities of board and
management.
Ta, Formalize and disclose the functions
reserved to the board and those
delegated to management
2. Structure the board to add value. Have a
. board of an effective composition, size and
commitment to adequately discharge its
responsibilities and duties. ,
7a, Aboard should have independent
directors
2b. The roles of chairperson and chief
executive officer should not be exercised
by the seme individual.
2b, The board should establish a nomination
committee
Promote ethical and responsible decision-
making. Actively promote ethical and
responsible decision-meking.
3a, Establish a code of conduct to guide the
ciectos, the chief executive officer (or
equivalent), the chief financial officer (or
equivalent) and any other key executives
as to:
© The practices necessary to
maintain confidence in the
company's integrity; and
© The responsibilty and
accountability of individuals for
reporting and investigating
reports of unethical practices
3-b. Disclose the policy conceming trading
in, company securities by directors,
officers and employees.10
Chapter t
Safeguard integrity in financial reporting.
Have a structure to independently verify
and safeguard the integrity of the
company's financial reporting.
Fa, Require the chief executive of (or
equivalent) and the chief financial
officer (or equivalent) to state in
writing fo the board that the
company's financial reports present a
true and fair view, in all material
respects, of the company's financial
condition and operational results and
are in accordance with relevant
accounting standards.
4-b, The board should establish an audit
committee.
4-c, Structure the audit committee so that it
consists of:
« Only non-executive or
independent directors;
« — Anindependent chairperson,
who is not chairperson of the
board; and
© Atleast three (3) members.
‘Make timely and balanced disclosure.
Promote timely and balanced disclosure of
all material matters concerning the
company.
5-a. Establish written policies and
procedures designed to ensure
compliance with IFRS.
Listing Rule disclosure requirements
and to ensure accountability at a senior
management level for compliance.
Sb,
s
Respect the rights of shareholders and
facilitate. the effective exercise of those
rights.
Design and disclose a communications
strategy to promote effective
communication with shareholders and
encourage effective participation at
general meetings.
Request the external auditor to attend
the annual general meeting and be
available to answer shareholder
Questions about the audit.
6a.
®
&b.
sIntroduction to Corporate Governance _\1
7. Recognize and manage risk Establish @
sound system of risk oversi
ight and
‘management and internal control,
7-2, The board or appropriate board
comritiee should establish policies on
risk oversight and management.
2a, The chief executive officer (or
equivalent) and the chief financial
officer (or equivalent) should state to
the board in wring that
+ Thestalement given in
accordance with best practice
recommendation 4-a (the
inlegity of financial statements)
is founded on a sound system of
risk management and internal
compliance and control which
implements the policies adopted
by the board; and
© The companys risk management
and internal compliance and
contol system is operating
efficiently in all material respects,
Encourage enhanced performance. Fairy
review and actively encourage enhanced
board and management effectiveness.
Bea.
Disclose the process for performance
evaluation ofthe board, its committees
and individual directors, and key
executives.
Remunerale fairly and responsibly. Ensure
that the level and composition of
remuneration is sificient and reasonable
‘and that its relationship to corporate and
individual performance is defined.
9-a, Provide disclosure in relation to the
‘company's remuneration policies to
enable investors to undérstand:
© — The costs and benefits of those
policies; and
¢ The link between remuneration
paid to directors and key
execiitives and corporate
performance.
9-b. The board should establish a
remuneration committee.
Clearly distinguish the structure of non-
executive director's remuneration from
that of executives.
Ensure that payment of equity-based
executive remuneration is made in
accordance with thresholds set in
plans approved by shareholders.
9.
8
912_Chapter 1
10-a, Establish and disclose a code of
i timate interests of d
m Setting recon legal and other SN wa legal
ligati jit ders. an
obligations to all legitimate stakehol peer
. REVIEW QUESTIONS
Questions
2.
What does governance mean?
Explain whether the following statement is trae or false.
“Governance is exercised only by the goverriment of a country”.
Explain how governance can be used in the following contexts and give
appropriate examples:
a. national governance
b. local governance
©. corporate governance
d. international governance
Explain briefly the eight (8) basic characteristics of good governance.
Transparency and accountability are synonymous. Explain whether the
statement is correct or not.
Explain whether the following statement is true or false.
“Responsiveness usually results to effectiveness and efficiency”.
Define corporate governance.
What does corporate govemance structure involve?
State the purpose of corporate governance.
. Explain the basic objectives of corporate governance.
Explain the three basic principles of effective corporate governance.Introduction to Corporate Governance 13
Multiple Choice Questions
L
The basic principle of “transparency and full disclosure” for effective
corporate governance responds positively to the following questions
except.
a. Does the board of directors safeguard integrity in financial reporting?
b. Does the board meet the information needs of investment
communities?
©. Can an outsider meaningfully analyze the firm’s actions and
performance?
d.
Has the board -built long-term sustainable growth in shareholders’
value for the corporation?
The basic principle of “accountability” for effective governance answers
the following questions positively, except
a. Does the board recognize and manage risk?
b. Does the board lay solid foundations for management oversight?
¢. Does the’ composition mix of board membership ensure an
appropriate range and risk of expertise diversity, knowledge added
value?
d. Does the board promote objective, ethical and responsible decision
making?
“Transparency and full disclosure” principle advocates the following
except
a. Sound disclosure policies and practices
b. Solid foundations for management oversight
¢. Meeting the information needs of investment communities
d. Safeguards integrity in financial reporting
The ‘tights of shareholders can be effectively upheld through the
following measures except :
a. By establishing an audit committee
b. By designing and disclosing a communications strategy to: promote
affective communication with shareholders. ;
c. By encouraging active participation at general meetings,
d. By requiring the external auditor to attend the annual general
meeting and to answer questions about the audit.14 Chapt
5. To safeguard integrity in financial reporting, the business firm should do
the following except
a. Establish an audit committee .
b. Request the external auditor to attend the annual general meeting
¢. Disclose the functions reserved to the board and those delegated to
management
d. Disclose the policy concerning, tra:
directors, officers and employees.
ding in company securities by
6. To encourage enhanced performance by the board and management, itis
recommended that the following should be adopted except
Disclosure of the process for performance evaluation of ‘the board, its
committees, individual directors and by executives.
b. A remuneration committee
c. Distinguish between non-executive director’s remuneration from that
_ of executives,
d: Establish policies on risks oversight and management
a.
7. The characteristic of good governance where fair legal framework are
enforced impartially is
a. Participation
b. Rule of Law
c. Equity
d. AccountabilityChapter
CORPORATE GOVERNANCE
RESPONSIBILITIES AND
ACCOUNTABILITIES
Expected Learning Outcomes
After studying the chapter, you should be able to...
1. Explain the relevance of good governance to both large
publicly-listed companies and SMEs
2. Know the relationship between shareholders or owners and
other stakeholders .
3. Identify the parties involved in Corporate Governance
4. Describe the respective broad rate and specific responsibilities
of the different parties in a corporate setting
WoBesCHAPTER 2
CORPORATE GOVERNANCE RESPONSIBILITIES
AND ACCOUNTABILITIES
INTRODUCTION
Many of the characteristics of good governance described in Chapter | are
relevant to both SME's and large listed public companies. AS an organization
grows in size and influence, these issues become increasingly important.
However, it is also important to recognize that good corporate governance is
based on principles underpinned by consensus and continually developing
notions of good practice, There are no absolute rules which must be adopted by
all organizations. "There is no simple universal formula for good governance".
Instead emphasis is many localities, has been to encourage organizations to give
appropriate attention to the principles and adopt approaches which are tailored to
the specific needs of an organization at a given point in time.
When corporate governance is discussed, it is often spoken of in terms of a
company's corporate governance framework. The key elements within an
effective governance framework, and the issues relating to each element, are set
out on the following pages and are relevant to organizations large and small, in
both the private and the public sectors. The table provides a useful structure for
any company to consider its own approach to corporate governance and the
matters which may assist it to achieve its strategic objectives.
Many of the matters listed may not be directly relevant in all situations and some
may not, in particular circumstances, be within the board's control, but it provides
a useful context in which any organization can consider its governance needs so
that they might be most appropriately addressed.
The essence of any system of good corporate governance is to allow the board
and management the freedom to drive their organization forward and to exercise
that freedom within a framework of effective accountability.——_____“etporate Ge
nance Responsibilities and Aecommabilities
RELATIONSHIP BETWEEN SHARE 5
OTHER STAREHOLD oe SHAREHOLDERS / OWNER(S) AND
he relations
The relationship between the shareholders / owners, management and other
stakeholders in a corporation is shown below:
Public Corporation Stakeholders
Board of Shareholders |
Directors Owners
i Executive External
legate Management Auditors
‘Shareholders /
Owners "|
Responsibiities | [— Operational Ragulalors
Management
intemal Society and
Auditors Others
Governance starts with the shareholders/owners delegating responsibilities
through an elected board of directors to management and, in turn, to operating,
units with oversight and assistance from internal auditors. The board of directors
and its audit committee oversee management and, in that role, are expected to
protect the shareholders’ rights. However, it is important to recognize that
management is part of the governance: framework, management can influence
who sits on the board and the audit committee as well as other governance
controls that might be put into place.
In return for the responsibilities (and power) given to management and the board,
governance demands ‘accountability back through the system to the shareholders.
However, the ‘accountabilities do not extend only to the shareholders. Companies
also have responsibilities to other ‘stakeholders, Stakeholders can be anyone who
is influenced, whether directly or indirectly, by the actions of a company.
Management and the board have responsibilities to act within the laws of society
and to meet various requirements of creditors, employees and the stakeholders.18 Crapeer 2
A broad group of stakeholders has an interest in the quality of corporate
govemance because it has 2 relationship to economic performance and the
quality of financial reporting. For example, it is likely that many employees have
significant funds invested in pension plans. Those pension plans are designed to
protect the financial interests of those employees in their retirement. We use the
word society in the diagram to indicate those broad interests. In a similar fashion,
employees and creditors have a vested interest in the organization and how it is
governed. Regulators are a response to society's wishes to. ensure that
organizations. in their pursuit of returns for their owners, act responsibly and
operate in compliance with relevant laws.
While shareholders / owners delegate responsibilities to various parties within the
corporation. they also require accountability as to how well the resources “that
have been entrusted to management and the board have been used. For example,
the owners want accountability on such things as:
© Financial performance
* Financial ransparency — financial statements that are clear with full
disclosure and that reflect the underlying economics of the company.
* Stewardship, including how well the company protects and manages the
resources entrusted to it.
* Quality of internal control
* Composition of the board of directors and the nature of its activities,
including information on how well management incentive systems are
aligned with the shareholders’ best interests.
‘The owners want disclosures from management that are accurate and objectively
verifiable. For instance, management has a respensibility to provide financial
Feports, and in some cases, reports on internal control effectiveness. Management
has always had the primary responsibility for the accuracy and completeness of
wani: inancia! statements. From a financial reporting perspective, it
is management's responsibility to:
* Choose which accounting Principles best portray the economic substance
of company transactions.
© Implement a system of intemal control that assures completeness and
accuracy in financial reporting.
¢ Ensure that the financial statements contain accurate and complete
disclosure.Corporate Governance Responsibilities ahd Accountabilities 19
PARTIES INVOLVED IN CORPORATE GOVERNANCE:
THEIR RESPECTIVE BROAD ROLE AND SPECIFIC
RESPONSIBILITIES
Corporate governance and financial reporting reliability are receiving
considerable attention from a number of parties including regulators, standard
setting bodies, the accounting profession, lawmakers and financial statement
‘users.
Party ‘Overview of Responsibilities
1. Shareholders Broad Role:
Provide effective oversight through election of board members,
approval of rigjr initiatives such as buying or selling stock, annual
reports on management compensation, from the board.
2, Board of Directors Broad Role:
The major representative of stockholders to ensure that the
organization is run according tothe organization's charter and that
there is proper accountability.
Specific activities include among oth
4. Overall Operations
_ Establishing the organization's vision, mission,
values and ethical standards.
© Delegating an appropriate level of authority to
management.
© Demonstrating leadership,
‘© Assuming responsibilty for the business
relationship with CEO including hs or her
appointment, succession, performance
remuneration and dismissal
‘© Overseeing aspects of the employment of the
management team including management
remuneration, performance and succession
planning,
«Recommending auditors and new directors to
shareholders.
‘© Ensuring effective communication with
shareholders other stakeholders.
+ Crisis management.
Appointment of the CFO and corporate secretary20 Chapter 2
2. Performance :
© Ensuring the organization's long term viability and
enhancing the financial position. A
Formulating and overseeing Implementation of
corporate strategy. ;
Approving the plan, budget and corporate policies,
Agreeing key performance indicators (KPIs)
Monitoring / assessing assessment, performance of
the organization, the board itself, management and
major projects.
Overseeing the risk management framework and
monitoring business risks. ‘
Monitoring developments in the industry and the
operating environment.
‘© Oversight of the and organization, including its
control and accountability systems.
Approving and monitoring the progress of major
capital expenditure, capital management and
acquisitions and divestitures.
3. Compliance / Legal Conformance
* — Understanding and protecting the organization's
financial position.
¢ Requiring and monitoring legal and regulatory
compliance including compliance with accounting
standards, unfair trading legislations, occupational
health and safety and environmental standards,
‘* Approving annual financial reports, annual reports
and other public documents / sensitive reports,
‘e Ensuring an effective system of internal controls
exists and is operating as expected,
3. Non-Executive or
Independent
Directors
Broad Role:
The same as the broad role of the entire board of directors
Specific a iclude among others:
* to Understand the organization, its business, its
operating environment and its financial Position,
© {0 apply expertise and skils in the organization's
best interests, _
* — toassist management to keep performance
objectives at the top of its agenda,Corporate Governance Responsibilities and Accountabilities 24
© to understand that hisfher role is not act as
auditor, nor lo act as a member of the management
team, .
* torespect the colleatve, cabinet nature of the
board's decisions,
© toprepare for end attend board meetings,
‘© toseek information on a timely basis to ensure that
helshe isin a positon to contribute to the
discussion when a matter comes before the board,
or alert the chairman in advance to the need for
further information in relation to @ particular matter,
and
« _to.ask appropriate questions relative to operations.
Management
Broad Role:
Operations and accountability. Manage the organization
effectively, provide accurate and timely reports to shareholders
and other stakeholders.
Specific activities include among others:
recommend the strategic direction and translate the
strategic plan into the operations of the business
manage the company’s human, physical and financial
+ resources to achieve the organization's objectives — run
the business
assume day to day responsibilty for the organization's
conformance with relevant laws and regulations and its
compliance framework
develop, implement and manage the organization's risk
rmnagement and internal control frameworks
develop, implement and update policies and procedures
be alert lo relevant trends in the industry and the
organization's operating environment
provide information to the board
‘act as conduit between the board end the organization
developing financial and other reports that meet public,
stakeholder and regulatory requirements.22_Chaprer 2
5. Audit Committees of the
Board of Directors
Broad Role:
Provide oversight of the internal and external audit function and
the process of préparing the annual financial statements as well as
Public reports on internal control.
Specific activities include among others:
* Selecting the external audit firm
‘© Approving any non-audit work performed by the audit
firm
© Selecting and / or approving the appointment of the
Chief Audit Executive (Intemal Auditor)
* Reviewing and approving the scope and budget of the
internal audit function
* Discussing audit findings with internal auditor and
extemal auditor and advising the board (and
management) on specific actions that should be taken
6. Regulators
a. Board of
Accountancy
Broad Role:
Set accounting and auditing standards dictating underlying
financial reporting and auditing concepts; set the expectations of
audit quality and accounting quality.
Specific activities include among others:
Conducting CPA Licensure Board Examinations
Approving accounting Principles
Approving auditing standards
Interpreting previously issued standards implementing
quality control processes to ensure audit quality
Educating members on audit and ‘accounting
requirements .b. Seourtios ond
Exchange:
Commission
Corporate Governance Responutbiliies and Accountabllities 23
Broad Rolo:
Ensure the accuracy, timeliness and fairngas of public reporting of
financial and other information for public companies.
‘Shecific activities include among others:
© Reviewing flings vith the SEC
© Interacting vith the Financial Reporting Standards
Gounci in seling accounting standards
© Specilying independance standards required of auditors
that report on public financial statements:
[dently corporate frauds, investigate causes, and
suggest remedial ations
|
7. External Auditors
Broad Role:
Perform audits of company financial statements fo ensure tat the
‘statements are free of material misstatements including
misstatements that may be due to fraud,
Specific activities include among others:
‘+ Audit of pubic company fnencial statements
+ Audits of nonpublic company financial statements
+ Other services such 3s tax or consulting
8. Internal Auditors
Broad Role:
Perform audits of companies for compliance with company policies
and laws, audits to evaluate the efciency of operations, and
periodic evaluation and tests of contrals.
Specific activities include among others:
+ Reporting results and analyses to management
(including operational management) and audit
committees
+ Evaluating internal controls
|
|
|
‘24 Chapter 2
REVIEW QUESTIONS
Questions
lL
b
o>
*
a
8.
“Small business enterprises do not need good governance
Do you agree? Explain.
Does good governance require absolute rules that must be adopted by all
organizations?
What is the essence of any system of corporate governance?
Where does the board of directors derive its authority?
To whom is the board of directors accountable?
On what aspects do shareholders demand accountability from the board
of directors?
What is management’s responsibility as far as financial reporting is
concerned?
Describe the broad role of the shareholders in a corporation.
Describe the broad role of the Board of Directors.
What are the specific activities of the board of directors?
le Choice Questions
Approving annual financial reports and other public documents “are
specific responsibilities of
a, Management
b. Board of directors
c. Shareholders
d. EmployeesCorporate Governance Responsibilities and Accountabilities 25
2. Providing oversight of the internal and external audit function, the
Process of preparing the annual financial statements and public reports
n internal control are the responsibility of
a. Board of directors
b. Chief executive officer
c. Chief financial officer
d. “Audit committee of the board of directors
3. Who is responsible for ensuring the accuracy, timeliness of public
reporting of financial and other information for public companies?
a. External auditors-
b. Securities and exchange commission
c. Shareholders
d. Board of Accountancy
4. Who performs audit of companies for compliance with company policies
and laws, audits efficiency of operations and periodic evaluation and
tests of controls?
a, External auditors
b. Internal auditors
¢. Commission on audit
d. Chief accountant
5. An independent director is expected to
a. Apply expertise and skills in the corporations best interest
b. Asset management to keep performance objectives at the top of its
agenda
Respect the collective, cabinet nature of the board’s decision
Act as conduit between the board and the organization
aSECURITIES AND EXCHANGE
COMMISSION (SEC) CODE OF
CORPORATE GOVERNANCE
Expected Learning Outcomes
* After studying the chapter, you should be able to.
1. Understand the need for the Code of Governance for publicly-listed
companies. go
2. Know the sixteen (16) governance responsibilities of the Board of
Directors of publicly-listed companies.
. Explain the meaning of “comply and explain” approach.
4. Describe the three aspects of the Code, namely
* Principles
* Recommendations
«Explanations
5. Know what constitutes a competent board and how can it be
established.
6. Understand the composition, functions and responsibilities of the
board committees that can be established such as the
* Audit Committee
* Corporate Governance Committee
* Board Risk Oversight Committee
* Related Party Transaction Committee
7. Know how the directors can show full commitment to the company
8. Understand how independence and objectivity of the board can be
reinforced and enhanced.
9. Describe how the performance and effectiveness of the board can be
assessed,
QO geCHAPTER 3
SEC CODE OF CORPORATE GOVERNANCE FOR
PUBLICLY-LISTED COMPANIES
(“CG Code for PLCs”)
Securities and Exchange Commission
SEC MC No. 19, Series of 2016 +
On November 10, 2016, the Securities and Exchange Commission approved the
Code of Corporate Governance for publicly-listed companies. Its goal is to help
companies develop and sustain an ethical corporate culture and keep abreast with
recent develépments in corporate governance.
One of its salient provisions is for publicly-listed companies to establish a code
of business conduct and submit a new manual on Corporate Governance that
would “provide standards for professional and ethical behavior as well as
articulate acceptable and unacceptable conduct and practices”. The Board of
Directors is required to implement the code and make sure that management and
employees comply with the internal policies set.
While many companies have already developed their Code of Business Conduct
and Ethics, the real challenge is in its implementation and monitoring
compliance.
The SEC Code of Corporate Governance is published in this book, not only to
acquaint readers particularly future professionals and businessmen of these rules
and regulations but also to serve as reference and guidelines to currently existing
publicly-listed corporations.
(Source: www.see.gov.ph)28 Chapter 3
1E FOR
CODE OF CORPORATE. GOVERNAN
PUB Y-LISTED COMPANL
THE BOARD'S GOVERNANC
Principle 1:
Principle 2:
Principle 3:
Principle 4:
Principle 5:
Principle 6;
Principle 7:
RESPONSIBILITIES
competent, working, board
corporation, and to sustain
1a manner consistent with
term best interests of its
iE
‘The company should be headed by a
to foster the long-term success of the
its competitiveness and profitability ir
its corporate objectives and the long
shareholders and other stakeholders,
The fiduciary roles, responsibilities and accountabilities of the
Board as provided under the law, the company’s articles and by-
laws, and other Iegal pronouncements and guidelines should be
clearly made known to all directors as well as to stockholders
and other stakeholders.
Board committees should be set up to the extent possible to
support the effective performance of the Board's functions,
particularly with respect to audit, risk management, related party
transactions, and other key corporate governance concerns, such
as nomination and remuncration. The composition, functions
and responsibilities of all committecs established should be
contained in a publicly available Committce Charter.
To show full commitment to the company, the directors should
devote the time and attention necessary to properly and
effectively perform their duties and responsibilities, including,
sufficient time to be familiar with the corporation’s busine:
The Board shauld endeavor to exercise objective and
independent judgment on all corporate affairs,
The best measure of the Board’s effectiveness is through an
assessment process, The Board should regularly carry out
evaluations to appraise its performance as a body, and assess
whether it possess the right mix of backgrounds and
competencies.
Members of the Board are duty-bound to aj if i
the | apply high ethical
standards, taking into account the interests of all stakeholders.SEC Code of Corporate Governance _29
DISCLOSURE AND TRANSPARENCY
Principle
The company should establish corporate disclosure policies and
Procedures that are Practical and in accordance with best
Practices and regulatory expectations.
Principle 9: The company should establish standards for the appropriate
Selection of an extemal-auditor, and exercise effective oversight
of the same to strengthen the external auditor's independence
and enhance audit quality.
Principlel0: The company should ensure that material and reportable non-
financial and Sustainability issues are disclosed.
Principle 11: The company should maintain a comprehensive and cost-
efficient communication channel for disseminating relevant
information. This channel is crucial for informed decision-
making by investors, stakeholders and other
Interested users.
INTERNAL CONTROL SYSTEM AND RISK MANAGEMENT
FRAMEWORK
Principle 12: To ensure the integrity, transparency and proper governance in the
conduct of its affairs, the company should have a strong and
effective intemal control system and enterprise risk
management framework.
CULTIVATING A SYNERGIC RELATIONSHIP WITH
SHAREHOLDERS
incij : any should treat all shareholders fairly and equitably,
eee EL ae recognize, protect ad. fubliaa:the’ exercise of thelr
rights.30 Chapter 3
DUTIES TO STAKEHOLDERS
i by contractual
f stakeholders established by law,
relations and through voluntary commitments must be
respected. Where stakeholders’ rights and/or interests an at
stake, stakeholders should have the opportunity to obtain
prompt effective redress for the violation of their rights.
Principle 14: The rights o}
A mechanism for employee participation should be developed es
create a symbiotic environment, realize the company’s goals
and participate in its corporate governance processes.
Principle 15:
Principle 16: The company should be socially responsible in all its dealings
with the communities where it operates. It should ensure that its
interactions serve its environment and stakeholders in a positive
and progressive manner that is fully supportive of its
comprehensive and balanced development.
INTRODUCTION
1. The Code of Corporate Governance is intended to raise the corporate
governance standards of Philippine corporations to a level at par
with its regional and global counterparts. The latest G20/OECD1
Principles of Corporate Governance and the Association of
Southeast Asian Nations Corporate Governance Scorecard were
used as key reference materials in the drafting of this Code.
2. The Code will adopt the “comply or explain” approach. This
approach combines voluntary compliance with mandatory
disclosure. Companies do not have to comply with the Code, but
they must state in their annual corporate governance reports whether
they comply with the Code provisions, identify any areas of non-
compliance, and explain the reasons for non-compliance.
3. The Code is arranged as follows: Principles, Recommendations and
Explanations. The Principles can be considered as high-level
statements of corporate governance good practice, and are
applicable to all companies. :SEC Code of Corporate Governance 31
+ The Recommendations are objective criteria that are intended to
identity the specific features of corporate governance good practice
that are recommended for companies operating according to the
‘ode. Alternatives to a Recommendation may be justified in
Particular circumstances if good governance can be achieved by
other means. When a Recommendation is not complied with, the
Company must disclose and describe this non-compliance, and
explain how the overall Principle is being achieved. The alternative
should be consistent with the overall Principle. Descriptions and
explanations should be written in plain language and in a clear,
complete, objective and precise manner, so that shareholders and
other stakeholders can assess the company's governance framework.
. ‘The Explanations strive to provide companies with additional
information on the recommended best practice.
This Code does not, in any way, prescribe a “one size fits all”
framework. It is designed to allow boards some flexibility in
establishing their corporate governance arrangements. Larger
companies and financial institutions would generally be expected to
follow most of the Code’s provisions. Smaller companies may
decide that the costs of some of the provisions outweigh the
benefits, or are less relevant in their case. Hence, the Principle of
Proportionality is considered in the application of its provisions.
‘The Code of Corporate Governance for publicly listed companies is
the first of a series of Codes that is intended to cover all types of
corporations in the Philippines under supervision of the Securities
and Exchange Commission (SEC).
1. Definition of Terms:
Corporate Governance — the system of stewardship and control to
guide organizations in fulfilling their longeterm economic, moral,
Tegal and social obligations towards ther stakeholders
Corporate governance is a system of direction, feedback and control
using regulations, performance standards and ethical guidelines to
held the Board and senior management accountable for ensuring
egal behavior — reconciling long-term customer satisfaction with
chnreholder value —to the benefit of all stakeholders and society.32
Chapter 3
nization’s long-term success,
Its purpose is to maximize the orga
holders, stakeholders and the
creating sustainable value for its sharel
nation.
Board of Directors — the governing body elected by the
stockholders that exercises the corporate powers of a corporation,
conducts all its business and controls its properties.
Management — a group of executives given the authority by the
Board of Directors to implement the policies it has laid down in the
conduct of the business of the corporation.
Independent director - a person who is independent of
management and the controlling shareholder, and is free from any
business or other relationship which could, or could reasonably be
perceived to, materially interfere with his exercise of independent
judgment in carrying out his responsibilities as a director.
Executive director — a director who has executive responsibility of
day-to-day operations of a part or the whole of the organization.
Non-executive director — a director who has no executive
responsibility and does not perform any work related to the
operations of the corporation.
Conglomerate — a group of corporations that has diversified
business activities in yaried industries, whereby the operations of
such businesses are controlled and managed by a parent corporate
entity.
Internal control — a process designed and effected by the board
of directors, senior management, and all levels of personnel to
provide reasonable assurance on the achievement of objectives
through efficient and effective operations; reliable, complete
and timely financial and management information; and
compliance with applicable laws, regulations, and the
organization’s policies and procedures.
for Economic Co-operation and DevelopmentSEC Code of Corporate Governance 33.
Enterprise Risk Management — a process, effected by an entity’s
Board of Directors, management and other personnel, applied in
strategy setting and across the enterprise that is designed to identify
Potential events that may affect the entity, manage risks to be within
its risk appetite, and provide reasonable assurance regarding the
achievement of entity objectives.”
Related Party — shall cover the company’s subsidiaries, as well as
affiliates and any party (including their subsidiaries, affiliates and
special purpose entities), that the company exerts direct or indirect
control over or that exerts direct or indirect control over the
company; the company’s directors; officers; shareholders and
related interests (DOSRI), and their close family members, as well
as corresponding persons in affiliated companies. This shall also
include such other person or juridical entity whose interest may pose
a potential conflict with the interest of the company.
Related Party Transactions — a transfer of resources, services or
obligations between a reporting entity and a related party, regardless
of whether a price is charged. It should be interpreted broadly to
include not only transactions that are entered into with related
parties, but also outstanding transactions that are entered into with,
an unrelated party that subsequently becomes a related party.
Stakeholders — any individual, organization or society at large
who can either affect and/or be affected by the company’s
strategies, policies, business decisions‘and operations, in general.
This includes, among others, customers, creditors, employees,
suppliers, investors, as well as the government and community in
which it operates.
+S ro ore Oe wc
7 Committee of Sponsoring Organizations of the Tread way Commission (coso
Framework)MoranteSEC Code of Corporate Governance 37
committee meetings and the annual board calendar, and assisting the
chairs of the Board and its committees to set agendas for those
meetings;
Safekeeps and preserves the integrity of the minutes of the meetings
of the Board and its committees, as well as other official records of
‘the corporation;
Keeps abreast on relevant laws, regulations, all governance
issuances, relevant industry developments and operations of the
corporation, and advises the Board and the Chairman on all relevant
issues as they arise;
Works fairly and objectively with the Board, Management and
stockholders and contributes to the flow of information between the
Board and management, the Board and its committees, and the
Board and its stakeholders, including shareholders;
Advises on the establishment of board committees and their terms of
reference;
Informs members of the Board, in accordance with the by-laws, of
the agenda of their meetings at least five working days in advance,
and ensures that the members have before them accurate
information that will enable them to arrive at intelligent decisions on
matters that require their approval,
‘Attends all Board meetings, except when justifiable causes, such as
illness, death in the immediate family and serious accidents, prevent
him/her from doing so;
Performs required administrative functions;
Oversees the drafting of the by-laws and ensures that they conform
with regulatory requirements, and
Performs such other duties and responsibilities as may be provided
by the SEC.38_ Chapter 3
Recommendation 1.6
‘The Board should ensure that it is assisted in its duties by a Compliance
Officer, who should have a rank of Senior Vice Prosdent oF
equivalent position with adequate stature and author ie be
corporation. ‘The Compliance Officer should not be a member
Board of Directors and should annually attend a training on corporate
governance.
Explanation
. The Compliance Officer is a member Of the company’s management
team in charge of the’ compliance function. Similar to the Corporate
Secretary, he/she is primarily liable to the corporation and its
shareholders, and not to the Chairman or President of the company.
He/she has, among others, the following duties and responsibilities:
a. Ensures proper onboarding of new directors (i.., orientation on the
company’s business, charter, articles of incorporation and by-laws,
among others);
b. Monitors, reviews, evaluates and ensures the compliance by the
corporation, its officers and directors with the relevant laws, this
Code, rules and regulations and all governance issuances of
regulatory agencies;
c. Reports the matter to the Board if violations are found and
recommends the imposition of appropriate disciplinary action;
d. Ensures the integrity and accuracy of all documentary submissions
to regulators;
©. Appears before the SEC when summoned in relation to i
with this Code; aan
f. Collaborates with other departments to Properly address compliance
issues, which may be subject to investigation;
8. Identifies possible areas of compliance issues and wi
i orks
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uirisnssae nomination and election process also includes the review and
eval uation of the qualifications of all persons nominated to the Board,
including whether candidates: (1) possess the knowledge, skills,
experience, and particularly in the case of non-executive directors,
independence of mind given their responsibilities to the Board and in
light of the entity's business and risk profile; (2) have a record of
integrity and good repute: (3) have sufficient time to carry out their
responsibilities; and (4) have the abi to promote a smooth interaction
between board members. A good practice is the use of professional
search firms or entemal sources when searching for candidetes to the
joard.
SEC Code of Corporate Governance 43
In addition, the process also includes monitoring the qualifications of
the directors. The qualifications and grounds for disqualification are
contained in the company’s Manual on Corporate Governance.
The following may be considered as grounds for the permanent
disqualification of a director
a. Any person convicted by final judgment or order by a competent
judicial or administrative body of any crime that: (a) involves the
purchase or sale of securities, as defined in the Securities Regulation
Code; (b) arises out of the person’s conduct as an underwriter,
broker, dealer, investment adviser, principal, distributor, mutual fund
dealer, futures commission merchant, commodity trading advisor, or
floor broker; or (c) arises out of his fiduciary relationship with 2
bank, quasi-bank, trust company, investment house or as an affiliated
person of any of them;
b. Any person who, by reason of misconduct, after hearing, is
permanently enjoined by a final judgment or order of the SEC,
Bangko Sentral ng Pilipinas (BSP) or any court or administrative
body of competent jurisdiction from: (a) acting as underwriter,
broker, dealer, investment adviser, principal distributor, mutual fund
dealer, futures commission merchant, commodity trading advisor, or
floor broker; (b) acting as director or officer of a bank, quasi-bank,
trust company, investment house, or investment company: (c)
engaging in or continuing any conduct or practice in any of the
capacities mentioned in sub-paragraphs (a) and (b) above, or
willfully violating the laws that govern securities and, banking
activities.44
Chapter 3
ff (a) such person is the
y court oF administrative
gistration, license or
The disqualification should also apply i
subject of an order of the SEC, BSP or an
body denying, revoking or suspending any Te
permit issued to him under the Corporation Code,
Securities Regulation Code or any other law administered by the
SEC or BSP, or under any rule oF regulation issued by the
has otherwise been restrained
Commission or BSP; (b) such person J
ecurities and banking; or (c)
to engage in any activity involving se
such person is the subject of an effective order of a self-regulatory
organization suspending or expelling him from | membership,
participation or association with a member or participant of the
organization;
Any person convicted by final judgment or order by a court, or
competent administrative body of an offense involving moral
turpitude, fraud, embezzlement, theft, estafa, counterfeiting,
misappropriation, forgery, bribery, false affirmation, perjury or other
fraudulent acts;
‘Any person who has been adjudged by final judgment or order of the
SEC, BSP, court, or competent administrative body to have willfully
violated, or willfully aided, abetted, counseled, induced or procured
the violation of any provision of the Corporation Code, Securities
Regulation Code or any other law, rule, regulation or order
administered by the SEC or BSP;
Any person judicially declared as insolvent;
‘Any person found guilty by final judgment or order of a foreign court
or equivalent financial regulatory authority of acts, violations or
misconduct similar to any of the acts, violations or misconduct
enumerated previously;
Conviction by final judgment of an offense punishable by
imprisonment for more than six years, or a violation of the
Corporation Code committed within five years prior to the date of his
election or appointment; and
Other grounds as the SEC may provide.SEC Code of Corporate Gave
_ SEC Code of Corporate Governance _ 4s
In addition, the following may be grounds for temporary disqualificatio
of a director: u
a. Absence in more than fifty percent (50%) of all regular and special
meetings of the Board during his incumbency, or any 12-month
period during the said incumbency, unless the absence is due to
illness, death in the immediate family oF serious accident. The
disqualification should apply for purposes of the succeeding election;
b. Dismissal or termination for cause as director of any publicly-listed
company, public company, registered issuer of securities and holder
of a secondary license from the Commission. The disqualification
should be in effect until he has cleared himself from any involvement
in the cause that gave rise to his dismissal or termination;
c. If the beneficial equity ownership of an independent director in the
corporation or its subsidiaries and affiliates exceeds two percent
(2%) of its subscribed capital stock. The disqualification from being
elected as an independent director is lifted if the limit is later
complied with; and
d. Ifany of the judgments or orders cited in the-grounds for permanent
disqualification has not yet become final. \
Recommendation 2.7
The Board should have the overall responsibility in ensuring that there is
a group-wide policy and system governing related party transactions
(RPTs) and other unusual or infrequently occurring transactions,
particularly those which pass certain thresholds of materiality. The
policy should include the appropriate review and approval of material or
significant RPTs, which guarantee fairness and transparency of the
transactions. The policy should encompass all entities within the group,
taking into account their size, structure, risk profile and complexity of
operations.
Explanation
Ensuring the integrity of related party transactions is an important
fiduciary duty of the director. It is the Board’s role to initiate policies
and measures geared towards prevention of abuse and promotion of. jation:
transparency, and in compliance with applicable laws ado ealea
protect the interest of all shareholders. One such nee Preiappeoved 6
ratification by shareholders of material or significant approve! by
the Board, in accordance with existing laws. Other moeaaues elite
ensuring that transactions occur at market prices, at ie de : e
and under conditions that protect the rights of all shareholders.
The following are suggestions for the content of the RPT Policy:
Definition of related parties;
Coverage of RPT policy;
Guidelines in ensuring arm’s-length terms;
Identification and prevention or management of
potential or actual conflicts of interest which arise;
+ Adoption of materiality thresholds;
+ Internal limits for individual and aggregate exposures;
+ Whistle-blowing mechanisms, and
+ Restitution of losses and other remedies for abusive RPTs.
In addition, the company is given the discretion to set their materiality
threshold at a level where omission or misstatement of the transaction
could pose a significant risk to the company and influence its economic
decision. The SEC may direct a company to reduce its materiality
threshold or amend excluded transactions if the SEC deems that the
threshold or exclusion is inappropriate considering the company’s size,
tisk profile, and risk management systems.
Depending on the materiality threshold, approval of management, the
RPT Committee, the Board or the shareholders may be required. In
cases where the shareholders’ approval is required, it is good practice
for interested shareholders to abstain and let the disinterested parties or
majority of the minority shareholders decide.
Recommendation 2.8
The Board should be primarily responsible for approvi i
i in,
and assessing the performance of the Mateagmea tel ihe cher
rae citer (CEO), and control functions led by their respective
eads (Chie: k i i
cee is icer, Chief Compliance Officer, and Chief AuditSEC Code of Corporate Governance _47
Explanation
t is the responsibility of the Board to appoint a competent management
‘eam at all times, monitor and assess the performance of the
management team based on established performance standards that are
Consistent with the company’s strategic objectives, and conduct a
regular review of the company’s policies with the management team. In
the selection process, fit and proper standards are to be applied on key
Personnel and due consideration is given to integrity, technical expertise
and experience in the institution’s business, either current or planned.
Recommendation 2.9
The Board should establish an effective performance management
framework that will ensure that the Management, including the Chief
Executive Officer, and personnel’s performance is at par with the
standards set by the Board and Senior Management.
Explanation
Results of performance evaluation should be linked to other human
resource activities such as training.and development, remuneration, and
succession planning. These should likewise form part of the assessment
of the continuing fitness and propriety of management, including the
Chief Executive Officer, and personnel in carrying out their respective
duties and responsibilities.
Recommendation 2.10
The Board should oversee that an appropriate internal contro! system is
in place, including setting up a mechanism for monitoring and managing
otential conflicts of interest of Management, board members, and
shareholders. The Board should also approve the Internal Audit Charter.
Explanation
In the performance of the Board’s oversight responsibility, the minimum
internal control mechanisms may include overseeing the implementation
of the key control functions, such as risk management, compliance and
internal audit, and reviewing the corporation’s human resource policies,48 Chapter 3
loyees and
conflict of interest situations, compensation program for employ’
management succession plan.
Recommendation 2.11
The Board should oversee that a sound enterprise risk pemeal
(ERM) framework is in place to effectively identify, monitor, as a
manage key business risks. The risk management anes i should
guide the Board in identifying units/business lines and enterp rel
risk exposures, as well as the effectiveness of risk manager
strategies.
Explanation
Risk management policy is part and parcel of a corporation’s corporate
strategy. The Board is responsible for defining the company’s level of
risk tolerance and providing oversight over its risk management policies
and procedures. :
Recommendation 2.12
The Board should have a Board Charter that formalizes and clearly
states its roles, responsibilities and accountabilities in carrying out its
fiduciary duties. The Board Charter should serve as a guide to the
directors in the performance of their functions and should be publicly
available and posted on the company’s website,
Explanation
The Board Charter guides the directors on how to discharge their
functions. It provides the standards for evaluating the performance of
the Board. The Board Charter also contains the roles and responsibilities
of the Chairman.> Biauem sommes
ica eenssrneanrae
Eo‘two eae oct* ateteoaiactaaar
+ enraant =,1 Recommends to the Board the appointment, retorihe
removal and fees of the Extemal Auditor, duly aceredtied by the
Commission, who undertakes an indepenient ie maaniee by
corporation, and provides an objective assuranc® Of TN mere
which the financial statements should be prepared and pre
the stockholders; and
a Board Risk Oversight
tions Committee, performs
provided under
m. In case the company does not have
Committee and/or Related Party Transact
the functions of said committees as
Recommendations 3.4 and 3.5.
The Audit Committee meets with the Board at least every quarter
without the presence of the CEO or other management team members,
and periodically meets with the head of the internal audit.
Recommendation 3.3
The Board should establish a Corporate Governance Committee that
should be tasked to assist the Board in the performance of its corporate
governance responsibilities, including the functions that were formerly
assigned to a Nomination and Remuneration Committee. It should be
composed of at least three members, all of whom should be
independent directors, including the Chairman.
Explanation
The Corporate Governance Committee (CG Committee) is tasked with
ensuring compliance with and proper observance of corporate
governance principles and practices. It has the tollowi i
functions, among others: ner begiand
a. Oversees the implementation of the corporate governance
framework and Periodically reviews the said framework to ensure
that it remains appropriate in light of material changes to the
corporation’s size, complexity and busi
: * usiness strategy, a: i
business and regulatory environments; BY, as well as itsSEC Code of Corporate Governance _53
c Ensures that the results of the Board evaluation are shared,
discussed, and that concrete action plans are developed and
implemented to address the identified areas for improvement;
d.
Recommends continuing education/training programs for directors,
assignment of tasks/projects to board committees, succession plan
for the board members and senior officers, and remuneration
packages for corporate and individual performance;
¢. Adopts corporate governance policies and ensures that these are
reviewed and updated regularly, and consistently implemented in
form and substance;
f. Proposes and plans relevant trainings for the members of the Board;
g. Determines the nomination and election process for the company’s
directors and has the special duty of defining the general profile of
board members that the company may need and ensuring
appropriate knowledge, competencies and expertise that
complement the existing skills of the Board; and
h. Establishes a formal and transparent procedure to develop a policy
for determining the remuneration of directors and officers that is
consistent with the corporation’s culture and strategy as well as the
business environment in which it operates.
‘The establishment of a Corporate Governance Committee does not
preclude companies from establishing separate Remuneration or
Nomination Committees, if they deem necessary.
Recommendation 3.4
Subjest to a corporation's size, risk profile’ and complexity of
operations, the Board should establish a separate Board Risk Oversight
Committee (BROC) that should be responsible for the oversight of a
company’s Enterprise Risk Management system to ensure its
fanctionality and effectiveness. The BROC should be composed of at
least three members, the majority of whom should be independent
Gaectors, including the Chairman. The Chairman should not be the
Cheirman of the Board or of any other committee. At least one member
of the committee must have relevant thorough knowledge and
experience on risk and risk management.54
Explanation
Chapter 3
k Oversight Committee (BROC) is
The establishment of a Board Ris! profile.
generally for conglomerates and companies with a high risk
integral to an effective corporate
governance process and the achievement ofa company's ve creation
objectives. Thus, the BROC has the responsibility to assist the Boa
ensuring that there is an effective and integrated risk Ses
process in place, With an integrated approach, the Boar on top
management will be in a confident position to make well-in ona
decisions, having taken into consideration risks related to significant
business activities, plans and opportunities.
Enterprise risk management is
The BROC has the following duties and responsibilities, among others:
a, Develops a formal enterprise risk management plan which contains
the following elements: (a) common language or register of risks,
(b) well-defined risk management goals, objectives and oversight,
(c) uniform processes of assessing risks and developing strategies to
manage prioritized risks, (d) designing and implementing risk
management strategies, and (¢) continuing assessments to improve
risk strategies, processes and ‘measures;
b. Oversees the implementation of the enterprise risk management plan
through a Management Risk Oversight Committee. The BROC
conducts regular discussions on the company’s prioritized and
residual risk exposures based on regular risk management reports
and assesses how the concerned units or offices are addressing and
managing these risks;
c. Evaluates the risk management plan to ensure its continued
relevance, comprehensiveness and effectiveness, The BROC revisits
defined risk management strategies, looks for emerging or changin
material exposures, and stays abreast of significant develo iene
that seriously impact the likelihood of harm or loss; .
d es the Board on its risk appetite levels and risk tolerance
jimits;SEC Code of Corporate Governance _ 55.
es a least annually the company's risk appetite levels and risk
thy ce limits based on changes and developments 1n the business,
regulatory framework, the external economic and busintts
environment, and when major events occur that are considered to
have major impacts on the company;
f. Assesses the probability of each identified risk becoming. © reality
and estimates its possible significant financial impact and likelihood
of occurrence. Priority areas of concern are those risks that are the
most likely to occur and to impact the performance and stability of
the corporation and its stakeholders;
g. Provides oversight over Management’s activities in managing
credit, market, liquidity, operational, legal and other risk exposure’
of the corporation. This function includes regularly receiving
information on risk exposures and risk management activities from
Management; and
bh. Reports to the Board on a regular basis, or as deemed nevessa0Y, the
company’s material risk exposures, the actions taken t0 reduce the
risks, and recommends further action or plans, as necessary.
Recommendation 3.5
Subject to a corporation’s size, risk profile and complexity of
operations, the Board should establish a Related Party Transaction
(RPT) Committee, which should be tasked with reviewing all material
related party transactions of the company ‘and should be composed of at
least three non-executive directors, two ‘of whom should be independent,
including the Chairman
Explanation
Examples of companies that may have a separate RPT Committee are
conglomerates and “rniversa/eommercial banks in recognition of the
potential magnitude of RPTs in these kinds of corporations.‘The following are tho functions of the RPT Committce, among others:
a, Evaluates on an ongoing basis existing relations between and among
businesses and counterparties to ensure that all related part
continuously identified, RPTs are monitored, and subsequent
changes in relationships with counterparties (from ‘non-related lo
related and vice versa) are captured. Related parties, RPT and
changes in relationships should be.reflected in the relevant reports to
the Board and regulators/supervisors;
b. Evaluates-all material RPTs to ensure that these are not undertaken
on more favorable economic terms (c.g., price, commissions,
interest rates, fees, tenor, collateral requirement) to such related
xirties than similar transactions with non-related parties under
similar circumstances and that no corporate or business resources of
the company are misappropriated or misapplied, and to determine
any potential reputational risk issues that may arise as a result of or
in connection with the transactions. In evaluating RPTs, the
Committee takes into account, among others, the following:
+ The related party's relationship to the company and interest in
the transaction;
2. The material facts of the proposed RP
aggregate value of such transaction;
3. The benefits to the corporation of the proposed RP"
4. The availability of other sources of comparable products or
services; and .
5. An assessment of whether the proposed RPT is on terms and
conditions that are comparable to the terms generally available
to an unrelated party under similar circumstances. The company
including the proposed
should have an effective price discovery system in place and
exercise due diligence in determining a fi
Price for RPTs;
©. Ensures that appropriate disclosure is made, and/or information is
provided to regulating and supervising authorities relati ig to the
company’s RPT exposures, and policies on conflicts of interest or
poten conflicts of interest. The disclosure should include
information on the approach to Managing material conflicts of
interest that are inconsistent with such policies, and conflicts that
could arise as a result of the company’s affiliation or transactions
with other related parties:+ gore amare * Soemmermenmarce te
Seoenes ee eee
phere art a SSS
—_——— mom cenaRecommendation 4.1
The directors should attend and actively participate in See et tale,
the Board, Committees, and Shareholders in person of throwie We
Videoconferencing conducted in aceordance Be : hes = a
regulations of the Commission, except when justifial le aera ee
ilness. death in the immediate family and serious accidents, prevent
them from doing so. In Board and Committee meetings peal
should review meeting materials and if called for, ask the ry
questions or seek clarifications and explanations
Explanation
A director’s commitment to the company is evident in th amount of
time he dedicates to performing his duties and responsibilities, ‘whi
includes his presence in all meetings of the Board, Committees an
Shareholders. In this way, the director is able to effectively perform
his/her duty to the company and its shareholders.
The absence of a director in more than fifty percent (50%) of all regular
and special meetings of the Board during his/her incumbency is a
ground for disqualification in the succeeding election, unless the
absence is due to illness, death in the immediate family, serious accident
or other unforeseen or fortuitous events.
Recommendation 4.2
The non-executive directors of the Board should concurrently serve as
directors to a maximum of five publicly listed companies to ensure that
they have sufficient time. to fully prepare for meetings, challenge
Management’s proposals/views, and oversee the long-term strategy of
the company. 2
Explanation
Being a director necessitates a commitment to the corporation. Hence,
there is @ need to seta limit on board directorships. This engures than tre
members of the board are able to effectively commit themselves to
perform their roles and responsibilities, regularly ‘update their
knowledge and enhance their skills. Since sitting on the board of too
many companies may interfere with the optimal performance of board
members, in that they may not be able to contribute enough time to keepeer core
Se
ee ees60 Chapier3 eit cgaquamatllieds
varying opinions on the optimal number of independent dineetors in the
board, However, the ideal number ranges from one-third to a substantial
majority.
Recommendation 5.2
dependent directors possess the
The Board should ensure that its in ctOrs
f the disqualifications for an
necessary qualifications and none of
independent director to hold the position.
Explanation
ss a good general understanding of
is worthy to note that independence
.d. It is therefore important that
possess the
Independent directors need to posse:
the industry they are in, Further, it i
and competence should go hand-in-han
the non-executive directors, including independent directors,
qualifications and stature that would enable them to effectively and
objectively participate in the deliberations of the Board.
‘An Independent Director refers to.a person who, ideally:
Is not, or has not been a senior officer or employee of the covered
company unless there has been a change in the controlling
ownership of the company;
a,
b. Is not, and has not been in the three years immediately preceding tl
election, a director of the covered company; a director, officer.
employee of the covered company’s subsidiaries, associates,
affiliates or related companies; or a director, officer, ‘employee of
the covered company’s substantial shareholders and its related
companies;
c. Has not been appointed in the covered company, its subsidiaries.
associates, affiliates or related companies as Chairman “Emeritus”
“Ex-Officio” Directors/Officers or Members of an Advi a
Board, or otherwise appointed in a capacity to assist the Board nts
performance of its duties and responsibilities within th
immediately preceding his election; ‘caciainSEC Code of Corporate Governance 61
ei not an owner of more than two percent (2%) of the outstanding
‘ares of the covered company, its subsidiaries, associates, affiliates
or related companie:
Is not relative of a ditetor, officer, or substantial shareholder of
the covered company or any of its related companies or of any of its
substantial shareholders. For this purpose, relatives include spouse,
pater. child, brother, sister and the spouse of such child, brother or
sister,
Is not acting as a nominee or representative of any director of the
covered company or any of its related companies;
Is not a securities broker-dealer of listed companies and registered
issuers of securities, “Securities broker-dealer” refers to any person
holding any office of trust and responsibility in a broker-dealer firm,
which includes, among others, a director, officer, principal
stockholder, nominee of the firm to the Exchange, an associated
person or salesman, and an authorized clerk of the broker or dealer;
Is not retained, either in his personal capacity or through a firm, as a
professional adviser, auditor, consultant, agent or counsel of the
covered company, any of its related companies or substantial
shareholder, or is otherwise independent of Management and free
from any business or other relationship within the three years
immediately preceding the date of his election;
Does not engage or has not engaged, whether by himself or with
ther persons or through a firm of which he is a partner, director or
Substantial shareholder, in any transaction with the covered
company or any of its related companies or substantial shareholders,
other than such transactions that are conducted at arm’s length and
gould not materially interfere with or influence the exercise of his
independent judgment;
Is not affiliated with any non-profit organization that receives
significant funding from the covered company or any ofits related
Gompanies or substantial shareholders; and
ig not employed as an executive officer of another company where
any of the covered company’s executives serve as directors62_ Chapter 3
Related companies, as used in this section, refer to (a) the covered
+ entity’s holding/parent company; (b) its subsidiaries; and (c) subsidiaries
of its holding/parent company.
Recommendation 5.3
The Board’s independent directors should serve for a maximum
cumulative term of nine years. After which, the independent director
should be perpetually barred from re-election as such in the same
compaity, but may continue to qualify for nomination and election as a
non-independent director. In the instance that a company wants to retain
an independent director who has served for nine years, the Board should
provide meritorious justification/s and seek shareholders’ approval
during the annual shareholders’ meeting.
Explanation
Service in a board for a long duration may impair a director’s ability to
act independently and objectively. Hence, the tenure of an independent
director is set to a cumulative term of nine years. Independent directors
(IDs) who have served for nine years may continue as a non-
independent director of the company. Reckoning of the cumulative nine-
year term is from 2012, in connection with SEC’Memorandum Circular
No. 9, Stries of 2011
Any term beyond nine years for an ID is subjected to particularly
rigorous review, taking into account the need for progressive change in
the Board to ensure an appropriate balance of skills and experience.
However, the shareholders may, in exceptional cases, choose to re-elect
an independent director who has served for nine years. In such
instances, the Board must provide a meritorious justification for the re-
election.
Recommendation 5.4
The positions of Chairman of the Board and Chief Executive Officer
should be held by separate individuals and each should have clearly
defined responsibilities.SEC Code of Corporate Governance 63
Explanation
To avoid conflict or a split board and to foster‘an appropriate balance of
power, iMecreased accountability and better capacity for independent
decision-making, it is recommended that the positions of Chairman and
Chief Executive Officer (CEO) be held by different individuals. This
type of organizational structure facilitates effective decision making and
good governance. In addition, the division of responsibilities and
accountabilities between the Chairman and-CEO is'clearly defined and
delineated and disclosed in the Board Charter.
‘The CEO has the following roles and responsibilities, among others:
a. Determines the corporation’s strategic direction and formulates and
implements its strategic plan on the direction of the business;
b. Communicates and implements the corporation’s vision, mission,
values and’ overall strategy and promotes any organization or
stakeholder change in relation to the sames
c. Oversees the operations of the corporation and manages human and
financial resources in accordance with the strategic plan;
d. Has a good working knowledge of the corporation’s industry and
market and keeps up-to-date with its core business purpose;
e. Directs, evaluates and guides the work of the key officers of the
corporation;
f. Manages the corporation’s resources prudently and ensures a proper
balance of the same;
Provides the Board with timely information and interfaces between
the Board and the employees;
Builds the corporate culture and motivates the employees of the
corporation; and
the link between internal operations and external
i, Serves as
stakeholders.
‘the roles and responsibilities of the Chairman are provided under
Recommendation 2.3.64 Chapt
Recommendation 5.5
ignate a lead director among, the independent
man of the Board is not independent, including, if
ixeculive Officer
The Board should d
directors if the Cha per
the positions of the Chairman of the Board and Chief
are held by one person,
Explanation
In eases where the Chairman is not independent and where the roles of
Chair and CEO are combined, putting in plice proper mechanisms
ensures independent views and perspectives. More importantly, it avoids
the abuse of power and authority, and potential conflict of interest. A
suggested mechanism is the appointment of a strong “lead director”
among the independent directors. ‘This lead director has sufficient
authority to lead the Board in cases where management has clear
is of interest,
contli
The functions of the lead director include, among others, the following:
a. Serves as an intermediary between the Chairman and the other
directors when necessary;
b. Convenes and chairs meetings of the non-executive directors; and
c. Contributes to the performance evaluation of the Chairman, as
required,
Recommendation 5.6
A director with a material interest in any transaction affecting the
corporation should abstain from taking part in the deliberations for the
same.
Explanation
The abstention of a director from participating in a meeting when related
party transactions, self-dealings or any transactions or matters on which
he/she has a material interest are taken up ensures that he h: ‘i
influence over the outcome of the deliberations. The funda a fal
pring to be observed is that a director does not use his position to
prof or aa ean benefit or advantage for his himself and/or his/heroe,
Sighgesuresruas aor pierSee ae eeSEC Code of Corporate Governance _ 69
Explanation
raise Ghen have access to material inside information on the
a dvaritane cee to reduce the risk that the directors might take
poligy errs his information, it is crucial for companies to have a
Sith a iting directors to timely disclose to the company any dealings
disclosure nein shares. It is emphasized that the policy is on internal
os to the company of any dealings by the director in company
res. This supplements the requirement of Rules 18 and 23 of the
Securities Regulation Code.
Recommendation 8.3
The Board should fully disclose all relevant and material information on
individual board members and key executives to evaluate their
experience and qualifications, and assess any potential conflicts of
interest that might affect their judgment.
Explanation
A disclosure on the board members and key executives’ information is
prescribed under Rule 12 Annex C of the SRC. According to best
practices and standards, proper disclosure includes directors and key
officers’ qualifications, share ownership in the company, membership of
other boards, other executive positions, continuous trainings attended
and identification of independent directors.
Recommendation 8.4
‘The company should provide a clear disclosure of its policies and
procedure for setting Board and executive remuneration, as well as the
vevel and mix of the same in the Annual Corporate Governance Report.
_ Also, companies should disclose the remuneration on an individual
basis, including termination and retirement provisions.
Explanation
Disclosure of remuneration policies and procedure enables investors t0
understand the link between the remuneration paid to directors and key
management personnel and the company's performance,70 Chapter 3
The Revised Code of Corporate Governance requires only a disclosure
of all fixed and variable compensation that may be paid, directly or
indirectly, to its directors and top four management officers during the
preceding fiscal year, However, disclosure on board and executive
remuneration on an individual basis (including termination and
retirement provisions) is increasingly regarded as good practice and is
now mandated in many countries.
Recommendation 8.5
The company should disclose its policies governing Related Party
Transactions (RPTs) and other unusual or infrequently occurring
transactions in their Manual on Corporate Governance. The material or
significant RPTs reviewed and approved during the year should be
disclosed in its Annual Corporate Governance Report.
Explanation
‘A full, acourate and timely disclosure of the company’s policy
governing RPTs and other unusual or infrequently occurring
transactions, as well as the review and approval of material and
significant RPTs, is regarded as good corporate governance practice
geared towards the prevention of abusive dealings and transactions and
the promotion of transparency. These policies include ensuring that
transactions occur at market prices and under conditions that protect the
rights of all shareholders. The said disclosure includes directors and key
executives reporting to the Board when they have RPTs that could
influence their judgment.
Recommendation 8.6
‘The company should make a full, fair, accurate and timely disclosure to
the public of every material fact or event that occurs, particularly on the
acquisition or disposal of significant assets, which could adversely affect
the viability or the interest of its shareholders and other stakeholders.
Moreover, the Board of the offered company should appoint an
independent party to evaluate the fairness of the transaction price on the
acquisition or disposal of assets.Soe iemcsemci72 Chapter 3 i 1, aoe SN eR cece
the external auditor should be recommended by the Audit a
approved by the Board and ratified by the shareholders, For removal k
the external auditor, the reasons for removal or change should be
disclosed to the ri and the public through the company website
and required disclosur
Explanation
The appointment, reappointment and removal of the external auditor by
the Board’s approval, through the Audit Committee’s recommendation,
and shareholders’ ratification at shareholders’ meetings are actions
regarded as good practices. Shareholders’ ratification clarifies or
emphasizes that the external auditor is accountable to the shareholders
or to the company as a whole, rather than to the management whom he
may interact with in the conduct of his audit.
Recommendation 9.2
The Audit Committee Charter should include the Audit Committee’s
responsibility on assessing the integrity and independence of external
auditors and exercising effective oversight to review and monitor the
external auditor's independence and objectivity and the effectiveness of
the audit process, taking into consideration relevant Philippine
professional and regulatory requirements, The Charter should also
contain the Audit Committee’s responsibility on reviewing and
monitoring the external auditor’s Suitability “and effectiveness on an
annual basis. \
Explanation
The Audit Committee Charter ‘includes a disclosure of its responsibility
on assessing the integrity and independence of the external auditor. It
establishes detailed guidelines, policies and procedures that are
contained in a separate memorandum ot document. Nationally and
internationally recognized best practices and standards of external
auditing guide the committee in formulating these policies and
procedures.
Moreover, establishing effective communication with the external
auditor and requiring them to report all relevant matters help the Audit
Committee to efficiently carry out its oversight responsibilities,SEC Code of Corporate Governance _73
Recommendation 9.3
i company should disclose the nature of non-audit services performed
y its external auditor in the Annual Report to deal with the potential
conflict of interest. The Audit Committee should be alert for any
potential conflict of interest situations, given the guidelines or policies
on non-audit services, which could be viewed as impairing the external
auditor's objectivity.
Explanation
The Audit Committee, in the performance of its duty, oversees the
overall relationship with the external auditor. It evaluates and
determines the nature of non-audit services, if any, of the external
auditor. Further, the Committee periodically reviews the proportion of
non-audit fees paid to the external auditor in relation to the corporation’s
overall consultancy expenses. Allowing the same auditor to perform
non-audit services for the company may create a potential conflict of
interest. In order to mitigate the risk of possible conflict between the
auditor and the company, the Audit’Committee puts in place robust
policies and procedures designed to promote auditor independence in
the long run. In formulating these policies and procedures, the
Committee is guided by nationally and internationally recognized best
practices and regulatory requirements or issuances.REVIEW QUESTIONS AND EXERCISES
Multiple Choice Questions
1. Audit committee activities and responsibilities include which of the
following?
a. Selecting the external audit firm.
b. Approving corporate strate;
c. Reviewing — management
compensation.
d. None of the above.
determining
performance and
2. Which of the following audit committee responsibilities has the SEC
mandated?
Obtaining each year a report by the internal auditor that addresses the
company’s internal control procedures, any quality control or
regulatory problems, and any relationships that might threaten the
independence of the internal auditor.
b. Discussing in its meetings the company’s earnings press releases, as
well as financial information and earnings guidance provided to
a.
analysts.
c. Reviewing with the internal auditor any audit problems or difficulties
that they have had with management.
d. All of the above.
Exercises
Exercise 1
Below is a summary of the SEC corporate i
is @ summary of | governance requirements of
companies publicly-listed in the stock exchange. For each eae state
1ow it is intended to help to address the risk of fraud in publichs
ee raud in publicly traded
a. Boards need to consist of at least 3 independ i
eed to c lent
board which is higher. : tees oe 1 of is
b. Boards need to hold regular executive sessions of i
a . Ive session: "i
without management present, Sof independent directorsSEC Code of Corporate Governance 75
c. Boards must have a/ corporate governance committee composed at least
3 of independent directors,
d. the Corporate governance committee must have a written charter that
: resses the commitice’s purpose and responsibilities, and there must
€ annual performance evaluation of the committee.
e. Boards must have an audit committee with a minimum of three
independent members.
f. The audit committee must have a written charter that addresses the
committee’s purpose and responsibilities, and the committee must
produce an audit committee report; there must also be an annual
performance evaluation of the committee.
Exercise 2
Below is a summary of the SEC listing requirements for audit committee
responsi
ities of companies listed on this stock exchange. For each
requirement, state how it is intended to help to address the risk of fraud in
publicly traded organizations.
a.
h.
Obtaining each year a report by the external auditor that addresses the
company’s internal control procedures, any quality control or regulatory
problems, and any relationships that might threaten the independence of
the external auditor 7
Discussing the company’s financial statements with management and the
external auditor
Discussing in its meetings the company’s earnings press releases, as well
as financial information and earnings guidance provided to analysts
Discussing in its meetings policies with respect to risk assessment and
risk management
Meeting separately with management, internal arfditors, and the external
auditor on a periodic basis 4
Reviewing with the external auditor any audit problems or difficulties
that they had with management
Setting clear hiting policies for employees or former employees of the
external auditors
Reporting regularly to the board of directorsChafiter
SEC CODE OF CORPORATE
GOVERNANCE, CONTINUED
Expected Learning Outcomes °
After studying the chapter, you should be able to...
1.
Understand how the ethical behavior of the board can be
strengthened
Describe how the company disclosure policies and procedures
can be enhanced.
Appreciate how the external auditor's independence can be
strengthened and how audit quality can be enhanced.
Understand how a company could increase focus on non-
financial and sustainability reporting.
Explain how a company can promote a comprehensive and cost-
efficient access to relevant information.
Understand how integrity, transparency and proper governance of
a company could be ensured through effective internal control
system and enterprise risk management framework.
Describe briefly how a synergic relationship with shareholders
could be cultivated and promoted.
Explain how the rights of stakeholders could by respected and
how to institute effective redness for the violation of their rights.
QU BSSEC Code of Corporate Governance, Continued 79
Recommendation 12.1
The Company should have an adequate and effective internal control
system and an enterprise risk management framework in the conduct of
its business, taking into account its size, risk profile and complexity of
operations.
Explanation
An adequate and effective internal control system and an enterprise risk
management framework help sustain safe and sound operations as well
as implement management policies to attain corporate goals. An
effective internal control system embodies management oversight and
control culture; risk recognition and assessment; control activities;
information and communication; monitoring activities and correcting
deficiencies. Moreover, an effective enterprise risk management
frémework typically includes such activities as the identification,
sourcing, measurement, evaluation, mitigation and monitoring of risk.
Recommendation 12.2
The Company should have in place an independent internal audit
function that provides an independent and objective assurance, and
consulting services designed to add value and improve the company’s
operations.
Explanation
A separate internal audit function is essential to monitor and guide the
implementation of company policies. It helps the company accomplish
its objectives by. bringing systematic, disciplined approach to
evaluating and improving the effectiveness of the company’s
governance, risk management and control funetions. The following are
the functions of the internal audit, among others:
Provides an independent risk-based assurance service to the
Board, Audit Committee and Management, focusing on
reviewing the effectiveness of the governance and control
processes in (1) promoting the right values and ethics, (2)
ensuring effective performance management and accounting in
the organization, (3) communicating risk and control
a.80 Chapter 4
h.
activities and information
information, and (4) coordinating the "
internal auditors, and
among the Board, external and
Management:
| audit as contained in the annual
Performs regular and spec r
he company’s risk assessment;
audit plan and/or based on t
Performs consulting and advisory services related to governance
and control as appropriate for the organization;
of relevant laws, rules and
nd other commitments,
the organization;
Performs compliance audit
regulations, contractual obligations al
which could have a significant impact on
Reviews, audits and assesses the efficiency and effectiveness of
the internal control system of all areas of the company;
rograms to ascertain whether results
lished objectives and goals, and
ut as
Evaluates operations or pt
are consistent with estab!
whether the operations or programs are being carried o1
planned;
Evaluates specific operations at the request of the Board or
Management, as appropriate; and
Monitors and evaluates governance processes.
A company’s internal audit activity may ve a fully resourced activity
housed within the organization or may be outsourced to qualified
independent third party service providers.
Recommendation 12.3
Subject to a company’s size, risk profile and complexity of operations, it
should have a qualified Chief Audit Executive (CAE) appointed by the
Board. The CAE shall oversee and be responsible for the internal audit
acti
of the organization, including that portic.. that is outsourced to a
third party service provider. In case of a fully outsourced internal audit
activity, a qualified independent executive or senior management
personnel should be assigned the responsibility for managing the fully
outsourced internal audit activity.SEC Code of Corporate Governance, Continued 81
Explanation ;
The CAE, in order to achieve the necessary independence to fulfil
his/her responsibilities, directly, reports functionally to the Audit
Committee and administratively to the CEO. The following are the
responsibilities of the CAE, among others:
a. Periodically reviews the internal audit charter and presents it to
senior’ management and the Board Audit Committee for
approval;
b. Establishes a risk-based internal audit plan, including policies
and procedures, to determine the priorities of the internal audit
activity, consistent with the organization’s goals;
c. Communicates the internal audit activity’s plans, resource
requirements and impact of resource limitations, as well as
significant interim changes, to senior management and the Audit
Committee for review and approval;
d. Spearheads the performance of the internal audit activity to
ensure it adds value to the organization;
e. Reports periodically to the Audit Committee on the internal
audit activity’s performance relative to its plan; and
f. Presents findings and recommendations to the Audit Committee
and gives advice to senior management and the Board on how to
improve internal processes.
Recommendation 12.4
ubject to its size, risk profile and complexity of operations, the
company should have a separate risk management function to identify,
assess and monitor key risk exposures.
Explanation
The risk management function involves the following activities, among
others:
a. Defining a risk management strategy;82 Chapter 4
b.
Identifying and analyzing key risks exposure ee
economic, environmental, social and governance i ee
factors and the achievement of the organization’s strateg)
objectives;
Evaluating and categorizing each identified risk: using the
company’s predefined risk categories and parameters;
Establishing a risk register with clearly defined, prioritized and
residual risks;
Developing a risk mitigation plan for the most important risks to
the company, as defined by the risk management strategy;
Communicating and reporting significant risk exposures
including business risks (i.e, strategic, compliance, operational,
financial and reputational risks), contro! issues and risk
mitigation plan to the Board Risk Oversight Committee; and
Monitoring and evaluating the effectiveness of the
organization's risk management processes.
Recommendation 12.5
In managing the company’s Risk Management System, the company
should have a Chief Risk Officer (CRO), who is the ultimate champion
of Enterprise Risk Management (ERM) and has adequate authority,
stature, resources and support to fulfill his/her responsibilities, subject to
a company’s size, risk profile and complexity of operations.
Explanation
The CRO has the following functions, among others:
a
Supervises the entire ERM Process and spearheads the
development, implementation, maintenance and continuous
improvement of ERM processes and documentation;
. Communicates the top risks and the status of implementation of
risk management strategies and action plans to the Board Risk
Oversight Committee;tems
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on aj adits
wT onogm taenstemt
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i
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mypuretatiicenaaea
LSE ese84 Chapter 4
i c i in d to include
Right to propose the holding of meetings an¢
agenda items ahead of the scheduled Annual and
Special Shareholders’ Meeting; ; :
Right to nominate candidates to the Board of Directors;
Nomination process; and
Voting procedures that would govern the Annual and
Special Shareholders’ Meeting.
The right to propose the holding of meetings and items for inclusion in
the agenda is given to all shareholders, including minority and foreign
shareholders. However, to prevent the abuse of this right, companies
may require that the proposal be made by shareholders holding a
specified percentage of shares or voting rights. On the other hand, to
ensure that minority shareholders are not effectively prevented from
exercising this right, the degree of ownership concentration is
considered in determining the threshold.
Further, all shareholders must be given the opportunity to nominate
candidates to the Board of Directors in accordance with the existing
laws. The procedures of the nomination process are expected to be
discussed clearly by the Board. The company is encouraged to fully and
promptly disclose all information regarding the experience and
background of the candidates to enable the shareholders to study and
conduet their own background check as to the candidates’ qualification
and credibility.
Shareholders are also encouraged to participate when given sufficient
information prior to voting on fundamental corporate changes stch‘as:
(1) amendments to the Articles of Incorporation and By-Laws of the
company; (2) the authorization on the increase ‘in authorized capital
stock; and (3) extraordinary transactions, including the transfer of all or
substantially all assets that in effect result in the sale of the company. In
addition, the disclosure and clear explanation of the voting procedures,
as well as removal of excessive or unnecessary costs and other
administrative impediments, allow for’ the effective exercise of the
shareholders’ voting rights. Poll Voting is highly encouraged as opposed
to the show of hands. Proxy voting is also a good practice, including the
electronic distribution of proxy materials,
The related shareholders’ tights and relevant company policies should -
be contained in the Manual on Corporate Governance.86
Recommendation 13.4
a shareholder, an
ite disputes in an
included in the
The Board should make available, at the option of
alternative dispute mechanism to resolve intra-corporal
amicable and effective manner. This should be
companys Manual on Corporate Governance.
Explanation
It is important for the shareholders to be well-informed of the
company’s processes and procedures when seeking to redress the
violation of their rights. Putting in place proper safeguards ensures
suitable remedies for the infringement of shareholders’ rights and
prevents excessive litigation. The company may also consider adopting
in its Manual on Corporate Governance established Alternative Dispute
Resolution (ADR) procedures.
Recommendation 13.5
The Board should establish an Investor Relations Office (IRO) to ensure
constant engagement with its shareholders. The IRO should be present
at every shareholders’ meeting, !
Explanation
Setting up an avenue to receive feedback, complaints and queries from
shareholders assure their active participation with regard to activities
and policies of the company. The IRO has a designated’ investor
relations officer, email address and telephone number. Further, creating
an Investor Relations Program ensures that all information regarding the
a ies of the company are properly and timely communicated to
shareholders. ,= sega
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{nme elie ne seen ampsSPiorec heresSEC Code of Corporate Governance, Continued —91
REVIEW QUESTIONS
Questions
1.
10.
Assume that management had determined that its organization's audit
committee is not effective. How do the weaknesses in audit committee
affect management's evaluation of internal control over financial
reporting? Would an ineffective audit committee constitute a material
weakness in internal control over financial reporting? State the rationale
for your response.
Why is there a need for a corporation to maintain a comprehensive and
cost-efficient communication channels to shareholders and other
investors?
What is the objective of the company in having a, strong and effective:
internal control system?
What is the purpose of having an independent internal audit function in a
publicly-listed corporation?
Give at least four (4) responsibilities of the Chief Audit Executive.
Enumerate the activities of the Risk Management department in a
publicly-listed corporation.
To what may the shareholders’ rights relate?
How may participation of employee in corporate governance be
encouraged?
True or False. Sustainability reporting includes voluntary corporate
Tieclosures about sustainability initiatives, plans, and associated
outcomes.
True or False. The terms non-financial reporting, corporate social
reporting, and tiple botiom-line reporting are each
related terms.
respons!
sustainability92° Chapter 4
MM.
Define the terms nonfinancial reporting, corporate social responsibility
reporting, and triple bottom-line reporting. How do these terms relate to
sustainability reporting?
. What factors have driven the demand for sustainability reporting?
. Why is there a demand for independent assurance on sustainability
reporting?
. In unethical for a company to provide a sustainability report, but provide
no assurance on the reliability of the information contained therein?UNIT I BUSINESS ETHICS
Chapter
5 Introduction to Ethics
6 Business Ethics
7 Common Unethical Practices of
Business Establishments
8 Ethical Dilemma
9 Advocacy Against Corruption
10 Initiatives to Improve Business
Ethics and Reduce CorruptionChapter
INTRODUCTION TO
ETHICS
Expected Learning Outcomes
After studying the chapter, you should be able to...
1.
2.
Define Ethics,
Enumerate.and describe the basic characteristics and values
associated with ethical behavior.
Appreciate why ethical behavior in personal, professional and
business dealings is necessary,
Understand the.reasons why people act unethically.
Give and explain the categories of ethical principles .
Give and describe the ethical principles related to
a) Personal ethics
b) Professional ethics
c) Business ethics
. Explain why professional ethics is important and why a code of
conduct should be adopted
Qa sosCHAPTER 5
INTRODUCTION TO ETHICS
INTRODUCTION
Ethics can be defined broadly as a set of moral principles or values that govern
the actions and decisions of an individual or group. While personal ethics vary
from individual to individual at any point in time, most people within a society
are able to agree about what is considered ethical and unethical behavior. In fact,
a society passes laws that define what its citizens consider to be the more extreme
forms of unethical behavior.
Each of us has such a set of values, although we may or may not have considered
them explicitly. Philosophers, religious organizations, and other groups have
defined in various ways ideal sets of moral principles or values. Examples of
prescribed sets of moral principles or values at the implementation level include
laws and regulations, church doctrine, code of business ethics for professional
groups such as CPAs, and codes of conduct within individual organizations.
Ethics is a topic that is receiving a great deal of attention throughout our society
today. This attention is an indication of both the importance of ethical behavior to
maintaining a civil society, and a significant number of notable instances of
unethical behavior. Much of what is considered unethical in a particular society
is not specifically prohibited. So how do we know whether we are acting
ethically? Who decides what standards of conduct are appropriate? Is any type of
behavior “ethical” as long as it does not violate a law or a rule of one’s
profession?
Itis common for people to differ in their moral principles or values. Even if two
people agree on the’ ethical principles that determine ethical behavior, it is
unlikely that they will agree on the relative importance of each principle. These
differences result from all of our life experiences. Parents, teachers, friends and
tors are known t0 influence our values, but so do television, team sports,
emplo:
Pe ures, and thousands of other experiences.
life successes and fail96 Chapter
CHARACTERISTICS AND VALUES ASSOCIATED WITH ETHICAL
BEHAVIOR
‘ . : istics and values
The following list of ethical principles incorporates the characteristics
that most people associate with ethical behavior.
Integrity 7 .
Be principled, honorable, upright, courageous and act on CO Eee do nok
be twofaced or unscrupulous, or adopt an end-justifies-the means philosophy
that ignores principle.
Honesty
Be truthful, sincere, forthright, straightforward, frank, candid; do not cheat,
steal, lie, deceive or act deviously.
Trustworthiness and Promise Keeping
Be worthy of trust, keep promises, full commitments, abide by the spirit as
well as the letter of an agreement; do not interpret agreements in an
unreasonably technical or legalistic manner in order to rationalize
noncompliance or create excuses and justification for breaking commitments.
Loyalty (Fidelity) and Confidentiality
Be faithful and loyal to family, friends, employers, client and country; do not
use or disclose information leaned in confidence; in a professional context,
safeguard the influences and conflicts of interest.
Fairness and Openness
Be fair and open-minded, be willing to admit error and i
1 a, 4 |, Where appropriate,
change positions and beliefs, deriionstrate a commitment to jiition thee ual
treatment of individuals, and tolerance for acceptance of diversit B ele
overreach or take advantage of another's mistakes or diversities, ”
Caring jor Others
Be caring, kind, and compassionate; share, be giving
help those in need and avoid harming others be of service to others;Introduction to Ethies 97.
Demonstrate respect for human dignity, privacy, and the right to self-
determination of all people: be courteous. prompt, and decent: provide others
with the information they need to make informed decisions about their own
lives; do not patronize, embarrass, or demean.
Responsible Citizenship
Obey just laws; if all law unjust, openly protest it; exercise all democratic
rights and privileged responsibly by participation (voting and expressing
informed views), social consciousness, and public service; when in a position
of leadership or authority, openly respect and honor democratic processes of
decision making, avoid unnecessary secrecy or concealment of information,
and assure that others have all the information they need to make intelligent
choices and exercise their rights.
Pursuit of Excellence
Pursue excellence in all matters; in meeting your personal and professional
responsibilities, be diligent, reliable, industrious and committed; perform all
tasks to the best of your ability, develop and maintain a high degree of
competence, be well informed and well prepared; do not be content with
mediocrity; do not "win at any cost".
Accountability
Be accountable, accept responsibility for decisions, for the foreseeable
consequences of actions and inactions, and for setting an example of others.
Parents, teachers, employers, many professionals and public officials have a
special obligation to lead by example, to safeguard and advance the integrity
and reputation of their families, companies, professions and the government
itself; an ethically sensitive individual avoids even the appearance of
impropriety, and takes whatever actions*are necessary to correct or prevent
inappropriate conduct of others.98 Chapter § —
WHY IS ETHICAL BEHAVIOR NECESSARY?
Ethical behavior is necessary for a society to function in an orderly manner. if
can be argued that ethics is the g/we that holds a society together. What von
happen if for example we could not depend on the people we deal ea is e
honest. If parents, teachers, employees, siblings, co-workers and riends al
consistently lied, it would be almost impossible for effective communication to
occur,
The need for ethies in society is sufficiently important that many commonly held
ethical values are incorporated into laws. For example, laws dealing with driving
While intoxicated and selling drugs concern responsible citizenship and respect
for other, Similarly, if a company sells a defective product, it can be held
accountable if harmed parties choose to sue throughout the legal system.
A considerable portion of the ethical values of a society cannot be incorporated
into laws because of the judgmental naturé of certain values. Looking at the
honesty principle, it is practical to have laws that deal with cheating, stealing,
lying, or deceiving others. It is far more difficult to establish meaningful laws
that deal with many aspects of principles such as integrity, loyalty and pursuit of
excellence. That does not imply that these principles dre less important for an
orderly society.
Business decisions influence employees, customers, suppliers and competitors,
while company operations affect commuiities, governments and the
environment,
WHY DO PEOPLE ACT UNETHICALLY?
Most people define unethical behavior as conduct that differs from the way they
believe would have been appropriate given the circumstances. Each of us decides
for ourselves what we consider unethical behavior, both for ourselves and other.
It is important to understand what causes people to act in a manner that we
decide is unethical.
There are two primary reasons why people act unethically:
I. the person's ethical standards are diffe from those of societ a
ferent from th ty
ety as
2. the person chooses to act selfishly,Introduction to Ethics __ 99
In many instances, both reasons exist.
1, Person's Ethical Standards differ from General Sociely
Extreme examples of people whose behavior violates almost everyone's
ethical standards are drug dealers, bank robbers, and larcenists. Most
people who commit such acts feel no remorse when they are
apprehended, because their ethical standards differ from those of society
as a whole.
There are also many far less extreme examples when violate our ethical
values. When people cheat on their tax returns, treat other people with
hostility, lie on employment applications, or perform below their
competence level as employees, most of us regard that as unethical
behavior. If the other person has decided that this behavior is ethical and
acceptable, there is a conflict of ethical values that is unlikely to be
resolved.
2. The Person Chooses to Act Selfishly
‘A considerable portion of unethical behavior results from selfish
behavior. The Pork Barrel Scam and the other political scandals resulted
from the desire for political power and wealth; cheating on tax returns
and expense reports is motivated by financial greed; performing below
one’s competence and cheating on tests are typically due to laziness. In
cach case, the person knows that the behavior is inappropriate, but
Chooses 10 do it anyway because of the personal sacrifice needed to act
ethically.
CATEGORIES OF E THICAL PRINCIPLES
Principles of Personal Ethies include among others
© Basicj
Respect for the right of others
© Concem for the right of others
© Concern for the well-being on welfare of others
© Benevolence, trustworthiness, honesty
© Compliance with the law100 Chapter 5
Professional Ethics include among others
* Integrity, impartiality, objectivity
¢ Professional competence
© Confidentiality
Professional behavior .
© Avoidance of potential or apparent conflict of interest
Business Ethics include among others
e Fair competition
© Global as well as domestic justice
© Social responsibility
© Concern for environment
The focus of this book is on Business Ethies,
The Need for Professional Ethics
To understand the importance of a Code of Ethics to professionals, one must
understand the nature of a profession as opposed to other vacation,
There is no universally accepted definition of what constitutes a profession; yet,
for generations, certain types of activities have been recognized as professions
while others have not.
Medicine, law, enginecring, architecture and theology are examples of disciplines
long accorded professional status. Public accounting is relatively new as far as
the ranking of the professions is concerned but it has achieved widespread
recognition in recent decades.
All the recognized professions have several common characteristics. The most
important of these characteristics are:
(1) a responsibility to serve the public
(2) a complex body of knowledge
(3) standards of admission to the profession
(4) a need for public confidenceIntroduction to Ethics 101
Careless w EP
negative eee integrity of a professional may lead the public to a
confidence of the publi entire profession. All professionals must have public
different professi Public to be successful. Consequently, the members of the
ions act in unison by deriving their respective code of conduct.
Code of
1e of Good Governance for the Profession in the Philippines (E.0. No. 220, June 23, 2003)
This Code is adopted
Rouen 4 by tho Profesional Regulation Comission (PRC) and the 42 Professional
perform their tasks. While gel environment of good governance in which all Fiipino professionals shall
Of ethics its general profession may adopt and enforoeits oan code cf good governance and code
wich covers the cotene ai te tore goer corm rong the various codes. This Code
si a u 8 ic
Iachesstaah inh tace lca atic gaaien er ander of various professions could be used by all
General Principle of Professional Conduct
Professionals are required not only fo have an ethical comm
a el, a personal resolve to act ethically, but also
have both piel veers end eicel Srey Ethical awareness refers to the ability to discern
between wrong, while ethical competency pertains to the ability to engage in sound moral reason
and consider carefully the implications of altematve actons, oe " .
Specific Principle of Professional Conduct
41. Service to Others
Professionals are commited to a life of service to others. They protect Ife, property, and public welfare, To
serve olhers, they shall be prepared for heroic sacrifice and genuine sellessness in carving out their
professional duties even atthe expense of personal gai.
2. Integrity and Objectivity
To maintain and broaden public confidence, professionals shall perform their responsibilities with the highest
dongo of integrly and imbued wih naonaism and spa vas, the perarmance of any professtnal
servo, they shal at al nes, main object, bere f conics of terest, and refrain fom engaging in any
activity that would prejudice their abies to cary out that ‘duties etically. They shall avoid making any
representation that would likely cause @ reasonable person to misunderstand or fo be deceived.
3, Professional Competence
In proving professional serces, acatain ol ofcompoorces nessa. knowledge, technical skits,
In Be re rarnce, Profesional shal, hreoe, undrake oy those pofssiona eotoss at they
ie a daver wih pcessionl competence. Coal his she exw ogee keep up
oa aarapelodge and tactriques in hi fot, cominuly improve te skis and upgrade their level of
‘competence and take part in alfelong| ‘continuing educalion program.
4 Solidarity and Teamwork vasthcu as sitio wld
rire and support ane xgrizaon fra is membes. Theugh a deep spi
Each profession shall uri ne broader iter of he prtession above ones personal ambition and
teamwork within a cohesive professional organizaon, ‘each member shall effectively
Try abies pais ro eu coninung poesiona evelopment as wel as deepen one's soi an
civic responsibly
soapy ee their professional duties ith due consideration of the broader interest of
i stways carry out thai profession vith due consideration ofthe broader int
a nye Cay re iarcleislenooyr: anda pbs wih professional conan and in
a enner coneéstent with their responsbliis 'o inaty, As responsible Filpno ciizen, they shal actively
Gontibute to the attainment ofthe county's rational objectives.102 Chapter 5
Ey puninal fed world, He of she shall
Every professional shall remain gpen to challenges of a more dynamic interconnect J. He
fise up 10 global standards an mania levels of professional practices fully aligned with global best
practices.
7. Equality of All Professions si a i
All professionals shall real their colleagues with respect and shal strive to be fair in their
another. No one group of professionals is superior or above others. All professionals perform an equally
important, yel distinc, service to society. In the eyes of the PRC, all professions are equal and, therefore,
every one shall real one olher professionals with respect and faimess.
Examples of Code of Conduct and Ethics for Professionals are shown in:
Appendix A — For Professional Teachers
Appendix B — For Intemal Auditors
Appendix C — For Management Accountants
Examples of Code of Business Conduct and Ethics for Private Enterprises are
presented in:
Appendix D ~Telecommunications Company
Appendix E ~ Manufacturing Company
Appendix F — Commercial Bank
REVIEW QUESTIONS :
Questions
Define “Ethics”.
2. What is the basic purpose of a code of ethics for a profession?
3. Name and explain the characteristics and values associated with ethical
behavior.
4. Explain why ethical behavior is necessary.
5. What are some of the reasons why people act unethically?
6. Describe some the principles and or values that are related to
a. Personal ethics
b. Professional ethics
c. Business ethics
7. Explain why ethical behavior is necessary’ in thi ic
pores, ry @ practice of one’sBUSINESS ETHICS
Expected Learning Outcomes
After studying the chapter, you should be able to...
41. Explain what business ethics is
2. Discuss the purposes of business ethics
3. Describe the scope and impact of business ethics on
a) the economy
b) society
c) ‘environment
d) business managers
4. Explain the ethical challenges in today's world
RUBSCHAPTER 6
BUSINESS ETHICS
BASIC CONCEPT OF BUSINESS ETHICS
Business ethics refers to standards of moral conduct, behavior and judgment in
business. It involves making the moral and right decisions while engaging in
such business activities as manufacturing and selling a product and providing a
service to customers. Business ethics is an area of corporate responsibility where
businesses are legally bound and socially: obligated to conduct business in an
ethical manner.
Business ethics is based on the personal values and standards of each person
engaged in business.
PURPOSES OF BUSINESS ETHICS
Main Purpose
The main purpose of business ethics is to help business and would-be business to
determine what business practices are right and what are wrong. Hopefully, they
are going to use this knowledge to guide them in making the right business
decisions.
Special Purpose
There are other purposes which are corollary to the main purpose. These
purposes include the following:
1. To make businessmen realize that they cannot employ double standards
to the actions of other people and to their own actions.
2. To show businessmen that common practices which they have thought to
be right because they see other businessmen doing it, are really wrong.
we
To serve as a standard or ideal upon which business conduct should be
based. :Ean for some country's organizations, professionals which have formulated
and implemented their Code of Ethics, the business world today does not have
one universal standard code of ethics. Each man has to evaluate a situation
according to his own belief. Often, because there is no code of ethics to guide
them, businessmen take actions that may be wrong. Therefore, one of the specific
purposes of business ethics is to assist the business world in formulating codes of
conduct — personal, company and professional — which can be used as a guide
in formulating business plans and strategies and in making business decisions.
SCOPE AND IMPACT OF BUSINESS ETHICS
Business ethics covers all conduct, behavior and judgment in business. This
includes the slightest deviation from what is right to illegal and dishonest acts
that are punishable by law. It involves making the right choices while engaging
in such business activities as manufacturing and selling a product or selling and
rendering a service.
Generally, actions that are not forbidden by law are ethical, In some cases,
however, what is legal (not forbidden by law) may be unethical. Business ethics
therefore covers even acts that may be legal but which are wrong because they
violate ethical principles.
Business ethics is based on the personal values and standards of each person
engaged in business. Since individual values differ, what is ethical or unethical in
making profit also varies from person to person. And here lies the problem.
rene fsrstill no uniform standards of right and wrong from which all business
may base their actions.
‘The businessman who provides fair business competition isthe most likely to
observe the business ethical rules of conduct, behavior and judgment. Fair
business competition means achieving Success solely by offering better products,
services and terms than the competitor. It is a form of business competition
where success is gained by the merits of one's goods or services.106 Chapter 6
Economic Impact
on society through the wages it pays to its
A business has an economic impact sit pe
and the prices it charges
employees, the materials that it buys from their suppliers i
its customers. It would have a positive social impact on its employees if they are
paid fair living wages and benefits. It will have a positive effect on its suppliers
that they paid fairly and on time for their supplies. The effect on its customers fe
positive if the business gives them good value for the price they pay for the
products and services.
Social Impact
The social impact of corporate governance contributes to the ethical climate of
society. If businesses offer bribes to secure work or other benefits, engage in
accounting fraud or breach regulatory and legal limitations on their operations,
the ethics of society suffer. In addition to a deteriorating ethical environment,
such as corruption may unfairly raise the price of goods for consumers or the
quality of the product or service compromised.
Environmental Impact
Environmental protection is a key area of business influence on society.
Businesses that implement good environmental policies to use energy more
efficiently, reduce waste and in general lighten their environmental footprint can
reduce their internal costs and promote a positive image of their company. The
environmental initiatives of a business leader often force competitors to take
similar action for an increased beneficial effect on the environment.
Impact on Business Managers
The concepts and principles for the ethical conduct in business are relegated to
the managers of the business enterprise. Thus, although the manager is expected
to act in the best interest of the business, he cannot be expected to act ina manner
that is contrary to the law or to his conscience.
In particular, a manager should:
* acknowledge that his role is to serve the business enterprise and the
community;
¢ avoid all abuse of executive power for personal gain, advantage or
prestige; .Business Ethics 107
el the fact to his superior whenever his personal business of financial
interests conflict with those df the company;
be actively concerned with the difficulties and problems of subordinates,
Sel then fairly and by example, lead them effectively, assuring to all
. the right of reasonable access and appeal to superiors;
* recognize that his subordinates have a right to information on matter
affecting them, and make provision for its prompt communication unless
such communication is likely to undermine the security and efficiency of
the business;
© fully evaluate the likely effects on employees and the community of the
business plans for the future before taking a final decision and
© cooperate with his colleagues and not attempt to secure personal
advantage at their expense.
ETHICAL CHALLENGES IN TODAY’S WORED
In an article, “Ethical Challenges in Today’s World” written by Ms. Mercedes B.
Suleik published in the Business Mirror on February 13, 2018 the author
expressed her insights on “Business Ethics” where an inherent conflict between
ethics and the pursuit of profit is more pronounced,
Cited in this article is the message of Pope Francis in his Ecumenical,’ Evangeli
Gaudium
“Humanity is experiencing a turning point in its history as can be seen
from the advances ‘occurring in the sciences and technology. We are in
‘age of knowledge and information and thai this has fed to mew and often
seenymous kinds of power. We have today an economy of exclusion and
inequality”.
“In a system that idolizes increased profit, everything that stands in its
way is pushed aside. Behind this attitude lurks @ rejection of ethics.
Ethics has come to be viewed with derision as being counterproductive.
Ethics is felt to be a threat because it condemns the manipulation and
she person and that ethics leads to a call. for a committed
debasement of t
response, which is outside of the categories of the marketplace.”108 Chapter 6
She also quoted Pope Benedict XVI's Encyclical Caritas in Veritate
“Humanity has a mission and the means to transform the world in, Justice
and love in human relations, even in the social and economic Sield.
Market economics must be underpinned by commitments fo particular
moral goods and a certain version of the human person if it is to serve
than undermine humanity's common good. The economy needs
rather ci 7
ics in order to function correctly — not an ethics which is people-
et
oriented,”
REVIEW QUESTIONS ,
Questions
2.
What does business ethics mean?
What is the main objective of observing ethical behavior in business?
Name the other purpose of business ethics.
What is the scope of business ethics?
Explain the economic impact of observing business ethics,
What is the impact of business ethics to society in general?
Explain how business managers could act ethically.
Describe the inherent conflict between ethics and pursuit of profit.Chapter
COMMON UNETHICAL
PRACTICES OF BUSINESS
ESTABLISHMENTS
Expected Learning Outcomes
After studying the chapter, you should be able to...
1. To familiarize yourself of the common unethical practices of business
establishments such as
* Misrepresentation and
© Over-Persuasion
2, Describe how direct misrepresentation is committed by business
firms such as
a) deceptive packaging
b) misbranding or mislabeling
¢) false and misleading advertising
d) adulteration :
e) weight understatement
f) measurement understatement
g) quantity understatement
3, Describe how indirect misrepresentation is done by business firms
such as
a) caveat emptor
b) deliberate withholding of information
c) passive deception
4, Describe how over-persuasion becomes unethical.
Describe some unethical corporate practices of the
a) board of directors
b) executive officers and lower level manager
c) employees
RUSSCHAPTER 7
COMMON UNETHICAL PRACTICES
OF BUSINESS ESTABLISHMENTS
COMMON UNETHICAL PRACTICES OF BUSINESS
ESTABLISHMENTS
Unethical problems in business ethics occur in many forms and types. The most
common of these unethical practices of business establishments are
misrepresentation and over-persuasion.
Misrepresentation may be classified into two types: direct misrepresentation and
indirect misrepresentation.
Direct Misrepresentation is characterized by actively misrepresenting about the
product or customers. This includes:
Deceptive Packaging. Deceptive packaging takes many forms and is of
many types. One type is the practice of placing the product in containers
of exaggerated sizes and misleading shapes to give a false impression of
its actual contents. An example of this type of deceptive packaging is
slack-fill packaging where containers like cartons, tin cans and certain
plastics are filled only up to eighty-five to ninety-five percent of their
capacity.
Misbranding or Mislabeling. Misbranding is the practice of making
false statements on the label of a product or making its container similar
to a well-known product for the purpose of deceiving the customer as to
the quality and/or quantity of a product being sold.
False or Misleading Advertising. Advertising serves a useful purpose if
it conveys the’ right information. It is the principal means by which
people are informed about the availability, nature and uses of old and
new products. However, advertising does not always tell the "whole truthCommon Unethical Practices of Business Establishments 141
aod nothing but the truth" if it greatly exaggerates the virtues of a
Erika st tells only half of the truth or else sings praises to its non-
— ues. If advertising does not provide a useful service anymore
ei customers, it can become the agent of misrepresentation.
Examples are:
a. Advertisements with pictures or statements that convey exaggerated
impression of the product’s reliability or quality.
b. Advertisement that claims that the product is the "fastest selling
brand" or the "product of the year".
c. Advertisements using fictitious or obsolete testimonials.
Adulteration. Adulteration is the unethical practice of debasing a pure or
genuine commodity by imitating or counterfeiting it, by adding
something to increase its bulk or volume, or by substituting an inferior
product for a superior one for the purpose of profit or gain. Itis unethical
because an inferior product is passed off as a superior one. This does not
meet the standard for fair service, that is achieving success by offering
otter service (jn the form of a superior product and terms of payment)
than the competitor.
Weight understatement or Short weighing. In short weighing, the
mechanism of the weighing scale is tampered with or something is
unobtrusively attached to it so that the scale registers more than the
actual weight. An ‘example is a foot pedal with a concealed string tied to
soe cighing scale. The modus operandi of sellers isto use two sets of
Scales one which gives the correct weight and has been sealed by the
authorities and another which looks identical but registers more weight
than the product. Short weighing ig practiced in selling products where
prices depend on the weight ‘uch as sugar, meat, fish, vegetables, fruits,
nails, etc.
Measurement understatement or Short measurement In short
measurement, the measuring stick or standard is shorter than the real
Tength or smaller in volume than the standard. This unethical practice is
Found in selling situations where the price of the product depends on its
length such as selling cloth or textiles, electric cords or wires or on Its
vesrume such as selling rice by the sack112 Chapter 7
Quantity understatement or Short numbering. In this unethical practice,
the seller gives the customer less than the number asked for or aati
Short numbering is often practiced in selling situations where the pro Ps
being sold is in such a shape or is packed in a manner that would make
counting the product difficult or inconvenient. For example, a customer
who is not vigilant may receive less quantity than, what he is entitled to
when buying toilet paper, bond paper, carbon paper, paper clips, thumb
tacks, matches and toothpicks which are sold by the box or package.
Indirect Misrepresentation is characterized by omitting adverse or unfavorable
information about the product or service. Among the most common practices
involving indirect misrepresentations are caveat emptor, deliberate withholding
of information and business ignorance.
Caveat emptor is a practice very common among salesmen. Translated,
caveat emptor means "let the buyer beware". Under this concept, the
seller is not obligated to reveal any defect in the product or service he'is
selling. It is responsibility of the customer to determine for himself the
defects of the product.
Caveat emptor is indirect misrepresentation and unethical because a
seller is a witness for the goods he is selling. He testifies to its nature,
features, uses and qualities. As a witness, it is his obligation to "tell the
truth and nothing but the truth" about his product. What makes caveat
emptor unethical is the willingness of the seller to generate profit by
taking advantage of the buyer's lack of information. This is passive
deception which is also lying.
Deliberate Withholding of Information. Following the argument that
caveat emptor is unethical, the deliberate withholding of significant
information in a business transaction, is also unethical, No business
transaction is fair where one of the parties does not exactly know what he
is giving away or receiving in return.”
-Passive deception, Direct misrepresentation gives business a bad name
while indirect misrepresentation or passive deception is not as obvious, it
nonetheless contributes to the impression that businessmen are liars and
are out to make a fast buck. Business ignorance is passive deception
because the businessman is unable to provide the customer with the
complete information that the latter needs to make a fair decision.Common Unethical Practices of Business Establishments 113
Over-Persuasion
Eeraine isis Graces of appealing to the emotions of @ prospective customer
aad Seer lithe ya ier of merchandise he needs. Persuasion is legitimate
persuading him to a ing of goods ifit is done in the interest of a buyer such as
toed for the vole gel a hospitalization insurance policy. However, persuasion
he bavert enefit of selling a product without considering the interest of
er is not ethical. The common instances of over-persuasion include the
following examples:
1. Urging a customer to satisfy a low priority need for merchandise.
2. pays upon intense emotional agitation to convince a person to
uy.
3. Convincing a person to buy what he does not need just because he
has the capacity or money to do so.
CORPORATE ETHICS
Unethical Practices of Corporate Management ‘
Practices of corporate management that involve ethical considerations may be
classified into two: practices ‘of the Board of Directors and practices of executive
officers. In many cases, the practices may apply to both categories of corporate
management and the only dividing line is in the financial magnitude and
implications of a particular corporate management practice.
‘Some Unethical Practices of the Board of Directors
1. Plain Graft
Board of Directors help themselves to the earnings that
Stherwise would go other stockholders. This is done by voting for
caorelves and the executive officers huge pet diems, large salaries, big
iio not commensurate to the value of their services. They
bonuses that :
ten also reduce the earings going to the other shareholders by
authorizing purchases of goods and services for the company’s use at a
price higher than normal, in consideration of a certain percentage of the
purchase value or commission accruing to them.
Some of the114 Chapter 7
Interlocking Directorship
Interlocking directorship is often practiced by a person who holds
directorial positions in two or more corporation that do business with
each other. This practice may involve conflict of interest and can result
to disloyal setling. Disloyal selling happens when this person is
compelled to decide which of the two corporation’s interest should be
protected or upheld. Thus, whatever decisions the person makes, he-
betrays the trust reposed on him by the shareholders of either of the two
companies.
3. Insider Trading
Insider trading occurs when a broker or another person with access to
confidential information uses that information to trade in shares and
securities of a corporation, thus giving him an unfair advantage over the
other purchasers of these securities.
4. Negligence of Duty
A more common failure of the members of the Board of Directors than
breach of trust is neglect of duties when they fail to attend board
meetings regularly, It is only in regular attendance that they can protect
the rights and interests of the shareholders and their non-attendance of
board meetings could result to betrayal of trust of the parties who elected
them to their positions.
Some Unethical Practices of Executive Officers and Lower Level Managers
To a lesser extent, executive officers may
y also guilty of unethical practices. All
the unethical practices of the members
- une of the Board of Directors discussed are
activities they are also capable of engaging in though perhaps to a lesser degree
because of certain limits to their authority. Unethical practices that are more
common to executive officers and lower level managers are:
|. Claiming a vacation trip to be a business trip. The President or a Vice
President reports his personal vacation in Europe or in the United States
as a business trip so he can get reimbursement for his expenses including
those of his family’s.Common Unethical Practices of Business Establishments 15
2. Having employees do work unrelated to the business. Executive officers
and lower managers ask company employees to do personal things for
them on company time such as having the company janitors water and
mow their lawns, having the maintenance men do house or appliance a
repairs for them, and having subordinate employees secure a license or
type letters pertaining to their other businesses.
3. Loose or ineffective controls. Managers do not provide adequate controls
to remove temptation and to prevent or discourage employees from
engaging in unethical practices. A manager has the moral obligation to
provide the proper control atmosphere so that his subordinates will not
be tempted to commit dishonest acts. A manager indirectly betrays the
trust placed on him by higher executive officers if the administrative and
accounting controls in his office are so weak or effective that employees
are given the opportunity to misappropriate funds or engage in petty
thievery.
4. Unfair labor practices. The labor code lists the following as unfair labor
practices committed by an employer on employees or a group of
employees who have organized themselves into a union.
a. To interfere with, restrain or coerce employees in the exercise of
their right to self-organization;
b. To require as a condition of employment that a person or an
employee shall not join a labor organization or shall withdraw from
one to Which he belongs;
To contract out services or functions being performed by union
members when such will interfere with, restrain or coerce employees
in the exercise of their rights to self organization:
d. To initiate, dominate, a ist or otherwise in with the formation or
administration of any labor organization, including the giving of
financial or other support to it:
To discriminate with regard to wages, hours of work. and other terms
or conditions of employment in order to encourage or discourage
membership in any labor organization.
To dismiss, discharge, or otherwise prejudice or discriminate, against
an employee for having given or being about to give testimony under
the Labor Code:116
Chapter 7
g. To violate the duty to bargain collectively a prescribed by the Labor
Code;
h. To pay negotiation or attorneys fees to the union or its officers: or
agents as part of the settlement of any issue in collective bargaining
or any other dispute:
i. To violate or refuse to comply with voluntary arbitration awards or
decisions relating to the implementation or interpretation of a
collective bar gaining agreement;
J. To violate a collective bargaining agreement.
Making false claims about losses to free themselves from paying the
compensation and benefits provided by law. There are employers who
claim non-existent losses so they can be exempted from paying the
minimum wage and emergency-cost-of-living allowances required by
law.
Making employees sign documents showing that they are receiving fully
what they are entitled to under the law when in fact they are only
receiving a fraction of what they are supposed to get.
Sexual Harassment. Work, education or training-related sexual
harassment is committed by an employer, employee, manager,
supervisor, agent of the employer, teacher, instructor, professor, coach,
trainer or any other person who, having authority, influence or moral
ascendency over another in a work or training or education environment,
demands, requests or otherwise requires sexual favor ftom the other,
regardless of whether the demand, request or requirement for submission
is accepted or not by:the object.Common Unethical Practices of Business Establishments _1N7
Some Unethical Practices of Employees
aa eet employees who are not mindful of their moral obligations to their
= oni tt hey take advantage of their position and the trust of their employees
y committing unethical practices harmful to their employers’, interest these
unethical practices may be classified into conflict of interest and dishonesty.
lL
Conflicts of Interest
A conflict of interest arises when an employee who is duty bound to
protect and promote the interests of his employer violates this obligation
by getting himself into a situation where his decision or. actuation is
influenced by what he can gain personally from it rather than what his
employer can gain from it. Some common examples of conflicts of
interest are:
a. Anemployee who holds a significant interest or shares of stock of a
competitor, supplier, customer or dealer favors this party to the
prejudice of his employer.
b. The employee accepts.cash, a gift or a lavish entertainment or a loan
from a supplier, customer, competitor or contractor. In this situation,
the decision or action of the employee is influenced by his being
indebted for a favor or loan from a party with whom the company is
doing business. He, therefore, cannot act impartially.
c. The employee uses or discloses confidential company information
for his or someone else's personal gain. An example is revealing his
employer's formula or menu for a well-liked food to a competitor.
4. The employee engages in the same type of business as his employer.
He may attend to his business only after office hours because he has
somebody to mind it for him but itis still unethical. An example is
an auditor employed fulltime in a public accounting firm but
maintains his own auditing office where he works after office hours.
e. The employee uses for his own benefit a business opportunity in
“hich his employer has or might be expected to have an interest.118 Chapter 7
2. Dishonesty
ansactions with outside
ionship, especially with
it his assigned duties in
Business ethics is not just limited to business tr:
parties. It also covers employee-employer relati
respect to an employee’s honesty as he carries oul
the office. Examples of dishonest acts of employees are
a. Taking office supplies home for personal use
b. Padding an expense account through the use of fake receipts when
claiming reimbursements.
©. Taking credit for another employee’s ideaCommon Unethical Practices of Business Establishments 119
REVIEW QUESTIONS
Questions
1. What are the two most common types of unethical practices of business
establishments as far as the products or customers are concerned?
v
Give and explain briefly at least three ways of directly misrepresenting,
products.
3. How is indirect misrepresentation of a product undertaken?
4. What does"caveat emptor” mean?
5. When does over-persuasion become unethical?
6. What is “interlocking directorship” and why could it lead to unethical
actions of a member of the board of directors?
<7. Insider trading is considered an unethical practice. Why?
8. What are some of the unethical practices that executive officers may be
guilty of?
9, Cite some unethical practices of employees to their employers.
16. Distinguish between direct misrepresentation indirect misrepresentation.
Multiple Choice Questions
1, Examples of direct misrepresentation about the product include the
following except _
a, False advertising
b. Deceptive packaging
tc. Mislabeling
d. Caveat emptor