Taking Care
of Our Brand
GREAT
NATURE
FASHION A guide to corporate branding
What the guidelines include
The Great Nature Brand Identity
Our Brand Strategy
Logo
Colors
Typography
Brand Voice
Photography
What our brand
stands for
Presentations are tools that can be
used as lectures, speeches, reports,
and more. It is mostly presented
before an audience.
To create a stunning presentation,
it's best to simplify your thoughts.
Branding adds spirit and a
soul to what would otherwise
be a robotic, automated,
generic price-value proposition.
DAVID AAKER
DISCOVERY PHASE
Presentations are tools that can be used
as lectures, speeches, reports, and more.
IDENTITY PHASE
Presentations are tools that can be used
as lectures, speeches, reports, and more.
EXECUTION PHASE
Presentations are tools that can be used
as lectures, speeches, reports, and more.
Our Mission and Vision Market Research
Presentations are tools that can be used as demonstrations, lectures, Presentations are tools that can be used as demonstrations, lectures,
speeches, reports, and more. It is mostly presented before an audience. speeches, reports, and more. It is mostly presented before an audience.
To create a stunning presentation, it's best to simplify your thoughts. To create a stunning presentation, it's best to simplify your thoughts.
Persona Development Brand Perception
Presentations are tools that can be used as demonstrations, lectures, Presentations are tools that can be used as demonstrations, lectures,
speeches, reports, and more. It is mostly presented before an audience. speeches, reports, and more. It is mostly presented before an audience.
To create a stunning presentation, it's best to simplify your thoughts. To create a stunning presentation, it's best to simplify your thoughts.
A WORK IN
PROGRESS
The Great
Nature Fashion
Identity
Refined Mission, Vision,
and Values
Brand Positioning
Value Proposition Tweaking
the brand narrative
A fresh new look
Presentations are communication tools that can be used as demonstrations, lectures,
speeches, reports, and more. It is mostly presented before an audience. It serves a
variety of purposes, making presentations powerful tools for convincing and teaching.
Presentations are communication tools that can be used
INDUSTRY RESEARCH as demonstrations, lectures, speeches, reports, and more.
Presentations are communication tools that can be used
INITIAL ITERATION as demonstrations, lectures, speeches, reports, and more.
Presentations are communication tools that can be used
REVISIONS as demonstrations, lectures, speeches, reports, and more.
Old Great Revamped Great
Nature Fashion Logo Nature Fashion Logo
Presentations are communication tools Presentations are communication tools
that can be used as demonstrations that can be used as demonstrations
VERTICAL
Presentations are tools that can be
used as lectures, reports, and more.
Great Nature Fashion
Great
HORIZONTAL
Nature
Different logo Fashion
Presentations are tools that can be
used as lectures, reports, and more.
treatments
Presentations are tools that can be
used as lectures, speeches, reports,
and more. It is mostly presented ICON
before an audience.
Presentations are tools that can be
used as lectures, reports, and more.
To create a stunning presentation,
it's best to simplify your thoughts.
Correct logo usage with illustrative examples
DO NOT change the color. DO NOT rotate the logo.
Use colors in the palette.
DO NOT crop the logo. DO NOT use tint or opacity.
COLORS
Sage Wheat Asparagus
#94b289 #94b289 #94b289
MAIN COLOR PRIMARY COLOR
Presentations are tools that can be used as Presentations are tools that can be used as
lectures, speeches, reports, and more. Most of lectures, speeches, reports, and more. Most of
the time, they’re presented before an audience. the time, they’re presented before an audience.
TYPOGRAPHY GREAT NATURE
Presentations are communication tools that can be used
FASHION
as demonstrations, lectures, speeches, reports, and more.
Most of the time, they’re presented before an audience. Tenor Sans Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww
Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
TYPEFACE USED WEIGHTS
Presentations are tools that can be used as Presentations are tools that can be used as
lectures, speeches, reports, and more. lectures, speeches, reports, and more.
It is mostly presented before an audience. To create It is mostly presented before an audience. To create
a stunning presentation, simplify your thoughts. a stunning presentation, simplify your thoughts.
WEB AND SCREEN SPECIMEN
Presentations are tools that can be used as Presentations are tools that can be used as
lectures, speeches, reports, and more. It is mostly lectures, speeches, reports, and more. It is mostly
presented before an audience. To create a stunning presented before an audience. To create a stunning
presentation, it's best to simplify your thoughts. presentation, it's best to simplify your thoughts.
HIERARCHY
GUIDELINES
Different logo treatments
Presentations are tools that can be used as lectures, speeches,
reports, and more. It is mostly presented before an audience.
Make sure you do enough research to support your points.
CREATING A BRAND VOICE
OUR BRAND TONE OF WRITING
PERSONALITY COMMUNICATIONS STYLE
Presentations are tools that can be used Presentations are tools that can be used Presentations are tools that can be used
as lectures, speeches, reports, and more. as lectures, speeches, reports, and more. as lectures, speeches, reports, and more.
It is mostly presented before an audience. It is mostly presented before an audience. It is mostly presented before an audience.
Start with an outline of topics. Start with an outline of topics. Start with an outline of topics.
PHOTOGRAPHY
TREATMENT
Presentations are communication tools that can be used
as demonstrations, lectures, speeches, reports, and more.
Most of the time, they’re presented before an audience.
Start with an outline of topics and identify highlights, which
can be applied to whatever subject you plan on discussing.
Use of Imagery
Presentations are tools that can be
used as demonstrations, lectures,
speeches, reports, and more.
It is mostly presented before an
audience. Make sure you do enough
research to support your points.
SELECTION CROPPING GRAPHIC TREATMENT
Presentations are tools that can be used as Presentations are tools that can be used as Presentations are tools that can be used as
lectures, speeches, reports, and more. lectures, speeches, reports, and more. lectures, speeches, reports, and more.
Make sure you do enough research to Make sure you do enough research to Make sure you do enough research to
support your points. Remember to keep support your points. Remember to keep support your points. Remember to keep
your presentation easy-to-read. your presentation easy-to-read. your presentation easy-to-read.
Presentations are communication tools that can be used as demonstrations, lectures,
speeches, reports, and more. Most of the time, they’re presented before an audience.
Start with an outline of topics and identify highlights, which can be applied to whatever
subject you plan on discussing.
Social Media Branding:
Networks to Focus On
YOUTUBE TWITTER BEHANCE
THE CREATIVE
MINDS
SANDRA DAWSON
HEPBURN MCKINLEY
Creative Director Design Director
CONTACT US
MAILING ADDRESS
123 Anywhere St., Any City, State, Country 12345
EMAIL ADDRESS
[email protected]
PHONE NUMBER
(123) 456 7890
