OWAIS SIDDIQUI

PIZA HUT AND DOMINO WAR

A- Dominos primary strategy was its integrated home conveyance framework from
company outlets inside 30 mins after the request is set, which has a lot of impact
sway over his clients. Whereas Pizza hut set more significance on its eatery Dining
Experience and situated itself as a family café. Pizza Hut countered this current
Domino's 30 minutes' client impacting system by expressing that Pizza isn't
something that ought to be conveyed or tasted at home rather it ought to be
competent at Pizza outlets. They additionally explained that contention by clarifying
that their pizza making measure is of 20 minutes and they don't convey to places
which are past 30 minutes distance so client should sit tight for in any event 45
minutes to get their orders.

Discuss on adaptation of localized, regional based menus by both the two companies. In addition,
Pizza hut particularly performed which unique activities to attract customers?

B- Both Domino's and Pizza Hut figured out how to consolidate the pizza classifications
with the particular taste of Indian culture. Dominos presented a huge scope of
conventional Indian masala pizza fixing and flavors, while Pizza hut’s methodology
was somewhat one of a kind and more client locks in. They called attention to
provincial clients and focused on their crowd in a more gainful way. They presented
unadulterated vegan pizza outlets in explicit territories and urban areas on India,
just as overall thinking about the veg/non-veg conditions. They likewise offered halal
meat garnishes with no hamburger or pork for the Hyderabadi provincial client
range and an entire diverse menu for Jain individuals with no root-based fixings.
Which was an extraordinary methodology to adapt to client's mentality of close-up
customs and social qualities.

Because of poverty, India is highly price sensitive market. In this scenario, how both of these
companies handled price war since products cannot be sold on “Break Even”?

C- Cost is a significant factor in food decision, particularly for low-pay customers. Low-
pay shoppers were essentially more aware of significant worth and cost than higher-
pay customers.
For a similar explanation dominos presented value cuts, limits and gifts to pull in the
clients, however according to the examination costs were still too high, at that point
dominos burned through half of the promoting spending plan on limits and did some
channel publicizing, it likewise gave uncommon proposals to its devoted clients. It
likewise dispatched a plan where it gave 2 pizzas at the cost of one.
 Pizza Hut dispatched limited time mission to pull in the client; it additionally printed
publicizing and dispatched "One rupee Pan Deal" which was same as 2 pizzas at the
cost of one, and furthermore offer unconditional presents for the youngsters who
came in for the dinning to acquire client unwaveringness.

In general, companies spend maximum on promotions in initial days of launching but both of these
two companies spent much in later years i.e., after five years of launching. WHY?

Explain your answer in the light of IMC. What IMC tools, both the two companies used to promote
their products?

D- Both companies were US based fast food chains, trying to immerge in Indian
markets. They took their time to understand the parameters they had to dig in. With
time, both Dominos and Pizza hut started to initiate their marketing strategies.
Keeping in mind the main tactics and tools which must be used to gain the targeted
audience and achieve certain goals
In the underlying stage there, principal center was around data set showcasing and
the action was restricted for a greater amount of actual advertising i.e., Banners,
Small advancements exercises. They were utilizing a similar kind of methodology,
which was utilized around the world. They began appropriate advancements in the
wake of steadying their store network and brand faithfulness.
IMC instrument was utilized to arrive at various pieces of the country. I.e., Domino's
pre-owned Single free cost number to make information base and arrived at
additional to the clients. While Pizza Hut zeroing in on dinning encounters in an all-
around beautified territory.

Pizza Hut outlets are very limited in numbers than Domino’s Pizza. How would you justify this Pizza
Hut’s approach whereas in Pakistan, Pizza Hut is much higher in numbers than Domino?

E- Since in India Pizza hut has faced many challenges which includes

 Constant need and assured supply for adequate man power to run the outlets, a
problem common to all operators in the sector.
 Challenges of solid supply chain system
 Ever-increasing real estate cost
 Segmenting the market to make the products more affordable to a varied range of
customers
 Increasing the number of offerings in the menu at affordable cost from appetizers to
pizzas, pastas, and desserts
For these reasons Pizza Hut decided to double its presence in Pakistan.