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Storck

Storck Eucalyptus Menthol Candy is a classic Filipino candy known since 1968. It is targeting all ages, genders, and social classes as it aims to be "candy for all". The candy is improving its packaging from high-lead content wrappers to biodegradable ones to address health and safety issues. It is also promoting the brand again to re-enter the market through advertisements and highlighting its proven products. The candy aims to solve problems with brand perception, packaging, and promotion.

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80 views

Storck

Storck Eucalyptus Menthol Candy is a classic Filipino candy known since 1968. It is targeting all ages, genders, and social classes as it aims to be "candy for all". The candy is improving its packaging from high-lead content wrappers to biodegradable ones to address health and safety issues. It is also promoting the brand again to re-enter the market through advertisements and highlighting its proven products. The candy aims to solve problems with brand perception, packaging, and promotion.

Uploaded by

smileseptember
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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STORCK EUCALYPTUS MENTHOL CANDY

 One Big Idea (Description)

What used to be the staple candy of Filipinos is now back with its newly improved
packaging. From the old high-lead content packaging to a biodegradable wrapper, it now
has a safer approach in ensuring the health of the customers which used to be its major
problem prior to its decline in the market before.

 Value Proposition

“Candy for all”

A classic candy loved by many Filipinos from 1968. From men to women, children
to the elderly, this candy is boundless.

 Customer Segments

 Demographic

 For all ages

 Both male and female

 Any social class

 Psychographic

 Cigarette smokers

 Those having bad breath looking for a freshener

 Kids who have sweet tooth cravings

 How will you sell it?

 Anchored on:

 Problems to solve

 Brand perception
 Packaging (Lead)

 Promotion (Re-entering the market)

 Solutions to Problems

 Brand Perception

 Proven and tested products that are safe for consumption

 For all (Pangmasa)

 Packaging

 Color of the packaging

 Type of packaging

 Promotion

 Advertisements
Reference:

Ligalig, M. O. (n.d.). Old Philippine Candy: Snow Bear - General Topic. Retrieved from
https://tubagbohol.mikeligalig.com/all/old-philippine-candy-snow-bear/

Orosa, R. L. (n.d.). Maxx Candy's campaign spreads positivity, happiness. Retrieved from
https://www.philstar.com/entertainment/2014/12/14/1402348/maxx-candys-campaign-
spreads-positivity-happiness

RC Snack Foods. (n.d.). Candies. Retrieved from https://www.urc.com.my/category/fun-


2-eat/4-candies/2-dynamite/

The first talking candy? Cool! (n.d.). Retrieved from


https://www.philstar.com/lifestyle/health-and-family/2012/08/21/840285/first-talking-
candy-cool

Your plastic waste exposed: How your favourite treats are adding to the rubbish pile.
(2018, July 11). Retrieved from https://www.alphr.com/environment/1009704/your-
plastic-waste-exposed-snack-rubbish

Mindanao State University


Iligan Institute of Technology
Andres Bonifacio Avenue, Tibanga, Iligan City

“STORCK EUCALYPTUS MENTHOL


CANDY”

GROUP 7 (MKT102 - A6)

Bitas, Khaleila Mae

Cawasa, Nawal

Degit, Ronalyn

Ducol, Aynahara

Sun, Angel Nicole

BSBA-Marketing Management I

Professor Stephen Fajardo

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