Avay product

review
March 4, 2019
Topics

1) Avay value proposition

2) Funnel - Jan 2019
3) Avay product vision
4) Roadmap
5) Resourcing
Avay value proposition

The vision of Avay is to be a marketplace where users have the best chance of availing
financial products at the right time, right place using the shortest , easiest possible user
onboarding process.

For Trusting Social, Avay plays the role of improving “Discovery” of financial products in the
quest of ‘Financial inclusion for all’.
 Funnel - Jan 2019 1. 4024 applications
forwarded
1. 23,528 applications 2. Lead loss from
2. 70% loss from applications matched -
impressions ~60%
Forward to lender
Interest- OTP Send/Validate

Qualification - Score, Disbursal

Impressions
Location, Dedupe, Fraud
1. 81,022 new users
a. App-26,575 1. 9,510 applications
b. Web- 54,447 had a matching offer
2. Lead loss from
applications - ~59%
 Avay product vision
Simplify Financial Advance financial Blue Ocean for
Expand Discovery
Access access financial access

● Expand reach- ● Build value ● Use telco, PoS and ● Use knowledge
distribution/onboardin additions like own data to about users and
g channels digital kyc, digital become the financial products
(embedded verification of personal finance to build custom
applications, direct documents, concierge for all financial products
web, bots, offline address. users to maximize
agents etc) wealth
● Expand financial
products - Short term
loans, Salary based
loans, etc Metric - Asset per user,
Metric - Disbursal rate,
Metric - Number of users Metric - Number of liability per user
TAT, Default rates financial products availed
availing financial
products using Avay per user
 Roadmap to $ 2 M ARR
Focus - Expanding Discovery
Initiatives to Increase number of users availing financial products through Avay

Category Initiatives Reason Expected metric Timeframe

improvement

Tactical Avay 2.0 Stable, Maintainable code Reduced outages and lead Mid-March
base in Golang. leakages.

Reduce leakages before

spending on marketing

API ready for Embedded

financing

Distribution Support channel Ability to prescribe channel Disbursed leads/Qualified Mid-march

inclusion while inclusions for lenders leads
forwarding leads
 Roadmap to $ 2 M ARR

Category Initiatives Reason Expected metric Timeframe

improvement

Tactical Monitoring and alerting Uptime management End - March

Optimization Lead rerouting When a lender rejects via Number of accepted End - March
API, we need to be able leads/ Number of
to find another lender for applicants
the user

Telco expansion Mobiphone support Users with credit score No of disbursed April
have 3x chances of leads/Number of
disbursal as compared to accepted leads
users without credit
score (Based on FE
credit data)
 Roadmap to $ 2 M ARR

Category Initiatives Reason Expected metric Timefram

improvement e

Optimization Self declared age and Save lender time in No of disbursed End-March
document check processing unqualified leads/Number of Qualified
applications

Tactical A/B testing tool Experiment with UI No of applicants/ Number April

tweaks of impressions

New Financial Research new FI Users can avail Number of Qualified/ April, Q2
product products required financing for a wide Number of applicants
1) Salary loans variety of score ranges Number of disbursed
2) Short term leads/ Number of
loans - Qualified leads
Robocash?
3) Two wheeler
financing
 Roadmap to $ 2 M ARR
Category Initiatives Reason Expected metric Time frame
improvement

New onboarding Research FB bot Users may prefer Number of April

channel (human backed) or different methods of applications/Number of
Contact center applying impressions

Simplify financial Address Reduce cases of users TBD

access verification without Family book Number of disbursed
service leads/ Number of accepted
Reduce TAT leads

Time to disbursal

Partner integrations ViettelPay Pro No of applications April

Disbursed leads/Qualified
leads
 Roadmap to $ 2 M ARR
Category Initiatives Reason Expected metric Time frame
improvement

Optimization Incorporate There are quite a few Number of Q2

propensity to borrow not interested in our disbursals/Number of
score applicant pool. accepted leads
 Partnership

Name Status Compelling reason

for partner to act

Viettel pay pro Pending business Additional Revenue, PR

approval on Viettel Pay value
Pro side

Chotot Initial meetings N/A

CarMudi CEO quit - No PoC

Asks

1) Dedicated DA support for daily, weekly metrics and ad hoc research

2) DJ needs to have it’s own Program manager and dev team
3) Point of Contact with BD team for both lender, telco and partner onboarding
4) Marketing owner - Hung?
Thank you

Feb 18, 2019

Data for Mobiphone support

Leads accepted Lead forwarded

Telco category accepted Grand Total
-1 4012 4012
Viettel 4486 4486
Grand Total 8498 8498

Leads
disbursed Lead forwarded
Telco category accepted Grand Total
-1 71 71 1.77%
Viettel 195 195 4.35%
Grand Total 266 266
New financial product - Opportunity to
verticalize

Top financial products Top use cases

● Salary based loans ● Consumer electronics

● Short term loans ● Motorcycle
● Home repair
 New financial product
COUNTA of Timestamp Interested Product(E)

Insurance - Short-term
Motorcycle / Lending based Loans based on loans (30 days Grand
Purpose(E) Credit Life / Health Invest on collateral salary - 180 days) Total
Business / personal business
Expand 2.53% 1.90% 3.80% 0.63% 3.16% 3.80% 15.82%
Buy a phone 1.27% 0.63% 1.90% 4.43% 1.90% 10.13%
Buy motorcycle 1.27% 3.16% 1.27% 4.43% 0.63% 10.76%
Buy new motorcycles 0.63% 1.90% 1.27% 1.27% 5.06%
Buy old vehicles 0.63% 0.63%
Consumer purchasing power
equipment 3.16% 1.27% 2.53% 1.90% 3.16% 4.43% 16.46%
Invest 1.90% 1.27% 1.90% 2.53% 2.53% 10.13%
Other 3.16% 1.90% 0.63% 1.90% 5.70% 13.29%
Repair house 2.53% 1.27% 1.90% 1.27% 4.43% 1.90% 13.29%
Tuition fees 0.63% 1.90% 2.53%
Wedding expenses 0.63% 1.27% 1.90%

Grand Total 16.46% 13.29% 11.39% 6.33% 26.58% 25.95% 100.00%

 Insights from user call out - Users with
no documents
COUNT of COUNT of
COUNT of COUNT of
Viettel users phone_number phone_number
Non Viettel users phone_number phone_number
Additional document than
Additional document than
Family ID, ID 3 4.23%
Family ID, ID 11 24.44%
Disbursed 4 5.63%
No Contact 6 13.33%
No call 1 1.41%
No Family book 8 17.78%
No Family book 15 21.13%
No ID 1 2.22%
No ID 3 4.23%
No ID, Familybook 11 24.44%
No ID, Familybook 5 7.04%
Not applied 3 6.67%
Not applied 19 26.76%
Not interested/Got a loan from
Not interested/Got a loan
other bank/High interest 5 11.11%
from other bank/High
Grand Total 45 100.00%
interest 7 9.86%
Not supported location 2 2.82%
Not sure 2 2.82%
Underage 10 14.08%
Grand Total 71 100.00% ~120 users called in each cohort