Types of Typefaces
Types of Typefaces
Serif Serif
1. Serif Serif - connotes formality and readability in large amount of texts. This font is
usually used for the body text of books, newspapers, magazines and research publication.
Also, serif fonts give a classic or elegant look when used for title or heading.
Examples: Times New Roman, Garamond, Baskerville
Sans Serif
2. Sans serif - brings a clean or minimalist look to the text. This font is used for clear and
direct meaning of text such as road signage, building directory or nutrition facts in food
packages. Also, sans serif fonts give a modern look and is used primarily in webpage
design.
Examples: Arial, Helvetica, Tahoma, Verdana, Calibri
Slab Serif
3. Slab serif- carries a solid or heavy look to text. This font can be used for large advertising
sign on billboards. Examples: Rockwell, Playbill, Blackoak
Script
4. Script- draws much attention to itself because of its brush-like strokes. This must be
used sparingly and not to be used in large body text. This font is usually used in wedding
invitation cards or other formal events.
Examples: Edwardian (Edwardian Script ITC), Vladimir, Kunstler
Decorative
5. Display or decorative- caters to a wide variety of emotions (such as celebration, fear,
horror, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.)
Examples: Chiller, Jokerman, Curlz MT