ARTS
MUSIC • ARTS • PHYSICAL EDUCATION • HEALTH
10
ARTS – Grade 10
Quarter 3 –Module4: Media-Based Arts and Design in the Philippines: Print Media First Edition,
2020
Republic Act 8293, section 176 states that: No copyright shall subsist in any work
of the Government of the Philippines. However, prior approval of the government
agency or office wherein the work is created shall be necessary for exploitation of such
work for profit. Such agency or office may, among other things, impose as a condition
the payment of royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright
holders. Every effort has been exerted to locate and seek permission to use these
materials from their respective copyright owners. The publisher and authors do not
represent nor claim ownership over them.
Published by the Department of Education-Schools Division of Pasig City
Development Team of the Module
Writers: Aguedo H. Areniego
Editors: Dennis B. Torre / Nancy P. Sibomet
Reviewers: Ma. Elena V. Peralta
Illustrator:
Layout Artist: Aguedo H. Areniego
Management Team: Ma. Evalou Concepcion A. Agustin
OIC – Schools Division Superintendent
Dr. Carolina T. Rivera
Assistant Schools Division Superintendent
Victor M. Javeña, Ed. D.
Chief – School Governance & Operations Division and
OIC – Chief, Curriculum Implementation Division
Education Program Supervisors
Librada L. Agon EdD (EPP/TLE/TVL/TVE)
Liza A. Alvarez Science/STEM/SSP) Bernard
R. Balitao (AP/HUMSS)
Joselito E. Calios (English/SPFL/GAS)
Norlyn D. Conde EdD (MAPEH/SPA/SPS/HOPE/A&D/Sports)
Wilma Q. Del Rosario (LRMS/ADM)
Ma. Teresita E. Herrera EdD (Filipino/GAS/Piling Larang)
Perlita M. Ignacio PhD (ESP)
Dulce O. Santos PhD (Kinder/MTB-MLE)
Teresita P. Tagulao, EdD (Mathematics/ABM)
Printed in the Philippines by Department of Education-Schools Division of Pasig City
ARTS 10
MUSIC • ARTS • PHYSICAL EDUCATION • HEALTH
Quarter 3
Self-Learning Module 4
Media-Based Arts and Design in the
Philippines: Print Media
Introductory Message
For the facilitator:
Welcome to the ARTS 10 Self-Learnimg Module 4 on Media-Based Arts and Design in the
Philippines: Print Media
This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming their
personal, social, and economic constraints in schooling.
This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.
In addition to the material in the main text, you will also see this box in the body of the
module:
Notes to the Teacher
This contains helpful tips or strategies that will help you in guiding the learners.
As a facilitator you are expected to orient the learners on how to use this module. You
also need to keep track of the learners' progress while allowing them to manage their
own learning. Furthermore, you are expected to encourage and assist the learners as
they do the tasks included in the module.
For the learner:
Welcome to the ARTS 10 Self-Learning Module 4 on Media-Based Arts and Design in the
Philippines: Print Media
The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a learner is
capable and empowered to successfully achieve the relevant competencies and skills at
your own pace and time. Your academic success lies in your own hands!
This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.
This module has the following parts and corresponding icons:
Expectation - These are what you will be able to know after
completing the lessons in the module
Pre-test - This will measure your prior knowledge and the
concepts to be mastered throughout the lesson.
Recap - This section will measure what learnings and skills that
you understand from the previous lesson.
Lesson- This section will discuss the topic for this module.
Activities - This is a set of activities you will perform.
Wrap Up- This section summarizes the concepts and applications
of the lessons.
Valuing-this part will check the integration of values in the
learning competency.
Post-test - This will measure how much you have learned from
the entire module.
EXPECTATIONS
Most Essential Learning Competency
1. explain the characteristics of media-based arts and design in the Philippines.
(A10PR-IIIc-e-2)
Specific Objectives:
At the end of the lessons, learners should be able to;
1. defined print media and explain the role and purpose of these materials;
2. determined the different kinds of widely used print media; and
3. appreciated the importance of print media in large – scale publication and
promotion.
PRETEST
Direction: Choose and encircle the letter of the correct answer.
1. It is a large-scale publication such as newspapers, magazines, and journal,
books of all kinds, as well as smaller-scale posters, brochures, flyers,
menus, and the like.
a. Advertising b. Magazine c. Newspaper d. Print Media
2. These appear in newspapers, magazines, posters, brochures, and flyers—
each with their specific target readerships and markets, and highly-
specialized approaches for reaching these target groups.
a. Advertising b. Brochures c. Flyers d. Journals
3. This remarkably rich and promising area for young Filipino artist that
came from the visionary mindset of progressive Philippine book publishers.
a. Animation b. Cinema c. Comic Book d. Book
Illustration and design
4. The advertising copywriter provides the following except one.
a. Taglines c. Body copy
b. Text for title d. Graphic Illustration
5. Social media-based publishing site that serve as communities for budding
writers to share their original stories online.
a. Flip Read b. Kobo c. Magazine d. Wattpad
RECAP
REMEMBERING THE PAST!
Direction: Write the word that best describe the sentence.
1. A new career opportunity that emerged for creative
Filipinos.
2. A nonstock, nonprofit organization that aims to create an
identity for Filipino animators.
3. An annual festival and competition featuring the works of
Filipino animators.
4. This animation group was established in 1991 and has
teamed up with foreign partners in producing numerous animation projects and
series.
5. The first Filipino full 3D animated film and co – produced
by Ambient Media, Thaumatrope Animation and Star Cinema.
L E S S ON
PRINT MEDIA
• Alongside the digital media forms discussed last time, there
remains to more conventional form known as print media.Include
here are large-scale publications such as newspapers, magazines,
Prin journal, books of all kinds, as well as smaller-scale posters,
brochures, flyers,menus, and the like.
t
• course, all of these now have their digital counterparts that
may be accessed and read on the internet. and wether printed
on paper or viewed on the web, these materials once again involve
and showcase Filipino artistry.
Media
The primary use of print
media is to spread It may be magazines or
information about daily Apart from that, it newspapers that cover all
events and news as it is provides a lot of the stories and articles
the fastest way to reach entertainment to the that generate a lot of
the public. readers. interest in the minds of
the public.
Advertising
Advertising is one major field that still relies heavily on
print media that appear in newspapers, magazines,
posters, brochures, and flyers—each with their specific
target readerships and markets, and highly-specialized
approaches for reaching these target groups. The
advertising copywriters provide the text for titles,
taglines, and body copy, the team of modern day art
professionals creates the look of each ad. These are
the directors, photographers, graphic designers, and
illustrators. The team may further include food and
product stylists, fashion stylists, hair, and makeup
artists, set and lighting designers if the ad subject
requires it.
Book Design and Illustration
Another remarkably rich and promising area for
young Filipino artist is the field of book design
and illustration. The visionary mindset of
progressive Philippine book publishers such as
Bookmark, Anvil Publishing, Adarna Books, and
Tahanan Books for young Readers (now Ilaw ng
Tahanan Publishing) should be credited.
Nowadays local book designers and illustrators
haveMedia
Digital been given recognition they deserve and the
creative freedom they need to truly showcase
their talents.
Digital Media
The books that were originally available only in print
are being gradually converted to digital format. Readers
can now find, access, and enjoy these electronic books
(or “e- books”) via digital media tablets, e-book readers
and other handheld reading devices. Kobo is an e-book
that features not only international but Philippine titles.
Wattpad is a social media – based trendy publishing
sites. Flip reads provide access to the works of Filipino
authors and publishers.
ACTIVITY
Direction: Choose one activity only.
1. Online Business
Instruction: you are about to establish an online business like, milk tea,
siomai & siopao etc. With the use image manipulation program or apps, create
a logo, poster, banner, or streamer advertising your product. Use separate
sheet of paper for your product advertisement.
2. Story book cover design
Instruction: Manually or using illustration software or apps, create and e-
books cover design. Choose one from the suggested theme; love story, children
story book. Don’t forget to write the title of your story. Use separate sheet of
paper for your activity.
Rubric in assessing your work:
Criteria 5 4 3 2
Quality of
artworks
Visual Impact
Neatness
Creativity and
Presentation
ACCUMALATED POINTS
Highest Possible Score: 20 points
Excellent: 18-20 Score:
Very Good: 15-17
Good: 11-13
Needs Improvement: 9-10 Rating:
Poor-8
W R AP – U P
Direction: Write on the blank space everything you learned from the
lessons.
The Print Media Concept Map
BOOK DESIGN AND ILLISTRATION
ADVERTISING
PRINT MEDIA DIGITAL MEDIA
VALUING
Direction: Q&A: Answer the question base on the lesson that you
have learned.
1. Is there still a place for print advertising along with other forms like
television, radio, and online advertising? Why do you say so?
2. Do you consider comics illustration a modern form of art? Why or why not?
3. Are book design and illustration possible options as a profession for artistic
young Filipinos? Explain your opinion.
POST TEST
Direction: Fill in the blank.
1. An e-book that features not only international but Philippine
titles.
2. It is a large-scale publication such as newspapers,
magazines, and journal, books of all kinds, as well as smaller-scale posters,
brochures, flyers, menus, and the like.
3. Provide access to the works of Filipino authors and
publishers.
4. This remarkably rich and promising area for young Filipino
artist that came from the visionary mindset of progressive Philippine book
publishers.
5. These appear in newspapers, magazines, posters, brochures,
and flyers—each with their specific target readerships and markets, and highly-
specialized approaches for reaching these target groups.
6. Books that were originally available only in print but
gradually converted to digital format.
7. Social media-based publishing site that serve as communities
for budding writers to share their original stories online.
8 - 10. What does the advertising copywriter do?
K E YT OC O R R E C T I O N
References
1. Horizons, Music and Art Appreciation for young Filipinos,2015. Deped. Tawid
Publication
2 . Advertising strategy FAQs | Marketing Donut. July 10, 2020
https://www.marketingdonut.co.uk/media-advertising/media-advertising-
strategy/advertising-strategy-faqs
3. Filipino Komiks and History. The Comics Cube.AUG 15, 2011.
http://www.comicscube.com/2011/08/filipino-komiks-and-history.html
4. The Filipino Heroes League book two, Books, Comics & Manga on ... Carousell.
July 16, 2020
https://www.carousell.ph/p/the-filipino-heroes-league-book-two-140780721/
5. Ang Tuta ni Noe. Adarna House. July 16, 2020
https://adarna.com.ph/products/ang-tuta-ni-noe
6. WHY THE PINA HAS A HUNDRED EYES: And Other Philippine Folk Tales
Tahanan Books. July 16, 2020. http://tahananbooks.ph/
7. Top 10 MOST POPULAR Filipino Wattpad Stories 2019 | Popular . Pinterest –
Philippines. July 16, 2020
https://www.pinterest.ph/pin/680043612461230787/
8. Kobo Touch Edition: A New Wireless eReader from Kobo – Specs and Videos.
The eBook Reader Blog. July 16, 2010. https://blog.the-ebook-
reader.com/2011/05/23/kobo-touch-edition-a-new-wireless-ereader-from-kobo-
specs-and-videos/
9. Mahabang-mahabang-mahaba. Adarna House.
https://adarna.com.ph/products/mahabang-mahabang-mahaba
