SCHOOL OF MANAGEMENT STUDIES

A Project Report

On

“A STUDY ON IDENTIFICATION OF LOGISTICAL POTENTIAL IN

RELATION TO THE SPORTS GOODS IN RETAIL SECTOR,
BENGALURU”

Dissertation Project Report submitted in partial fulfillment of the requirement for the award
of the degree of

Master of Business Administration

Submitted by

Ranjeeth N

R19MB175

Under the guidance of

Dr. Urmila Itam

APRIL 2021

Rukmini Knowledge Park, Kattigenahalli, Yelahanka, Bengaluru-560064

www.reva.edu.in

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 CHAPTER-1

INTRODUCTION

1.1 Introduction to the study

SPORTS GOODS RETAIL SECTOR

Sports goods Retail is the process of selling sports goods or services to customers through
multiple channels of distribution to earn a profit. Sports goods retailers satisfy demand
identified through a supply chain. The term "sports goods retailer" is typically applied where a
service provider fills the small orders of many individuals, who are end users, rather than large
orders of a small number of wholesales, corporate or government clientele. Shopping generally
refers to the act of buying products. Sometimes this is done to obtain final goods, including
necessities such as clothing; sometimes it takes place as a recreational activity. Recreational
shopping often involves window shopping and browsing: it does not always result in a
purchase. Retailing broadly involves:

Understanding the consumers’ needs

Developing good merchandise assortment and

Display the merchandise in an effective manner so that shoppers find it easy and attractive
to buy.

Estimated value of Sports Industry is about $ 1.5 Trillion (Plunkett Research USA) at 2014.
The Global Retail Sporting items market holds sizable opportunities for wearing items
suppliers due to sturdy product demand in the three market segments: athletic apparel, athletic
footwear, and equipment. Asia and Rest of World symbolize precise increase market for retail
wearing items enterprise over the forecast period. According to Lucintel, the market is forecast
to attain an estimated $266 billion in 2017 with a CAGR of 4% over the subsequent six years
(2012–2017). The sporting goods industry comprises establishments primarily engaged in the
manufacturing and retailing of sporting goods, such as camping equipment, exercise and fitness
equipment, athletic uniforms, specialty sports footwear, apparel, and accessories.

As the study indicates, the global retail sporting goods industry is highly fragmented. North
America currently dominates this market. Some of the major players in this market are Nike,
Adidas, and Dick’s Sporting Goods. A combination of factors such as demographics and
consumer spending impacts market dynamics significantly. India's share of the international

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sports activities items export market is predicted to develop manifold, with the U. S. A. setting
up the credibility of its items in the worldwide market. Indian carrying items are nicely
recognized round the world and have made a mark in the world sports activities items market.
The enterprise exports almost 60 percent of its whole output to sports- loving human beings
the world over. The sports activities items market in India used to be valued at US$ two billion
in 2012-13. The market is developing as 35-40 per cent a yr. and is anticipated to attain US$
3.6 billion through 2015. The increase is anticipated on account of growing cognizance about
fitness and health in the country. India exported sports activities items really worth round US$
256 million in 2013-14 as in contrast to US$ 214.95 million in 2012-13 and registering a boom
of about 19 percent. The primary gadgets to be exported at some stage in 2013-14 consists of
inflatable balls, cricket bats ordinary exercising equipment’s, sports activities nets and
protecting tools for cricket.

SPORTS GOODS RETAIL INDUSTRY IN INDIA

The love for recreation in India is shifting past the recreation of cricket toward a broad range
of sports, ensuing in the boom of viewership, participation, and sports-related industries. It has
opened up new enterprise possibilities for buyers searching at the Indian market – from
company constructing and infrastructure to area of interest entrepreneurial ventures, rising
technologies, and services. India’s enhancing monetary climate, rising disposable incomes, and
altering outlook toward health is fueling the amplify in demand for sports-related items and
services. For 2018-20, the federal government set aside a US$262 million (Rs. 1,756 crore)
budget for its ‘Khelo India’ (Play India) program. Almost 60 percentage of all wearing items
manufactured in India are exported, particularly to worldwide retail brands, such as Mitre,
Lotto, Umbro, and Wilson. India’s labor-intensive financial system affords possibilities for
manufacturing companies placing up here. Over 5, 00,000 human beings are employed in the
sports activities retail and manufacturing region alone, and doable for boom in employment
and income for corporations in this region is rising.

Retail market for sports activities gear and apparel.

French sports activities employer Decathlon, the world’s greatest carrying items producer and
retailer, was once the first multinational (MNC) entrant into the sports activities retail market
in India.

Taking benefit of India’s FDI policies (100 percentage underneath the authorities approval
route at the time now made automatic), Decathlon have been in a position to set up 60 shops

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throughout India. Up to 30 percentage of 5,000 merchandise bought below their company are
sourced from Indian manufacturers. As first movers into this emergent sports clothing and
sports activities equipment, as properly as the sustained authorities and company push to
promote sports activities in India, the sports activities retail section has untapped potential.

Most producers and outlets in India predominantly focal point on tools and clothing for cricket.
However, with the introduction of new carrying leagues, this zone is seeing an extend in
demand for different sports-related goods, such as badminton, football, and hockey apart from
health put on and equipment.

The words 'sports goods' have become synonymous with the passion that India has for sports.
The sports goods industry in India is nearly a century old and has flourished due to the skills
of its workforce. Being labor-intensive in nature, the industry provides employment to more
than 500,000 people. The nucleus of this industry in India is in and around the states of Punjab
and Uttar Pradesh. Jalandhar in the state of Punjab and Meerut in the state of Uttar Pradesh
account for nearly 75 per cent of total production. Together, the two towns house more than
3,000 manufacturing units and 130 exporters.

About 60 per cent of the sports goods manufactured in Jalandhar consist of different kinds of
inflatable balls. The Indian sports goods industry also has a presence in the cities of Mumbai,
Kolkata and Chennai, Bengaluru albeit at a lower scale.

SPORTS GOODS RETAIL INDUSTRY PROFILE

The donning and athletic products fabricating industry contains foundations fundamentally
occupied with assembling brandishing and athletic merchandise, aside from apparel and
footwear. The North American Industry Classification System code for this industry is 33992—
donning and Athletic Goods Manufacturing. The business incorporates the accompanying
items and exercises. Athletic gear (baseball, b-ball, billiards, fishing, football, golf, tumbling,
hockey, pool, and racquet sports), fabricating Explicit hardware (sailboards, skates (ice and
roller), practice machines, snowshoes, skis, pools, and play area gear), fabricating

Statistical summary

Sporting and Athletic Goods Manufacturing-NAICS 33992-Major Economic Indicators

(millions of CDN $, employment in thousands)

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 Economic 2011 2012 2013 2014 2015 % CAGR
Indicators Change 2011-
2014-15 15
Shipment 856.6 810.0 937.9 990.9 1,135.5 14.6% 7.3%
Footnote 1
Total Imports 1,412.7 1,450.0 1,572.1 1,766.0 1,936.8 9.7% 8.2%

Total Exports 422.5 362.3 363.7 436.7 528.3 21.0% 5.8%

Re-Exports 139.0 110.9 123.4 173.8 207.6 19.5% 10.6%

Apparent 1,846.9 1,897.7 2,146.3 2,320.3 2,543.9 9.6% 8.3%

Domestic Market
Domestic Market 23.5% 23.6% 26.8% 23.9% 23.9% 0.0% 0.1%
Share
Trade Balance -990 -1,088 -1,208 -1,329 -1,408 -5.9% -9.2%

Import 76.5% 76.4% 73.2% 76.1% 76.1% -0.0% -0.1%

Penetration
Export 49.3% 44.7% 38.8% 44.1% 46.5% 2.5% -0.7%
Penetration
Manufacturing 59.3% 59.9% 64.8% 58.4% 56.3% -2.1% -0.7%
Intensity Ratio

Sporting and Athletic Goods Manufacturing—NAICS 33992—Major Economic

Indicators (millions of CDN $, employment in thousands)

Economic 2011 2012 2013 2014 2015 % CAGR

Indicators Change 2011-
2014-15 15
Employment 4.9 4.8 4.5 4.2 3.9 -6.5% -5.5%

Establishments 301 279 309 274 N/A N/A N/A

Footnote 2

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INTRODUCTION ON LOGISTICS

Logistics, as a business concept, evolved only in the 1950s. This was mainly due to the
increasing complexity of supplying one's business with materials, and shipping out products in
an increasingly globalized supply chain. The experts in this field are called Supply Chain
Logisticians. This can be defined as having the right item in the right quantity at the right time
at the right place for the right price and to the right target customers or end-users and it is the
science of process and has its presence in all the sectors of an industry. Logistics is concerned
with getting or transmitting the products and services where they are needed or when they are
desired. It is difficult to accomplish any marketing or manufacturing operation without
logistical support. Logistics involves in the integration of information, transportation,
inventory, warehousing, material handling, and packaging. The operating responsibility of
logistics is the geographical repositioning of raw materials, work in process, and finished
inventories where required at the lowest cost possible.

Logistics management is that part of the supply chain which plans, implements and controls
the efficient, effective, forward and backward (reverse) flow and storage of goods, services and
information between the point of origin and the point of consumption in order to meet
customers' requirements rather than the customers’ delight. A professional working in the field
of logistics management is called a Logistician.

The primary objective of logistics management is to move effectively and efficiently, so as to

extend the desired level of customer service at the least cost. Thus, logistics management starts
with ascertaining customer’s needs till their fulfillment through product supplies. Indian
Supply Chain and Logistics Industry is more than $ 100 Billion in size and it is the backbone
of Indian Economy. Logistics industry is growing at a rate of 8-10% annually and has been a
crucial contributor in the growth and development of the Indian economy.

THEORITICAL BACKGROUND OF THE STUDY

In today ‘s hyper competitive world and complex global environment, developing and
maintaining competitive advantage is becoming increasingly challenging for different
organizations. Organizations have realized that one of the essential ways to succeed is to have
a control on the cost of operations through effective and efficient management of their supply

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chains. Further, competitive priorities have forced Indian manufacturing organizations to
change dramatically due to escalating customer expectations, continually increasing
competition on a world- wide scale, cost, time and quality-based constraints and mass
customization.

There is a growing recognition towards building and nurturing supply chain competitiveness
strategies for improvements in profitability, serviceability, and reduced costs in the supply
chains. One way to achieve competitive advantage is through logistics. Logistics service is a
unique subset of services that span the boundaries between goods suppliers, service providers,
and customers and have become increasingly important for successful supply chain operations.

Logistics plays a strategic role in a firm ‘s success by serving as a means to create competitive
advantage in the marketplace. Logistics services may be leveraged for building closer
relationships with customers. Moreover, given that the relationship of service quality to
business performance outcomes has been well-established delivering superior logistics services
has become an ongoing and critical focus for many firms.

Logistics management is part of the supply chain process that plans, implements, and controls
the effective, efficient flow and storage of goods, services and related information from the
point of origin to the point of consummation in order to meet customer requirements. Typically,
sports goods retail industry requires a very high flow of inbound material as it is bulky and
having very high volume and a relatively low flow of outbound material flow.

Logistics cost is around 20% of the overall material cost. Primarily, this is attributed to
increased imports and thus the overall cost of logistics has gone significantly higher. Looking
for this high-cost various organizations are now striving to understand various cost elements
and the ways of handling it.

Inbound and outbound logistics are the part of the supply chain which plans, implements and
controls the efficient, effective, forward and backward (reverse) flow and storage of goods,
services and information between the point of origin and the point of consumption in order to
meet customers ‘requirements with lesser transit time and cost. The goal of inbound and
outbound movements is to move the cargo of both raw materials and finished goods effectively
and efficiently, so as to extend the desired level of customer service at the least cost. Thus,
logistics management in a sports goods retail industry starts with ascertaining timely delivery
of material at plant for production and till the availability of material at customer ‘s end.
Further, in order to meet the challenge of international competition, industries are finding that

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they must now structure their logistics channels and other aspects in order to deliver their
products to the ultimate customers in the best condition, in the shortest time and with the least
total cost.

IMPORTANCE OF THE STUDY

Logistics is one of the main functions of a company, as it involves both internal and external
focus, covering the flow and storage of materials from point of origin to point of consumption.
Logistics is much more and much wider than handling of the goods that are being returned to
the manufacturer by the customer and vice versa. It covers all the activities that determine the
fate of the returned goods. Logistics has been found to play an important role in almost any
manufacturing firm, regardless of size, product and geographical reach of the firm. The focus
initially is to conduct the survey and interviews in various firms. Sports goods retail providers
the consumers with the satisfaction of their customer with motives like all for sport and sport
for all. Even among the organized Indian logistics players, very few are offering across multiple
modes through a single window. Sports goods retail aim is just not only to deliver from point
A to B, but to enhance the customers’ business productivity.

NEED TO STUDY THE TOPIC

In today ‘s highly competitive and global marketplace the pressure on organizations to find
new ways to create and deliver value to customers grows ever stronger. The increasing need of
industry to compete with its products in a global market, across cost, quality and service
dimensions, has driven the need to develop logistic systems more efficient than those
traditionally employed. Therefore, in the last two decades, logistics has moved from an
operational function to the corporate function level. There has been a growing recognition that
it is through an effective logistics management that the goal of cost reduction and service
enhancement can be achieved. The inefficiency level in the logistics activities in Bengaluru has
been very high across all modes. With the evolving business environment, creating a strong
demand pull for quality and efficient logistics services, core issues around enabling
infrastructure, regulatory environment and the fragmented. Nature of the industry are gradually
being overcome. The required pace of efficiency and quality improvement will demand rapid
development of capabilities of logistics service providers. And with logistics, which is a
service-oriented sector, skill development will emerge as a key capability while skill issues
exist in varying degrees in all the segments of logistics; those segments where the gaps are not
only wide but also widening at a relatively fast pace. India’s contribution towards logistics

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activities which is 13 percent of its GDP is higher than that of the developed nations. The key
reason for this is the relatively higher level of inefficiencies in the system, with lower average
trucking speeds, higher turnaround time at ports and high cost of administrative delays being
just a few of the examples. These inefficiencies have arisen over the years from a combination
of a non- conducive policy environment. At the same time, the absence of logistics under single
umbrella led to a disintegrated approach for the development of the logistics sector towards the
sports goods retail industry. The study may be useful in understanding the logistical potential
in relation to the sports goods retail industry.

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 CHAPTER-2

RESEARCH METHODOLOGY

2.1 REVIEW OF LITERATURE

REVIEW OF LITERATURE:

Review of related literature gives a basis for any research. Unfortunately, there are not many
studies conducted in this field of Logistics Management. Following are the on hand associated
research gone through in the place of Logistics Management.

Chang-Ingo and I-Jin (1999) exhibit the relation between common logistics price per item,
customer demand and the interrelationship between them are analyzed. Commodities are
dispensed thru a depot at once or thru single intermediate terminal to many retail
establishments. Minimizing common logistics cost, or maximizing complete provide difficulty
to the demandprovide equality determines the finest density of retail firms and nearby
terminals. The envelope curves for the ultimate configuration techniques corresponding to
distinctive values of complete market location and terminal price are derived.

Aaronson et al (2000) have developed a template for a logistics schooling course. The template
addresses functional, manner and furnish chain needs. The template is presently being
prototyped with the precept of ‘gestalt’- the entire is larger than the sum of the man or woman
parts.

Outi (2000) studied logistics expenses of industrial businesses in a furnish chain. The following
factors of logistics prices are included: Activity Based Costing (ABC) Average logistics Costs
of industrial product producers and suppliers the elements which have an effect on a company’s
price affectivity in logistics. An ABC simulation mannequin for the logistics prices in a
company, A find out about on “Logistics of small-size deliveries” has been carried at the
Technical Research Centre of Finland. Seventeen agencies participated in this study. In this
find out about a calculation mannequin used to be developed and examined with the logistics
expenses of the collaborating companies. After calculating the costs, order shape as nicely as
the working techniques of the companies’ used to be examined. With this data the ABC
simulation mannequin was once developed to provide an explanation for and simulate the
exchange in the logistics charges of a company.

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Neil and Jim (2001) appear at the rising problems in reverse logistics system. There is a
necessary shift in waste administration accountability from the non-public waste administration
enterprise and nearby governments in the direction of manufacturers, distributors and retailers.
In the current years the duty of producers has been prolonged to cowl the complete existence
of positive products. The enforcement of environmental law turns into greater stringent and a
growing wide variety of clients are stressful to take-back of their ancient products. Companies
are establishing to centre of attention on viable distribution channels for the return of their
merchandise i.e., Reverse logistics. This paper study the rising problems in reverse logistics,
in unique the statistics necessities for reverse logistics inside the prolonged enterprises. A find
out about of end- of-life automobiles (ELVs) illustrates the unique facts glide between the key
gamers inside the automobile industry. This find out about addresses the preliminary
improvement of viable distribution channels, their key operational choices and aiding data
structures for the recycling of give up of lifestyles products.

Wang and Tyan (2003) refer the involvement of Global third-party logistics in e-commerce
and globalization. A fantastic international grant chain (GSC) administration searching for too
tightly closed market share. Global third-party logistics (3PL) has developed into a choice for
the desires of world collaboration. In this, the authors current a new utility of collaboration in
Global Supply Chain execution, particularly collaborative transportation administration (CTM)
that can limit shipping time and to enhance transport reliability. A case find out about is
illustrated the utility of CTM with the aid of a 3PL company in a pocket book pc GSC. The
implementation effects exhibit that the shipping cycle time and the complete fee are
concurrently reduced. Alan and Van Remko (2003) added a conceptual trend in logistics and
provide chain Administration in “lean thinking” and “agility. Cranfield School of Management
has been at the forefront of these trends and has benefited exceedingly from the ground-
breaking work in this field.

Kee-Hung and Cheng (2003) describe the grant chain overall performance (SCP) in transport
logistics by means of carrier vendors in the transport logistics enterprise in Hong Kong. The
enterprise in this learns about encompassing corporations concerned in the enterprise of serving
the bodily flows of items from a factor of origin, i.e. shippers, to a factor of destination, i.e.
consignees, in a furnish chain. These companies consist of these in sea transport, freight
forwarding, and air transport and third-party logistics services. The authors point out that they
have performed a go sectional survey with companies in the enterprise to consider their
perceived Supply Chain Performance in transport logistics and the connected significance from

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each fee and provider perspectives. This finds out about envisages managerial insights for
companies in the enterprise to apprehend their SCP in transport logistics and benchmark areas
for overall performance improvement.

Makukha and Gray (2004) speak that Logistic Service Providers claims that they are the
strategic companions however they are unable to grant the carrier required. The most current
logistics Partnerships are nonetheless operational alternatively than strategic in nature. Many
logistics partnerships being operational in nature, are acknowledged as “Strategic” besides now
not appreciation of the term, and the effect of a logistics partnership on a shipper’s strategic
strikes and aggressive positioning has now not been researched thoroughly (Bhatnagar
Viswanathan, 2000, International journal of Physical Distribution, Logistics Management, 30,
(1), pp.13-34). A Delphi investigation displays that though massive agencies from logistics
partnerships, the perceptions of partnership formation motives, inhibitors and orientation with
the aid of shippers and Logistics Service Providers (LSPs) are probably to differ. The failure
to combine on a strategic stage suggests a lack of strategic administration information by means
of applicable managers.

Larson and Halldorsson (2004) introduce via describing 4 special views on the connection
among logistics and Supply Chain administration. Consequences of a global investigation of
logistics/SCM specialists are reported. 200 questionnaires have been dispatched to main
logistics educators. Based on specialist’s opinion, cluster evaluation performed and confirms
that the existence of the 4 views on logistics versus SCM re-labelling, traditionalist, unionist
and intersections.

Lai et al. (2004) analyses the elements that empower firms in Hong Kong's coordination’s
industry to execute quality administration framework to guarantee quality in their work forms.
A nonexclusive ten-advance methodology for Quality Management framework (QMS) has
been presented and examined the expense and administration points of interest accomplished
for the situation firm. The methodology offers Procedural rules for firms in the business
thinking about the usage of Quality Managements.

Miguel (2004) suggests output assessment methods that are genuinely applicable in
management and control of logistics. The effect on management style of using performance
measurers has been largely ignored. The author is setting out to investigate this difference using
a diagnostic approach focused on Simons versus interactive control modes. The author aimed
at describing changes in the management and control of logistics compared with the situation

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in the rest of the firm. A case study approach involving a medium sized producer of ceramic
tiles has been performed. The findings demonstrate a strong interactive usage of the field of
logistics, while the performance metrics of the non-logistics department are diagnostically
used.

Sajed and Gunilla (2004) describe the ‘impact of logistics on environment’. Environmental
implications of logistics structures are one of the future challenges to logisticians. This paper
explores the logistics and provides chain administration (SCM) self-discipline to see how the
scientific neighbourhood handles this challenge. The preliminary literature has printed that
there are vulnerable ties between the logistics/SCM self-discipline and the environmental
discipline. The evaluation shows that the literature appears to be unbalanced: expertise about
assessing ‘impact of logistics on environment’ is missing, and most emphasis is on ‘impact of
surroundings on logistics’. From the reverse logistics literature understanding about
implementation has been drawn, the equal has been described with the aid of pupils as
explanatory and anecdotal. When evaluating the concern logistics/supply chain administration
and surroundings with different topics in the logistics literature, much less interest has been
paid to Logistics/Supply Chain and environ

Khalid and Richard (2004) disclose that Ports are diagnosed as a doable for logistics centres.
Conceptualizing port beginning a logistics and provide chain administration approach, it is
viable to propose a applicable structure of port presentation. The built-in method of Logistic
Management and Supply Chain administration are for fee discount and consumer satisfaction.
The logistics method regularly adopts a fees trade-off evaluation between functions, procedures
and even resources chains. The strategy additionally may want to be really helpful to port
effectively via directing port approach in the direction of applicable value-added logistics
activities. A planned structure is examined in a study of harbour manager and different
worldwide experts.

Gepfert H Alan (2004) opines that Lack of administration foresight when making predominant
choices on distribution services and operations can deprive a agency of wished flexibility for
future modifications and as a result lock it into a deteriorating earnings trend. The creator adds,
“Such a lack of foresight nearly usually goes hand in hand with a failure to apprehend logistics
as a wonderful feature of the enterprise and to combine the planning and running things to do
of the company’s purposeful divisions in the mild of a logistics analysis”. This learns about
suggests that the device method recommends in this article describes how pinnacle managers

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can make use of the OR-computer competencies to realize great income enchantment
possibilities in the logistics function.

Markus and Jean-Paul (2004) exhibit that Institutional measurement of logistic mostly at the
international scale. The enduring increase of moves of items and the shipment supply of
networks assisting them are broadly presented in local science and environmental study.
Globalization has been a leading prototype of current geographical research. The transport
enterprise itself has turn out to be greater intently integrated. Recent traits in global
transportation, logistics, worldwide exchange and the emergence of e-commerce have modified
the freight transportation sector.

Angappa and Bulent (2006) focus that useful act measurers and metrics are fundamental for
profitably running logistics operations in a worldwide market. For expanded executive
competitiveness the manager has to enhance appropriate overall presentation measurers as well
as metrics to create the appropriate decisions. A query has raised that whether or not typical
overall performance measurers can be used and out of them which ones need to be given
precedence for measuring the overall performance in a new organization’s environment. Some
of the typical measurers and metrics can also no longer be appropriate for the new surroundings
whereby many things to do are now not without difficulty identifiable. Measuring intangibles
and no monetary overall performance measurers pose the larger project in the so-called
understanding economy. Measuring them is so crucial for the profitable operations of groups
in this environment. Considering the importance of non- monetary measures and intangibles,
the authors have made an strive thru a literature survey and some of the suggested case journey
to decide the key overall performance measurers and metrics in grant chain and logistics
operations.

Mckinnon and Alan (2006) spotlight the implications and hints in Lorry Road User Charging
(LRCU). Truck trolling schemes are already carried out in Switzerland, Austria and Germany.
Britain is setting up to commence a Lorry Road User Charging. In the course of 2008. This
find out about exhibits the number implications and hints in LRUC. The learn about really
displays large variations in their objectives, overage, technology, processes and toll levels. The
proposed British gadget would have been the most complex, permitting tolls to be different by
using automobile type, type of road, geographical vicinity and time of day. The learn about
additionally assesses the feasible results of lorry road-user charging on a vary of logistical
variables, consisting of device design, freight modal choice, truck utilization, automobile

14

routing and the scheduling of deliveries. It suggests how its logistical outcomes will rely on the
nature of the tolling scheme and degree of charges.

John and Bowen (2008) look at the altering geography of warehouses in the US between 1998
and 2005. The distribution of the warehousing enterprise is examined to figure the diploma to
which the enlargement of warehousing has gravitated closer to locations with most reliable
accessibility in the nation’s air, maritime, rail, and motorway transportation networks. The
analyses point out that the wide variety of warehousing organizations in 2005 and the 1998–
2005 increase in the quantity of warehousing firms throughout a pattern of 143 metropolitan
counties have been strongly correlated with county-level measures of accessibility in air and
motorway and to a lesser extent rail network. These effects ought to be beneficial to
communities fascinated in harnessing this dynamic section of the financial system for monetary
development.

Vonder Gracht and LenaDarkow (2010) advocate a state of affairs planning and existing the
findings of a substantial Delphi-based situation learn about on the future of the logistics
offerings enterprise in the yr. 2025. The main contribution of this learns about is the
improvement of possibly and unexpected situations of the future which might also furnish a
precious foundation for method improvement in the logistics offerings industry. The logistics
offerings enterprise will be notably affected by means of future tendencies all through the
world. Therefore, creating future situations is a necessary groundwork for long-term method
development.

2.2 STATEMENT OF THE PROBLEM

This is true that all corporations are investing a great deal of money on logistics potential in
sports goods retail sector to sell the product. It is also necessary for businesses to know whether
or not their logistical potential work. This study examines how logistical potential affects
consumers who buy compliance with sports goods wherever logistics is part of sports goods
retail sector for necessary goods. The study deals with the promotion of sports goods retail
businesses in India. The logistical potential is a promotional device that contributes for
increment in sports goods retail sector. Hence, this practical problem has been converted into
research problem.

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2.2 TITLE OF THE STUDY

“A STUDY ON IDENTIFICATION OF LOGISTICAL POTENTIAL IN RELATION TO

THE SPORTS GOODS IN RETAIL SECTOR, BENGALURU”

2.3 OBJECTIVES OF THE STUDY

1.To study the connection among logistics with sports commodities retail division.

2. To know the recent trends evolved in the logistics management in sports goods retail sector.

3. To know the inbound logistic performance and sourcing strategy in sports goods retail sector.

2.5 RESEARCH DESIGN

It is a method used in arithmetic evaluation in which a predetermined quantity of observations

is taken on account that a large population. The approach used to pattern from a large populace
relies upon on the kind of evaluation being performed; alternatively, it may additionally
comprise easy random sampling in any other case systematic sampling. A pattern is particular
as a smaller set of statistics that is chosen and/or chosen from a large populace via the use of a
predefined decision technique. These factors are regarded as pattern units, sampling points.
Creating a pattern is a successful approach of conducting lookup as in most cases, it is not
possible or very pricey and time eating to lookup the entire populace and consequently gaining
knowledge of the pattern presents insights that can be utilized to the entire population. In this
find out about will be centred on Simple Random Sampling.

2.6 RESEARCH INSTRUMENTS

Tools for the data collection:

Primary Data:

Primary data are those which are collected afresh and for the first time. Primary data is Original
in nature. In this study we have not used the primary data.

Secondary data:

Secondary data are those which have already been collected by someone. The source
containing data published which have already been collected and complied for other purpose
by other research is termed secondary data.

Data is collected through:

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 • Books
• Web sites
• Research papers
• Magazines
• Journals

2.8 SCOPE AND LIMITATIONS OF THE STUDY

The study is undertaken in sports goods retail sector at Bangalore. The period of the study is
pertaining to the year 2020. The area of the study helps to investigate the effect of logistics in
relation to sports goods retail sector. Logistics take part a chief position in product worth,
selection choices and product choice, as well as to raise awareness of goods and services.

Limitations of the study

Secondary knowledge seldom falls into the marketing analysis considerations.

• Subsidiary data are uncertain for accuracy.

• Data could be outdated.
• Documents cannot be larger population descriptive.

REFERENCES

1. https://en.m.wikipedia.org/wiki/Retail
2. http://shodhganga.inflibnet.ac.in/bitstream/10603/26398/8/08_chapter3.pdf
3. https://www.researchgate.net/publication/288750131_Role_of_the_construction_indu
stry
4. https://www.slideshare.net/sunilmbsingh/16319859-indian-logistics-industry
5. https://www.researchgate.net/publication/260386288_Defining_Supply_Chain_Manageme
nt

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