KING’S OWN INSTITUTEICT 274 E-commerce

[Document subtitle]
Amazon and e-commerce
Executive summary
The importance of e-commerce in growing economy is briefly explained in this article. This
article covers a number of facets of e-commerce from its inception to its height. From either the
beginning to the end, this study details how Amazon has effectively implemented ecommerce
tactics and principles. The international demand has been effectively led by Amazon.

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Contents
Amazon and e-commerce................................................................................................................1
Executive summary.........................................................................................................................1
Introduction......................................................................................................................................3
Ecommerce helps in business......................................................................................................3
Digital marketing.....................................................................................................................3
Staffing savings.......................................................................................................................3
Rent savings:............................................................................................................................4
Passive Income........................................................................................................................4
E-commerce and amazon.................................................................................................................4
Conclusion.......................................................................................................................................4
References........................................................................................................................................5

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Introduction
E - Commerce, refers to the purchase and sale of products and digital products relates to the
distribution and purchase of goods or services over the web, and perhaps even the payment of
such purchases. Ecommerce is most often used to conduct online purchases of physical products,
but it may also be often used conduct other business transactions. (Oestreicher-Singer, G. and
Sundararajan, A., 2006.)
The advent of Ecommerce has changed the way people do company. In comparison to the
conventional business model, companies can now reach a larger market and offer cost-effective
and relatively affordable goods and services. For example, Target, an Australian mass retailer,
has complemented its brick and mortar footprint with e-commerce by launching an online
marketplace that enables shoppers to purchase a wide range of items from clothing to action
figures with a single click.( Mandel, M., 2017). There are different industries that will profit
from the launch of ecommerce, vary from large start-ups to major enterprises.
Creating their own sites will assist them in marketing their goods or services without having to
visit the client, saving time and money for both brand and the employee. People in modern
environment are incredibly busy, and they no more have time to go out and buy products on the
highways or even in shopping centers. E - Commerce helps consumers to satisfy their buying
demands when staying at home or school, with only a touch, making it the easiest and most
flexible option for buyers and companies. (Garner, B.A., 2018).
Ecommerce helps in business
Digital marketing: Advertisements is the way of the world. When compared to conventional ads,
it is less expensive and more effective. Businesses may reach a certain category of consumers
using digital ads.
Staffing savings: As opposed to a conventional approach, an internet company can be managed
with a reduced number of employees. A company will save a tons of cash by recruiting less
people. (Amazon, E.C., 2006).
Rent savings: Since a large dealership is not needed to showcase items, companies can even save
money on travel. After getting a request, goods will be delivered directly from the factory.
Passive Income: Via the internet, a script is intended to deal and run 24 hours a day, seven days a
week. E - Commerce also helps companies to grow internationally to attract a vast number of
consumers, and has the capability to promote passive profits. Moving online tends to eliminate
the constraint of place and time that helps to maximize the sales of the company.

E-commerce and amazon

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technology behemoths. Amazon began operations as a bookshop in 1995. Amazon has
effectively dominated the industry by consistently innovating and reinventing itself. Amazon
originated as a book sale agency and has since rapidly spread into other areas of industry.
Amazon began selling nearly all in the year 2000 and extended the marketplace to third-party
retailers. Amazon provides thousands of different things to choose from. Adobe has transformed
the way people do company through e - commerce. Amazon generated $258.22 billion in
revenue, accounting for half of the entire internet market including 5% of overall sales in the
U.S. While Amazon's revenues are still behind those of Walmart, the company is quickly
expanding, and after just 18 months, it is now one of the top sellers. Amazon has had a huge
impact on the e - commerce market. (Jehudith, B.D., 2018)
Amazon has helped to pique the curiosity of authorities. Amazon paid for nearly 37 cents per
dollar invested by customers across the Country in 2018. A multitude of reasons contributes to
Amazon's performance in the electronic market. Amazon Prime offered one-day delivery, extra
discounts, a content delivery app, and a slew of other offerings. (Mulpuru, S., Harteveldt, H.H.
and Roberge, D., 2011).

Conclusion
In general, launching an ecommerce company or updating an existing one is faster, less costly,
and less dangerous. There are many opportunities for investment income if the goods are
carefully chosen and a suitable and successful business strategy is in place. E - Commerce may
not have been right for every company, or the time may be wrong, but it is still worth
considering. Amazon has effectively used and changed the ecommerce market, and it is going to
grow its activities. Amazon can teach any company a thing or two.

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References
 Oestreicher-Singer, G. and Sundararajan, A., 2006. Linking network structure to
ecommerce demand: theory and evidence from amazon. Com’s copurchase
network. Com's Copurchase Network (August 15, 2006). TPRC.
 Mulpuru, S., Harteveldt, H.H. and Roberge, D., 2011. Five retail ecommerce trends to
watch in 2011. Reproduction, pp.1-8.
 Mandel, M., 2017. How ecommerce creates jobs and reduces income
inequality. Progressive Policy Institute, p.3.
 DONICI, A.N., MAHA, A., IGNAT, I. and MAHA, L.G., 2012. E-Commerce across
United States of America: Amazon. Com. Economy Transdisciplinarity Cognition, 15(1).
 Garner, B.A., 2018. Amazon in the global market. Journal of Marketing and
Management, 9(2), pp.63-73.
 Jehudith, B.D., 2018. The Role of Initial Consideration and Active Evaluation Within the
Consumer Decision Journey Framework: the Journey Experience of Amazon Italy
Customers.
 Amazon, E.C., 2006. Amazon. See https://aws. amazon. com/ec2/(15 June 2018).