Course 1: Introduction to fundamental Business communication

Basics-
-I – What is communication?
 Communication is defined as “A process of transmitting information and understanding
from one person to another” (Keyton, 2011)

1-Components of Communication
The encoder_The channel_The message_ The decoder

2-Communication constraints and barriers

_Noise( poor acoustics) _ Environmental_ Semantic_ Syntactic _Cultural _ Physical _
psychological _ Ourselves _ Perception _ Message

3-Why do people need to communicate?

4-Spontaneous communication
How many Fs are there?

-Finished files are the result of years of scientific study combined with the experience of
many years

Spontaneous communication is more prevalent than the planned one

- Introducing

-surprise parties

-feedback

5-The effective spontaneous communication agenda

- It is simple:If you want to make your communication effective whether it is spontaneous
or planned just lower your anxiety

- 85% of people struggle with speaking in public _The other 15% are lying !

- How do you feel when you see someone suffers to communicate in public?

6-Tips to overcome your anxiety

- Take a deep breath

- Make your audience feel comfortable

- Greet your anxiety and accept it

- Re-framing:While performing we feel that we have to do it right,we know that there are
right and wrong ways of speaking.

- Get yourself out of the way

- Respond rather than react

-Slow down,listen then respond.

-Start with questions as they get the audience involved as if we are in a conversation

- Use conversational language:

- Linguistically appropriate -Avoid distancing verbal/non-verbal language -Be present-

oriented

II- Basics of Business

How familiar are these words to you? -Market mix ,price , Product , Branding , Positioning ,
differentiation

Course 2: Job Interview Do’s and Don’ts

Preparing for an interview
Just as in learning any skill,successful interviewing requires preparation and practice.This is
not the best time to give it a try.A successful job interview is very much like sales
encounter.If you want to appear that you want the position for which you are being
interviewed;then you have to demonstrate your interest by finding out everything you can
about the company and the position before the day of the interview

Things you should know about the company you want to have a job
interview at.
What are the company’s name and location?

How long has the company existed?

What services/products does it make?

Who are its major competitors?

What divisions or subsidiaries exist?

What geografic areas are covered?

How many people are employed by the company ?

Does the company have any international operation?

Interview Do’s
 Wear dress pants or skirt that reaches your knees. (Girls)
 Pay attention to your personal grooming and cleanliness.
 Know the exact time and location for your interview.
 Arrive early; at least 10 minutes prior to the interview start time.
 Treat all people you encounter with courtesy and respect. Administrative assistants
and receptionists also have first impressions and frequently share their opinions with
the interviewers.
 Offer a firm handshake.
 Show a positive attitude during the interview.
  Maintain good eye contact during the interview.
 Respond to questions and back up your statements about yourself with specific
examples whenever possible.
 Ask for clarification if you don’t understand a question.
 Be thorough in your responses but don’t ramble on forever. Be concise in your
wording.
 Be honest and be yourself. Dishonesty gets discovered.
 Exhibit a positive attitude. The interviewer is evaluating you as a potential co-worker.
 Have intelligent questions prepared to ask the interviewer. The interview can be a
two-way street. You can ask what kind of employee they are looking for and return
with an explanation of how you fit that description.

Interview Don’ts
 Don’t wear a blouse or dress too revealing. (girls)
 Don’t wear lots of jewelry.  Don’t wear clothing with sequins, etc.
 It’s better to be conservative. (girls)
 Don’t make negative comments about previous employers or others.
 Don’t arrive late.
 Don’t give the impression you are only interested in salary; don’t ask about salary
and benefit issues until your interviewer brings up the subject.
 Don’t act as though you would take any job or are desperate for employment.
 Don’t be unprepared for typical interview questions. You may not be asked all of
them in every interview, but being unprepared looks foolish.
 Don’t refer to the interviewer as “Dude!”
 Don’t go to extremes with your posture;
 don’t slouch, and don’t sit rigidly on the edge of your chair.
 Don’t chew gum.
 Don’t smoke or slurp any drinks you brought or are offered. Most work places are
smoke-free environments and no-one wants to hear you slurp.

Some Commonly Asked Interview Questions and Tips on How to Answer

 Can you tell me about yourself?
 Tip-Talk about a couple of your key achievements and the interviewer will likely
select an accomplishment and ask you to tell more about it.
 What is your greatest strength?
 Tip- Figure out what your number one strength or skill is, then talk briefly about it
and provide a good example. Before going into an interview, write down several of
your top strengths and examples of each.
 Can you describe a situation in your past where you learned from a mistake?
  Tip- The best mistakes to share are those from which you learned something. Use
your mistakes to show how you have matured and grown.
 What is the most difficult situation you have ever faced?
 Tip- Pick an example in which you successfully resolved a tough situation. Tell your
story briefly but try to reveal as many good qualities as possible. Your interviewer
wants to hear about qualities such as perseverance, good judgment and maturity.
 Is there anything you would like to improve about yourself?
 Tip- Pick a weakness (for example, not being comfortable with public speaking or
even oral presentations in the class), then show how you're working to improve it
(being part of a debating team). Your goal here is to provide a short answer that
satisfies the interviewer.
 What is the most important thing you are looking for in a job?
 Tip- Figure out what you want most in a job. You might value challenge, good
working conditions, or friendly co-workers. Talk about one or two items and explain
why they are important to you.
 What motivates you?
 Tip- Challenge, creativity, success, opportunity and personal growth are most
frequently mentioned. You can also mention specific skills that you are motivated to
use, such as problem solving, decisionmaking, listening, writing, speaking, planning or
counseling people.
 Why would you like to work for us?
 Tip- This is a great opportunity to impress the interviewer with what you know about
their organization. Talk about the positives of their organization.
 Why should I hire you?
 Tip- This is a great opportunity to sell you. Talk about your strengths and how they fit
the needs of the company. You can briefly talk about skills or strengths that haven't
already been discussed.

Course 3: Writing a CV and a Letter of application

Introduction :

Whether you are a native or non-native English speaker, applying for a job can be a difficult
and scary task. In many Business English classes, you learn necessary skills such as how to
have a successful interview. However, before you even get to the interview stage you need
to impress your possible future employer with your CV

What is a CV or a Resume ?
A CV (Curriculum Vitae), or résumé, is a document ;in other words: a written compilation of
your education, work experience, credentials, skills ,abilities and accomplishments that is
used to apply for jobs. It is one of the most important pieces of any job application.
(remember, you need to try to sell yourself in your CV!)

What information should I include in my CV?

A CV should include information relevant to the job you are applying for. Before you start
writing your CV, read the job advert carefully so you know exactly which requirements they
are looking for. It is very important to structure your CV well and use headings so the person
reading it can find information quickly. You can use the following headings:

Personal Details:
 Include your name, address, telephone number and email address.
 You do not usually need to include your date of birth, nationality or a
photograph of yourself if you are applying for a job in the UK (check if the job
advert asks for these though).
 You could also include a short personal profile to introduce yourself and list
your main skills and experience relevant to the job you are applying for.

Employment History:
 Start with your current job (if you have one) and work backwards through the
other jobs you‟ve had.
 For each job, include the name of the company, the location of the company
(e.g. London, UK), your position in the company and the dates you worked
there (if it is your current job, you can write „May 2013 – present‟).
 For each job, include a short outline of your role, responsibilities and skills
used, highlighting any that are particularly relevant to the job you are
applying for.
 Use short sentences that are to the point and highlight your key skills (make
them bold).
 Use action words which will have more of an impact, e.g. developing, leading,
planning, organising.  Don‟t leave any gaps in your employment history.
Always explain why you did not work during that time

. Education and qualifications:

 Include your university qualifications and any other qualifications you have
(e.g. exams you took at school).
 If you are still studying, make this clear and say when your course is going to
end.

Skills and Achievements:

  List any relevant skills you have, e.g. languages and language certificates, IT
skills (which computer programmes you can use), driving license.
 Include details of courses or training you have completed.
 Write about other professional achievements or awards you have received.
Make sure they are relevant to the job you are applying for though.

Interests:
 Write a short list of your interests outside of work.
 Include a range of different interests and try not to include too many hobbies
that you do alone (the employer might think you do not have people skills).
 Try to include hobbies that are relevant to the job or show that you have
additional skills such as working in a team, planning or organising.

Types of resume
 There are several basic types of resumes used to apply for job openings.
Depending on your personal circumstances, choose a chronological, a
functional, a combination, or a targeted resume. 1-What is a Chronological
Resume?
 A chronological resume starts by listing your work history, with the most
recent positions listed first. It is considered one of the most common resume
structures.  Employers typically prefer this type of resume because it's easy
to see what jobs you have held and when you have worked at them.  In this
type of resume your jobs are listed in reverse chronological order with your
current, or most recent job

When Should I Use a Chronological Resume?

A chronological resume works best when you have an extensive work history that is in the
same line of work as the job for which you are applying. By displaying your work history
front and center, you immediately show the employer that you have related experience.

When Should I Avoid Using a Chronological Resume?

 The chronological resume format does not work well when you are starting a
new career. If you are a recent college graduate, for example, you may not
have an extensive work history, and a chronological resume only highlights
your lack of experience.
 You should also avoid it if you are switching careers.
 Finally, do not use a chronological resume if you have gaps in your work
history, or have frequently changed jobs. A chronological resume will only
emphasize these issues.
 2-A functional resume
  focuses on your skills and experience, rather than on your chronological work
history. It is typically used by job seekers who are changing careers or who
have gaps in their employment history. the focus is shifted from the amount
of time that has passed to the actual skills the applicant possesses.
 Functional resumes are ideal for people new to the workforce, looking to
change career paths or who are applying for a job with very specific
requirements and characteristics in mind.

3-What is a Combination Resume?

A combination resume lists your skills and experience first. Your employment history is
listed next in chronological order. When you use a combination resume you can highlight the
skills you have that are relevant to the job you are applying for, and a so provide the
chronological work history that employers prefer.

There are several benefits to this resume format. The layout first captures the attention of
the employer or recruiter by highlighting the skills and capabilities of the applicant, and then
supports the first part with an account of prior work experience.

4-A Targeted resume

A targeted resume focuses on a specific job opening. It is written to highlight the skills and
experiences relevant to a particular position. When sending targeted resumes, the resume
will be edited or rewritten for each job the candidate applies to.  In addition, a targeted
cover letter is typically written to accompany the resume when applying for jobs

II-Application letter/Cover Letters: What Your Resume Can’t Do

 Show writing ability.
 Demonstrate specific interest in the organization and position.
 Allow for greater personalization

Basic Cover Letter Outline()

Sample of a cover letter()

Cover Letter Pitfalls: No Personalization

 DON‟T use the same letter to apply for all positions.  DO your research and tailor your
letter to the position and the organization:  “Based on the project descriptions, it is clear
that my skills and experience would be a valuable contribution to your program‟‟.  “I am
very interested in an internship position with your agency. I was impressed with your recent
campaign for Nike, and I would enjoy the opportunity to work in such an innovative
environment.”
Cover Letter Pitfalls:
Generic Statements  Avoid vague clichés:  “I am a hard worker and a good team player.”
 “I have excellent problem-solving skills.”  Use specific details and examples.  “One
project in particular demonstrates my teamwork skills. Last year, I participated in a robotics
design competition with four other students….”  “My strong background in accounting
would be a valuable addition to your team. As an office assistant for ABC Rentals and Sales, I
was responsible for accounts payable, accounts receivable, payroll, and quarterly reports. I
have also completed several upper-division accounting courses.”

Cover Letter Pitfalls: No Action Plan

DON‟T wait for the  DO be proactive and

employer to take the next suggest a plan of action:
step:
“Thank you for reading
“Thank you for reading the this letter and my resume.
enclosed application I shall call you the week of
materials. I look forward to February 7 to discuss
hearing from you about opportunities at Micron
the opportunities available and the possibility of an
at Micron.” interview.”
Course3 :why should managers develop basic coaching skills ?
Good managers vs bad managers

How can you defindes a good manager ?

A good manager finds satisfaction in helping others to be productive.not being the most
productive person in the room.

Poeple don’t leave bad companies , they leave bad managers.

Roles of the manager:

1-Managing as a coach
•A coach manager is responsible for performance,production and engagement of
employees.

•Why is it crucial for a manager to be a coach?

•Broad range of skillset required at work

•Expecting more from employees

•Adaptable with the pace of change

•To get better results and better performance

•We can’t expect employees to come ‘’completely cooked’’.

•Employees expect managers to help them

•Environments and skills are ever-changing.

•Providing technical skillset : finance,

engineering,accounting,marketing,sales…

How can a manager as a coach goes beyond the technical assistance?

2-Managing as a leader
What should a leader do?

-Sets and defines the vision

-Establishes clear outcomes and results

-Shows team members how to contribute to the development of the company

-Points the direction the team needs to go

-Should consider leadership as a perspective not a position

What should be avoided while leading?

•Overusing leadership

•Lots of vision and ideas but little direction

•Concepts but limited structure

•Inspiration but without implementation

3-A manager as a manager

•He/she is like an orchestra maestro

•He/she implements the company’s policies and procedures.

•A manager mitigates organisational risks

•Drives productivity and ensurers if goals are met.

•Managers make sure the work gets done.

•A manager as a manager should tell employees:

•What to do?

•When to do it?

•How to do it?

•However,managers have to avoid overusing their power ,otherwise, it will create:

•Disengagement and lack of motivation

•Frustration and over-reliance

4- A manager as a mentor
•Mentor’s role comes through experience.

•Mentors provide pieces of advice to employees based on personal experience and

expertise;Or from someone else in the field.
Mentor’s don’ts

•Tell,offer too much advice

•Dismiss employees from process

•Lack of accountability

•Too much emphasis on how things used to be

•Experience may not help learning today

•Sharing words that are not helpful

5-Manager as a trainer
•Employees may need help any time so Training happens all the time

•A manager as a trainer gives remedial training

•A trainer doesn’t need to always train but makes sure employees are trained(self-
training).

Trainers shouldn’t:

•Teach Teach Teach

•Believe that training will fix every performance and problem.

•Assumes everyone learns the same way.

•Over telling

Cours 5 : Reflections on successful inspiring businessmen  : Steve

jobs _Rich Sheridan
Course6 : Becoming a visionary leader and communicate your
vision.
What makes these tow leaders visionary ?
Steve Jobs Martin Luther king
-Leadership and vision
Leadership : the leader always sets the trail for others to follow

Vision : The ability to see the future .

How can our language instigate a visionary leadership?

•Carefully Select your words

•Mind the tune of your voice

•Learn to listen and take notes

•Inspire by refering to the social values

•Use stories,anecdotes,metaphores and analogies.

•Use a sense of humour

•Use rhetorical questions

 Express more conviction (why does …matter?

•Use inclusive language (we,our)

•Repeat,repeat and repeat (while communicating your vision you have to repeat
keywords of your vision to inspire the listener )

What makes a visionary leader different ?

principles of Visionary Leadership